10 Steps To Boost Your Site’s Crawlability And Indexability Ep. 557
If search engines can’t find your web pages, all the optimization in the world will do no good. Boost your site’s crawl ability and indexability to…
Technical SEO
Tips for Landing Pages - Internet Marketing Podcast Number 196
Landing pages convert better when navigation, meaningful images, SEO-aware content, a clear call to action, credentials, fast load times, and mobile-appropriate design all work together for the user's intent.
Key takeaways
- Send paid traffic to a specific landing page, not a homepage, unless your site covers only one service.
- Never completely ignore SEO when writing content; keywords must be present or search engines will not find the page.
- Call to action strategy depends on the sales process: hard sell for e-commerce, soft pitch for longer sales cycles.
- Slow loading time damages credibility and increases bounce rate.
- A mobile layout focused on call, directions, and reviews often outperforms responsive design for brick-and-mortar businesses.
you are always doing SEO because you're always writing things that the search engines are going to be looking for. So you might as well do it consciously, accurately, and in a manner that's going to help you get your site on the first page.
About this episode
Join us this week as we talk about maintaining your sitemap for the Googlebot, Tips for Landing Pages, and Writing for the User not the search. We also discuss Search Engine Optimization Video in Houston Texas. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides Houston SEO .
Questions this episode answers
Should I send paid ad traffic to my homepage or a dedicated landing page?
The podcast recommends sending paid traffic to a specific landing page matched to the campaign. The homepage is only acceptable if your entire site covers a single service, such as a roofing-only business where the homepage is already built to convert that one type of visitor.
Should I forget about SEO when writing landing page content?
No. The hosts disagree with that advice. They argue you are always doing SEO whether you think about it or not, so you should do it consciously. The right keywords must appear in your content or search engines will never find the page, no matter how well it is written.
Is responsive design necessary for landing pages?
The hosts are on the fence. They suggest that for brick-and-mortar businesses a focused mobile layout showing a phone number, directions, and reviews works better than full responsive design, because mobile visitors usually want to take a quick action rather than browse a long page.
Why do credentials and trust badges matter on a landing page?
Online visitors, especially those who do not regularly purchase online, are nervous. Displaying things like a BBB badge, years in business, or notable clients addresses their concerns before they leave. The hosts say this builds credibility and makes a conversion more likely.
In their words
When your site just loads slow, your credibility is dwindling fast.
Guest
I paid for this click. I need you to buy now. And so the faster you buy, the more likely I am to pay for another click.
Host
Our thought process is your mobile page should be call here, get directions, view full website.
Guest
Terms defined in this episode
- Call to Action (CTA)
- A prompt on a landing page that directs the visitor toward a specific conversion goal; the podcast stresses it must be well thought out and informed by competitive analysis of your industry.
- Responsive Design
- A web design approach where the layout adjusts to fit the screen size of any device; the hosts note it can cause pages to lose focus on mobile by squishing content into a very long page.
- Sitemap
- A file listing all URLs on a site that is submitted to Google Webmaster Tools and Bing Webmaster Tools so search engines have the most current page structure.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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