Good online content borrows from print by prioritizing research, teaching readers something new, maintaining authority, checking facts, and breaking long pieces into digestible chunks that match a brand's consistent tone.
as soon as you read one fact that you know is incorrect, that article has lost all credibility
What made print so attractive back in the day, and how can you apply what worked in that era to your content marketing today? Your BestSEOPodcast hosts are going to talk about that on this episode featuring an article written by Julia McCoy.
According to this episode, the top lessons are: do your research, seek to teach, write with a unique objective viewpoint, master your craft through editing, be an authority, use specific facts and figures, fact-check everything, aim for emotional depth, break content into digestible pieces, and diversify based on your industry position.
The episode warns that if you rely on a source that did not fact-check its own content, you republish their errors and damage your own credibility. Building authority depends on readers trusting that your facts are always accurate and well-researched.
The episode says it depends on industry position. A single-brand company like an AC repair firm should keep the same tone, look, and color scheme across all content. Larger brands covering many audiences, like a major manufacturer, benefit more from diverse viewpoints and voices.
as soon as you read one fact that you know is incorrect, that article has lost all credibility. You're not reading no more. You just bounced and they may even get a negative comment depending on what this article is about.
Host
your content goes to the curb if you use words like very, a lot, big, often, or heavy because these types of words don't provide any specifics
Host
think of it as slicing a pie rather than attempting to eat the entire thing right out the pan
Host
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
Competitor Analysis: Research Their Marketing Strategy Sponsored by SpyFu Researching your competitors' marketing strategies is a great way to get a…
5 Tips To Improve Your Content Strategy, Sponsored by SE Ranking Content plays an important role in every marketing campaign. Here are some ways you…
How to Create Landing Pages That Convert. (Part 2)Five tips for creating a high-converting landing page.
How To Create Landing Pages That ConvertFive tips for creating a high-converting landing page. Learn the key features of a landing page and how to…
The Best SEO Podcast breaks down SEO and AI search; EWR Digital, the agency behind the show, implements it for operators. Start with a free, no-pitch audit of where you stand in Google and in AI answers.
Get a free AI visibility audit