What is GEO (Generative Engine Optimization)?

Optimizing brand content and data so it appears and ranks favorably inside large language model responses, as distinct from optimizing for traditional blue-link search results.

From How LLM Search Changes SEO And E-Commerce

A term Lurie uses to describe AI systems like ChatGPT that generate responses and surface brand mentions, treated alongside traditional search engines as earned media channels to track.

From Stop Chasing Traffic, Start Chasing Revenue with Ian Lurie

Optimization focused specifically on generative AI engines and LLMs, overlapping with AEO but centered on how generative systems select and rank brand information.

From What Actually Drives Citations in LLMs

A term used in the industry to describe optimization strategies aimed specifically at large language models and generative AI search, debated as distinct from or overlapping with traditional SEO.

From Which SEO Metrics Actually Matter Now

The practice of optimizing content so it is featured in AI-powered generative search engines, mentioned alongside traditional SEO as a strategy brands should embrace.

From Why You Need Human Oversight For AI-Based Marketing With Anthony Chiaravallo