SEO back to the Basics - Internet Marketing Podcast - Number 85

Hi, and welcome to the SEO podcast, Unknown Secrets of Internet Marketing. We do websites. I felt that same way before, like, what is this called again? We do this every Friday, and somebody, come on, refresh my memory. My name is Chris Burris, owner of eWebStyle. What's up, y'all? This is Paul Hanson. Sales manager of eWebStyle. Something like that. It's all working out. So, we want to thank you guys for checking in, listening. We actually got some viewers right now. We really appreciate that. If you guys want to watch us instead of just listening to us, you can find us at 9.15 Central Standard Time, or, like today, it's 9.30 Central Standard Time on Friday mornings. All you need to do is go to e-webstyle.com slash Ustream. That's the letter U in stream. That will actually take you to our page, where we have our embedded live Ustream feed. So, hopefully, everybody out there is watching directly from our website or from the Ustream page. We don't know. Hey, Chuck, can you go to our Facebook page and see if we're streaming from that? Because I put a link to it on our Facebook page. On the home. Yeah. Yeah, that's cool. I forgot about that. That'll stream directly from Facebook. And if you go to our homepage, you can find out how to find us on Facebook, Twitter, I think YouTube, and Ustream. And on our Facebook page, we did something new. Two things new, actually. You can actually write a review about us directly on our Facebook page. And by the way, as administrators, we cannot write reviews, which I kind of like that. Yeah, that's actually cool. Pretty cool. So, any review we get that's good is actually legit. And from you guys. Yeah. And we've already got one review. Dean Calhoun, thank you for the review, and shame on you for not giving us five stars. Yeah. Come on. I thought he did. No, he gave us four. Oh. And he complains with the audio. We're still trying to get feedback. I

recently added polls to our blog. Don't go try it. Don't go check it out. Because apparently when you enter your vote, it just disappears. I don't know. The plug-in is not working exactly right. We want to use that to get some more feedback. Because we kind of get on and off complaints about the audio. And we're trying to get that straight. We're already researching lapel mics and boom mics. I don't know. We can be like Justin Bieber and Janet Jackson together. Did you say Bieber? Isn't that his name? Bieber. Oh, there's a Bieber? Yeah. Yeah. I like Justin Bieber better. I just like that. There's so many uncool jokes we could do. I know. What else? We also added a discussion tab to our Facebook page so you could, and then we had a, I think we had a discussion tab and then Chris put a section for podcast ideas. So if there's something you want us to hear us talk about, go ahead and write in there. We already got a bunch of stuff from Darren Bowie, Dean Calhoun, I think James Slattery put something on our wall. So what's up to James Slattery? And I'm waiting on that book, fool. So hurry up and make your book come out. Yeah. We need that book. Yeah. He's writing a book on S-E-R. And I'd love to read it. So new stuff going on on the Facebook page. So go check out the Facebook page. If you have any doubts, you can get there by going to facebook.com slash ewebstyle, no dash in that. And let me give a quick shout-out, a Facebook shout-out, because I said last week, I try to say it every week. If you friend us on Facebook, say something, give us a URL so we can give you a shout-out. And Eugene something from screensurgeons.com, laptop screen replacement is all we do, says I listened to the podcast, gave us a shout-out. So I said, hey, we'll give you back. And they're on sale this week. Shout-outs

are five bucks. He's got some good, look at that. He's got a really good USP, a unique selling proposition right there on his homepage. It's clear what he does. I mean, that's good stuff. Very cool. Now, Eugene, because Corey Malcheski, Hey, good job. Gave me a bag. Just read me out for, Hey, that review was all good. What are you talking about? It was. What's up? DHL's here, y'all. So I can't pronounce his name. So Eugene, I can just say that, just say, hey, what's up, Eugene? And shout-out to T at T's PurpleMartiniShop.com. All right. So Corey Malcheski, thanks for writing the review. It was great. Thank you for the compliments on my geography and pronunciation. I'm as surprised as you that I actually pronounced that correctly, your last name. Let's see. This is interesting. So we got news, oh, we got to remember the tip of the day and, actually, the tip of the last podcast, the last podcast was number 84. We also, I forgot to mention, we are the top position snatchers, and one of our mantras is don't be a douche. The tip of last podcast is optimize everything, including videos. So if you have some videos out there that are not showing up on the first page of whatever it is you want them to show up on the first page for, go ahead and listen to podcast number 84 because we have some nice tricks and tips on that podcast for that. Remember, optimize everything. That's our tip from last podcast. Optimize everything. Including videos. And we are top position snatchers. Your friendly neighborhood top position snatchers. A little bit of Google news. Like there is so much news going on. I know we got some blank stare news coming up a little later that is just going to make you, I don't know, stare blankly or something. Google is looking to buy Groupon. Now, I don't know if Groupon is in every city. I don't know if it's international. Groupon is

