12 Simple Ways to Make Your Content Better by Vinay Koshy #374

Hi, and welcome to the SEO podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebResults. I am Charles Lewis, your client results strategist. Welcome back to another fun-filled edition of our podcast. This is podcast number 374. It's pretty exciting to be on. Almost 375. So close. As always, we do have a tip from our previous podcast, and that tip is, write articles with your own strong opinion about relevant trending topics. Look, if you're in the industry and your industry is trending, meaning something's going on and it's popular and it's buzzing and it's viral about your industry, then you should write content about that particular topic, but use your relevancy, your experience, your expertise about that topic, so that way your content can trend also. Subscribe, share, and follow. Boom! Please remember, Chuck and I, this is filmed live here in Houston, Texas. Glass-breaking visual when you do that, like, through somebody's monitor and just boom and swing. Broken glass everywhere. And we are, Chuck and I, we are your friendly local neighborhood top position snatchers. And our mantra is, do not be a douche. Don't be a douche. That's a really important thing. We've got a good article. Very important. And I may look like a douche when I go, boom! But that's a different douche. I don't know how that works. Great article, man. Punch in the face to Vinay Kashi and the good folks over at Search Engine Journal posted this article the other day. 12 Ridiculously Simple Ways to Make Your Content Better. I like that. 12 Ridiculously Simple Ways to Make Your Content Better. Matter of fact, they were so simple that, like, number 5 and number 11 are almost the same thing. But anyway, we'll get to that in a minute. 12 Ridiculously Simple Ways to Make Your Content Better by Vinay Kashi. Good folks everywhere at Search Engine Journal. I thought we agreed to save our commentary for after the article. Hey, if you're in a position now and you have some sort of electronic

device, could you please tweet? Chuck, what should they tweet? Well, first off, tag us in it at eWebResults at BestSEO Podcast. Use the hashtag SEO Podcast. This is number 374. Let us know which one you're watching. That way we can follow you back and do all of our social networking stuff. Excellent. Hey, if this is the first time you've listened to the podcast, howdy and welcome to our show. You will enjoy it both from an entertainment perspective, hopefully, and definitely from an information perspective. If you've listened to this podcast before, then you know the section we are skipping. We run a contest every week. And if we get 10 Shikos. Yeah, Shikos is an eWebResults branded term for social engagement. It stands for shares, likes, and follows. Shikos. If we get 10 of those on our platforms, on our profiles, on the platforms we'll mention, and we get a review, then we skip the process of telling you exactly where and how you can leave us a review. So, skipped. We got our 10 Shikos, and we got our reviews. What we will do is just kind of reiterate how you can Shiko us, right? And where you should do that. And all you need to do is go to, like, facebook.com slash eWebResults, twitter.com slash eWebResults, youtube.com slash eWebResults, instagram.com slash eWebResults, linkedin.com slash company slash eWebResults, eWebResults. All of those will take you to our profiles on those platforms, and you can Shiko us, please. And while you're Shikoing us, you might as well share it, too. Yeah, share it, subscribe, follow, like, retweet, all of the above. All of that good stuff. If you're a PHP genius or a WordPress guru, we're probably looking for you. Go ahead and call and leave an audio resume, 713-510-7846. If you are the kind of person who's dealing with somebody or you yourself would be interested in a free, comprehensive website profit analysis, then please reach out to us. We have that available to you. Take advantage. Yeah. Just take advantage. Go to eWebResults.com, click

the green button, get that process started. And you said no algo catch. No algo catch a day. So I've got a little bit of news. Most of my news is about Google I.O. I don't know if you were kind of looking at that. I was. One article I saw just listed, like, five key points from Google I.O. That was started Wednesday, I guess, maybe even going now. Going all week. Yep. It's talking about Google Lens, right? So that's when you have your phone and it can point at stuff and, like, identify it, like, real time. Yeah, it's supposed to be a huge feature in the Galaxy 8. Yep. So VR Daydream. So that's their virtual reality device that you can have on your head. Photo tools. So you know how they're always kind of making short snippets and collages for you, depending on if you have that feature turned on. They're also going to do the things like, hey, these pictures are of Chuck. Do you want to save them with Chuck? Mm-hmm. And I watched a video. It was a really good video about, you know, taking pictures with Chuck and wherever. And so it's kind of like stuff Facebook is already doing. Yeah. Right. You know, Facebook gives you those videos that'll say, you're good friends with Chris. Right. And every picture we've ever been tagged in together will automatically come up and create this slideshow. Same kind of similar situation. And this takes it one step further, right? So two things. One, whenever we take a picture together, you're like, hey, make sure you send me that picture. And I never do, right? And so this is like, hey, these are pictures of you and Chuck, facially identified, right? Make sure. Do you want to share them with Chuck? Do you want to share them with Chuck? Do you want to share them with Chuck? Right. One, share them and then potentially tag them. So it's kind of cool. It's like keeping you social, right? Well, another thing that they talked about

