10 Steps To Boost Your Site’s Crawlability And Indexability Ep. 557
If search engines can’t find your web pages, all the optimization in the world will do no good. Boost your site’s crawl ability and indexability to…
301 redirects in .htaccess consolidate split Google juice from www vs non-www and index page URLs, while Baidu sued register.com after Iranian hackers used social engineering to hijack the domain.
without the www, Google will see those as different pages. Links going to those different pages will actually be split apart. Your Google juice is split apart.
In the podcast we discuss the hack of Baidu, Chinas largest search engine. We also discuss 301 Redirect .htaccess and SEO. Finally we discuss a great SEO competitive research tool that you already have at your finger tips. This competitive research tool uses Excel as its platform. Visit the Facebook Internet Marketing Page . Get a Free Web Design Analysis Houston. Our Videos are broadcast live from Houston at…
A 301 is a permanent redirect using an HTTP error code that tells search engines to pass all link authority from one URL to another. Unlike HTML meta refreshes or code-based redirects without error codes, a 301 transfers Google juice to the target page, consolidating ranking power.
Use a 301 redirect in your .htaccess file to force all traffic to one version. If most inbound links point to the www version, redirect non-www to www. If they are evenly split it does not matter which you choose, since Google passes the juice to the final target page.
According to this episode, the most common cause is having more than one business listing associated with the same address. Google Places allows only one listing per address, and there is no direct support line to resolve it, only a help forum where Google employees may or may not respond.
The hackers used social engineering, calling register.com and persuading a representative to change the email address on the Baidu domain account without proper credentials. This gave them control of the domain and they redirected and defaced the site for a couple of hours. Baidu then sued register.com for gross negligence.
if you've got, if you spend a lot of time building inbound links and those inbound links are to www.aandb.com, don't, don't make the decision to get rid of the www
Chris Burris
Hi, and welcome to the Unknown Secrets of SEO Podcast. What's up, everybody? Welcome back, and guess what? It's 9.15 Central Standard Time. Woo-hoo! Give or take eWebSouth time. And I don't expect this next week. Oh, yeah. Actually, I'm glad you reminded me, or maybe you were just saying it. Oh, yeah, I was just saying that, actually. I forgot. Next Friday, I'm going to be in court. Don't worry, it's just a traffic ticket. So we're going to do our podcast on Thursday morning. So if you're going to tune in for the videocast Thursday morning, I'll put something out on Ustream to kind of warn our listeners, of which it looks like we have at least one today. Thank you for watching. Maybe it's Darren Bowie. Maybe it's whoever you are. Thank you for watching. We really appreciate everybody. You are listening to the most popular SEO podcast on iTunes. James, you're watching the most popular SEO podcast on Ustream. Oh, we say you're probably watching the biggest, baddest, best one. The biggest, baddest, best SEO podcast in perpetuity. There you go. That was good. I like that. That was good. Somebody should write that down later. As usual, we like to cover what we covered on the last podcast. Last podcast, we talked about pay-per-click. This is an SEO podcast. Why would we talk about pay-per-click? How about it works? It works. It's part of an overall internet marketing campaign. And basically, we said, look, a lot of the proposals that are going out of our office right now are heavily weighted towards, just because of the budget, you know, pay-per-click budget, are heavily weighted in dollars towards pay-per-click. So we felt it's something that we need to talk about on our podcast. Yes, we're doing SEO for those clients. Yes, we're kicking butt. And we're also doing some really novel and excellent things with our pay-per-click campaigns. So if you had any questions about whether we handle both, absolutely, we do handle both. And there's a lot of advantage. You can imagine, you know, if
