2015 Year End Review, Part 1 with Chris and Charles #303

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebResults. I am Charles Lewis, your client results advocate. Welcome back to another fun-filled edition of our podcast. This is podcast number 303. As always, we have a tip from our previous podcast, and that tip is send newsletters at the same time your site has the most engagement. Look, if people are already engaged on your site, absorbing your content, perfect time to send a newsletter, they'll likely engage with it. Boom. All right. Hey, if you're, we are broadcasting live from Houston. I've got to work on that transition. We're broadcasting live from Houston, Texas, and please remember, we are your friendly local neighborhood top position snatchers, and our mantra is, don't be a douche. Do not be a douche. Hey, the teaser for this podcast is the SEO 2015. Oh, man, that's a lot happening this year. Yeah. A lot of algo changes, a lot of stuff, and so we're going to crank through these. This is rapid fire. This is a good one to listen to. It is rapid fire. Let's see. If you are in a position to, and you have some sort of mobile device that enables you to tweet, we ask you to. Tweet right now. Be sure you tag us in it, at bestSEOPodcast, at eWebResults. Use the hashtag, SEOpodcast. This is number 303. And tag us in it. That way we can follow you back and do all of our social networking stuff. And in fact, you should just shike us. Yeah, just shike us. Share and like everything that we do. All right. So, if this is the first podcast you've listened to, you're listening to, howdy, welcome. This is going to be rapid fire. You're going to love this information. You're going to love it, or you're going to hate it. Yeah. Like one or two. It may drive you crazy. If you've listened to this podcast before, especially for more than a year, you know what is about to

happen. This is just part one. We'll do part two next week. Absolutely. And we did get more than 10 follows on our, actually on our best SEO podcast. So, normally at this point, we would tell you how you could leave us reviews. We won't do that this time. We will tell you how you can shike us. There are places you can go to like us, engage with us, you know, all those social media platforms. Facebook.com slash. eWebResults. YouTube.com slash. eWebResults. Twitter.com slash. eWebResults. Instagram.com slash. eWebResults. All of those are places that you can shike us. Hey, if you're in the mood and you can, why don't you just share our show with somebody? Share the link you're listening to. Do something so you can share it. If you're a PHP genius or a WordPress guru, we're probably looking for you. Leave us an audio resume, 713-510-7846. If you would like a free website analysis, just go to our website, eWebResults.com, and you will find our free website analysis. If you submit one and you're in a hurry, make sure you reach out to us. Yeah, let us a call. Send us an email. Yeah. Let us know. So, did you say we had AlgoCat? No AlgoCat today. We do not have AlgoCat today. So, we're going to hop right into a little bit of news. I just got two pieces I thought was interesting. So, remember we were talking about net neutrality and specifically how it related to Netflix, right? So, Netflix is like responsible for 50% of network traffic right now or something. That's ridiculous. It's crazy, right, to think from zero to 50%. And at one point, like Comcast, I think, was charging them extra in order to have access to the bandwidth, right? That's the whole issue with net neutrality. Google's bumping into it, and I forgot where, no, Facebook is. I think it's in, I think it's in China. No, it's in India. So, it's the opposite side of things. So, India has very high and expensive internet bandwidth

costs. So, Facebook is like, well, we'll put some of the cost so that they can get our access to our content. So, I can show them more ads. So, it's the opposite. That we're paid to show them ads. Yeah, so we can reduce your fee for us, which is very interesting. Yeah, because the more ads we show people to, the more, It makes sense for Facebook. It makes perfect sense for Facebook. It's cool because you're so, you can be so vehemently opposed to charging Netflix extra money, and then it turns around and like, okay, wait, they want to reduce my fees so I can access that one site? Well, I'm kind of cool with that. Mm-hmm. Same thing. Very interesting. They need to kind of figure out how they can invest in order to, you know, Figure that out. And then next, I've just mentioned, you know, SpaceX has a reusable rocket, and they got it to land safely. They've had like three problems in a row, but they finally got the reusable rocket to land. They said, they drew the comparison. The reusable rocket is about the same cost as a jumbo jet, and never in history have jumbo jets been one single use. Yeah. I was sitting there going to say, okay, Yeah. Why were we dumping them in the ocean before? Yeah. So, and I think they would go back and get them and use them for something, but, Yeah, like museum pieces. Yeah. Yeah. Yeah. Cool. You got any tips? Oh, I got some news, actually. A little news. Okay, cool. No tips. They do got some news. So remember, we talked about Google Maps, iOS, allowing the offline download. And so now that's available on Apple now. First it was with Android, now it's available on Apple. Cool. So pretty cool. And actually, they'll get other features too, like local gas prices and things like that. Wow. That'll show up. My other news is this could have been AlgoCat. Yeah. Right on the