was visual positioning, right? So we know about GPS and GPS's ability to figure out where you're at. Then with your phone, it says it can narrow down where your phone is to within centimeters by kind of, one, one, knowing the GPS and, two, knowing what it's seeing around you, right? So that's kind of cool. Interesting. Maybe. And then they talked about. It's kind of cool, but, you know. If you're using that, you're here. Like, you kind of know where you are. It might be useful like in a mall. It might be useful if you've got a teenage daughter. It might be useful if you're in a mall, right, where you're like, hey, where's this? Oh, you're at this end of the mall. You need to walk this way. So I think that's probably where the carnival. Or, you know, the fair or something like that. Yeah, or a Six Flags place. And then the final one that he noted was Home and Google Assistant. So I think Google Assistant is on the iPhone now? Or they just released it to Apple iOS as its own individual app. Yeah, so you can go get Google Home on it. That's kind of cool. And one other note, there are a lot of Google, a lot of the features that work on phones, Google's not incorporating into Android. They're bringing out as apps. And that way they can have a faster refresh time on the technology. Because if you just roll it out on Android, how long does it take a two-year-old cell phone holder to get the new Android? Well, it's not just that. How often, like, I've got an Android update that I finally did that's been asking me to update for 60 days. And I've just been, after you updated it, I was like, I'm not updating it. I finally did it the other day. And do you have a bomb on you? Good. I'm happy. And then I just thought this was cool. The Apple Watch, able to diagnose atrial fibrillation. Heart problems. Yeah,

heart problems. It's like a 5% of people who have heart problems have that particular thing with an Apple Watch. They could, I think, within 98% figure out what that is. So, that's the news I got. I got a little bit of news. Let's talk Facebook, man. So, remember what the NFL did with Twitter? And they had an agreement and then they adjusted it, right? So, on Thursday night, footballs were streamed through Periscope on Twitter. Right, right. So, MLB, Major League Baseball, partnered up with Facebook to bring live stream games to Facebook. So, Facebook and MLB announced today, actually, a new live streaming partnership that will bring 20 live regular season games to the social network. Games will air weekly on Facebook with the first, Rockies vs. the Reds, boo, showing tomorrow at 7-10 on the official Major League Baseball Facebook page. Additional games and times announced later. That's what's up. Punch in the face, the innovation, punch in the face for trying to get to where your audience is. Because things like this, what I realized, people cutting the cord and not using cable and fire sticks and everything else that, in order, and the biggest challenge, right? The biggest reason most people haven't cut cable is so they can watch sports. Sports, yeah. And so, now it's becoming, it's on your phone now. Matter of fact, not only on your phone, in Facebook. I don't need cable. I don't need the NBA app or the MLB app. Exactly. And so, I could do that. So, I tried, like, I pretty much cut the cord. I still have basic cable. But it was enough when the Rockets were playing in the playoffs, I was like, okay, it's not available on my cable channel. I turned on my, like, free digital signal. Nope, that there is. It was blacked out. Why would it be blacked out? Was it not sold? TNT. Like, isn't the, oh, okay. So, they got new agreements where, and I hate the new agreements, but the local stations, like Root Sports, who

