#SEOPodcast292 - Eight Most Common but Simple Missed Opportunities in Optimizing Content

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebResults. I am Charles Lewis, your client results advocate. Welcome back to another fun-filled edition of our podcast. This is podcast number 292. I don't know where 80 came from. The reason is I was trying to cheat and pretend that I knew it and look at the screen there and it was a little small. As always, we do have a tip from our previous podcast, and our tip is ask for engagement. When posting socially. Yeah, when anytime you're posting socially, right, and that's a Facebook post, a Twitter post, or anything like that, like, ask for that engagement. Understand, if you ask, people would typically follow those instructions. What type of engagement? Maybe you've wrote a post, and that post, you have some great content, I don't know, maybe about your product or service. And so now you want people to engage with that post. You want them to comment. You want them to like it. You want them to share it. You want them to retweet it. Whatever that post engagement is that you desire, ask for it. If you ask for it, they will likely do it, at least a small percentage of them. And if you do that consistently, let's say over the course of six months, 12 months, then you begin to have a lot more posts that have active engagement. Absolutely. Absolutely. All right. So that was ask for engagement when posting socially. Yeah. Very good. All right. Hey, we are broadcasting live from Houston, Texas. And we are your friendly local neighborhood top position snatchers. And our mantra is. Oh, don't be a douche. Don't be a douche. We've got an article today. Eight most common but simply missed opportunities and optimizing content. Man, this is a great article, man. Punching the face to Janet, Janet Driscoll and the good folks over at Search Engine Land. Yeah. Eight most common but simply missed. And we come into that a lot. Yeah. People

who come to us, they say, man, we've got a website. It's optimized. We're doing this. We're doing that. And as soon as we look at it, we're like, yeah, but you missed this, this, this and that. Yeah. Pretty much common things. Right. Matter of fact, I had that experience earlier today. So, yeah, we'll dive in a little later. Awesome. Let's see. If you're in a position to and you have a device, we would like you to tweet. And Chuck, what should they tweet? Well, if you're watching, then you know what to tweet. If you look behind us, hashtag SEO podcast. This is number 292. Be sure to tag us in it, at eWebResults, at BestSEO Podcast. That way we can follow you back and do all of our social networking stuff. Yeah, absolutely. Hey, if this is the first time you're listening to this podcast, howdy, welcome. We're actually waving at you because you can find the video on YouTube. And you can watch us broadcast live on Fridays. If you've listened to this podcast before, then you know that if we got a review and we got more than 10 favorable instances, we'll call it for now, on any one of the social platforms, then we skip the section where we tell you how to write reviews. And guess what? Yeah, we got more than 10. I had a lot of Twitter activity going on. A lot of Twitter activity going on, man. So now we just rolled out the new company name. We were eWebStyle. We're now eWebResults in order to manage that transition. And because we have 280 podcasts or 289 podcasts that mention Twitter.com slash eWebStyle, we have to keep our eWebStyle. So a lot of companies, when they change, they, you know, we've got to keep the old ones, got to migrate to the new ones. Now, the real interesting thing is, is how are we going to manage this contest anymore, right? So I can tell you eWebResults, I just went through all my friends and said, hey, invite

