#SEOPodcast292 - Eight Most Common but Simple Missed Opportunities in Optimizing Content

Duplicate titles waste each page's chance to target a unique keyword and fail to earn the click. Hosts recommend staying around 55 characters, using one primary keyword, adding a location identifier if relevant, and only including the company name if space allows.

Maintain an XML sitemap registered through Search Console. The article cited in the episode found that a new post appeared in Google's index in eight seconds when the sitemap was in place, though the hosts note frequent content publishers get faster recrawls than infrequent ones.

Without properly firing analytics you cannot benchmark organic traffic, track conversions, or make educated decisions about where to invest. The hosts recommend filtering out internal IP addresses, spam bots, and ghost visits, and setting up goals for every conversion type including phone calls.