border. Right on the edge. It was right on the border. So Google changes is how it's logging search data as of December 14th. So last week, they made this change, and they posted this statement. This change may increase the total number of clicks and impressions. What they didn't tell us is what the actual change that they're making is. So we don't know what change they're making. We just know that we may see a spike as of December 14th. If you log into analytics, you should see the line, and it'll say search update. That's a line that they put there. And then you may either see a traffic spike or a decrease, depending on how they're logging in your search analytics. I wish we knew more about what they're doing. Yeah, exactly. Tell us what it is so we don't filter y'all. Yeah, exactly. Because we've been trying to filter all of the bad traffic and spam and ghost bots and everything else that happened with analytics. So I'm actually happy that they're making changes. Hopefully, it's addressing some of those issues. Yeah, that would be cool. But yeah. But that would be the reverse of up. Yeah. All right. Yeah. They should address that. Any patiffs? No patiffs. I got a patiff. This one is for David Friedland with Osteopathic Healing Hands. He came to my networking event. Osteopathic Healing Hands. Yeah. So I guess it's kind of a lot more education than a chiropractor. And they do all of their work with healing hands. I just thought that was cool. Interesting. And then we do have a review, which is why we skipped the reviews earlier. This is from Wicker Man. And this is... Wicker Man. Five stars. Five stars. Thank you. It's a title. Great podcast. I am new to watching and listening to Chris and Chuck's podcast and have quickly become hooked on them. It's refreshing to hear two guys discuss the otherwise dry material in a fun and friendly way. My listening still has not caught up to their talking, but

I'm getting used to it. And I've been picking up some good points and plan on listening to as many of the older casts to catch up on what I missed. These guys rock. Punch in the face. Punch in the face to you, Wicker Man. To Mr. Wicker Man. Wicker Man. I actually spoke with him the other day. So... What's up, dude? Punch in the face. It'll be good luck catching up. This type of podcast will be probably the fastest way to catch up. Yeah. At the end of the year. And that way, what was likely to happen for not just you, Mr. Wicker Man, but anybody else who's listening and or watching right now. Now, if you have, if you ever wondered, right, what content they covered and which podcast, listening to the end of the year podcast is going to be the easiest way to figure that out. Yeah. So as we're talking, we may say something, you're like, hey, I want to know more about that. And we'll tell you what podcast it is. And we'll be sure to mention the podcast number, right? Like we're on 303 today. We'll mention, we're going to start at, I think, 262 and then move forward from there. Yeah. So, yeah, just pay attention. Cool. And just so you know, we're really going to, we're getting, gleaning what this podcast was about by some keyword rich titles. So we may struggle here and there on exactly what we spoke about there. Because we've got both the title and some of the content description. All right. So podcast number 262. It was our first one in 2015. Title was Online Marketing Strategies. And really we're talking about driving searches with fresh content. And I think we can comfortably say that 2015 was the year of content. We did a lot of content. It was always king and it became king-er. It became content god almost. Like he's a whole nother level than king. Yeah, absolutely. So in SEO podcast number 263, we talked about Penguin Panda and

SEO and how you can put email marketing strategy using those algorithm changes and making sure that everything is not duplicated. And we even talked about some negative SEO. So a lot going on in there. I think the key is to remember Penguin, right? Check your links, Panda. Make sure your content is good. And then at the end of the day, use that content in different places for your in-net marketing strategy. Boom. Podcast number 264. Areas of knowledge for SEO. So that's kind of general. We talked about consider what content is actually valuable. So that's really from the user's perspective. And we asked you to talk to your salespeople. And we actually talked about that throughout the year as potential guidelines. What kind of pain points were they seeing because those are probably good content points for what you're putting together. And then how to have keyword research, how it can be effective. Again, you can reach out to pay-per-click is usually one of the ways that we drive ours. Run a good open, somewhat open pay-per-click campaign. Get some data back. Get some great data and then focus on that for your SEO. And that was Podcast 264. On Podcast 265, we talked about web development tips. More importantly, how to best interact with the search algorithm in regards to those web development tips. Those tips would include things like being mobile-friendly, make sure your site is responsive, putting your content first, having images and videos and things like that that work well in a mobile environment because all traffic is really transitioning to mobile traffic. And those were our web development tips on Podcast 265. All right, 266. Customer conversion rate tips. We talked about, one, fixing algorithm penalties quickly. I'm sure that was part of an algorithm cataclysm. Hey, when you have a penalty, you want to get it fixed as quickly as possible. Absolutely. And then custom conversion rates. And really talks about having a prominent CTA. Know what you want your customer to do on a particular page and then ask