it's worth being on the first page, isn't it worth being on the first page twice? Hey, why not? Yeah. I'll take as many. How about three times? Three times. With the maps. Yeah. I'll take as many as I can get. With the maps and then the actual listing, you know, they'll give the, they kind of have like a site map. Yeah. So you got local places and, and we're going to be talking about local places because some weird, we noticed some, yeah, some weird stuff. Okay. Let me reiterate to everybody. If you're just now joining in with the podcast, go back and listen to last podcast, which was? Last podcast was 67. 67. It was a great podcast. You know, I, one, when we started doing the podcast, was not a big PPC person. And I have since kind of, my eyes have been open to pay-per-click and now I, it's a great way to market. And it's so, look, go back and listen to that podcast. I feel like it was an awesome podcast. I learned a lot. I think you guys will too. Frank, frankly, there are some things that you can do with pay-per-click that you cannot do with SEO. I mean, it's just, it's just how it is. Yeah. So, hey, we've got a listener in St. Croix. Really? Yeah. We've got a listener in St. Croix. Oh, that's what's up. That is what's up. St. Croix. Whoever's listening to St. Croix, send us a picture. Oh, crap. And Darren, I meant to send you some pictures like months ago. Oh, and you need to send an email that we were going to interview with you. Darren, we're falling behind on that. Although we did notice, did you go to the Facebook page I sent you? I said, hey, go look. I did. I forgot what was there, though. He accepted the challenge. Oh, the challenge. That's right. So, in the last podcast, we put together a little, I don't even know how to, animated, you know, Paul's wearing a bird
hat. A bird house. Oh, my. I'm wearing, like, Princess Leia speakers. Yeah, speaker ears. Yeah. Speaker ears. So, we put our podcast, the transcript of our podcast into a little video. You can find that. Hey, while we're talking about finding us, you can find that at facebook.com slash eWebStyle. You can follow us on Twitter, twitter.com slash eWebStyle. You can email us, podcast at e-webStyle.com. You can find our YouTube page, e-webStyle.com slash YouTube. Y-O-Y-O-T-U-T-U-B. Right? Very good. Yeah. So, Darren has accepted the challenge. We kind of, in the last podcast, challenged him to do better. He's done some amazing stuff for us. Just kind of, as a faithful listener, I guess, we really appreciate that in Darren. A little bit of news. St. Croix. Oh, St. Croix. Yeah, St. Croix. Send a picture. Oh, I thought that was the review from St. Croix. Oh, no, no. That's true. We got an email from somebody, I know you saw it, who said they submitted a, I don't remember if you know who it is. They, maybe the email came to me. Anyway, they're looking for an SEO analysis. They've been listening to the podcast for a while. Oh, yeah. They submitted an iTunes review, and I don't know which one it is, so I don't know. And they, and that, I did get that email, and I am a little behind on the analysis, guys. You will get it, though. I think I've got, like, four to do. Don't worry. You will get it. They are still free. You will get it. We have been busy, so it's, you know, kind of had to put that on the back burner for a little bit, but everyone that submitted one will get an analysis. Excellent. I only got one thing in news. Usually, I'll get a couple more. This is interesting. So, Baidu, the Chinese search engine, is suing register.com. Recently, some Iranian web hijackers, I don't, I would say terrorists, but I have no idea if they have terrorist intentions. They were just, you know, they just
hijacked a website. They hijacked the largest Chinese search engine and defaced it for, defaced their website for a couple of hours. Like, they bought the name? No. So, what they ended up doing, so this is, I don't know if you know, like, classic computer hacking often has more to do with, I don't even know where you're going, and the answer is no. So, classic hacking often has a lot more to do with, I forget what the term is, but it's like people hacking. So, picking up the phone and, you know, somehow getting into, I don't know, say you want to hack IBM. So, somehow you get into IBM and you get in as a cleaner, not like a killer cleaner, but like a sweeper in the floor cleaner. And, you just end up in an office and you pick up the phone and you dial IT support. You're a hacker, so you already know that. And, you call and you say, hey, I forgot my password. Right? So, that social engineering is what they call it. So, social engineering hacking. So, they end up, you know, just cajoling or being in the right place or giving the right pretense or, you know, speaking with authority. I'm the CEO. I need my damn password now. What? I can't, that's against Paul. Now. Did I say now? Do you want your job in the morning? Don't script that because I just, we don't need that. Anyway, so that's what the Iranian hackers did. They called up register.com and without giving the proper credentials, the register.com assistant or whatever, rep, the representative of register.com actually changed the email address associated with the badu.com or badu.whatever website. So, now they had access to it and they redirected it and hacked it. That's correct. You know what? I'd probably say that, you know, register.com I assume is based in the U.S. Yeah. And I assume that the person that was on the phone has no idea what badu.com was because most people that I know don't know what it was.