an amazing concept and such a money-raking concept. I do not think they are international. No? The only reason I say it is I have a friend in Australia and I introduced her. She had never heard of it. But there are other things just like it by other names in other countries. There is one here called like Social something. Social Living. Social Living. My Daily Deals. Living Social. I subscribe to about four of them, sucker. So, it's awesome. They are like Red Bull. They created the online coupon market. And I actually have recommended to a couple of potential clients, hey, what you really need to do in your kind of niche business is create like a Groupon equivalent for your niche business because I think there's a lot of value there. And I'd say to me that's internet marketing because that is marketing using the internet. It's just a different form of internet marketing that we've discussed. It's a great way to be social, too, because you really accumulate a huge email list and then you're, you know. I buy one tuckers all the time. As a matter of fact, I bought one two weeks ago. I didn't get a massage this weekend. You may have noticed that my teeth are wider, actually. See? They're a little wider. I could use some of that. Because of Groupon. That's what's up. Yeah, it is. Thanks, Groupon. That is what's up. That is. It currently is. That was back to the podcast when I mentioned the dental spa. So I went there and they gave me a dental spa treatment, a tooth massage, and gave me some teeth whitener. That's awesome. Really cool. So some of the comments, some of the suggestions that we've had, and actually we've been threatening to do this, was, what was it? Get back to basics. Basics, yes. Back to basics. Get back to basics because, and actually we had a couple of really good ideas where somebody suggested we start from the beginning when we first get a website and go all

the way through it. And I think that's a really good idea. We should probably do almost a three-podcast series. We'll take somebody who sent us a free analysis request. We'll actually go through the analysis. People can look at the website and we can say, hey, here's what we would do to the analysis. We also had somebody who suggested that we look at logo. How do you make a logo? And I forget who it is. It's on our Facebook page in our suggestions area. And it's one of our female listeners, so thanks. Both of you. Thanks to both of you. What is this? Like our Facebook like count was at 60, now it's at 59, so someone no longer likes us or something. Oh, that's whack. At least we were at 58 last week, so we got two new listeners. So whoever you are, I know one of them was screen surgeons. Whoever the other person is that flaked on us, send us your URL and like us again. And the comment about our logo, which you can see off to your left there, is that, hey, it's cool that you have the Internet Explorer E in your logo. Does Internet Explorer really care that you do that? And so I glanced over at it and I said, wow, it really does have the Internet E in our logo. And I think there's a lot of rules that go with logos. People aren't going to confuse us with IE, so I don't think that IE would have any problem with what we're doing. By the way, I mean Microsoft since they're, you know, the owners of IE. And I think it's a good idea. We can talk about maybe some logos in the future. It's not specifically SEO, and it does have an impact. It's about the aesthetics. Brand awareness and development. Yeah, exactly. So here we are getting back to basics. When we first look at our website, we're going to use a couple of tools, actually. We're going to use Aardvark and look at

do they have header tags, what's in their title tag. We're going to use SEOquake to see what is the content. It's going to tell us what are our inbound links, what are our outbound links, keyword density, all of those things. And then that's kind of we'll formulate a plan, and then we'll go after it. And, you know, our on-site stuff, where do we start? Well, I'd say, just to go over those two tools, we've talked about a bunch of tools in the 85 podcasts that we have had. Aardvark, A-A-R-D-V-A-R-K, is a great tool. Is that Aardvark.com? Chuck, is that Aardvark.com? Yeah. It's a great tool that you can use to help with your on-page stuff. And the other one is SEOquake. Quake. SEOquake. Excellent tool that you can use to do your on-page stuff. By the way, we think there may be an issue with SEOquake in that it does so many hits to Google that it can flag your computer as being like a bot or something. Yes. So we tend to turn it off until we need it, and then we turn it back on. Because there's one particular individual here who has some challenges with it from time to time. I won't say who it is, Charles. But it's not me or him. So, okay, back to basics. I use those tools. They're phenomenal tools. I'd say the first thing that, you know, if I get an analysis or we get a brand new SEO website, I'm going to look at a few different things. And we've beat this dead horse so many times. First, I'm going to look at your meta tags. I mean, I can't. Wait, wait, wait. I keep hearing meta tags are useless. What do you look at meta tags? I still look at meta tags. There are some useless meta tags. I'm going to say that the keyword meta tag is pretty much useless at this point. I would agree with that. But I'm still going to look at a title tag and I still will look