them to do it. Call to actions. Work with you. Actually tell them to do it. Yeah. People want to know what to do. That was Podcast 266. On Podcast 267, we titled it Under the Hood Optimization or Optimization Under the Hood. And really, we're talking about links and A and B testing and things you should do under the hood of your site in regards to SEO. A lot of on-page SEO with links and things like that are really things people can see. But what's under the hood is what they can't see. How is your code? How is your structure? Are you using schema? Things like that. And so you want to make sure that your under the hood optimization is A-OK. And that was Podcast 267. All right. 268. Driving new search traffic from your content. All right. So this is as you're looking at what people might be searching for, create content for those searches. So figure out the longer tail keywords. Make sure you're making content for that keyword. Proactively monitor your link profile, which we touched on in the previous podcast. So make sure you know what's your link profile. There's a number of tools out there. I think Ahrefs is one. Ahrefs is a good one. Moz is the one we use. And frankly, Search Console will easily identify who's linking to you. And here's a great keyword-rich title that came out of that podcast, Digital PR and You. That was Podcast number 268. So on Podcast 269, we talked about driving conversions with emotion. And we all know how emotion affects the conversion, right? So in your ad text, for example, you may want to use things like FOMO, fear of missing out, or don't miss out on this, or while supplies last, and things like that. You really want to invoke that type of emotion. Not only, I remember the pro tip for that one, not only in the ad copy, but also in your meta description and also on the page itself. And so that way, there's some

consistency and some continuity with that emotional point that you're driving. And that was Podcast 269. All right. Podcast 270, writing an enjoyable blog post, right? So we talked about website usability and creating confidence. We talked about writing enjoyable blog posts. Also, we called it aesthetics in writing and making your post readable. Just a couple of quick points. Make sure you got bullet points. Make sure you got graphics, imagery, and potentially a video, right? That's going to make your blog post enjoyable and readable. And that was Podcast 270. On Podcast 271, kind of catapulted off of that, we talked about improving organic visibility with that content, right? And so how do you improve that organic visibility? Not only do you have the content, the bullet points, and the images, and the videos that he's suggesting, but you make sure that it's easy to read, that it works well on a mobile device, that is relevant to what that page is actually about, that you have social sharing icons and things like that because all that affects how organic, how visible your content will be in an organic search. And that was Podcast 271. All right, 272, creating content that your market will love. So we talked about maintaining frequently asked questions, creating content that your market will love, and nurturing leads. So that's really more on the kind of drip side of things and actually creating what we would call clickbait. But maintaining the frequently asked questions is a great way, if you're trying to look for content to write about, you may have frequently asked questions, you may be able to track what frequently asked questions get read the most. And if you get one that gets read the most- Spin off a whole page of content for it. Spin off a whole page of content for it. And that was Podcast 272. On Podcast 273, we talked about the common SEO mistakes you can avoid. And I remember this article, Search Engine Journal, and they listed out all of the SEO mistakes people were

making. Some of those mistakes included things like not optimizing your title tags, not using schema markup for your address, not having consistent name, address, and phone across the site. So these are some of the most common SEO that we still see today. When people even come to us now and we want to redesign, those are usually the most things that they don't have right, common, and consistent NAP information. And that was Podcast 273. All right. 274, Investing in Your Content. We talked about rewriting and re-optimizing frequently your content. So go back to your most-read articles and repurpose them or even just clean them up as they are because there's probably links that have changed. Double-check that you don't have any bad links because people at those sites are always changing regularly. Invest in your content. So make good content. Invest time in your content. Don't just try and slap thin content up. You're going to get a penguin. A panda penalty. Panda punch in the eye. And then make sure you have consistent content. And that can mean a couple things. Consistent voice and consistent release. Yes, exactly. So that you're releasing them regularly. People know it's coming out and follow you regularly. That is 274. 275. We're still on the topic of content. We talked about content marketing tips on a budget, right? Because as Chris was just saying, there are plenty types of content from video to posts to images to infographics to e-guides, whatever this content is. But all the time, that content isn't necessarily for your business. And more importantly, you just may not have the resources to supply all of that content. And so how can you market your content on a budget? Well, we talked about finding your top three things. Which type of your content, which types of content that you produce actually engage? Do your videos get more engagement? Do your posts get more engagements? Do your infographics get more engagement? Do your social posts get more engagement? Whatever is getting the engagement, shift your focus there

