Free tool
Estimate the revenue from moving a keyword up the search results, and the month you actually break even. Every assumption below is shown, sourced and editable, because a calculator that hides its click-through numbers is just a guess with a submit button.
These are the numbers driving the calculator above. They are editable, if you have your own Search Console data, use it, because your CTR depends on your SERP layout far more than on any published average.
| Position | Click-through rate |
|---|---|
| 1 | 27.6% |
| 2 | 15.8% |
| 3 | 11.0% |
| 4 | 8.0% |
| 5 | 6.2% |
| 6 | 4.7% |
| 7 | 3.8% |
| 8 | 3.1% |
| 9 | 2.8% |
| 10 | 2.7% |
Source: Backlinko, 1,312,881 pages / 12,166,560 queries (GSC data via Semrush).
The caveat we are not going to bury: this study's page carries a 2025 update date, but it does not state what year the underlying data is from, and the dataset is generally understood to predate AI Overviews. Treat it as a baseline shape, not as this month's truth. For continuously updated CTR data, Advanced Web Ranking publishes a free study refreshed monthly; we link it rather than copy it.
A single CTR curve is a simplification. Sistrix's 80-million-keyword study found position-1 CTR ranging from 13.7% to 46.9% on the same position depending on what else was on the page. An average across that range is a convenience, not a measurement.
On AI Overviews. The optional discount uses Pew Research's finding that users click an organic result 8% of the time when an AI Overview is present versus 15% when it is not, a 46% relative decline, across 68,000 queries. Worth knowing: Seer Interactive's April 2026 study (53 brands, 5.47M queries) found AI Overview click-through has since partially recovered, from 1.3% in December 2025 to 2.4% in February 2026, and that pages cited in an overview earn about 35% more organic clicks than uncited competitors on the same result page. The collapse is real; it is not static.
One curve we deliberately do not use. The most widely quoted CTR table on the web reports 39.8% at position 1. It publishes no sample size, no date range and no primary data source, and describes itself as a meta-analysis of other people's studies. It is now being republished elsewhere as fresh research. If a calculator quotes it without saying so, you are being given a number nobody has measured.