Rank Fast with these Topical Authority Tactics Ep.589
In this podcast episode featuring SEO Specialist Matthew Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable…
Link Building
Why You Should Be Using Linkable Assets by Joshua Hardwick Part 2 #421
Linkable assets such as awards and rankings, studies, and original research attract backlinks by giving others a reason to share and cite your content, with outreach and paid promotion amplifying results.
Key takeaways
- Awards and rankings pages earn links naturally; contact everyone featured on the list to prompt sharing.
- Creating a badge others can display on their sites generates backlinks with minimal effort.
- Updating outdated studies, like the Moz 2015 ranking factors survey, lets you reclaim existing link equity.
- Putting a paid budget behind linkable assets, such as targeted Facebook ads, accelerates link building.
- Finding people already discussing your research topic and pitching your study directly is an effective outreach method.
Conduct popular out of date studies. So he gave the example. Read the rest of that. That steal their, then steal their links, right?
About this episode
Why You Should Be Using Linkable Assets Part 2SEO Tip : When working with a restricted product, maximize local SEO first.Join Matt and Chris for another thrilling episode of the Best SEO Podcast, featuring "6 Linkable Asset Types (And EXACTLY How to Earn Links With Them)" by Joshua Hardwick.
Questions this episode answers
How do you build links to an awards or rankings page?
Reach out directly to everyone featured on the list or who won an award, since they will want to share it. You can also target fans of those winners with paid Facebook ads, showing ads to people who have liked the featured people's pages.
How can you use outdated studies for link building?
Find a well-known but outdated study, such as the Moz search engine ranking factors study from 2015, recreate or update it with fresh data, and then earn the backlinks that previously pointed to the old version by offering a more current resource.
In their words
if you make one of these linkable assets, you make this asset that is a list or an award, then go ahead and contact everybody who's on the list.
Host
I don't hear many people talk about a link building strategy that includes a paid budget. Right. Most people don't talk about that, but we know that the links are valuable, right?
Host
find people who are already talking about ideas that your study proves and then pitch your study to them.
Host
Terms defined in this episode
- Linkable asset
- A piece of content created specifically because it earns backlinks, such as awards lists, rankings, infographics, online tools, or original research studies.
- Link juice
- The ranking value or authority passed from one page to another through a hyperlink, referenced in the context of badges and high domain authority sites.
- Domain authority
- A score indicating a website's strength for ranking purposes; the hosts note that links from sites with authority above 30 or 50 are more valuable than lower-authority sites.
- Skyscraper technique (implied: steal their links)
- Finding popular but outdated studies or content, recreating them with updated data, and then earning the backlinks that previously pointed to the older version.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
Related episodes
How to Do Keyword Research for SEO Ep. 582
In this episode, Matthew Bertram delves into the world of keyword research and its pivotal role in shaping a successful SEO strategy. Discover how…
Link Building
10 Different Ways To Get Organic Page 1 Google Rankings Ep. 560
Discover 10 ways to go beyond the old 10 blue links and get more traffic from Google's enhanced organic search results. Author: Miranda Miller…
Link Building
12 Ways to Get Quality Backlinks by SpyFu Ep. 547
12 Ways to Get Quality Backlinks to your site to achieve higher ranking on the SERP's (SEO) Getting quality backlinks to your web pages is within…
Link Building
The show explains it. EWR Digital does it.
The Best SEO Podcast breaks down SEO and AI search; EWR Digital, the agency behind the show, implements it for operators. Start with a free, no-pitch audit of where you stand in Google and in AI answers.
Get a free AI visibility audit