Rank Fast with these Topical Authority Tactics Ep.589
In this podcast episode featuring SEO Specialist Matthew Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable…
Link Building
ChatGBT writes a blog post on Local SEO for small businesses by Search Engine Land Bot (Part 2) Ep.588
AI-generated content must be guided by a human to stay indexed by Google, and prompt engineering can be simplified to a few targeted instructions rather than lengthy paragraphs.
Key takeaways
- Sites publishing heavy AI-generated content risk being unindexed by Google because the content is not genuinely helpful.
- Stock imagery gives SEO credit to the stock site, not your website, so original or AI-generated art is preferable.
- AI tools save the most time in planning and outlining content, not in replacing the writer entirely.
- Domain Authority scores and similar third-party metrics are made up by the industry and are not Google signals.
you have to drive if you're using AI, you cannot just let AI just publish AI content
About this episode
Here's the answer by Nicola Agius with the support of Ai.
Questions this episode answers
Will Google unindex AI-generated blog content?
According to this episode, Google is actively unindexing content that is not genuinely helpful, and sites running heavy AI content or AI content farms are already being removed from the index. Human oversight and useful, original framing are required to keep content indexed.
How should small businesses use AI tools for local SEO content?
The host says AI should help articulate and enhance what you already want to say, fill gaps in existing content, and save time in planning. It should not be used to auto-publish raw output, because if everyone uses the same free tool the content stops being helpful or distinctive.
Is prompt engineering for AI content worth the effort?
The host argues that long, detailed prompt paragraphs are overkill and that a short prompt stating the expert role, target keyword, desired headers, and a call to action produces a very similar result. He predicts prompt engineering will become a major skill but says simplicity works now.
Does using stock images hurt your SEO?
The host says the stock site that originally posted the images gets the SEO credit, not your website. Stock images may help user experience but are unlikely to get indexed for your site or pass link value back to you, so original or AI-generated art is preferred.
In their words
you have to drive if you're using AI, you cannot just let AI just publish AI content. You need to show that it's helpful.
Matt Bertram
There are so many sites right now that are getting unindexed because they're heavy on maybe AI content.
Matt Bertram
Terms defined in this episode
- Helpful Content Update
- A Google update that targets and unindexes content deemed not genuinely useful to users, which the host says is hitting sites that publish large volumes of raw AI-generated content.
- Prompt Engineering
- The practice of writing detailed instructions to guide an AI language model, which the host says can be simplified to a short role description, target keyword, header request, and call to action.
- Domain Authority (DA)
- A metric the host says was created by Moz and acknowledged as not fully accurate, calling it and similar third-party scores completely made up by the industry rather than official Google signals.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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