Welcome to the Best SEO Podcast! Ep. 546
The Best SEO Podcast by Bestseopodcast.com Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO…
Paid Search & Ads
Should you use Yahoo or Bing PPC in your Internet Marketing? What to do before SEO? - Unknown Secrets of SEO E-Webstyle Number 22
Yahoo and Bing PPC clicks can cost far less than Google, sometimes $1 versus $5 per click, so advertisers should exhaust cheaper search engine budgets first before moving spend to Google.
Key takeaways
- Yahoo and Bing clicks can cost $1 to $2 while comparable Google clicks cost $5, delivering more traffic for the same budget.
- If Yahoo generates enough queries to spend your full budget, spend it there first before moving to Google.
- Before investing in SEO, fix website problems like splash pages, expired offers, and broken links or the SEO spend is wasted.
- Use a business domain email instead of a Hotmail address on your website to maintain credibility with visitors.
- Keywords used internally in an industry, like MEP, may not match how customers search, so align content to customer language.
A click is a click, whether it comes from, yeah, a search engine click from Google is just as valuable as a search engine click from Yahoo or Bing.
About this episode
We talk about the difference between organic search results and PPC search results. We know to optimize titles for webpages what about podcast titles? Be careful, learn how to avoid the trap I fell in for over 1 month. Graphics make a website appealing, just make sure that the motion in your graphics does not cause seizures.
Questions this episode answers
Should I use Yahoo or Bing PPC instead of Google for paid search?
According to this episode, Yahoo and Bing clicks can cost $1 to $2 compared to $5 on Google for the same terms. If Yahoo generates enough traffic to consume your full budget, you should spend it there first. Once you exhaust cheaper inventory, move remaining budget to Google.
What should I do to my website before starting SEO?
Fix problems that damage credibility first. The hosts say to remove splash pages, update expired offers, repair broken links, replace a personal email like Hotmail with a domain email, and add clear calls to action. Spending on SEO before fixing these issues wastes money.
Does Google having more searches mean Google ads are more valuable than Yahoo ads?
No, according to this episode. For an individual searcher, the search engine they use has full influence over them. A click from Yahoo is worth the same as a click from Google. The difference is cost, not the value of the visitor who clicks your ad.
Why might a business owner need to invest in their website before doing SEO?
The hosts explain that driving traffic to a poorly built site is like a mail out with the wrong phone number. If the site has a confusing splash page, expired promotions, broken links, or a Hotmail contact email, it can lose sales even after SEO brings visitors in.
In their words
the last thing we'd want to do is make an effort doing search engine optimization and getting somebody onto the first page and have them have to struggle with this
Chris Burris
Terms defined in this episode
- Splash page
- An intro or entry page, often with graphics or flash animation, that appears before the main website content. The hosts say these hurt user experience and SEO because visitors bounce instead of entering the site.
- Cost per click
- The amount an advertiser pays each time a user clicks their paid search ad. In the episode, Google clicks cost around $5 while Yahoo clicks cost $1 to $2 for the same terms.
- Organic search placement
- The unpaid, algorithmically ranked positions in search engine results. The hosts say users trust organic results about 80 percent more than paid ads.
- Call to action
- A prompt on a webpage that tells visitors what to do next, such as calling a phone number. The hosts note the reviewed website lacked clear calls to action.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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