To make content better, focus on your audience, fact-check claims, add research, use visuals, optimize on-page SEO, build internal links, and regularly update existing pages to keep them accurate and engaging.
people visit your website to engage with your content. And if the content isn't engage-worthy, if that makes sense, then they won't engage.
Content. It's here to stay, and this week we bring you 12 Ways to Make Your Content Amazing! We cover research, fact checking, editing, linking, using visuals and a whole lot more in Podcast 374.
The hosts explain that existing pages can become outdated, but if they still rank and receive traffic, updating them with current information, new visuals, and fresh perspectives keeps them relevant. They recommend checking analytics to identify evergreen content worth refreshing.
According to the episode, visuals like charts, graphs, images, and video illustrate points more effectively than text alone. One case study cited in the article found that adding custom graphics increased average time on site by 46% and increased traffic by 962%.
a recent case study shows how adding custom graphics to a post increased the reader's average time on site by 46%, improved the search rankings, and increased traffic by 962%.
Host
If you've got a page that's still getting traffic and you see that, take the time to go and update that page and make sure that that is actually relevant and up to date.
Host
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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