carries the Rockets games and Astros games, if that's a nationally broadcast game, like TNT, ESPN, they can't carry it. Well, I mean, I get it, because I should buy TNT, and I'm not happy, because I don't want to buy TNT. So, I ended up having to, like, get it off of some. So, you could have watched it through the TNT app. Hmm. Do you have to enter credentials? See, I think you probably can enter. So, no, I do. Yeah, you're right. If I go through the TNT app, I don't have to enter credentials. But if I go through the ESPN app, yeah, it asks me for my Comcast credentials, so I can watch it. So, maybe through TNT, because I tried to go through the NBA. No, the NBA is going to ask for credentials, because they do it through League Pass. Yeah. TNT does it through their agreement. Right. You know what I'm saying? So, it's a little different. Yeah. All right, well, that's cool stuff. Speaking of baseball, shout out to the Astros. Let's just give them a punch in the face for being number one in the MLB right now. Crack. Number one? Number one. Nice. Number one. Yeah, number one. You can tell how much I follow that sport. That shouts to my wifey for the new Astros hat. And then, let's keep talking Facebook, though. All right. All right. So, with this kind of ongoing competition, right, about food ordering. So, you got GrabHub, you got Uber Eats, DoorDash, right, all these things. Lots of them going on. So, Facebook is rolling out a new order food option in its main navigation. Facebook is now making it easier for you to order food from your favorite restaurants directly within its app without having to navigate away to delivery service, like the ones I just named, order restaurants on Apple website. In the main Facebook navigation on both web and mobile, the new option called order food is rolling out to select users. So, when you look at the screenshot, if

you're on like a business page and it's a restaurant, you'll see like a hamburger that you can click, and I'm assuming, similar to Uber Eats, they probably got a Facebook-specific menu or whatever. What I don't understand is how the delivery works. Yeah. Like, you know. Maybe they're using Uber Eats. They have to. Potentially, right? Or somebody, you know, and they're just eliminating them as the middleman and processing the order outside somehow. But either way, I dig it. You know, they have to remain competitive and remain in that industry. They're making lots of changes. Yeah. They've added lots of stuff to the business I was on. We were in a meeting yesterday. Yeah, the business stuff is totally a lot different. Like, they pulled up their own business page, which we're eventually going to manage and like, oh, I didn't realize I was there. We'll take care of that now that I know it's there. Then the last thing is Instagram. They've been ferociously duplicating Snapchat. Right, right. So, they've just took another step in that direction. Right. And now they have selfie filters. So, you see people posting the pictures like the roses and the ears and the dog. All of those are Snapchat features. Right. Well, now they're available on Instagram. And so, duh. Duh. Yeah. It's kind of, you should almost kick them in the shins for it being so, taking so long. Because that was a hugely popular, like that probably got a lot. I know that probably got millions of people to download Snapchat. Just for the filters. Oh, that's so cute. Let me do the filter, right? And then the challenge is, from the reviews I've seen, the challenge is that the Instagram version is not as fluid as Snapchat version. Right. The Snapchat version, you can move and lick your tongue out. Oh, yeah. And the filters will follow with you. Snap Instagrams is a little wonky from the reviews I read. I personally haven't tested it. So, we'll see. Interesting. Yeah. So, that's my news, man. All right.

So, we've got three reviews. I'll read these real quickly. The first review is from Kayla Trujillo. Trujillo. It is, of course, Five Stars. It says, loving the podcast. Thanks for sharing your knowledge to help my business. Kayla. You're welcome. You're welcome. Punch it in the face to you. Thank you so much. Next one is from Hash Harris. Ash. Not Hash. Ash Harris. And it is, of course, Five Stars. It says, these guys know their stuff. Their podcast is entertaining and extremely educational. I believe I mentioned that earlier. Yeah. Punch it in the face to you, Ash. Thank you so much. And then the next one is from Lauren Green, and it is also Five Stars. It says, one of the most entertaining internet marketing podcasts out there. Thanks for making my morning drive educational. Hold on. So, I like Ash and Lauren. Ash meet Lauren. Lauren meet Ash. Yes. And y'all apparently got some similar logic. Yep. He says, entertaining and extremely educational. She says, entertaining, the most entertaining internet marketing podcast and makes my morning drive educational. Boom. I can dig it. That is the whole purpose. Like, real talk. Well, not the whole purpose, but a big portion of the purpose. Absolutely. Awesome. All right. So, that is the potatoes of the podcast. Time to get into the meat. Yeah. There you go. Got it. Yeah. This article was posted on Search Engine Journal the other day by Vinay Kashi. It's called, 12 Ridiculously Simple Ways to Make Your Content Better. Right? 12 Ways to Make Your Content Better. And so, we're always looking to make content better. Absolutely. Content is so important. Right? That's why we've talked about, we constantly bring up articles about improving content and content marketing and ways to get more engagement because at the end of the day, people visit your website to engage with your content. And if the content isn't engage-worthy, if that makes sense, then they won't engage. Or engaging, then they'll leave. And so, we talk, spend a lot of time about helping people

