What is NAP consistency?
Answered across 4 episodes of The Best SEO Podcast
Edited and curated by Matthew Bertram, host of The Best SEO Podcast (produced by EWR Digital).
Name, address, and phone kept identical across every online directory and citation, including matching abbreviations, punctuation, and suite number formatting.
How experts on the show define it
Name, address, and phone kept identical across every online directory and citation, including matching abbreviations, punctuation, and suite number formatting.
From #SEOPodcast 282 - Local SEO for Multi-Location Businesses
Keeping a business name, address, and phone number identical across all online directories and citation sources to support accurate local search indexing.
Having the exact same name, address, and phone number, including identical formatting, across all online platforms, directories, and social profiles to support local SEO.
From 2015 Year End Review, Part 1 with Chris and Charles #303
Name, address, and phone number kept exactly the same across every online platform, including website, Yelp, Foursquare, Google Plus, Bing Places, and social media, because it is the primary information local searchers seek.
From #SEOPodcast286 - Six Local SEO Stats Every Online Marketer Needs to Know
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