On-page optimization requires uniquely valuable content, proper keyword placement in titles, headers, URLs, and image alt tags, plus authorship, schema, and rich snippets for strong modern rankings.
the search engine isn't going to pick up the phone and call you. The user is, and so you need to make sure your content is talking to them.
Join us this week as we talk about using Google Web Master Tools, On Page Optimization Tips, Making sure your site is built for sharing, and finally, We talk about Search Engine Optimization Video in Houston Texas. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides Houston SEO .
The hosts explain that Google does not use the meta description directly in its ranking algorithm, but it is often displayed on the search results page. They recommend treating it as your first sales opportunity and including a subtle call to action tied to the keyword and your offering.
The hosts say these are now must-haves. Authorship tells Google who wrote the content and pages with authorship set up get clicked more. Schema markup helps search engines understand what the content is about. Rich snippets require good media, images, and videos that are both user-accessible and indexable by search engines.
Internal links help users navigate, improve crawlability, and are endorsed by Google. External links pointing to your site should come from proper sources. Outbound links from your site are valuable when they point to relevant, non-competitive pages, because the goal is providing a good experience rather than letting pages dead-end.
Long gone are the days where it can just be unique. This content must provide some sort of value. It needs to be useful.
Charles Lewis
SERP results that have authorship set up get clicked more. So set that up.
Charles Lewis
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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