like yourselves, business owners, create good content. So, let's see what Vinay has to say. He starts off by saying, number one. We're talking 12 Ridiculously Simple Ways to Make Your Content Better. He says, number one is, focus on your audience. Focus on your audience. He goes on to say, a major reason why marketers struggle to produce engaging content is because they don't consider their audience when crafting the content. He says, according to a Forrester survey, 71% of brands include case studies and customer stories in their content, but only 3% delve deeper into these stories to make them relatable to their readers. He also says, only 12% prioritize publishing research and perspectives to offer actionable insights to their readers. The point is understanding what it is your audience is looking for, right? Like, understand what their intent is, what type of content are they looking to find, how are they looking to absorb this content, are they looking to watch a video, are they looking to read it, are they looking to scan it, right? Are they looking to download it and read later? Are they looking to subscribe to this content? The key is understanding what your audience is looking for, what their intent is while they're looking, and then making sure that you presented the right type of content that addresses their intent and what they're looking for. And so you have to understand what that audience is doing, not only what they're looking for, but, but why don't you determine determine what their pain point is, right? Because at the end of the day, we're trying to generate results. You want people to not only engage, but then take some sort of action, right? Maybe call you, maybe subscribe, maybe download whatever the action is. And so I would encourage you to address that pain point for your audience. So if you know your audience has a specific issue that they're dealing with, then address that head on in the content. That way they inherently become more engaged because you're addressing exactly the

problem that they have. How do they talk, right? Do these, your, are your, are your users using a lot of jargon? Are they, are they very eloquent speakers? Do they use a lot of urban lingo? Understand how they communicate because however they're used to communicating in reference to what you offer, it's kind of the same language you really need to be speaking to them with. It's important to know what to focus on your audience. Number two, two, fact checked. I like this one here, Vinay. He says fact check. Matter of fact, he says establishing your content standard as unbiased and factually accurate means your audience will rely on you to help them look to you for thought leadership. And he's right. Like you have to put out content that's factual. Content that makes people feel like I can believe this. You're saying, you're suggesting that it can't be alternate facts? It can't. Look, don't be posting alternative facts. Like you need to confirm and share. And not only that, then give credit where credit is due. Right? If you've done some research and you've done these fact checks, go ahead and show them some link love and link out to that fact check you did. So that way, your readers can also build up confidence in you. Right? Fact checking is extremely important, especially in this day and age with fake news and this and that. And in regards to social media, it's becoming much and much more difficult to determine what's real and what's fake. Right? And so even on like legit sites, you'll go to like a legit site, like a news site or whatever for your local news station. And in their footer, you'll see tons of spam fake articles. Right? And spam articles and things like that. And so, so just, just be careful. And if you're posting, be sure to fact check. So that way you won't get caught up in all of that alternative fact publishing. Three. Number three, add research to back up your points. Right? So this

is kind of a spinoff of fact checking. He says, not only do the fact check, but then display the research is what he said. Matter of fact, he says, referencing research and data is a quick way to build credibility. This helps convince your audience that you know what you're talking about. He's right. And I'll add this, especially if the research source is a source that your client is familiar with. Right. Right. If they already know about that company, then the fact that you're citing that company makes even more sense to them. And so, so just understand that. And then not only that, but the research that they may not be aware of that they need to be aware of. You want to get that in the content also. We had, we had a client. We have a client right now who they do misting systems. Right. Mosquito. Mosquito misting systems specifically. And, you know, we got to a point where we were realizing that a lot of the calls and questions they were getting were referencing the pesticide used in the sprayers. And so we had the bright idea to write a page of content focusing on the health and safety of the chemicals. We cited the EPA and all these other people so we could build that credibility. Yeah. Right. And so I want to encourage my agencies who may be out there that if that's the right move to make, take it. Yeah. Even if you're under compromise. Because in this case, we had a client who was like, that's too technical. We don't want that information out there. And we had to share with them that this would build credibility. This is what's going to help people address those concerns they have with your product. And so we moved forward with it. Then that page is still their top five more visited page since we published it. And so take action when you know it's necessary and have the research to back up your points. Like you said, that article or the