and manage those marketing dollars. And that was podcast 275. All right. 276. Meta description tips. So that was just great link bait. Really, it's growing your website from needing to creating great content. And what we're talking about there is when you first start, you have no idea what kind of content you're going to create or you may have no idea. So you start just creating anything and curating content. And eventually, you need to fold that into creating good content. Yeah, some sort of organized content. We talked about meta description tips. So there, we're giving ideas about how long your description should be. Hey, here's an idea. Have a call to action. In your meta description. In your meta description. Because that can help set the stage for when they get to your website. Well, we always say the search in the results page is the first opportunity to sell. So while they haven't even made a choice yet, they're just scanning their results. Why not have a CTA in that result? You're setting the expectation of what they're going to do on your site. And finally, advertising benefits over features. Don't just talk about the features of what you do. Talk about what problem you actually solve. And that was podcast 276. On 277, SEO podcast, we were still on the subject of content and creating that content. The subject was creating shareworthy content. And we talked about how you do using PPC to research so you can create that content. And then putting in the time. And one of the pro tips we gave was you have to schedule that time in order to create the content. Or you will be kind of spinning the wheel putting out content that really has no value. It's thin and really won't work for you. So in order to create the share content, use PPC to research that. Right? Maybe you can go in there and figure out what terms are being searched the most. Which ones are dropping up your ad budget, frankly? Which ones have

the highest conversions? These are terms that deserve pages of content that you can write. And so use PPC to not only work on those meta descriptions that he talked about in podcast 276, but also to help guide your content strategy moving forward. And that was 277. All right. 278. Great marketing tactics. All right. So we talked about doing proper research to build credibility and using guest writers. So, yes, you can use guest writers. Google says don't do guest blogging. Do it, but do it when it really makes sense. Make sure it's relevant. Make sure it's on the right site and make sure the content is awesome. And have that internal debate. If you're making great content, do you really want it on somebody else's site or do you want it on your site? Right? So don't write thin content and put it on somebody else's site and point back. I think that's probably ultimately what Google was saying. Don't do. Yeah, so and then marketing, doing proper research to build credibility. You want to make sure what you're writing about is actually legit and relevant, right? Because maybe it's legit. It just doesn't matter as outdated. Yeah, exactly. Yeah. So that was podcast number 278. On podcast 279, we titled it Video Marketing Strategy. And we talked about how to create relevant content for video marketing that showcases both people and products. And one of the things people tend to forget when they're doing video marketing is that, first off, people are watching these videos, right? And so you want to make sure that the content is coming across in a way that it's easy to understand, that it's conversational. No, that's not. Conversational. Yeah. You want to make sure that it's easy to listen to and or watch. More importantly, take advantage of showcasing your products, not just the people. Sometimes people, I don't want to see people. I need to see how to use this or how to install this or whatever that video is. But take advantage of video marketing to push

those products, to push people who work in your organization, and even push their services. And video marketing can work with that. That was podcast 279. All right. Podcast 280. Four things people don't understand about SEO. You're probably expecting me to rattle those off right now. You're going to have to go back and listen to podcast 280 because I don't remember them off the top of my head. What I can say is, what is it? I love this statement. SEO won't fix your broken products, right? Yeah. I remember that one. If your products suck, then it doesn't matter how much you optimize for it, your products still suck. Yeah. And then no one's going to change that. Yeah, absolutely. And that was podcast 280. Go check it out. Podcast 281. Integrating content marketing. So still on the subject of content, right? 2015 was about content. Yeah. But the thing is, how you integrate that content marketing, right? It's more than just creating a blog post, putting it out there, and then posting it. No, you want to integrate that into your social strategy. Integrate that into your SEO strategy. Integrate that into your content strategy. Integrate that into what's going on with your customer service and even your sales team. Everyone on board needs to know what this content is and the purpose of this content and how it should be used. And so that way, it can be fully integrated within your whole company. And that's how you integrate your content. And that was podcast 281. All right. Podcast 282. Local SEO for multi-location businesses. So understanding the different types of analytic goals that you can have. Local SEO for business website issues. And then website issues that ruin local SEO. So first, multi-location. A lot of this is about G+, and really having an organized strategy for your multi-location business. And so go back and listen to podcast 282 for that. Website issues that ruin local SEO. Nothing really comes to mind. Yes. Nap. Exactly. Your name, address, and phone number. Really? What do