you, like, follow, you know, follow this page. So I don't know what we're going to do. We'll just play it by ear as we move forward. Yeah, we're waiting on Twitter to give us access to their domain so we can redirect their URL into our new platform. Give us a 301 redirect option. Yeah, give us a 301 for our old name. Oh, yeah, that would be awesome. They probably should do that. They just do it, well, see, in our case, we still, even that we don't want because our podcasts are going to be available for years, for decades, right? Yep. Some of them will be very relevant. Some of them, frankly, will be totally irrelevant. Actually, most of them will be relevant. And some of them will be totally irrelevant, right? I mean, you're always going to need to have your title. Some basics will work, but yeah, I got you. Like, for example, all of those podcasts we had about authorship. Irrelevant. Finito. Totally irrelevant. Yeah. Man, we should almost go back to those podcasts and say, this is no longer relevant. Interesting. Yeah. All right. So as we move forward, we'll figure out how we're going to balance that with the other platforms. So we are skipping the review part where we ask to tell you exactly where to write our reviews. We will say, hey, go onto one of our platforms, write a review. We prefer Stitcher. And although next time we're going to come out with Yelp because we don't have any reviews on Yelp. So next, we have ways for you guys to engage with us, connect with us, make contact with us, ask questions of us. And all of those are like Twitter.com slash. E-Web Results. YouTube.com slash. E-Web Results. Facebook.com slash. E-Web Results. And Instagram.com slash. E-Web Results. I think that one might not be ready yet. We'll have to make sure that that one's ready. E-It's about to be. So always, when you go there, connect with us and ask us questions because we love to answer

questions on our podcast. Tag us in your post. Yep. Right, baby? You're posting something and it's just something you think we'd be interested in or we'd laugh at or we'd get a kick out of. Tag us in it. Yeah. We'll check it out. We'll give you a punch in the face. All right, let's see, if you are a PHP expert or a WordPress guru, hey, we're probably looking for your talent. So give us a call, 713-510-7846 and just leave an audio message when you get there. And we have a free website analysis. If you go to our website, E-WebResults.com, just click into one more page because it's easier and you will find a website analysis form over on the right sidebar. And we will get that. If you're in a hurry, please reach out to us. Reach out to us. Either via email, podcast at E-WebResults.com or call us or whatever. Just reach out to us and we'll speed that up. It is now time for the favorite segment of the podcast, The Algorithm Cataclysm. That was good. That was a good one. You have to tune in for just that. If you're listening, then that makes no sense to you whatsoever. If you're watching, you totally get it. So dig this though. AlgoCat this week. It's kind of interesting. PPC related. I bought it to you because it affects the search and the results page. Okay. So anytime that happens, I think it's cataclysmic worthy. Yep. So dig this. We already know about the site extensions and things like that you can do in AdWords. So Google is rolling out dynamic callout extensions. Okay. So the preface here is if you're using AdWords for pay-per-click management, manually set your own, right? So that way you'll be in complete control over what those site links and those callouts are. Right. Because if you don't, then they're going to dynamically pull some stuff, content from your site and display the site links they think are relevant to that search query, which Google probably will do a

great job at that. They seem to be good at it. Yeah. But if you can dictate it and control it and make the links that you want to show display instead, do that. I think you can do a greater job. Exactly. Because you probably know your business better. Well, at a minimum, you could start because we say selling starts or CVO, search engine visitor optimization. What do you do with a visitor after they arrive from a search engine? And we say that CVO begins at SERP. At the SERP. Yeah. So if you can control that right on that search engine result page, then you're a step ahead. Exactly. And you may want to list your site links to your conversion page. Buy now. To your buy page or to a page where you have some videos or infographics about that kind of direct people down your sales funnel versus, I don't know, your about us page or that Google is probably going to pull. Yep. Makes sense. All right. So I have a little bit of news. This was pretty interesting. So as of, I think sometime this week, the U.S. has run out of IPv4. So there are no more IP addresses. If you need IP addresses, and by the way, you get them from that organization if you're an ISP or something, you go on a wait list now. And yeah. What were you waiting for? Like somebody to be done with theirs? Like I'm using this IPv4? Yeah. Yeah. So if somebody goes out of business or whatever, you know, those IPs are kind of reabsorbed back into the organization. I'm sure it has a name. It's kind of like phone numbers. Yeah. Yeah. Recycled. Yep. They get recycled. You got to watch who IPv4 had before. Yeah. No, actually I've turned on multiple IP addresses for outbound email for our clients on our email because outbound blacklisted IP addresses are a dime a dozen. By the way, I'm not paying for that. I'm actually not paying anything. Maybe if I paid