at a description tag because Google looks at the description tag to display in the search engine results page. If you don't have one, it'll pull random data, content off your website and put it there. And you want to be able to control that. It's a great place to put keywords. Title tag also, the only reason I look at it is because it's a place to put keywords. And Google gives a lot of importance to the title tag. Do people read it? Maybe. Who cares? All we really care about is what Google cares about. Thank you. I don't think it's going to make or break you if somebody reads your title tag and it doesn't have a keyword or it doesn't pertain to your website. It should, but I still look at those two main title tags. Well, we can say if your title tag only has your company name in it, they're probably not going to find your business. Yeah. Because it's that important. Mistake. For Google. Mistake. And typically people will make the whole website and the title tag will be the company name across every page. And that's just, that's not, the information on your services page is not, you know, Bob's Plumbing. Exactly. That's not the information that's on the page. It's actually Plumbing Services in Houston or that's the information. So that's what the title. It's just like you wouldn't name an article about plumbing services that you provide in Houston, Bob's Plumbing. Exactly. That would be a subtitle somewhere. Now, I could see Houston Plumber dash Bob's Plumbing. Yep. But, you know, remember these titles, your title tags and your description tags are limited to a certain number of characters. I don't have that off the top of my head, but you can Google it and find it. Whether or not this is a meta tag or not, I've heard yes or no. We also look at alt tags for your images. You know, when you hover your mouse over a little image, a little box pops up and says

what that image is. You've got to have those because Google doesn't read images. So an image is kind of like wasted space to a search engine if you don't have an alt tag. And I don't even have on here image titles. This is a new thing. Well, this is something that was new to me until pretty recently. You can put an alt tag. Alt tag is a great place to put a keyword. You can actually title the image as well. Now, a human visitor doesn't read it, but a search engine can read that. Guess what? Now, there's two places you can put a keyword for an image. Don't keyword stuff. That's being a douchebag. And else, headers. Go ahead. Yeah, well, it's being a douchebag, and it's just hard to read. When we do some presentations, we do some training, and when we do it, we have this one little segment. It's about, thank you for visiting my Houston Plumber page where we do plumbing in the city of Houston. If you have some sort of plumbing issue in Houston, then you should use our plumbing services in Houston for your plumbing process. Yeah. It's stupid. It sucks. It's boring. And it's like douche-licious. Yeah. I just made that up. Douche-licious. So don't do that. So those are meta tags. We definitely want to cover those. I tell people all the time, you don't want to spend all day on these, but you do want to spend some time on it. What else? After meta tags? Well, we kind of will visit content in general. Okay. Right? So make sure that the content is good. Make sure that it's got a good density. We target between 1% and 3%. Some of our content writers get overzealous if we say 3%. So we really say 1%. I think they have 1%. They're getting overzealous now. Because, again, you don't want that, you know, we are a plumbing service in Houston providing services of the plumbing nature for your plumbing equipment in your Houston home. Yeah. It

doesn't read well. And what I would say, I've been doing a lot of, well, I have done some, I try to do as much reading every day about this topic, and hopefully you guys are too. With the way that, what I'm reading is that the way that Google Caffeine indexes content faster, deeper, and more contextually than it ever has before. So you can't just write crap and get to the first page, even if it makes sense, you know. What they're basically, it's checking to see if the keyword belongs in this sentence. And that's like, it's almost reading it like a person. Contextual relevance. There you go. Contextual relevancy is a big, big deal. So it's going to say, hey, is the density too high? Is it too low? Does this word belong in this sentence? So if you're using content writers or you're writing this yourself, you know, really look at your content and try to, I'd say, hey, would I want to read this? Ask your friends, neighbors, would you want to read this? Does this make sense? Yeah, how does this read? And if they say horribly, then you probably want to revisit it. If you're having some challenges with content, just, you know, feel free to contact us. We can, you know, give you our opinion. We'll let you know. So we'll look at content and then really, and in your list here, you've got headers first. Really, we look at content and then we'll go back to header tags and say, okay, header tags are really the secondary level of a title. So you've got the title of your page, which is plumbing services, let's say. And then you're going to talk about specific, I don't know, toilet plumbing services. So that would be a header tag. Google says, oh, wow, this section is going to be about toilet plumbing services. And we should come up with another example. Toilet plumbing services. Another example. Our podcast, we're going to be known as the plumbing toilet podcast. So toilet plumbing services would