Right. I didn't know until about six months ago when I think we asked the question, what's the number two search engine in the world? And it was badu. Yeah. Because it was based in Asia, which obviously has billions and billions more people than anywhere else. Did you ever used to watch, I'm going to try and remember his name, he was a wacky British guy, late night TV, Benny Hill. I've heard the name. Yeah, Benny Hill. He always used to, he had this joke, he was like, once upon a time there were two Chinese men, and now look how many there are. Is he like the religious, like a spiritual speaker, like a religious guy? Absolutely not. Okay. Whatever you're going. I made that up. No, he was like the British pervert on TV, and he had a little skinny kid, and he was always tapping the little skinny sidekick on the head, and they had this na-na-na-na-na-na-na-na music going on. It was, it's good, look it up. I'm sure there's got to be on YouTube now, Benny Hill, and maybe Darren Bowie out there. That's right, what isn't on YouTube these days? Yeah. I don't know. Where are my links at? Where are my links? This is just going through my head. If you guys haven't checked out the Swagger Wagon Toyota video, go check it out. It's just killer awesome and cool. A while back, we were trying to figure out where our links on Google went, and in my head, all I have is, if you've listened to Swagger Wagon, where are my links at? Except we don't get the answer, like in the video, they get the answer. Google was like, we have your links, and shut up. Nanny nanny boo boo. Yeah, pretty much. Now, the interesting thing about that Badu case is that the U.S. judge says there's enough evidence to allow it to proceed, right? So, Badu has brought enough. And, uh, it's a gross negligence. I don't, I don't, what's the value, well, I don't know, what would
be the value of shutting down Google for two hours? That's some serious dough. Oh, yeah. Yeah. Dough. Just take whatever the 32 billion a year and divide by something. Whoever did that got fired. Yeah. Probably quickly. And it kind of sucks for them, because they probably had no idea what Badu was and how big it is, because most people in this country don't. Well, and they just didn't follow the policies. And again, you know, there's been times when I'm on the phone answering those questions, and they've given me kind of enough hints, you know, whatever, so you end up, oh, yeah. You've worked your way around it. You feel like you've worked your way around it. And we've worked around technical issues before. We've done some social engineering where we had to. You know, because we're cleaner-upper sometimes when it comes to websites. All right. So, what else do we got? Darren, we accepted the challenge. We got Google Local Places coming up. And we got a couple tools that we want to talk about. Yes. I find some really cool tools that I'm ready to share with you guys. All right. So, rock, paper, scissors, who goes first? Let's go with Google Places. Okay, Google Places. All right. That's you. You just wanted to go first, huh? Oh, I don't know. I just... Okay, I found something on Google Places, right? So, we got a new account. We're setting up... We always set up Google Places slash Google Local Listings, whatever, Google Maps. Google Local Places. Yeah. So, and now this client runs a couple different businesses out of the same address. So, I'm setting up their Places listing. If you haven't listened to that podcast, go back and listen to it. It's very important. Make sure your listing is 100%. And I get the... You know, there's a pin verification. You can... So, when you submit your listing, they're going to verify that it's really you that's trying to submit this listing. So, they're going to either... They will opt to call you
and or send you a postcard. Sometimes, they'll only give you one option. That is okay. It just depends on a few different variables. I thought something was wrong with me. So... Yeah, I think the lighting... I'm sorry to interrupt. I'm just excited. I think the lighting is looking pretty good. Yeah, you can actually see my face now. And I'm not just like this dark blob with teeth. Well, you're shaded on the other side. So, we'll have to... Sorry to interrupt. We'll work on that. We'll get our lighting better. So, here's one thing that I found out. It took me... I was working on this. I was getting all these different issues. And the bottom line, it boils down to you can only have one business listing per address per phone number. And that's what it was. So, if you've had this issue with your listing, say you entered all your information, it says verify your listing, you click to verify the listing, and maybe it might give you a... It'll say needs review or needs attention or needs action. That's what it says, needs action or being reviewed. Sometimes it'll give you... It'll say, hey, click to verify. It'll give you the PIN number. You'll go back to your listing. They won't be a spot for you to actually enter the PIN number. This has been a big problem, not just the United States, but worldwide. And typically it means there's an issue with your listing. Here's what sucks about this. There is no support. There is no person that sits there that you can call and you can submit. You can submit it to the Google Help Forum. They'll say, we'll take this into consideration when looking at issues. When they have their next big meeting about what is the direction of Google Places. But they're not going to reply to you. Really, they're not going to do anything. So, you can submit a... If you have any issues about Google Places, you can submit to the forum. And there are Google employees who