you mean? That's not even just website issues. That's just period. That's like content releasing management across the web issue. Make sure your name, address, and phone number have the exact... I think we said the exact same... Everything. Everything. Everything. Comma, hashtag, everything has to be the same. Use parentheses on your phone number, use parentheses, everywhere. Yeah. Use the hashtag, use the hashtag, everywhere. Everywhere, yeah. And the last one we'll do for the day is the podcast 283. We titled it Search Engine Marketing. Really just some clickbait, but what we really talked about was is Nap sticking on that same subject. Yeah. Consistency. Really important for search engine marketing or just SEO. And it's for all of the above, whether it's social, whether it's pay-per-click, whether it's SEO, whether it's email marketing. And you want that NAP information to be the same in your signature, in your email, on your profile for Twitter, Facebook, and Instagram, on your website, on your yellow page. You want it everywhere, in Bing, in Yelp. We can't stress this enough. It's that important that your NAP information be consistent for proper search engine marketing. Absolutely. And that was 283. That is half of 2015 completed. Woo-hoo. Wow. Wow. That's what's up. That was fast. I think we have a little blank stare. Yeah. This blank stare goes to Steve Harvey. Yeah. On the mishap for the award ceremony, giving the wrong lady the award of the biggest award ever. Feel sorry for Columbia. Yeah. Blank stare to you, guy. And really. Hey, I've got a what. So, let's just throw a what after that. What? So, then I read somewhere where somebody from Columbia was like, well, they put the crown on her. We have pictures with her in the crown. We celebrate. So, she's the real winner. Yeah. Did you see the card? Yeah. The card that said that Columbia was first runner-up. Did you see them take the crown off of her? Off her and put it on Miss Philippines. So, blank stare to you, Steve Harvey, and

you're great at what you do. No, he did a good job coming back. So, did you see that the agency actually sent him a tweet, said, Steve Harvey, you were awesome. Everybody makes a mistake. We still think you're the greatest. We'd love for you to host the next one. Wow. Yeah. I'll bet because Steve is great on TV. He's great at what he does. The viewers were probably way higher than usual. And the fact that he made a mistake gave them all of the buzz they probably ever had. Ever wanted. Yeah. And so, it makes sense to bring him back. It almost could have been a planned mistake. Yeah. So, you know, right at the bathing suit competition, he was, I don't know if he was winging it, but he was talking about, all right, so all of you men out there are what, this is the part you're here to watch. This is it. Like, don't pretend. This is not how you're here. This is what we do. Women, you know that the man who's sitting next to you is here to watch this part of the, yeah. So, he's pretty good. He's awesome, dude. Pretty good. Even with the mistake. Yeah. Nah, he's pretty awesome. Good way to punch in the face to you as well for owning up to that. Yeah. Right? You didn't put it off. You didn't blame it on the smile, farting on the card. You didn't blame it on the lightning. You just owned up and took that. And so, punch in the face for that. Absolutely. All right. Hey, if you're looking to grow your business with the largest, simplest marketing tool on the planet. The internet. Call EWIP Results for increased revenue in your business. Our phone number is 713-592-6724. If you have a referral, that is somebody who needs SEO, needs internet marketing, you send them to us. We take care of them. They pay their bill. We pay you. We have that referral program in place. This was filmed live at 5999 West 34th

Street Suite, 106 Houston, Texas, 77092. And if you'd like a transcript or video of this podcast, it is available on our website, ewebresults.com. Hey, Merry Christmas to everybody out there. Merry Christmas, Happy Holidays. Happy Holidays to everyone else. Happy, whatever you celebrate. Whatever applies. Happy good tidings. There you go. Will, Will, to everyone out there. Thank you guys for making us the most popular internet marketing podcast on iTunes and in the known universe. Until the next podcast, my name's Chris Perez. Bye-bye for now. Check. Check. 3-0-2. Balance check. Let's see. It's the old podcast, 3-0-2. End of the year podcast. We about to go through so we don't get tired. And it's a quick fire. So tune in and learn what we did year round. Yeah. Podcast 3-0-2. Balance check. Balance check. 3-0-3. Mic check. SEO podcast 3-0-3. It's CL. Podcasting with the CB. Now the end of the year. This is a quick fire. Stay tuned. But watch out. We don't get tired. Number 3-0-3. Right this time. Right this time.