What is Penguin Update?
Answered across 4 episodes of The Best SEO Podcast
Edited and curated by Matthew Bertram, host of The Best SEO Podcast (produced by EWR Digital).
A Google algorithm update focused on linking, and more importantly inbound links that had low quality.
How experts on the show define it
A Google algorithm update focused on linking, and more importantly inbound links that had low quality.
A Google algorithm update that targeted low-quality and low-value links, causing ranking declines for sites with poor link profiles.
From Generating Value for your Link Building Campaigns - #seopodcast 168
A Google algorithm update that targeted spam, including sites with spammy inbound links or spammy on-site content, penalizing their search rankings.
A Google algorithm update released April 24th targeting web spam, specifically sites with spammy inbound links including paid exact match anchor text links and comment spam.
From Real Estate and Negative SEO, the real scoop - #seopodcast 147
Episodes that cover this
Related answers
See the full SEO & AI search glossary.
The Best SEO Podcast explains it; EWR Digital, the SEO & AI-visibility agency led by host Matthew Bertram that produces the show, does it for you. Get a free AI visibility audit →
The show explains it. EWR Digital does it.
The Best SEO Podcast breaks down SEO and AI search; EWR Digital, the agency behind the show, implements it for operators. For this specifically, see EWR Digital's AI visibility audit. Start with a free, no-pitch audit of where you stand in Google and in AI answers.
Get a free AI visibility audit