Why You Should Be Using Linkable Assets by Joshua Hardwick Part 2 #421

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burrs, owner of eWebResults. My name is Matt Bertram, and I've been an SEO ninja lately. SEM ninja. Welcome back to another fun-filled edition of our podcast. This is going to be a less sedate podcast than last time. This is podcast number 421. As always, we have a tip from our previous podcast. So if you joined us last time, we kind of did an homage to 420. Now this is 421. We're getting back on track, if you will. And our tip from our previous podcast is? Dude, when working with a restricted product, maximize local relevance first. So when we're talking about restricted products, we might be talking about, I don't know, marijuana or DWI, or if you do AIDS testing or medical testing. I'm very specific on that because it resonates. You're not able to do remarketing on those restricted products. DWI layers. Yep. What you should do first is focus on your SEO local dude. Subscribe, follow, boom. All right. So please remember, we were filmed here in Houston, Texas. And Matt and I, we are your results rebels. I want to jump in. We got a review. I just wanted to jump into it real quick. It is, of course, five stars. And it's from Sean Anderson. It says, five star service. Thank you. All right. So five star service. Thank you. Punch in the face to you, Sean, as I turn the volume down there, for giving us that really brief and very appropriate, we think, review. Thank you. Punch in the face to you. Yes. So if you have been to the podcast before, you may be back. You may be wanting more tips and tricks. And you might be interested in five online marketing mistakes that can tank your business. And of course, how to avoid those mistakes. Yeah, let's not do that. You can get those by going to eWebResults.com slash SEO tip. Yeah. Oh, you were supposed to say, I'm sorry. You're good.

We're still chill from the last one. It's going into the Memorial Day weekend. So whatever, whatever, whatever, whatever. And relaxed. Hey, teaser. So this is part two of a three-part series. Punch in the face to Joshua Hadwick. Excuse me, Hardwick. By the way, punch in the face, just in case Joshua is tuning in, is a good thing. And, in fact, while we're talking about Joshua, let's just say, if you're in a position to tweet, what we'd like you to tweet is hashtag SEO podcast. This is podcast number 421. Tag us in it, at bestseopodcast, at eWebResults, at Matt BertramLive, I think at Chris Burris eWeb. EWeb. Yeah, at Chris Burris eWeb. And then also include at Joshua C. Hardwick. Yes. And just say you're tuning into the podcast where we're talking about his article. Six Linkable Asset Types and exactly how to earn links with them. Really good article. Really thick article. Like, pound for pound, it's a really good article. A lot of good link-outs to other resources. Really well-researched. This is a linkable asset? Yes. It's a linkable asset. All right. All right. So, if this is the first time that you're visiting us on our podcast, howdy, and welcome to the podcast. If you've been here before, then you know what we're about to skip. That's some big numbers. I like those jumps. Look at that. 88, 156. Yeah. We run a contest each and every week. And the way the contest works is if we get 10 shikos. A share, a like, or a follow. If we get 10 of those and a review, then we move, like, where to leave us a review to the end of the podcast. We want some more on Yelp. We do want some more on Yelp. Yeah. Just in case, like, just later, like, skip it. We're not going to talk about it now, but if you typed ewebresults.com slash Yelp, you could get there and leave us a review really easily. But we're not going to talk about that. We're going to skip

that until the end. We'll also tell you how to shiko us on the different platforms at the end. If you would like a free website analysis, you can get it. Yeah. You can get it by going to ewebresults.com. New website coming soon. Yeah. Was I supposed to say maybe that? We can say that. New website coming soon. Go to ewebresults.com and click the link that says free website analysis. And then just ask for Chris to do it. He means ask for Matt to do it. Yeah. Because we'll do it, actually. All right. I've got a little bit of news. Trending. Facebook user is possibly going to prison for a year and $100,000 fine because he uploaded Deadpool 2 to Facebook. Oh, he violated it. It got like six million views. Did he have his phone or something? Did he rip it? I don't know if it was ripped. I think he got it off of a torrent and then threw it up on Facebook. And, you know, usually nothing really happens. Well, he could go to prison for a year, probation for a year, and up to a $100,000 fine. That's what could happen to him. He could get fined a lot. Yeah. That's a lot. Yeah. That's an expensive Deadpool movie. And also a lot of lost value, potentially, for the Deadpool people. By the way, the first movie was awesome. Yeah. I enjoyed it. Yeah. So I'm looking forward to... Ryan Reynolds is a perfect character for that. He's been a good actor from way back in when he was doing, like, National Lampoon stuff. I enjoyed him back then. Van Wilder. Yeah. Yeah. All right. So six linkable asset types and exactly how to earn links with them. So I'm just going to touch real quick last time. Let me touch real quick. Not that quick, but quicker. He defined what a linkable asset was. Infographics, GIF-o-graphics, and Map-o-graphics. So that was one of the things that we talked about. But we had a picture. You're making up for it, right? So