page we created would have not had any value had we not included that research. Right. I think it's really important in this case to make sure you're listening to other voices. Right. Because I don't know about you. I just wouldn't check that page. For me, I'm like, if they're in this business, they're not going to dump chemicals in my yard that are dangerous. Like that's, I'm very altruistic that way. I don't know about you, but we've got David in our office who was on the podcast two times ago. He was like, that'd be the first thing I'm checking. Like literally the first thing which causes it to be a top five page. So you may have opinions, especially if you're the business owner and your opinions, they're they're driven by your knowledge and you got to just realize that a lot of people, most people don't have your knowledge about your business. They don't. They don't. That's a good one. Four. Use quotes or insights from experts. Right. So this is kind of like fact checking and kind of like ad number three. Vinay, you kind of stretched this and we probably could have had a seven points. Anyway, use quotes and insights from experts. I do get what you were trying to say. He says another way to build credibility is to use quotes or insights from experts in the industry to shed light on a particular topic. This is the main reason why we had this article right here. Right. Because I appreciate expertise and insights from expert. That's why I search search engine journal and Mars and search engine land. Yeah. Because these is where I know there's a group of experts about a topic I'm researching. And so I choose to use those sources and then we'll repurpose it and bring it here. So you guys can not only get our expert opinion, but have references from the experts who created the article. Exactly. And so it makes sense to give you the best content possible. We have to start with

some of the best content possible. Yeah. And that's how it goes. And so I want to encourage you to do the same. Right. Now, as you're doing research, as you're writing posts, as you're creating articles, research the experts. Don't research those new people who just got in, who haven't been doing it. But, you know, lots of opinions. Lots of opinions. No effort. No, no, no, no data. Let's say any podcast under 300. Under 100, frankly. Because most of these new ones will be new. Yeah. You know, we've been doing podcasts. When podcasts came in style, went out of style and came back in style. Yeah. And we're still here. Yeah. And so the point is, use quotes or insights from experts. People who've been in it for a while. They know what they're doing. Their word is already trustworthy. And you can fall on it. You can believe on it. Number five. Five. He says, use visuals and examples to illustrate your point. Right. We're talking 12 ridiculously simple ways to make your content better. He says, use visuals and examples to illustrate your point. He goes on to say, showing people a picture or graph of the data or process can be a lot more effective than writing everything out. Duh. Right. Visuals just work. Whether it's a chart or graph. Pictures worth a thousand words, I believe. Yeah. Yeah. Infographic. How many words is that worth? A thousand per centimeter. But yeah. Videos. Like whatever relevant, like they help to present the content. And that's the key. Making sure that your visual aid is relevant. Right. You don't want a non-relevant visual aid because now you're usually just confused. Yeah. Because that picture speaks a thousand words and it's not speaking the same words as the content. And so you want to make sure that you use some sort of visual aid, preferably video. I think video just does what it needs to do. It's amazing. People will watch a three minute video before they read three paragraphs. Yep. One takes 30 seconds.

One takes three minutes. Yep. Anyway. I'm a reader. Yeah. I'll read it. Usually I scan through video, skip, skip, skip. Okay. Let me read real quick. Yeah. Because it's just faster. Yeah. It's just faster. Unless I look at the time and then the video says 30 seconds, then I'll just sit back and watch it. Yeah. So I need a break. Yeah. Use visual examples to illustrate your point. And I like, think about, um, think about the, um, uh, posters you find in most offices. Right. In the corporate setting of our teamwork posters and team building posters, those posters, one word really give a powerful message usually. And so that's because of the visual aid. So use visual aids to kind of illustrate the point you're trying to make. Number six. Six. He says, avoid jargon. Right. So industry specific jargon and things like that. Like we spend a lot of time talking about upgraded. Yeah. Avoid jargon. Your clients might not understand. Exactly. It's what I kind of added to this because you know, everyone who we're dealing with, they understand SEO. Right. They understand PPC. You know, when we say those words, they know we mean search engine optimization or the art of crafting a site to rank well in search. They know that's what we mean when we say SEO, when I say PPC management, they know that we mean some sort of paid click management, whether it's an AdWords or Bing or Facebook, they understand it's a paid strategy involved. And so I want to encourage you to avoid jargon if you're in an industry where it just may not be known. For example, it's a reason why on, on our like targeted web pages, we don't mention words like, uh, patif or, or psycho and things like that. Cause that's kind of intercompany and fan based jargon. Like if you've been watching the podcast and engaging with us, then you know what a patif means. You know what a psycho is. However, if you land on our SEO page from a