will comment on some of them, not all of them. So, if you ran into that issue, make sure that you're listing... And I think I may have said it's correct. The only thing I'm sure about is addresses. You can only have one business listing per address. Is it address and phone number combination? Or do you know? I said the combo. I don't... I'm not confident about the phone number. So, just the address. Just the address. I'm confident about if you have more than one listing. So, the suite numbers do matter? Is that... I try to switch it on one of our clients. And I haven't gotten a response yet from the actual Google Places site. It just still says being reviewed. Okay. So, if you have a business and you have running two businesses out of the same location, maybe try to switch the suite number or do suite 1A and suite 1B. But if they are the same, you're going to run into Google Local Places, whatever. You're going to run into issues with that. And there's a lot of value. Frankly, with us, there's not that much. Because currently, when you do SEO searches, it doesn't pull up Google Local Listing. So, the other business that is listed with us is something that people would look for. Yes. That is true. And actually, we've been getting calls for that. So, it would be interesting to double check if that is still showing up. I mean, what is under review? Does under review mean that it doesn't come up at all? No, that's a good question. Because I hadn't thought about that. Because Patrick has gotten calls. Yes, he has. And we've seen him in Local Listings before. So, I don't know how new this policy is or whatever. And also, if people are searching for you by name, I think it could affect whether your Local Listing appears. Because, you know, if you search for someone by name and they have that Local Listing, a little map will come up with that. So,
I need to double check and see. Because I'm not sure if it will affect that listing. But just to, you know, we just bring these things up. You know, we haven't fully flushed this out. We're still working on it. And, you know, there's a lot of questions and nuances to it. But, you know, just so that you guys are aware of it, if you're running the same business out of the same place, or excuse me, that wouldn't be a problem. If you're running two businesses out of the same place and you're trying to get Google Local Listings, you know, keep after it. You know, follow the process. And if you come with a solution, email it to us. We'd be happy to share it. Because, you know. We're going through the same thing. With some of our clients, trying to figure out what's the best way to approach it. Delete one. Change suite numbers. And if you just had any issues with Google Places, you know, let us know. We may have some of the same things. Yep. I wanted to mention this because I had to do a little bit of this work this week. We've talked about 301 redirects. And I actually had to do this on the HTC Access level this week for one of our clients, for one of our new clients. We do not, we typically work on Windows Boxes. So HT Access is not available as a method. You've got to use other things. ASP code. There's lots of easy ways to go around it. HT Access has a lot of advantages. And so I went in there and made sure there's two things to look out for. One is that, totally drawing a blank. Oh. If you're, and the way I found this, this is interesting. I went into the existing stats of our existing client, not Google Analytics, but existing stats. And it had traffic arriving at www.a and b and a and b, right? So without the www, Google will see those as different pages. Links
going to those different pages will actually be split apart. Your Google juice is split apart. So what you want to do is make sure that if somebody, either way, if somebody doesn't type the www, force them to go to it. Or the opposite, if they do type the www, force them to not go to it. And there's little scripts out there that are readily available. I don't do HTC Access, so I'm not an HT Access programmer. Not HTC. That's just my phone. You said that yesterday, and I was like, HTC has like some Access program. So like, I was lost until you just started exploring. Oh, okay. So that was like 24 hours. I had no idea what you were talking about. So you want to make sure that it points to the other. You can find that script out online. The other thing that you want to be careful of is when you type in a website, you know, aandb.com is typically the index page. It can also be referenced and usually is referenced from other pages when you click the home site as aandb.com slash index.asp, index.php, index.html, whatever one of those it is, or multiples. And, again, that's Google sees aandb.com and aandb.com slash index, whatever, as different pages. So you can be splitting your Google juice. So there's a script out there that's available. Now, if I had to take a wild guess, I'd say that when people are linking to you, they're probably going to link to your aandb.com before your aandb.com index. Probably, yeah. But, you know, so what should, like, and I know we talked about this this week about, like, is this, like, a redirect issue? It is a redirect. Yeah, that's what we're doing. It's a 301 permanent redirect. So all Google juice from one page goes to the other. So that's a great aspect of it when Google comes back. And, you know, it's transparent to the user. They don't really see it. They're like, okay, well, how many people look in the address bar?