this week was Red Nose Day. I can't remember what day it was. So our PR guy, punch in the face to you, Adam, brought in red noses for everyone. Matt was out on sales calls all day. Well, sales and client calls, I think, a mix of both. And so he's not in the picture. So he's making up for it now for all you YouTubers out there. Say hello to the YouTubers with your pinched-nosed voice. Hello? Hello. Number two for linkable assets was online tools and calculators. And we're going to cover number three and four today. So number three is awards and rankings. It's interesting that he mentions award and rankings as a linkable asset. Because I think we're linking to one of their awards and rankings websites. Ranking number one. Well, we're ranking number one and we're linking to it. But so, yeah, let's put our little brag hat on. So if you go to Ahrefs and just search SEO podcast Ahrefs, you'll find it. I did a test. You'll find it. It's the first one. It's 12 SEO podcasts that you should listen to. Really? There's only one. And that one is the one that's in first place. Boom! The eWebResults podcast. Is the best according to the Ahrefs awards and rankings. Yeah. Yeah. So we can take off the brag hat and just say, also, we are linking to it, which is just a demonstration of how building linkable assets makes a lot of sense. And awards and rankings is really, really good. He says, one of the examples they created, they created a list of the 65 best marketing articles of all time, 65, right? So a lot of work just like this goes into an article like that. He lists a couple of others, you know, top 50 travel blogs, a nomad list, the world's billionaires list. That's going to be, you might want to go check that out every now and then, right? So the concept and I think the value is pretty clear, right? Awards and rankings. But how

do you get links to them, right? So those are things that people like to see, awards and rankings. So one of his things is, reach out to everyone who won an award or is featured in your rankings. Of course. Yep. So Ahrefs did reach out to me. I did reply, like gave them the title that they were using. Actually, it's kind of a skewed title. It's like the E-Web podcast. I think E-Web Results podcast. Instead of the Unknown Secrets Internet Network. It was too long. It was too long for the, I asked her actually and then she's like, it really doesn't look good. I'm like, okay, well, we can keep it that way because our people who listen to our podcast know who E-Web Results are. So tell everybody. So if you make one of these linkable assets, you make this asset that is a list or an award, then go ahead and contact everybody who's on the list. Yeah. So I mean, I really think that you just got to think, why would someone link to something you create, right? So if you have an awards list and you put a bunch of people on and you contact them or you're running a contest and you're linking them to it, you want to, they're going to want to link to it. They're going to want to share it. They're going to want to let it know. What are you looking at? I'm reading the comment from Connor, punching the face to Connor Wickham. Actually, I want to read that real quick. This is awesome. Just found the podcast last week. I've been binging on all your episodes. I listen on my commute to work every day as an SEO specialist. Patiff to you both from Ireland. From Ireland. That was not an Irish accent. What time is it in Ireland right now? Let us know. So you were saying, I'm sorry, I distracted you by, by, by. Oh, I don't know. I mean, I think you just got a, a, a, who would link

to whatever you're going to link to it. Like, if you're going to like, who's going to link to my services page, you know? Right, right. Like, like you're going to take the domain authority of whatever it is you're linking to. You're going to point it at whatever you want. Kind of a little SEO there. But, um, one of the strategies that he didn't mention here that I, I really think is appropriate is, uh, if you create an award or a badge, and then you like, Oh, Hey, why don't you put this badge on your website and link back to you? Yeah. So the link juice from the badge. Yeah. Yeah. Absolutely. So you can get people or clients or whatever to, to put stuff on their website. They've won an award and then it links back to you. And that's one way to generate a lot of links quickly. Yeah. Awards add value to the website, to the page that it's sitting on. And then of course the link back is, is about the linkable asset. And so the, but the thing that I'll say too, though, is, um, most websites now, smaller websites, if you're ranking for local, there, there, there's some advantages there, but really you're looking for like high domain authority and different websites. Like you put the little link at the bottom of the website or like when you build it for them or whatever, you're getting like 13 domain authority or something like that. Right. And it's a multiplier effect. So you really want like 30 above 50 above, that sort of thing. Yeah. And, uh, so, so the strategy does work, but you gotta understand what you're using it for. But I'm surprised he didn't mention that because that really is a great strategy. You're, you're right. That that's the way to close this out. I mean, he, he dives in a little bit more about reaching out to people. Maybe you can reach out to them via email. He actually read, they, in one example, reached out to,