a dime, one out of the dozen would be good. And so, you know, I end up having to chase down blacklist stuff and get them off of blacklist and make sure that they're, you know, all the reverse lookup and everything is done well. So, yeah, that's a problem of using a reused IP address. And that's just within the kind of network operating center that we use. So the next version is IPv6, right? And IPv6 has some interesting facts. The number of IP addresses that exist in IPv6 is 340 unidecillion. Yeah. Don't look at me like that number doesn't actually exist because it does. Apparently it does. Neither you nor I have heard of it prior to today. Well, that look was actually trying to figure out how many zeros is that. There you go. 36. I knew it was more than 20. Yeah. Wow. It's 36 zeros after whatever the first nuts. After the 340 is 36 zeros. So it's a large amount. Yes, we were talking right before the podcast, you know. Wow. So I was on a website looking at IPv4 and, you know, you go into the comments and some guy, this was like two years ago, I said, there's like 2 billion IP addresses in IPv4. Why would we ever need more than that? This is all ridiculous. Well, now we've run out. And we're talking, yeah, how do you not get it? You know, yes, two years ago we probably wouldn't have thought this, but our sneakers will probably have IP addresses, right? Well, even on a more realistic approach, that'll likely have this happening now. Right. If you're in a smart home, dude, then your AC has IP. Your refrigerator has an IP. All of these things that you can control remotely. Your cameras have IP. Yeah, everything's online. Now, a lot of those may be hidden, right, behind a mat, right? Or shared or some sort of. A mat, right? But to have them. And if you're going to go out into the, you know, into the world,

not behind your network, right, then you need an IP address. So, yeah, it's pretty, pretty, it was pretty obvious that we're going to need more. So, the new ones, are those, aren't those a combination of alphanumeric? Yes. Okay, I thought so. That's how you can get to, what's the number, quince, decillion? Yeah, unidecillion. Yeah, you have to have alphanumeric. No, undecillion, undecillion, yeah. So, undecillion. So, the days of, hey. How much is an indecillion? I was like. Serious. Extra decillion. Is that one extra? So, the days of, you know, being on the phone and like, hey, you know, I know I sent you it, but let's just read it back to me so, so that we can confirm we're using the right IP address because you're doing something. No, no, the 192.254.blah, blah, blah, it's out the window. It's like 26 letters. Yeah, it's like supercalifragilistice. Yeah, how do I get it to you? What's your phone number? I'll text it to you or something, yeah. So, very interesting. In fact, you could probably get into a niche of, I'm the fastest IPv6 typer on the planet. All right, next. I just thought this was interesting. Game actors going on strike, right? So, you know there's actors for all of these video games, PS3, you know, whatever, whatever. The video game is and they do voiceovers and then they also do like, they'll put the tennis balls on and they'll do the things, right? So, one of the things they're looking for is to get increased pay, stunt pay for scenes where they need to scream, right? So, you're in some war game and you got to scream and they want stunt pay. They also want a two hour limit on that type of stuff. Now, you're a rapper, so you've gone hours like talking, rapping, whatever, and you can end up hoarse. Yeah. So, you can probably appreciate two hours of screaming for a video game. You probably can't work the next day or you're right on the edge, right? Yeah. It sounds hokey.