We do because that's what we do. So, yeah, but a lot of people will type, you know, if they type www.aandb.com and glance at their address bar and all of a sudden the www.disappears, you know, they're not going to notice that. And if they do, they, because just the fact that they're glancing there, they know what's going on. So here's a question because I don't know the answer. Okay. What is it best to redirect to? Like, is it best to read? One page. Okay. Is it the, do you redirect to the page with the most Google juice? Uh, does it, the Google juice is going to get transferred. So, and there's really not any easy way to figure Google juice. If you know what I'm saying. Um, now that's a great question though. If you've got, if you spend a lot of time building inbound links and those inbound links are to www.aandb.com, don't, don't make the decision to get rid of the www, right? And vice versa. Now, if they're evenly split, it doesn't really matter if Google's going to pass the juice. What you do end up with is those other links in other places are always going to be, are probably always going to be the way they are unless you call them and ask them to redirect them or email them. Don't, you don't even need to bother with that because the Google juice is passed on to the final target page. So, um, there's a lot of, a lot of value in that. So, uh, you know, make sure you take care of that. So, one of the things that we took care of, it was a recent SEO client and we got in there and, uh, quickly recognized that we needed to, to, to make sure that the 301 redirects were done properly. So. Now, what's a redirect that Google doesn't like? Um, it, okay. So, you can just, in code, you can just redirect a page. And there's, like, in ASP code, you can redirect a page without
an error code. In PHP, you can redirect a page without an error code. And in HTML, you can get to the browser and then have the browser redirect. Those three forms do not pass on Google juice and Google doesn't like those. Typically, if your page refreshes, it doesn't like to index that page. And I'm not exactly sure how it handles if it does go to the next page and indexes it. It probably does just as a regular course. But any Google juice going to that first page is, is just ignored, uh, when it, when it gets to the target page. So, you definitely want to do a 301 redirect. So, 301 is the good kind of redirect. Yes. That they want to see. Okay. And 301 refers to the error code. Have you ever typed in something and you got a 404? Yeah. That's a, that's a, that's a web-based error code. 301 is another type of error code. Hey, long page, go over there. Go over here. Okay. That's cool. I know that. Yeah. So, that's, um, that's something that we did this week that I want to mention. And also, we read a review last week. I just got to read this again because I actually read it in one of my networking meetings. I find myself laughing out loud in the car and using my memo feature to capture some of the suggestions. I mean, does that sum up like, like the deal? Now I need to have some jokes. Yeah. Well, somebody says, if you, if you, you can, he, he also talks, if you listen from the beginning, you can understand, see these guys grow in sophistication. That's, wow, what a compliment. And understand the running jokes. Yeah. Because, you know, we got the Gino time limit and. Yeah. And if we, we start talking about being a douche, like in your own podcast number five, you probably wouldn't understand what that means. Yeah. Yeah. It's important. So, that's cool. Yeah. Look up the douche podcast. What I, so we
posted a review on iTunes, we, is Corey Mazelowski, and I didn't click the more. So, he's actually chief geek for funwatercraft.com. That's what's up. Yeah. Chief geek. Yeah. That's awesome. Is that like. That's awesome. Oh, that's cool. C-C-G-I-C. Chief geek in charge. I hope that's all your business cards. Oh, that's awesome. Minneapolis, Minnesota. But, um, and funwatercraft looks like a blast. They've got, I think they're like the, the bicycles. You can actually ride bicycles on the water. And then they've got some other things with big tubes that are rolling in the water. It looks like. That's pretty sweet. Yeah. So, hey, we get to actually give some link love. That is funwatercraft.com. Go check them out. It's pretty cool. Was that, uh, was that hardcore? Yeah, it was iHardcore. Yeah. That's what's up, iHardcore. Yeah. Thanks for that, man. Very cool. Appreciate that. We do. Um, what do you got? You got. Okay. I found a tool. Well, I found, here it is. I found an article that I thought was really cool and it had a tool on it. And I want to give this guy a lot of credit because I thought it was awesome. Now, I'm going to butcher this name. Um. Yoav? Yoav? Yoav. Yoav. Yoav. Ezzer? Ezzer. Ezzer. I'm going to go with Ezzer. Last name is E-Z-E-R. So, I'm going to call him Yo. So, what's up, Yo? Don't we have another Yo? I don't know if we have another Yo. I thought we had a, sorry. No, we had a Joe. Yo. Joe. Joe, Joe? Joe, Joe, Joe. I don't know. I'm sorry if I'm butchering everybody's name. Don't forget. We just lost half our users. I know. Our listeners. So, Yo came up, he, I found him on Search Engine People, and I didn't write down the URL because it was super long, but the title of this blog is How to Perform SEO Competitor Research with Excel. If you Google that, How to Perform SEO Competitor Research with Excel, the very first thing that comes up