be a header. And then maybe you're going to break that into a couple pieces. Maybe you have like, I don't know, auto flush, manual flush, never flush, whatever. And those would be H2 tags. And Google really is, I mean, this just makes sense if you think about it. Hey, an H1 tag is a more important header tag. And that's what this next section is going to be about. Oh, wow, this section is broken into multiple pieces. And Google gives a lot of credibility, a lot of importance to the text that's in header tags. Whether it be an H1, H2, H3. I think it goes all the way down to H5 tags. So that's really about the layout of the page. Another thing that we do, and I jotted it down here at the bottom of our list, is unnumbered lists. Google gives a lot of importance to unnumbered lists. And think of the reason. You know, one of the things we've been saying probably in our podcast from the beginning, and it's really about SEVO, search engine visitor optimization, is lists are something that actually might get read. Whereas content, most of the time when people see a huge couple paragraphs of content, they're like, ooh, I'm not going to. You don't want a term paper on your homepage. Yeah, that's a great thing. I mean, seriously, but you really don't. Who wants to read that crap? So put bullet points. Here's the bullet points. And Google knows when you do that, don't just make sure you're using the right tags. It's a UL tag, and then I think it's an LI tag, or I think it's an LI tag, which is the list item. So you've got an unnumbered list and the list item. And Google gives a lot of relevance to that. Make those links to the pages that are relevant for that. So if one of them, again, is the Toilet Service Plumbing Houston in the list on your first page, on your homepage, then link that to the Toilet Service's plumbing

page. So numbered lists. And that's all about structure. It's all about ease of use, ease of readability, all of those things. And one more thing I'd add to content, you want to have at least 250 words of content per page. I think, I thought that, I feel like this is kind of, everyone should know this by now, but you know, hey, just maybe you're new to the podcast. This is the basics. Yeah, it's the basics. You've got to have at least 250 words. You want to have a keyword rich, not keyword stuffed. So that's content. Let's go into links. Links, links, links. Or no, sorry, it was keywords, keywords, keywords. Keywords. Well, we'll say links, links, links. After keywords, keywords, keywords, it's links, links, links. You want to have links. Now, I have said this about five different ways, and I'm going to stick with one way to talk about links. Links, I'll say there are inbound links, outbound links, because I first said internal, external, and I think I got kind of confused. So I'm going to say inbound links, links coming from other sites into your website. Outbound links, links on your website going out to other places, and internal links, links from one page of your website to another page of your website. You need to have all three, period, point blank. A lot of people used to believe, and it was probably true for a period of time, that outbound links would kind of drain your Google juice. But let's be honest, a really informative web page isn't going to have everything you want, right? You're going to need to link to, I mean, even if it's something like, you could have a huge amount of information, I don't know, say on immigration, right? And guess what? If you don't have a link to the, what's, what's, it's INS? Yeah, basically. But I think it changed, but anyway, to the Immigration Governmental Office, then aren't you really incomplete? I mean, if you're providing information about immigration, you know you need paperwork,

you know that you may need to confirm some of the stuff that's being said on that webpage, you've got to have an outbound link. So Google understands that. Google says, hey, if you've got no outbound links, then really how much of a player in the internet community can you possibly be? And the answer is, not much. I mean, you've got to link to other sources. We link to other places, other websites, because that's really how you contribute to the internet community. So make sure you do have outbound links, and make them high relevancy. You know, if you're linking to an MSN article, that's awesome. That's actually a really good thing. If you're linking to a Fox News article, that's also good. Here's one thing I can add, and I'm looking at these notes, and I'm like, home equals core content? I don't even know what that means, and I wrote this piece of paper. I just don't understand, but here's what I will talk about. Link, this is something that is actually new in the past couple months. Link titles. Link titles are a place you can put keywords. Again, don't be a douche, don't spam, but there is some code, and Chuck can tell you all about it, because I don't have it memorized, where you can actually, you know, just like an alt tag, you hover your mouse over a link, and it will display a title of what that link's about. I'm starting to use them. They're only just, basically, only the only reason I use them is for a place to put a keyword, and it helps to, yeah, and it helps to visit it. Well, it really makes sense, because, you know, it's, often you, you, you don't have enough text space in a, in a link, and you want keyword-rich content there, typically, and Google, I think the reason that they're giving importance to titles is, hey, potentially they couldn't write enough information, so let them give a full-on title and help us to identify what information is at