uh, on Facebook and tagged the person that was listed in that, that, that was listed as, as the 65 best marketing articles. Okay. And, uh, and, and awareness is that first step. Now he, he said there's another way. So one is to reach out directly to the people who are in the list or who won the award. The next is to let the fans of people and websites that won the award know. So the fans, so how do you target those fans? Um, interestingly, he talked about paid approaches. I don't, and we've talked about it before. I don't, I don't hear many people talk about a link building strategy that includes a paid budget, right? Most people don't talk about that, but we know that the links are valuable, right? So somewhere around 40% of the, of the, uh, of where Google will place you on a search engine result page. Um, social signals, right? Social, other, uh, social signals be other. So, um, if you, if you're going to put a, a good piece of article, that's a linkable asset, it's worth putting a paid budget behind it so that you can get the links to it. Link building SEO, regardless, cost money. Good SEO costs money. Yeah. Like, so I've talked to a lot of people. Should I go with PPC? Should I go with SEO? And the answer is yes. Yeah. The answer is yes. It depends on the strategy, but a lot of people actually lean more towards SEO than PPC because they're like, it doesn't cost any money. Yeah. But it does. It does. It does. And you know, it, it takes a lot of time and therefore a lot of money. And so you want to use like a multi-channel strategy. And this is kind of talking about influencer marketing, uh, not so doc directly, but it's about influencing marketing, I guess, influencing people's fans. And, you know, on Facebook, you can like target different pages, that sort of thing. So. Very cool. So just so you know, in

Ireland, it's a 11 or 1130 and, uh, our page just reset. So I'll, I'll get it back up here in a second. Um, so he gave some examples. If you want to do a paid budget, why not identify, use a Facebook budget, identify the people who are on your list and then show ads to people who have liked their pages. Yes. Yeah. Absolutely. I mean, that's pretty straightforward. And you don't have to put very much money behind it. You know what I mean? Like you get quite a bit of visibility on Facebook. It hasn't, uh, really catched up to the price of Google yet. I think it will, but. At some point. Yeah. Um, he says that you could run an article like this, you know, an ad on Facebook where it says, hello, fellow Viper chill fans. Right. So obviously appealing to Viper chill. So they, yeah. Boom. Hey, we know you're a Viper chill fan. Boom. Let's connect on that basis and then see if you like this article. Um, well people pay attention to that. Yep. Like they, they identify with that. So you're, you're basically calling them out essentially. Absolutely. Um, all right. So we're just going to jump into the next one, which is studies and research. Yeah. Right. So, um, we've all read a really long study that we've been impressed by. Right. So I know, I mean, you're constantly, you're probably, you're the most prolific reader. It's certainly in the office. Like you're the hands down the champion. And then I think in general, uh, of, of all the people that I know you read the most. So you've read lots of these studies and research that people have done and they're really good. Right. So when we, we just quoted a fact a little bit ago, which was, you know, 40% of your search engine placement is based on, uh, on your link structure, right? How you're linking back at least 40, like somewhere in that ballpark that comes from a study, right? Like we are constantly