is his article. And I found it. It was an, Yo, it was an awesome article. I'm actually going to respond on your blog and let you know that we talked about this on the podcast. Um, and he basically talks about SEO as part of your job. You know, you know, if you're doing SEO, it's important for you to do the SEO for your website or what your clients, but it's also important for you to look at their competitors to know who's, who's there, you know, who's new that just came into the market or, you know, to the online market and who, who just bumped you down or who did you just pass. There you go. And you can get, and we, and we do this, we can get tips from other, from competitors. Oh, it's maybe he's doing this. We need to focus on this. This is a good idea. Oh, that's a bad idea. And so it's good to know what other people are doing. And he came up with this really simple tool that will tell you what's happening. So if you go to the article and you scroll through it, he says how to use it. You can download an Excel spreadsheet. Maybe this Excel spreadsheet will actually reference Google search results and display them for you, excuse me, on an Excel spreadsheet. So, and he tells you how to use it. You enter in, somebody said it in a fax. Maybe that's, maybe that's your, tell him how to say his name. You enter in your website, your competitor's website, and then a couple of keywords, and then it will search the keywords and it will populate a list of your competitors and it will tell you where you are in comparison to them. I thought this was an awesome tool. I wish I would have printed something out so I could show it to you, but look at it and download it. I thought it was awesome. Yo, I give you a lot of credit for this. Um, but, and
this is important. This is very, very, I mean, I can't explain how important it is to know what else is happening in your industry. You need to keep abreast of who's ahead of you, who's below you. And to me, I think this is very important. Who's new, who just came into the market, because that's you. If you're doing some SEO, you know, if you're just starting on a website, you're going to be one of the new guys coming into the market and people are going to be watching you. So it's important to find out what other people are doing on the SEO. Yo, yo, this was an awesome tool. Now, everybody, I've only played with this sucker for this morning. So I'll be honest. So I haven't actually fully tested it and I'll probably give another review of it maybe next week, but I felt like it's an awesome tool. And it's fast. It's lightning fast. It is lightning fast. Now, it being lightning fast, it does draw some concern. Some of the software, most of the software that we use here, um, will do searches and have delays because Google, if it sees, you know, rapid fire searches of its search engine will sometimes, you know, ban IP addresses that. That is the concern. I've never actually heard of it happening. Uh, in fact, if anybody's out there who's had that happen to them, you know, let us know. Uh, Google is really looking, does keep an eye on things that look like automated, which that would clearly look automated. Although for each keyword, it's only one search, right? Yeah, and then he just orders the ones that are ahead of you and the ones that are behind you. So, uh, don't worry about that unless you've got, you know, thousands of keywords that you want this analysis for, you're, you know, then you're going to have some, uh, you can potentially have the software rapid firing to Google. So we can maybe fire, maybe when you, uh, send a comment to Yo, ask
him if, uh, if, if he's addressed that or if that's any concern. I will, I will. Yo, so I'm going to ask you, Yo, if you're listening or weeks later after you, I tell you that I'm going to record this and put it on my podcast. If you're listening, let me know. I'm going to respond to you anyway, but it was an awesome article. And now I can't show you the search results, but here's kind of how it works. What it does is you put your website in, like I said before, your competitor's website, you enter in a couple of keywords. Now what it will do is it'll give you a list, not only of the competitor that you put in, but it will give you a list of competitors. And it'll say for these four or five, however many, let's say you've entered in four words and they returned 10 competitors. The one at the top, let's say it's, you know, a and b.com will have above me. There's two columns. It'll have the competitors above me, then below me and above me and below me. It'll have a number. So let's say a and b was your competitor. And in the above column, it has number four. What that means is for the, uh, four keywords that you typed in, a and b was above you on all of them, all four of them. And a, b, c.com is the next one. And let's say it has two. That means that two of those words, it is above you. So it's a good way to really, and it ranks them, you know, in order of importance. This guy has 10 spots above you. The guy at the bottom has one spot above you. So that way you can really know, it'll tell you, Hey, a and B has got 10 spots above me. Maybe we need to take a really good look at them because for all the keywords that are important to me, this guy's knocking it out of the park, uh,