the other end. Now, you mentioned, you mentioned Chuck, and that he's got some piece of information that you didn't have, so let's, why don't we bring out the original top position snatcher, and, and he can kind of enlighten us on, on whatever we forgot. Yeah. So here you come, what I want, here's one thing I'll add to links, linking, you know, be careful who and how you link to, watch your page rank, watch your own page rank, watch page rank of who you're linking to, you want to get hot, you want to get links of a high PR value, if possible, guess what, the PR 10s are going to be harder to get than the PR 1s. Take a little more legwork, a little more effort. Here he is, the original top position snatcher, Charles Lewis. All right, so you, did, did you hear what he was talking about? Yeah, you were talking about link titles. Link titles. More importantly, one thing about link titles to remember is, um, they're being indexed, right? Okay. So think about people who are disabled, people who are using screen readers. Oh, yeah. Stuff like that. And, you know, they have a mechanism that tells them when they want to click on something. And so if that link is entitled, the screen reader will get to it and it'll just say link. Oh, for real. But if you title it, it'll say link to a Houston plumber, blah, blah, blah, blah, blah, blah. Wow. You know, and so, um, for the sake of, um, assisting disabled people, it helps. And, of course, it's another key phrase. Yep. That's what's up, dude. I didn't even think about that. And Google gives them preference. Same thing with image titles. With image titles. Yeah. Yeah. I didn't think about that. Yeah, a picture of dog barking. Yeah, a picture of. And I didn't mention this. On alt tags, you know, you wonder, sometimes you can go to Google and you can search images. And you wonder how, well, Google doesn't know what

the images are. How are they determining what goes there? And there are two things. It's the alt tags that are associated with that image. And it's also the text that's around that image. You know what else it is? Which I was just telling, I have a core. Shout out to you. That's Corey. Yeah. Oh, that is? Yeah. Busting my balls about my geography. Geography. Okay. All right. Corey. You can, if you give the image file name, Houston Plumber.jpg. Yeah. Exactly. Don't let it be right off of your camera, you know, image 84962.jpg. Yeah. Give it an actual relevant title. Exactly. Very true. And that's, I mean, there's a lot of value of having your pictures there. Because sometimes people are searching those pictures and, you know, they may be looking for, like, really cool logo with an IEE in it, and boom, there we are. So, so far, we're looking at a brand new website. We're looking at the meta tags, the content, the links, and I'm going to let y'all talk about this one. A redirect from index to root. What is it, and why would you do it? If somebody here is brand new, this is their first podcast they've ever listened to. Why would they do that? Well, the first way to notice it is if they have the www of their domain name active, and then there's the non-www.dub-dub-dub, www.hustonplumber.com, and then there's just houstonplumber.com. If they're going to two separate sites, that's duplicate content. Yeah. Potentially, yeah. Yeah. Secondly, you want to have either one of them forwarded to the other. My preference would be- Okay, so when you say, if they're two separate sites, what you mean is, if I type www.hustonplumber.com, and it pulls up the homepage of houstonplumber.com, and then I just type houstonplumber.com, and it doesn't get forward to the www version, it just stays there, and it's the same page, duplicate content issue. Yes, sir. Yep. So, is this, this is like the index? Yes. Same issue. Same thing with the index. So, you want