It does, but then at the same time, I'm kind of like, you know, when I go hoarse after doing that, it's because I've done, you know, 12 different songs. Right. How many different screams? Right, but so for, oh yeah, so I guess it's part of, you know, follow me, here we come. You know, you can scream for two hours, I guess, yeah. Here's your script. Attack! The zombies are coming! And then they switch games. We need to join this game as well. Now it's a sports game. Woo! You know, a whole set of screams, right? A whole set of cheering screams and now you're on a fight game. Now you've got a whole set of fighting screams. So, maybe from that perspective, yeah, you could be screaming for two hours. Yeah. Easy. Kind of crazy. Hey, I thought this was cool. So, I went to a... Personally, I would have just asked for royalties. Like, let me just get a percentage off of the deal sales. Actually, that's one of their things that they're going after too, which is if a game hits a million in sales or something, or every million in sales, they get some sort of bonus, which is, you know, that's reasonable, I guess. Like, it seems to me that if I'm funding this and I just want a voice, right? Yeah, I'll pay for that voice. A voice. And why should you get more? Because I marketed it geniusly and I created the game geniusly. I totally agree. It just depends on that voice. Yeah. It depends on the voice. So, I thought this was cool. I was going to a networking event last night. My business coach was going to meet me there and I sent him a text saying, hey, there's a pothole because he's got one of the brand new Teslas, right? So, as we're leaving, I was like, did you see that pothole? He goes, oh yeah, I did. I was going real slow. I set my car to raise up. I was like, really? I

didn't know the Tesla's raised... So, they raise up. Not only that, they remember the spot. So, when you go over it again... He's like, oh, hold on, you've got to raise up right here. It raises up and then goes back. Oh, that... I was like, okay. Yeah, when your car costs that much money, it should do that. It should raise up, yeah. Yeah. It should even like pull up a little skirt or something. Yeah. Got out and laid a jacket down. Like, we're going to cross this puddle the right way. And then this one was awesome. There's a... Somebody was putting together... Kind of show how you can build social credibility online. Mm-hmm. The business was called Freaking Awesome Karaoke Express, which has an anagram, is that right? Acronym. Acronym of fake. So, they made a fake business and then they went out and purchased like, you know, likes from Facebook, reviews or whatever. Now, we give Yelp a hard time all the time, right? They're doing it, by the way. Yeah, yeah. The only review site that kept them off of their front page was Yelp. Makes sense. If I'm Yelp, I'm like, man, no, dog. But, you know, we give them such a hard time. Yeah. Hey, you know what? They're doing some things right. Got to say that. You got any news or... Yeah, I got a little news. I got a little news. So, a few months ago, we reported breaking records for Instagram, right? Right. Right. We reported 300 million active users. Wow. So, literally nine months later, they just hit 400 million monthly active users. Dig this. 75% of them live outside of the United States. Instagram's 400 million users are publishing a collective of 80 million photos per day. Jeez. Yeah. It's insane, right? That's a lot of data. Yeah. 80 million photos a day. Remember, we used to whine because your camera can't hold 10 or 20, right? I got to delete one before I can take another one. And they're storing all of them. Yeah. Yeah.

So, yeah. I thought that was pretty cool. And so, yeah. That was my news right there. Cool. I got a couple of patiffs. All right. Let's do a patiff. Man. So, punch in the face, man. This punch in the face goes to at Kelly Couture. That's a good thing, by the way. That's a good thing. Punch in the face is a great thing. Yeah. At Kelly Couture. Right. She hit us up. She says, at E-WebStyle, autoplay on a website audio. That's a douche move. So true. One of my biggest pet peeves. At Best SEO Podcast. Punch in the face to you, Kelly, is a douche move for us as well. She's responding to last podcast when we talked about, you know, people autoplaying audio. It's cool to autoplay video because when they hear the sound and there's a visual and it makes sense. But when you autoplay audio and people can't find a pause, can't find a way to turn it off, it's just really, really annoying. We do need to fix that one website of ours that I was looking at earlier where the audio, where the video plays, it's big and prominent and it was pretty loud. Oh, okay. Oh, yeah. What you call it? We'll get that one fixed. Then my other one is on to Host Works. She hit us up on Twitter, at Host Works. She said, hey, at E-WebStyle, I love your podcast. Yeah. Well, punch in the face to you. Thank you for tuning in. Host does work. Appreciate it. Yep. That's my pet tips. Cool. All right. So I have, I was able to, I was getting sad. I was like, all right, get the tattoo guy lined up because we didn't have one here, here, and here. And definitely didn't have one on Stitcher, which you could go leave a review over there and maybe you could make it five stars. All right. This one is very helpful and entertaining and it is five stars by C. Paisley from the United States, September 1st, 2015. It