I just, uh, a quick, simple tool among the millions that, you know, tons of tools that we talk about. I thought this one was definitely worth mentioning. I'm going to play around with it a little bit and, uh, and I'll hopefully give you more next week. Did I, uh, we have a listener in St. Croix, right? I mentioned that, right? That's what's up. Okay, cool. St. Croix. I think that's awesome. Send us a picture. Yeah, I like that's a great idea. Don't send me a picture of you or like your feet and like you, a laptop on your lap with your feet hanging out in like a Corona, like the Corona commercials. Don't send that kind of picture. Cause I know it's really nice down there and I don't want to see you doing SEO on the beach. Yeah. That's not cool. Okay. Real quick. Yeah. What a, tell me about it. Why are we even here, man? We need to do this operation in St. Do we have time? Is there any good? Yeah. We've got about five more. Yeah. Hey, the listener in St. Croix, uh, if there's any good properties, you know, that have high speed internet access, yeah, holler at us. Cause that would be awesome. Uh, uh, yo. Yo had another tool that I thought was really cool. I found one and I was messing around with his blog and, and then I found some more tools that he had another Excel. It's titled how to automatically track your Google positions in Microsoft Excel. If you Google that, how to automatically track your Google positions in Microsoft Excel, you will be the first thing that comes up. Uh, yo, yo, yo, as a yo is what I'm gonna call another one. How do you, it's a spreadsheet. You download it. It's the exact same concept. You enter in your website. Uh, there's some preloaded dates in there. Clear the dates. And, um, it'll tell you, you enter in a couple web, a couple search terms, and then it will tell
you what position you have on this particular date. It only runs one date. So I ran it today and it, I did one keyword, one date. How do you use it? Control something to run it or control shift you, and it'll automatically pull the search results off the search engine. Uh, another tool. And he goes and explains how it works. It's the macro code, which I have absolutely no interest. I mean, Chris probably would want to read that. I do. I have no interest in that. I don't even understand. That sounded so kind of Chris would probably want to read that crap. I mean, I don't know. It's like, I mean, dude, this is like ones and zeros. Like, I don't even understand that. Like, it's, I think it's very cool. I give up my hat. I tip my hat to this guy and to anyone that understands how this works. Cause I don't, I'm, I'm just like, awesome. It works. Um, but it's cool. And I'm, I'm sure you'll, you'll be able to make it work better or something, but this is two awesome tools that I thought, and it will, you know, you, you, for this last tool, you enter in this, a couple of different search terms and it will run those terms and figure out where you are on that site. But we, now we use other software to do this exact same thing. Uh, what do we use? We, we advanced to web rank, advanced web ranking to do it. This is just another quick, fast, easy way. If I want to know something quick, I don't think we're going to go away from advanced web ranking, but I just thought this was cool. We use it to augment and, and yeah, web ranking has a cost. This doesn't. So if you're, if you're doing SEO on a shoestring, this, this may be something that you can use. This was free. Um, I kind of, I personally, I like, I thought this was cool. Um, oh, I have a question
for this guy. I, excuse me. I, I just answered by looking at it. Uh, oh wait, the title was track your Google position. So this only does Google. Right. Okay. Advanced web ranking does Yahoo and Bing. Also known as Bing. Bing. Yeah. So, uh, so we're still going to use that. Nobody's listening to this like, these guys are dorks. And we agree. We are a bunch of dorks. We are a bunch of SEO dorks. And we are the hosts of the most popular SEO podcast on iTunes. Do you have any more? Uh, that's it, man. Excellent. Check those out. Uh, if you have any questions, send us an email at, uh. Podcast at e-webstyle.com. Because I didn't even know. I was like, you just, the email works. I don't know. Support at e-webstyle.com. Like, e-webstyle, like. Yeah. That would probably help me. Yeah. Okay. Because I don't even know. Paul needs help. At e-webstyle. Um, thank you guys for listening. Thank you for watching. Uh, we really appreciate it. 9-15 Central Standard Time next Thursday. Not next Friday. So if you're tuning in, uh, plan on tuning in on Thursday. I do tweet about it right before we broadcast. So if you listen, if you follow us on Twitter, twitter.com, uh, slash e-webstyle. There's no dash in that, e-webstyle. Um, until the next podcast, this is the end of podcast number 68. We really appreciate you listening. Uh, my name is Chris Burris. And I'm Paul Henson. Bye-bye for now.
Matthew Bertram is an AI keynote speaker, creator of DIG® (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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