Google search for search engine optimization Houston, and you start reading about punches in the face and psychos, it's not going to make any sense to you. And so we keep that type of jargon away from our targeted pages. Right. We'll use it socially and things like that because that's where our fan base and our followers are. And so the key is to understand what type of jargon you can use and when, like some jargon is necessary to use. It's just necessary to use it because that's the standard. And keep in mind, you may need to explain it. Right. So we'll talk PPC when I'm on the phone with prospects. Often it's like pay-per-click, that's that section at the top, that's ads, you only pay for it when they click. I mean, look at this. Every week, we tell you how to psycho us and before we tell you how to psycho us, I tell you what a psycho is. Yeah. Every week. Sometimes you got to explain it. Yep. Number seven. Seven. He says, use an editor. Right. We're talking the 12 ridiculously simple ways to make your content better. Number seven, he says, use an editor. He says, don't publish anything without a thorough edit and proofread. Yeah. Mistakes in your content and gaps in overall flow and structure can destroy the reader's experience and their trust in you. He's right. Enough said. Enough said. Like, I could really just keep it moving. I'll just tell you this. A second and third set of eyes is always good. Yeah. It's always good to just kind of pull out, have somebody else look at it because they'll quickly recognize that you meant off instead of of, right? Those things that word won't catch, that you won't see. You're instead of you. Exactly. You are instead of you're. They will catch those things that you just didn't see because you were typing it in the moment. And so, yes, definitely use an editor. Matter of fact, our process involves content being written and before it gets

posted, it goes to an editor who proofreads it, updates it again, then it goes to the client so they can get a chance to look at it before it gets published. Yeah. That way we can have multiple eyes on this new content, one internally and some externally. Yeah. Just makes sense. Number eight. Eight. Tweak your headlines. He's talking about those page titles, right? Because that's what usually shows up in the search result. He says, tweak your headlines. He says, the fact remains that your headline will determine whether a content saturated audience is going to click through to your post. He's right. Like those headlines, they drive more traffic. They help people notice your clicks on content over other options. He says headlines aren't about value. It's about getting people in the door, helping people find your content so they will share it. He's right. What I'd add to this is when tweaking that headline, when working on that post title and whatever you want people to click on, we're looking for something factual. We're looking for something non-spammy, right? We're looking for clickbait at the end of the day. Like, what's going to make me click? So, punch in the face to you, Vinay. I clicked. Right? I clicked on several of them and I liked the title and that forced me to scan and look at your 12 points. Then I liked those. Then I scanned again and started reading the article. Then at that point, I saved it and read it thoroughly. You know, that's kind of the process it goes. And so, the key is having the right headline. That makes people actually want to take an action. A good way to test those headlines is in AdWords. We kind of use this practice when we're working on pages and things like that. If you're running a paid campaign, which headline is clicking the most? Which headline is costing you the most budget? Which one is generating the most convergence? Getting the most engagement? Then that's a headline you may want to

repurpose and use on one of your pages. Punch in the face to Catherine and Manny for tuning in with us on Facebook Live. Hello and thank you. What's up? Number nine. Number nine. Number nine. Pay attention to your SEO. Right? He says, one powerful way to improve your post search ranking is to optimize the on-page elements. Duh! Right? At the end of the day, optimize the post and just go to your on-page checklist. Everybody has that on-page checklist, right? If you don't, you should. And your checklist should include stuff like meta description present with the keyword in it. Page title has the keyword in it. Images have alt tags. Four to five hundred word count. Those are things that should just be in your on-page checklist for SEO. And you want to make sure that your blog post follows that criteria. Make sure you have an image there. You have your outbound links there. You have your internal links there. Your images have alt. Your videos are embedded and tagged. You just want to take advantage of your on-page SEO because that's what's going to help that page rank. That's what's going to help Google parse this content faster. Frankly, that's what's going to help the user who lands on that page realize what they're looking at. Yeah, you added the headers and subheadings to a piece of Google, but these point subheadings is what helped me index this content faster. And so, add those elements to help SEO and to really help that user engage with your content. SEO is so much more than just ranking. Pay attention to your SEO. Punch in the face of Manny. He just shared our Facebook live post broadcast. Punch in the face of Manny. For that psycho he just did right there. Number 10. 10. He says, focus on internal linking. Yeah. You should do that. If you're blogging, you should have a bunch of internal links throughout your site. He says, internal links help search engines identify the site's most important pages and provide context. Variations