says, thanks to these guys for taking the time to provide this free info to help businesses with internet marketing. Enjoy listening to the shows. Patiff, Mr. C. Paisley. Punch in the face to you, dude. Boom. Appreciate you. Boom. Thank you for tuning in. Paisley, by the way, is my mom's favorite print. Okay. Just going to throw that out there. Yeah. It makes sense. For her generation. All right. So. Not only hers, but everybody that she was friends with. Yeah. Loves Paisley. All right. So that is the potatoes of our podcast. Time to get into the meat. So like Chris said earlier, man, big punch in the face to Janet, Janet Miller and the good people over at Search Engine Land. So she posted this article, the eight most common but simple missed opportunities in optimizing content. And I thought this was a great article because lately we've been finding ourselves re-optimizing and doing a lot more SEO cleanup for a lot of newer clients. Yeah. Because most clients now have had some experience with it. Whereas a couple of years ago, we were getting people who were brand new, no SEO done, brand new site. And so we had to kind of start from the ground up. Now we're getting people who've had some SEO done. And so we're kind of having to go back and fix some things or start over depending on the situation. And so my thoughts, this article really addressed that issue. Some of the common but simple missed opportunities. He says opportunities. He didn't say mistakes. He says missed opportunities in regards to optimizing content. So, so let's dig right in. Number one, she says poorly written or duplicated page titles. Oh my God, Janet, you're so right on this one. There are so many sites I see that have duplicate page titles. Like they just did it on a spreadsheet, copied and dragged this down for all 30 pages. And that's what their page titles was. Take advantage. Matter of fact, she says the title tags, most important role,

however, isn't SEO rankings. It is what you, what it offers after you get the ranking. And she's absolutely right. What she's really saying is that that title is that important that it drives the click. Yeah, you want to have your keyword in there because it is important for SEO ranking. But it's really what happens after that click is what she's referring to. And depending on how you worded that title is going to determine if they indeed click or not. And so I think it's key to important that that title is, uh, that kind of sucks. Uh, we're just pausing here because the Ustream stops recording. Okay. And so, um, those poorly written duplicate page titles are a problem. And so, so let me give you some, some, some info, right? If you're going to do your page title and you should, um, stay around 55 characters. Okay. So Google says, you know, 55 words, not 55 words, 55 characters, and you understand that they're going to usually show somewhere between 50 and 60. And so 55 is kind of that magic number there. And most importantly, you know, have one keyword in that title. Do not try to optimize this page for, for more than one, unless there's specific situations when that's necessary. Right. But most of the time go after your primary word for that particular page. And then I would say this, if you're, if local is part of your business, then tag your location at the end. Right. So you really want to have a, a title that has your main keyword, maybe a short, you know, um, location identifier. And then depending on the size of your company and the need for branding or not, maybe you pipe and have your company name at the end. If that doesn't exceed your character limit. Yeah. Just depends. Your company name is not that important from a search perspective. People need to understand that. They, they feel like it's necessary that my name is right there. No, it's not. No. Because your name