reading these studies that comes from that type of study. So studies on and original research pieces attract links like any put crazy, uh, in some industries. So it may work in some industries. It may not work in, in, in an industry that you're in. Uh, so keep that in mind again, back to your question, who's going to like, who's going to want to link to this? Yeah. Right. So I, I think, I think, uh, really case studies to the, to gather email addresses, right? Hey, uh, this is a lead magnet. Right. Right. Right. And, and I, I don't know. I, I think like everybody's trying to figure out what they're trying to accomplish something. Right. So 90% of all searches are informational searches. Yep. Right. So they're trying to solve a problem. They're trying to figure something out and everybody wants to follow a path that's already worked for somebody else. Right. Not like every, some people want to create it from scratch. Right, right, right. Like, but don't reinvent the wheel, find something that's working, especially when we move into a new industry for a client. That's what we do. We find the research first of what's working and then apply our best practices to that. Yeah. Um, excellent point. Right. So, uh, here's one that he likes to do. Why did people, they give an example of an, of something that Ahrefs and research Ahrefs put out there. It generated a lot of backlinks. And he said, there's two reasons. One is because people trust us, right? So it's Ahrefs, people know them. Yeah, that's true. And the other one is that we offer unique data and insights. So how apropos is the comment about insights, right? Because that's what we do a lot on this podcast is we talk about research that people have done and then we offer insights into it. Uh, and so that's a great way to add value. He says, the good news is that you don't have to have base studies and research type posts on insane

amounts of data like they do, right? In fact, personal case studies can do really well, right? So, so if we're talking about what's their example, um, uh, the five most linked to pages on their blog are studies. That's one of the things that he said. So here's, they don't have to do this comprehensive study. You can just give your opinion. So, uh, I know he gave an opinion here. Well, I mean, people when they're making a buying decision are going to look at testimonials. Right. And they want to see case studies, they really, and they want to see your portfolio, right? If we're speaking to the SEOers or internet marketers out there, those are the things that people want to see. And those are the things you need to have. And those are the things we will have on our next website. Yep. Cause we're missing case studies and we have a ton of case studies. Absolutely. And, uh, those are going to be lead magnets. They're going to, we're going to put a ton of free ones out there. So stay tuned for that. We're going to have a huge portfolio and just really put everything together. Cause we, we do need to update it. Business is just moving quickly. It's the cobbler's kids has no shoes and we're fixing that. And we're about to, you know, become a customer of the cobbler. All right. Make sure that our web, make sure that our website is not a subject to that, that old adage. So how do you build links to, so some research that you're going to put out there, some study you're going to put out there. Um, this is interesting. So this is as much about how do you build links to it as it is about how do you decide what research to do conduct popular out of date studies. So he gave the example, read the rest of that, that steal their, then steal their links, right? So it's the combination of the two, right? He gives the examples

that Moz did a study search engine ranking factors study back in 2015. And we know that if they, that's quite a while ago, it's 2018 now. Uh, we know if Moz updated it, then they would continue to maintain that link juice. Um, but they put out, uh, uh, something that they're not, they actually put out a tweet that they're not going to, uh, update that survey. So boom, now you've got the opportunity to recreate that survey and then steal all of those links. Like it's just, it's not rocket science folks. It takes a long time, right? A lot of effort and you've got to get the concepts right. Uh, but it's not rocket science. If you're looking for what kind of study or survey or research or data that's out there that you could update, um, just, I don't know, you could Google it. Would that be a good idea? Yeah. Well, look at that. It's Google industry keyword plus study plus survey plus research plus data. Boolean search strings are your friend. Yes. Yeah, absolutely. And he says, uh, make sure. So earlier, uh, on the first two items that we discussed, the first two linkable assets, uh, he gave some examples on how to do the Google search for those. Uh, in those cases, he said that they should be searching for where the keyword was in the title. In this case, it's in the content. So you don't need to restrict it to the title. Uh, so that's a good way to find those studies that are out there that maybe you want to recreate. Another way that you can get links is find people who are already talking about idea, ideas that your study proves and then pitch your study to them. And he gives an, he gives an example of, uh, Ahrefs did an article on how long does it take to rank on Google, right? It's pretty interesting. If you're an SEO, you're probably Googling it right now and pulling it up and reading it if you haven't read