to have that .com forward to the www.dub-dub. You also, if you have an index.htm or .php or whatever it is you're using, you want to have either that be your main one, or without it be the main one, either one. So, there's potentially four homepages, and this is one of the concerns is, so you can have www.houstonplumber.com. You can have www.houstonplumber.com slash index.html. You can have non-dub-dub-dub, just houstonplumber.com slash, and then that's the homepage, and then slash index.html. That's four homepages. If people link, and this is the other issue that we're just going to get to. If people link, say 10 people link to one of them, and 10 other people link to another one, and 10 other people link to another one, each page only has 10 inbound links. Google recognizes those as different pages. If you have it all forwarded to one, now you've got 30 links, 30 pieces of link juice going into one page. To one page. Exactly. So, that's one of the main reasons that you want to do that. Yeah, especially if you're doing heavy link building campaigns, you don't have control over how they link to your site. Exactly. You can ask them, but there's no way of knowing they're going to do it. So, just to keep safe, you want to do a 301 redirect. Let me read that off of that sheet. You want to do what they just talked about. Calls to Action. Man, we have had probably a podcast or four on Calls to Action. Yes. CTA. CTA. I mean, it is self-explanatory, but... Actually, it's not, right? Yeah, yeah. Maybe not. Maybe from somebody calling me? Who wants to know? I like action. Somebody fills out a free analysis request on our site, the subliminal plug-in. And usually, I'll get it. And, you know, one of the things I look at is, do they have any CTAs? That CTA, for those who don't know, is basically, I call it instructions. Yes. What do you want the visitor to do when they get to

your site? Call you, fill out a form, buy something, download something. Whatever it is, they need to do it. And they won't do it if you don't tell them how to do it or what to do to make it happen. Explicitly what to do. And you should be detailed with it. Don't just call today with your phone number. Everybody does that. Yeah. And I said this before on some people's analysis. Everybody's used to the same old same. We provide the best service. We've been in business 200 years. Just, you know, by, you know. Call us now. Call us now. Call us today. Get specific. Yeah. The great thing to do is integrate whatever your offer is. If it's a free newsletter. If it's a free estimate. Call us now for your free estimate. If you do it in the same day. Call us now for your free 24 hour estimate. Yeah. I mean, these things create value to your CTA and make people want to click on it. And we, I like you brought ours up. That's a perfect example. We're sitting around thinking, okay, we offered this analysis as a way just to help people get some potential clients in. So we're like, let's use it as a call to action on our homepage when we redesign the homepage. So now it tells people explicitly what to do and we give you a reason for doing it. You want to fill out this form. Why? Because we will give you a free analysis that will help you and your website later. You want to have something like that. Give them a reason to do this. Because you don't want people just fumbling around on your website, clicking randomly from page to page. I said this in some people's analysis. You want to completely control them as much as possible. And it sounds manipulative, but. It's true. And it is. And it is what you want. You know, what you just said reminded me of something that Charles and I were talking about earlier this

week. Which was, we're probably the only SEO, internet marketing company, and web design company who says time on site should be decreased. Exactly. We actually don't want people on your website. We work hard. We work well. We have expertise. We apply expertise to all of the websites that we make. And all we want is for people to, we want this desperately, to get them off of the website. Yeah. And on the phone. On the phone. On the phone. Or fill out the form and go about your business and know that that's going to get a response. So you don't even have to research anymore. Or, you know, download a white paper and go somewhere else and read it. Or all of those things that you can do, we want them off the website. Exactly. We want them off as fast as possible. And it may sound crazy to some of y'all who are like me who study Google Analytics, right? And you're like, yes, time on site is high. But if you're an informational site, a lawyer or like he said, immigration, dot, dot, dot, dot. That's a lot of information. Then it's different. Yeah, you want people reading. But if you provide a service, plumber, electrician, doctor, whatever it is, then you want people to come to your site, hit your CTA, take action, and leave. And go away. Yeah, you don't need them looking on your site unless you have some other benefit of reading all of your content, which is probably just SEO content anyway. And the benefit should be to you, not to them. Exactly. And even immigration, if you see that time on your site is decreasing, keep an eye on, you know, are more forms filling out? Because we've got clients right now, their time's actually decreasing. And so we're like. Conversions are going up. Yeah, we're like, yeah, time's decreasing, specifically because conversions are going up. We're getting more phones. We're getting more phone calls. The client's ecstatic with the results that they're getting. Why? Because we spend