is all over your site. It's on your logos and your content is on all your branding. And more importantly, it's probably not on anyone else's site, all over their site. So if somebody searches for your name, Google is going to show the most relevant site, which is yours. Yours. Exactly. So, so, so yeah, don't have any poorly written or, or duplicated page titles. Oh, that's just a big no, no. Number two. Uh, she says poorly written meta descriptions. Yeah. She's right. This is a missed opportunity. She goes on to say, in addition to containing some keywords to help with bolding and visibility, the meta description should be a sales piece. Why should the searcher click on this result? Sell it. Oh my God, Janet. Ding, ding, ding. We've been preaching this for, for the past four or five, six years. Right. That the SERP page, man, you said that a few, 10 minutes ago. Yeah. The SERP page is the first opportunity to sell. Yep. So I'll take it a step further, especially for my people out there doing pay-per-click. Dude, find your most successful ad. Whichever ad is converting the best because it's likely written in the same fashion. Right. Right. You tend to have those same keywords in the ad for that same reason. So that ad can be bolded. So it can be a little bit more visible. If that ad is converting well, take that ad text and use that Azure meta description. Take that ad text and use that Azure meta description. That's a pro tip. I'm going to say it one more time. Take the ad text and use it as your meta description for the ads that's converting. Right. I just, I hope that I didn't have to say that. Don't take the ads that Google has paused all on its own and use those, please. Yeah. That ad that wasted all your budget and didn't get that no conversions. Like don't use that one. Now, be careful. Drill down in this. We're not just talking about AdWords

conversions. We're talking about actual conversions to business. Yeah. Right. So if you get a ton of AdWords conversions, let's say you get a hundred, but none of those convert into business or they call, they fill out a form and they don't become customers. They don't get you money in some ways, but you have some other ad that only converted a lot lower percentage and only 10, but five of them became customers. That's what you go for. Choose that one. That's what you go for. So I would probably reverse engineer it. I'd start from analytics, looking at your conversions and then kind of backtrack all the way through your paid and figure out which ad led to that contact form submission, which ad led to that phone call and then started from there. And we like, we got technical difficulties. Yep. The audio will be good though. So yeah, poorly. So number three, monitoring your site links. And so we were just kind of talking about this in our algo cat, right? Site links and call outs and extensions and things like that. Monitor those. Janet says site links are a great way to drive traffic deeper into your website. If it's to a place where you want visitors to go and she's right. And so I think what you really have to do here is understand the purpose of those site links. More importantly, understand your site, which pages convert on your site, which pages get the most traffic on your site, which pages have the lowest bounce rate, have the most time on site. Get that sort of data because those are the pages that you likely want to include in your site links. The pages that have high engagement, the pages that actually convert people. You don't want your FAQ page showing in your site links. Or just like you were saying, back it out, out of analytics, right? Where are the most actual conversions coming from? And then any one of the pages in the path that led to a conversion might

be a site link worth it. Yeah, good words for site links. Exactly. Yeah. Number three, monitoring site links. Number four. Four. Lack of structured markup. Bing. Yeah. Janet, great one. That almost could have been number one. Yeah. She goes on to say, rich snippets are a fantastic way to make your SERP result larger and more visible. Duh. She's absolutely right. We were just talking about this. And so structured data, for those who may not know what that is, it's really just a code that you can put on certain elements on your website like articles or events or dates or addresses and things like that. Menus. They really do a couple things. One, help the bot, Google bot or the spider, whatever is indexing your site, helps that better understand what this content is about, helps the browser understand how it needs to present it, and it helps the user convert better because that strange structured data turns into a rich snippet or a site link or whatever you marked it up for. So, when you have a lack of structured data markup, then you're really telling the bot, you just need to figure out what this is, and I could have made it easy for you, but I'm going to make it hard. Good luck. Good luck. Right? Here's my site. Good luck. Exactly. Treat me well. So, take the time to market data, it's extremely important, for at least these things, right? It's a whole, over a hundred of things you could use structured data markup for, but I would suggest your NAP, anytime your name, address, and phone is on your site, mark it up. Structured market. Any products you have, mark them up. Hopefully, your shopping cart does it already. Yeah. If not, frankly, choose a different cart. Choose a different cart. So, this is a quick punch in the face to WooCommerce because they do that already. Yep. Reviews. Yep. Mark them up. And events. You having any events that are going on that you're literally advertising on your site, mark

