What is Penguin Update?

Answered across 4 episodes of The Best SEO Podcast

The short answer

A Google algorithm update focused on linking, and more importantly inbound links that had low quality.

How experts on the show define it

A Google algorithm update focused on linking, and more importantly inbound links that had low quality.

From Keyword Optimization - #seopdocast 166

A Google algorithm update that targeted low-quality and low-value links, causing ranking declines for sites with poor link profiles.

From Generating Value for your Link Building Campaigns - #seopodcast 168

A Google algorithm update that targeted spam, including sites with spammy inbound links or spammy on-site content, penalizing their search rankings.

From Penguin and Google Image Search - #seopodcast 148

A Google algorithm update released April 24th targeting web spam, specifically sites with spammy inbound links including paid exact match anchor text links and comment spam.

From Real Estate and Negative SEO, the real scoop - #seopodcast 147

Episodes that cover this

Related answers

See the full SEO & AI search glossary.

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