of your target keyword can be used as anchor text on other posts or pages that link to your target content. He's right, dude. Like, at the end of the day, if you're a pool cleaning company and you decide to write a blog post about why it's necessary to change your filters in the summer for proper pool cleaning, then from your main pool cleaning page, you should probably have a text link over to that blog post. And from that blog post, frankly, you should be linking back to the pool service page because that blog post is really supporting that service. And that's what he means by internal linking. The focus on internal linking, it definitely lets the search engine know about those relevant pages, but it also helps the usability of the website. I am one of those persons who will click internal links to go see what that page is about, to see how it references the page I'm reading right now and what other information I can find. And I know I'm not the only one who does that. So, make sure you're internal linking from page to page when possible. The key is when possible. Right? Don't force it. Don't just go add some random section that's not relevant to this content, but this page gets a lot. We had a client who did that. I'm not going to say his name. But they had a page that was getting a lot of traffic, and one of their pages wasn't getting much traffic at all. So, he had the bright idea to just add a section of content referencing that other page in the dead center of this page. And I was like, it's just a horrible idea. I believe that's a douchey idea. Yeah. So, don't do that. Don't do that. But when applicable and the content is relevant to each other, make sure they are linked internally. Number 11. 11. He says, use more visual content. So, number five was use visuals and examples. Number 11. Use more visual content. That's

all I'm saying. He had 12. We probably could have had about 17. But he did say, a recent case study shows how adding custom graphics to a post increased the reader's average time on site by 46%, improved the search rankings, and increased traffic by 962%. Visuals do that. Yeah. Like, visuals automatically create engagement. This is one of the reasons why, depending on what site you land on, we may have your YouTube commercial auto-playing. Yeah. Well, I need to initiate engagement immediately. Yeah. As soon as you land on the site. Matter of fact, he goes on to say, consider creating and using original visual content like memes, quotes, or brand images. Yeah. Consider our SEO tip. Yeah. Or our sound check videos that we recorded probably 30 minutes ago. Those will be posted next week with memes, with tips, with links, with branded information. And it's just to give more visual content relevant to this specific podcast. Right. Use more visual content. More visual. I get it. And his last one was number 12. 12. He says, update your content. He's talking about the existing page content. He goes on to say, one of the best ways to give new life to your existing content is to update it. He's right. He says, look at your analytics. Right. And this is what I preach. Look at your analytics. Identify the evergreen content. Then spend time to update it. Add visuals. Optimize it. Add new perspectives. And freshen it to make the post more in tune with the current circumstances. He's right, dude. Because everybody has outdated content. Someone has outdated page, about us page, or some outdated blog posts that aren't relevant anymore. Or just some outdated FAQs or outdated contact information. All type of content across your site is likely outdated. Take the time to update that. Update that about us page with your new history, your new employees, your new hires, whatever new changes you made. Update those blog posts with current information that's maybe outdated now. Especially, especially if that page still ranks.

