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What is Schema?

Answered across 4 episodes of The Best SEO Podcast

The short answer

Structured data markup that the host calls critical for local SEO but says is almost never mentioned in mainstream local SEO content or articles.

How experts on the show define it

Structured data markup that the host calls critical for local SEO but says is almost never mentioned in mainstream local SEO content or articles.

From ChatGBT writes a blog post on Local SEO for small businesses by Search Engine Land Bot (Part 1) Ep. 587

Structured data markup that SEO plugins like Yoast and Rank Math can add to pages to help search engines understand page content.

From Are SEO Plugins even Helpful? Ep. 583

An advanced markup that helps search engines recognize what a page's content is really about, which Yoast for WordPress can help implement.

From On Page Optimization Tips - Internet Marketing Podcast Number 203

An HTML markup using microdata tags that helps search engines identify and display content correctly. Tools like the Yoast plugin for WordPress can simplify its implementation.

From Google AdWords Do and Donts - Internet Marketing Podcast Number 207

Episodes that cover this

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