it all already. And, and so if you do that search, right? So how to rank on Google, there are other, there are other, uh, results on the search engine page other than Ahrefs, although Ahrefs is probably the first. Um, and those are like individuals, like, so we could easily write an article and just like our, our typical experiences depends on industry, but in really simple industries, it's, you know, a month and really challenging industries, it's six to nine months. And if it's really, really challenging and international, it may even be longer than that. So, um, so we could, we could share that article, we could share that article, uh, you know, that, that, that our estimates, right. And then that's a good link partner with Ahrefs because our opinion, unopinion, professional opinion does matter. And then the study, which is of many people's professional opinions and their experiences, um, would be, would augment that information. So, yeah, I mean, curate the content. Yep, absolutely. Um, all right. And then also you want to find out people. So, so next you want to reach out to people who are, and again, this is how you're going to build a link, uh, to research or a study. Find people who are commenting and talking about the ideas that you have in your research and study, and then reach out to them. Like it's all about outreach when it comes to. Buzz Sumo, ball of wonker. Everybody's like, how do you do this? It takes a lot of time. There's definitely a tools, uh, even like SEM rush has a great tool that not a lot of people utilize. It's the, uh, it's like a keyword magic tool. I think is what it's called. Yes. And so, uh, you go in there and you can, uh, search, uh, what questions people are asking for, for your keywords. And I think it's scrapes or spiders all the like different forums out there and gives you really ideas to answer Google's questions. I like it. Yeah. It's a nice tool.

We were kind of throwing that back and forth this week. Um, and that is the end. And so, yeah, if you want to find people who are looking for your research, just Google your subject matter and then there'll be people commenting and reach out to them. Uh, that wraps up the, the meat of our podcast. So, uh, did you have anything else? Was there a book coming soon? I know we're still doing some final stuff on that. Two weeks, next month for show. Next month. All right. So if you like this podcast, we ask you to do one simple thing and that is share it with three people. Please. Uh, and if you do just think about us giving you a punch in the face for each time you share it, uh, cause you deserve it. It's a glorious punch in the face. Um, if you're looking to grow your business with the largest, simplest marketing tool on the planet, the internet, go ahead and reach us out to us eweb results for increased revenue in your business. Our phone number is 713-592-6724. If you have a referral, right? So that's somebody who's interested in any aspect of internet marketing. We can help them, right? We are experts and can help them. We're a full service firm. Facebook, Instagram, Twitter, search engine optimization. And I just, I want to quickly throw it out there that we, we had a client that we were running Facebook ads for. We had generated 37 leads for them. They were like, Oh, like, you know, these didn't convert. Right. We were kind of talking through that piece of it. Right. They hired another firm. Yep. They hired it in the same, you know, so it's operating in the same account and the ads manager and they got them to do in the same. Same time period. Yeah. Yeah. So we do Facebook. Just a little compare and contrast. So if you send a referral to us, when they get results and pay their bill, we will pay you or

a charity of your choice, right? Yes. So if you want to get that donated to a charity, that is working good. By the way, well, we'll say that at the end. And, uh, and we have, we have two more of the linkable assets. I know this was a little short, but we were trying to break it into a three pieces. Yep. So we will cover the last two, uh, of six linkable assets and how to get links to them. And we really wanted to take up, uh, the first four spots after the article on the SERP. Oh yeah. So, so our video and then our article and like, so we just need two more videos. So if anybody's searching for linkable assets, we'll show up. Yep. Yeah. Yeah. We will show up. It's intentional. All right. So we were filmed live here at 5999 West 34th street suite 106 Houston, Texas, 7, 7, 0, 9, 2, uh, H town, uh, go Stroh's, go Rockets. Like things are really cranking it up. This is pretty cool. Pretty cool. I've lived here a long time and really haven't had, uh, yeah, well, it's a pendulum that is really kind of often like under value. Right. And then, you know, we had the Rockets, right? They did, they won twice, right? It wasn't twice or three. They almost won three. Um, yeah, he was in the, he was in the audience last night. So punch in the face to you guys. Um, hopefully they know what that means. Cause they, I wouldn't want them to punch me in the face. If you would like a transcript or video or audio of this podcast, you can get it by going to ewebresults.com. Click the little podcast link. You'll find it. Um, you guys have made us the most popular internet marketing podcast. Just on iTunes and on AH refs. So, so thank you. Punch in the face to you all. By the way, you can still vote. You know, other people might be trying to catch us and get

us. So, uh, just Google, uh, SEO podcast, AH refs, uh, and click that first link and put it on some more way out. I've been reading some stuff. Oh yeah. We have to touch it. Touch it. We can touch on that. We'll just tell you, leave us a link on you, a review on Yelp, ewebresults.com slash. Yep. And thank you guys for making us the most popular internet marketing podcast. Until the next podcast, my name is Chris Burris. I'm Matt Bertram. Bye-bye for now.