those up, too. Yep. And there's a whole gamut of things that you could be marking up for, but at the very least, mark up those, and you should be pretty good. Lack of structured markup. Ironically, this is a problem across the internet. Right. Like, it's just a kind of a newer adaptation to SEO that a lot of people just aren't taking advantage of. Yeah. Number five. Five. Oh, I see this one all the time. Broken analytics tracking. Ooh. Man. Look. We've actually, back in the day, we created it a couple times. Let's go check out the data. Exactly. Who forgot to put analytics on it? Who broke it, right? Yeah. But broken analytics data. She says, analytics are the marketer's and the webmaster's best friend. It tells you who comes, who goes, how they got there, how they interact with your website. She also says, you can't adequately benchmark organic traffic and track progress without analytics firing properly. Yeah. She's right. Analytics. Data drives decisions. You must have accurate data. You must have the right statistics about how your site is performing. And so, I would say not only to make sure data's working, that it's not broken, I would say improve how it is working, right? Make sure your analytics is filtering out the right things. It's like your IP address and spam bots and ghost bots and all that sort of deal. And all of those ghost visits. Make sure that it's not only working right, but filtering out right. Yep. Because ain't nothing worse than a whole bunch of skewed data. How about goals? Make sure your goals are implemented. Multiple goals, right? Depending on your site, for every conversion type should be a goal. Yep. Product purchase, goal. Contact form submission, goal. Newsletter subscription, goal. Like, make those goals. Or maybe it's, goal! Exactly. Yeah, it's a punch in the face to Javier. Yeah, but you want to set a goal for all your conversions. And frankly, we're working on setting up goals for phone calls. And so, why? Because that's

a conversion. And you need your analytics to be able to track that. Why? So you can go and reverse engineer it and figure out how that call happened, where that call came from, which site led to that phone call, right? If your analytics are fixed and installed properly, then you'll have access to that kind of data. And you do all that so you can reinvest. And you may reinvest in the time to make the proper site link. Yeah. That's a reinvestment. Or more pay-per-click. Or more SEO effort. Or articles. Yeah. Or maybe that site link page, you may reinvest in changing how that page looks. Right? Moving the form around. Making some page adjustments. But the fact that you have that data, you can make those educated decisions. And you're not just guessing at what you think may be worked. Yeah. You actually have data to support it. Number six. Six. Poorly executed video embedding. That's a good one because we're seeing more and more videos embedded on more and more sites. She says, videos can be a great addition to any website, but often find that the execution of videos on a website isn't ideal for SEO. So, many websites use JavaScript pop-overs for video. She's right. Right? Anytime you, I understand the logic for it. And in some cases, it's necessary. You want to make it a pop-up. You want to make it isolated. You want to remove all distractions and make that the focus. And I get it. But from an SEO perspective, there's a lot more value in having that video embedded directly in the content. In that page. And so, that way, that whole page, they work together. Yeah. Right? So, that video helps that page rank for search terms and vice versa. That page helps that video rank for search terms when they're on the same page together. Yeah. And so, you want to kind of embed them there. I will say, try to stay away from the flash embeds. Oh, yeah. Because those, you know, just not going

to show on some people's devices. On some browsers and a lot of devices. You're going to have some issues. Yeah. And here's another pro tip about embedding video. Make it responsive. It has to be responsive. People hate, you don't hate, go to a mobile site, you're on your phone, you're looking at it, and when a video comes up, you have to pinch and zoom or adjust to a horizontal view or a landscape view because the video didn't respond. Right. Right? You just, you didn't, you didn't embed it right. So, make sure those videos are responsive when you embed them. Number seven. Seven. This is a pretty good one. Too much code. Matter of fact, she said extraneous code. And as she says, we have to stop the insanity with extraneous code. If your page doesn't need that code, get rid of it. Extra code just slows down your page speed. She's right. Get rid of all the extra code. Clean your theme up. Right? Get rid of plugins that you're using. Get rid of extra tracking codes. You got two or three old analytics on there. Like, get rid of those. Have one. Right? Multiple style sheets and all that kind of stuff. Like, consolidate those. Get rid of the extra code. Watch your site speed up. And watch that inherently make your ranking go up because site speed is pretty important. So, yeah. Get rid of the extra code. And one of the real reasons you want to get rid of extra code, especially from like a content management system relation, because you leave gaps and potential holes to get hacked because you've left some plugin that was outdated now. You still had it active and you're not using it, but it's active on your site. And now you didn't update some security release or whatnot. And now you're vulnerable because of this extraneous code. So, remove all of that and keep what you're actually using active. Everything else, get rid of it. Number eight. She says, no XML sitemap. Good one. She says,