Right. If you've got a page that's still getting traffic and you see that, take the time to go and update that page and make sure that that is actually relevant and up to date. 12 Ridiculously Simple Ways to Make Your Content Better. Posted by Vinay Kashi and the good folks over at Search Engine Jones. Great article. Probably could have used seven or eight points instead of 12. But I get it. A lot of these, like the visuals are that important, it's worth mentioning it twice. You know, on having that credibility, you had three different points about that. And I get it. Like, it's important that you have the right sources, that you fact check, that you give credit to your research and display it. And so, all great points, 12 Ridiculously Simple Ways to Make Your Content Better. Vinay, punch in the face. I can dig it. That's what's up. Awesome. Do we have any what news? No what news today. All right. So, as we're wrapping this up, if you liked this podcast, we're going to ask you to do one simple thing. Manny's already done it. He's watching us on Facebook Live and has already shared our podcast on his wall. He actually completed the cycle. Yeah. Share, like, and follow. Yeah. He's done all three. Yep. So, punch in the face to you. If you could do the same and if you could share it with a business owner or somebody in the internet marketing industry. A business owner, some company owner, someone who you know could benefit from learning about how to improve their content or how to get more engaged content. Take advantage. How do you stop people from copying your content? Any ideas? Like, copying it, copying it? Like, literally copying it, like, highlighting it and then copying it and then using it on their site? And then Copyscape is the one. Copyscape would be a source that won't necessarily prevent them from copying it. But you know when they do it. But you'll know when they do it.

They got some other sources. This, oh, I can't think of it. But I was on one site and I just couldn't copy it. Like, I was trying to highlight. That's unusual, right? I was trying to highlight it and then when I hit Control-C, it literally gave me a pop-up that said... That's JavaScript. This site will not allow you to copy. If you turn off JavaScript, you're by it. I know. So, there are, and you know, I know you knew, just is it worth the hassle? No, not really because I didn't need it that bad. So, yeah, I don't think you can actually prevent them, like really, really, really prevent them. But you can just use like a service like Copyscape. Yeah, use a service like Copyscape. Make sure you're publishing. Make sure that your site's optimized and that you're submitting your site to Webmaster Tools. Well, search console as you post. And so, that way, Google has your original content index first. And at least it's in their record that this content was posted on this domain name at this time and submitted to us. So, that way, when you do get copied, because you probably will, it just happens, you'll be the original author. Yeah. What you could do, potentially, Melanie, a punch in the face to you for tuning in on Facebook Live, her response is that they still copy, like she's following it. Maybe reach out to them and ask them... Stop stealing my copy. Well, maybe get a backlink, right? There might be value in getting a backlink. Also, give them some instructions. Yeah, give them some instructions. If you're going to copy our content, link to us here, use this anchor text. Yeah, absolutely. Yeah, I can't beat them joining this kind of situation. Yeah, and then Catherine is like submitting, hey, you can submit a copyright violation. Mm-hmm. So, we'll kind of research that. Yes, you can do that. You can log in and submit that URL with the page that has your content copied on there. You can

definitely submit those and then they will have to deal with that. Yep. All right. So... Put you in the face, dude. To both of you, yeah. We got podcast listeners helping podcast listeners. Maybe that's the segment of the show. So, if you're looking to grow your business with the largest, simplest marketing tool on the planet... The internet. ...call eWebResults for increased revenue in your business. Our phone number is 713-592-6724. We do have a program called Instant Leads. Leads, leads, leads, leads. Guaranteed. Teed, teed, teed, teed, teed. This is literally instant leads guaranteed for your business. We're driving PPC traffic to a highly optimized conversion, web page, landing page, and generating instant leads. Leads, leads, leads, leads. Guaranteed. Teed, teed, teed, teed, teed. So, make sure to take advantage of that. If you're doing networking in Houston, there's actually a huge event next Wednesday. So, go to upsocialnetwork.com. Join us at that event. We've already got like 65 people who are going to show up. All right. So, it's a big networking event. Make sure you go there. Please remember we were filmed live here at 5999 West 34th Street, Suite 106, Houston, Texas, 77092. If you would like transcript, video, or audio of this podcast, you can find it on our website, ewebresults.com. That is all available to you. You people who have made us the most popular internet marketing podcast on iTunes. We get about 9,000 downloads per week. We have over a million downloads. I haven't added it. There's way over 100 countries now. Yeah. Yeah. It's 100 plus countries. Thank you guys for tuning in. Thank you for making us the most popular podcast on iTunes. And reach out to us. You know, you just know how to shiko us. And until the next podcast, my name is Chris Burris. Charles Lewis. Bye-bye for now. Here we go. Balance check. Balance check. 3-7-4. SEO Podcast 374. Here we go. Chris and Chuck with another show. Punch in the face. To Kashi. Today we're talking 12 ways to improve content. Yeah, that's Vinay

Kashi and the good folks over at Search Engine Journal. Boom. Subscribe. Follow. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom. Boom.