What is GEO (Generative Engine Optimization)?

A term used in the industry to describe optimization strategies aimed specifically at large language models and generative AI search, debated as distinct from or overlapping with traditional SEO.

From Why Old SEO Metrics Fail And What To Track Instead With Corey Morris

Optimization focused specifically on generative AI engines and LLMs, overlapping with AEO but centered on how generative systems select and rank brand information.

From What Actually Drives Citations in LLMs With Solomon Thimothy

Optimizing brand content and data so it appears and ranks favorably inside large language model responses, as distinct from optimizing for traditional blue-link search results.

From How LLM Search Changes SEO And E-Commerce With Andrew Higgins

The practice of optimizing content so it is featured in AI-powered generative search engines, mentioned alongside traditional SEO as a strategy brands should embrace.

From Why You Need Human Oversight For AI-Based Marketing With Anthony Chiaravallo