how fast a new post on my company's blog would appear in a Google index if I had it on an XML sitemap and a sitemap registered through Search Console? Eight seconds. Interesting. She also said, it literally indexed by Google more quickly than I could switch my browser views and search. So, if you're writing great content on your site, make sure the search engines can see it as soon as they can be ranked. Duh. Thank you, Janet. Great answer. She's absolutely right. And this is something we've always done. Anytime you're adding a new blog post, you're adding new content, you add some new pages, you added new products, you've added whatever to your site, do some new update, update your sitemap, resubmit it. You just have to do it because it's the easiest way to get your newest content in Google's index. I do got to add one caveat. Normal sites are probably not going to get an eight-second turnaround. The reason hers does is because she's constantly updating content. So, Google's always constantly coming back to her site to index her site. Yeah, she's posting frequently and so she gets frequent visits. Yeah. If you haven't updated your website in a year and then you upload a podcast, upload whatever, a site post, a blog post. And she didn't even, she made sure it was in the sitemap, but then open up another browser. It's not going to be there. Like, Google's not going to come back until you actually go into Webmaster Tools and resubmit that site map. And resubmit that page. Exactly. So, go do that. Anytime you add, update your site, update your sitemap, have Webmaster Tools or search console resubmit it. So, punch in the face to you, Janet. Great article. The eight most common but simple missed opportunities in optimizing content. All right. Good stuff. Wow. All right. So, that is the meat of our podcast. So, we got a little blank stare. It's more of a moment of silence today. This moment of silence goes out for two different

people. The first one is for Dana Lukado, Lukado, may you rest in peace, Dana. We give condolences to your husband and your family. You did a lot for the SEO industry, internet marketing in the whole, and we appreciate you. The second one goes to some kids. We had a school bus accident here in the Houston area. School bus went over a cliff off a freeway, and some kids lost their lives. And, you know, it seems even worse when children die. Oh, yeah. So, we just want to take a brief moment and pay respects. And, y'all rest in peace. All right. All right. So, this wraps up our podcast. I always like to say, if you're looking to grow your business with the largest, simplest marketing tool on the planet. The internet. Call eWebResults for increased revenue in your business. Our phone number is 713-592-6724. And, if you have a referral, that's somebody who's interested in internet marketing. They need the service. You send them to us. They pay their bills. We pay you. It's actually pretty simple how that works. Remember, we are filmed live at 5999 West 34th Street, Suite 106. The transcripts of this podcast and the video of this podcast, which apparently is going to be in like eight sections on this particular podcast. Streams like blank stare to them. Yeah. We need to come up with something else. Are available on our website, eWebResults.com. And, of course, you can find them on our YouTube page, YouTube.com slash eWebResults. And, until the next podcast, my name's Chris Perez. Charles Lewis. Bye-bye for now. Balance check. Balance check. One, two. Balance check. Balance check. Balance check, man. So, how about you? SEO Podcast 292. Let's get it cracking. You ready for some action? Chris and Chuck, man. Marketing satisfaction. I'm going to leave it right there, though. Pay attention. Turn your music up. Here we go. All right. I'm the snapper. Not the rapper. SEO rapper.