What is doorway page?
Answered across 3 episodes of The Best SEO Podcast
A page that cannot be navigated to from the homepage, acts as an orphan or hidden page, or redirects users without capturing information, which can result in a manual penalty from Google.
How experts on the show define it
A page that cannot be navigated to from the homepage, acts as an orphan or hidden page, or redirects users without capturing information, which can result in a manual penalty from Google.
From Ranking Locally: Your Guide to GMB & SEO (Unknown Secrets Revealed!) Ep. 580
Pages built to target specific keywords that funnel all visitors to a single conversion page, which carries a Google penalty.
From How to Target Multiple Cities Without Hurting Your SEO by Loren Baker #500
A page that hangs off a site meant as a landing page for PPC or email campaigns, sometimes misused for SEO with spun city-state content that Google is now penalizing in favor of real location-specific writing.
Episodes that cover this
Related answers
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