so much time focused on calls to action, on unique selling propositions, really on SIVO, search engine visitor optimization. Yeah, the site is converting. Now, one thing I would say, let's say you're brand new to this and you're just kind of tuning in. You want to kind of take that into perspective. Let's say you have an average time of 15 seconds on site. Yeah, definitely. Okay. And somebody out there is like, oh, shit, four seconds on site. I can't get any better. Yeah, it's going down. 100% bounce. 90% bounce rate. So you want to take all these things into consideration when you're trying to decrease your time. What is your total time on site? I think, though, this is one of the only places you'll hear this statement, reduce time on site is a good thing under certain circumstances. 60% of the time that works. Video on your site or something, then you need your time to be there. You know, if the page, you know, time on site is down on the page, you're showing a video, then people are not watching your stuff. So it wouldn't work in that case. But usually, conversions go up when the time on site is down. That's what's up. And that's pretty much all this. Videos, I can go through that real quick. You want to get a video? Well, no. Do we have any blank stare news? Because we're just about time. That's pretty much it. We got blank stare. Actually, we got two items in it. I'm going to give them all that. Sorry, y'all. That's the good stuff. Oh, out of time. I do have some blank stare news, though. Two things. Wait, wait, wait. Oh, yeah. Blank stare. That was my blank stare. That was your blank stare. All right. Blank stare. Number one, boutiques.com. Is Google getting into the retail atmosphere? Yes. I don't know. They have a site right now. Check it out. Look at their About Us page. It's a product by Google, and it allows people to somehow link various

boutique shops from everywhere and sync those up with people who are interested in those products. So, I don't know how it's going to work, but if you're into shopping and stuff, you'll probably dig it. Is this another product by Google that may or may not work? Yeah. I think this one possibly could, but it makes me a little nervous because if you want Google knowing everything about how you dress, the color of drawers you're wearing, you know. You know, they already know everything. Look, I was thinking of this, Android phone. How does Google know traffic, right? When you're looking at traffic on a map. That's a good point. Well, if they've got GPS and you're on an Android phone, they may not be collecting that information, but they certainly could be. Oh, yeah. So, your time from, you know, down in Houston, down 610 north at rush hour is taking a long time. Oh, well, let's put a red on here because I just tracked somebody from here to here. It took forever. Houston is not the smoothest flowing traffic city in the planet. Oh, secondly, in Blankster News, MySpace surrenders to Facebook. Like, wow. That's like the white flag being waved around. I quit. I quit. I give up. I started this game. Yeah. Now I'm out of it. So, MySpace is pulling a Yahoo. Oh, man. Here we go. Did they get Yahoo? Did they pull the Yahoo? Yeah, Yahoo is now the new adverb. There you go. Yeah, the new adverb. You've been Yahoo. Selling off all the core, you know, come on. And what really sucked about it, what really, really sucked about it was that Facebook didn't even send their top people. They sent, like, the VP of such and such. Yeah, to the conference, while MySpace sent the CEO. They sent an intern. Yeah. It had been like three and a half weeks. Yeah, he uses Facebook. That's some good Blankster News. Well, the one benefit I'm hoping for is that I can put my music that I have

on MySpace on my Facebook profile. Because right now you can't, it's hard to do it or, oh, okay, yep. You can't. I don't think you can't add music to your. But then does that lower Facebook's quality? I mean, that's the thing. People left MySpace because it was. Cluttered. I think it was just cluttered. Like, you get on there and you're like, ugh. Okay, Facebook, do not let people make their own, like. Backgrounds. Glittery backgrounds that give me a seizure. Oh, my gosh. Yeah, it looks like somebody threw up on the screen and then moved it around quickly. Did y'all see that link Darren Bowie sent to that seizure-rific site? Oh, my gosh. It was terrible. Look on the Facebook. Go look at our Facebook page. It's on the homepage. Darren Bowie sent a link to us. Right below the douche picture is a link to a site that will give you a seizure. Oh, it was terrible. Are we recommending that? Oh, yeah. He starts to own home. Yeah. All right. You can find us, facebook.com slash eWebStyle, twitter.com slash eWebStyle. We are the most popular SEO podcast on iTunes. That is because of you. We really appreciate you guys listening. We really appreciate the reviews. Go ahead and go on our Facebook page. Write a review. Go into the discussion sessions. Find the suggest something for our podcast. I don't remember what I titled it. And make a suggestion. And next week in the United States is Thanksgiving. We will not be broadcasting on Friday. We will be broadcasting on Wednesday. We're going to broadcast on Wednesday. So don't come looking for a podcast on Friday. On Friday. It'll be on Wednesday. This has been podcast number 85. By the way, that means we have like 42 hours of podcast information out there. That's a week. Yeah. That's a work week. That's awesome. That's because of you guys. We really appreciate you. Uh, you have been listening to the SEO podcast, Internet Mark, Unknown Secrets of Internet Marketing. My name is Chris Burns. I'm

Paul Hans. Charles Lewis. Bye-bye for now.