Rank Fast with these Topical Authority Tactics Ep.589
In this podcast episode featuring SEO Specialist Matthew Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable…
Link Building
17 Ways to Improve Your SEO in 2019 by Brian Dean Part 1 #461
Brian Dean's 17 SEO techniques for 2019 cover snippet bait, dwell time improvement with video, ghost posts for keyword testing, site links via table of contents, being a data source for links, and targeting high commercial intent keywords.
Key takeaways
- Adding video to pages reduces bounce rate and increases click-through rate to other pages, improving dwell time signals Google uses for ranking.
- A ghost post, publishing content without promoting it, tests real keyword difficulty beyond what tools report based only on backlinks.
- A table of contents with jump links triggers Google to display site links in organic results, boosting click-through rate.
my voice search study guide gives bloggers and journalists data that they can easily reference
About this episode
17 Ways to Improve Your SEO in 2019 - Part 1In this episode you’re going to learn EXACTLY how to improve your site’s ranking in 2019.
Questions this episode answers
What is snippet bait in SEO?
Snippet bait is a strategy where you write a short block of content specifically designed to fit inside Google's featured snippet box. You first identify a keyword you already rank for on page one, determine the type of snippet needed such as definition, list, or table, then craft content matched to that format.
What is a ghost post and how does it help with keyword research?
A ghost post is a page published on your site without being promoted to social networks or elsewhere. Brian Dean used this to test whether the keyword free SEO tools was truly competitive. The page ranked quickly, proving some keywords tools label as difficult are actually easy to rank for.
How do you get site links to appear in Google search results?
According to Brian Dean's technique covered in this episode, adding a table of contents with jump links to your page can trigger Google to display site links. Once his page ranked in the top five, Google added site links, boosting his organic click-through rate.
Why does commercial intent matter more than search volume for keyword targeting?
A keyword with only 350 searches per month but a $25 cost per click in paid search signals a high concentration of buyers. Brian Dean targeted link building services for this reason, finding it less competitive than tools suggested while still attracting high-value commercial traffic.
In their words
in the last few weeks, I've gotten his site to rank in 41 different featured snippets
Host
HAHref says 99.54% of featured snippets come from first page results
Host
Terms defined in this episode
- Snippet bait
- Content written specifically to match the character count and format of a Google featured snippet box, targeting a keyword the page already ranks for on page one.
- Ghost post
- A page published on a website without any social promotion, used to test real-world keyword difficulty independent of third-party tool scores.
- Dwell time
- The amount of time a visitor spends on a page before returning to search results, treated in this episode as a Google ranking factor improved by adding video.
- Commercial intent
- An indicator of how likely a keyword is to attract buyers rather than researchers, often measured by cost per click in paid search advertising.
Full transcript is being added.
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
Related episodes
How to Do Keyword Research for SEO Ep. 582
In this episode, Matthew Bertram delves into the world of keyword research and its pivotal role in shaping a successful SEO strategy. Discover how…
Link Building
10 Different Ways To Get Organic Page 1 Google Rankings Ep. 560
Discover 10 ways to go beyond the old 10 blue links and get more traffic from Google's enhanced organic search results. Author: Miranda Miller…
Link Building
12 Ways to Get Quality Backlinks by SpyFu Ep. 547
12 Ways to Get Quality Backlinks to your site to achieve higher ranking on the SERP's (SEO) Getting quality backlinks to your web pages is within…
Link Building
The show explains it. EWR Digital does it.
The Best SEO Podcast breaks down SEO and AI search; EWR Digital, the agency behind the show, implements it for operators. Start with a free, no-pitch audit of where you stand in Google and in AI answers.
Get a free AI visibility audit