What is YMYL?
Answered across 4 episodes of The Best SEO Podcast
Edited and curated by Matthew Bertram, host of The Best SEO Podcast (produced by EWR Digital).
Your Money, Your Life, a category of topics where highly inexpert pages should be considered untrustworthy and rated lowest by Google quality raters.
How experts on the show define it
Your Money, Your Life, a category of topics where highly inexpert pages should be considered untrustworthy and rated lowest by Google quality raters.
From Google E-E-A-T: How To Demonstrate First-Hand Experience Ep. 559
A category of content covering medical, legal, and financial topics that Yandex and Google treat with stricter ranking requirements around authoritativeness, trustworthiness, and accuracy.
From Yandex Data Leak: The Ranking Factors & The Myths We Found Part 2 Ep. 564
Your Money or Your Life. Topics that can directly impact a reader's happiness, health, financial success, or well-being, including e-commerce sites that collect credit card information.
From Google’s E-A-T: Busting 10 of the Biggest Misconceptions by Lily Ray #503
Your Money or Your Life. Pages covering topics like finance or health that can significantly impact a person's wellbeing, held to stricter E-A-T standards by Google.
From 5 Things You Can Do Right Now to Improve Your Google E-A-T Rating by Manish Dudharejia #504
Episodes that cover this
- Google E-E-A-T: How To Demonstrate First-Hand Experience Ep. 559
- Yandex Data Leak: The Ranking Factors & The Myths We Found Part 2 Ep. 564
- Google’s E-A-T: Busting 10 of the Biggest Misconceptions by Lily Ray #503
- 5 Things You Can Do Right Now to Improve Your Google E-A-T Rating by Manish Dudharejia #504
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