14 Ways to Get Smarter With Your Content and SEO by Jim Yu #391

Ep. 39138 min2017-10-09

Jim Yu's 14 SMART content and SEO tips cover specific audience targeting, measurable KPIs, automation, evergreen content, multichannel promotion, email, CTAs, testimonials, and ongoing content optimization to drive profitable results.

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Key takeaways

Only 20% of B2C content earns any engagement, so targeting and relevance are critical before creating more content.
Meta descriptions must be engaging, enticing, and set the expectation to earn clicks from search result pages.
Running low-spend PPC campaigns on social platforms is a fast way to test which content titles get the best click-through rate.
86% of people want to receive emails at least monthly from companies they deal with, making email a key promotion channel.
Revisit popular content regularly because rankings change and evergreen updates keep content competitive over time.

content is the vehicle that drives your consumer interactions, your engagements, the experiences, and ultimately conversions

About this episode

Welcome to episode 391! Matt and Chris discuss strategies on how to work smarter, not harder - and improve your SEO and content in the process.

Questions this episode answers

How can PPC traffic help organic SEO rankings?

The hosts explain that running PPC traffic to a website increases click-through rate and visitor numbers, and they believe Google interprets that signal as a sign the page is more exciting and visible, which can push it up in organic rankings.

In their words

only 20% of B2C, business-to-consumer, and 50% of B2B content earns any engagement at all
Host

smart content is always on, always optimized, and most importantly, profitable
Host

Terms defined in this episode

Evergreen content: Content that people are interested in time and time again and stays top of mind, similar to an evergreen tree that stays green throughout the year.
Meta description: The text shown under a link on a search engine result page, described in the episode as the first opportunity for SEO and required to be engaging, enticing, and setting the expectation.
Content syndication: Taking your content and republishing it in other places you have not been exposed to, using paid services like Outbrain, Taboola, and Zemanta, but risking a Google penalty if done purely for link building with low-value articles.

Full transcript is being added.

This episode answers

Matthew Bertram

AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint

Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.

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