Rank Fast with these Topical Authority Tactics Ep.589
In this podcast episode featuring SEO Specialist Matthew Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable…
Link Building
21 Actionable SEO Techniques That Work GREAT in 2019 #464
Updating old content, building broken links from Wikipedia, copying AdWords ad copy for meta descriptions, and linking out to authority sites are among the top actionable SEO techniques covered in this episode from Brian Dean's 21-tip framework.
Key takeaways
- Updating and republishing old blog posts can increase organic traffic by over 111 percent, per Brian Dean's data.
- Finding dead links on Wikipedia by searching your topic plus 'dead link' is a scalable white hat link building strategy.
- Copying language from AdWords ads helps write compelling title and description tags that improve click-through rates.
- Organic search delivers far greater ROI than paid ads, which capture only about 11 percent of traffic in some industries.
broken link building has it all. Scalable, white hat and it's powerful.
About this episode
21 Actionable SEO Techniques That Work GREAT in 2019Here's another thrilling episode of the Best SEO Podcast, featuring "21 Actionable SEO Techniques That Work GREAT in 2019" by Brian Dean.
Questions this episode answers
How can updating old blog posts improve SEO?
According to Brian Dean's technique covered in this episode, refreshing and republishing old content, then re-promoting it to your list and on social media, can increase organic traffic by around 111 percent. The hosts also note they unindex low-performing posts and rewrite or combine them into stronger skyscraper posts for clients.
How do you find broken link building opportunities on Wikipedia?
Wikipedia marks outdated references with the label 'dead link' before editors remove them. You can search for your topic phrase combined with the phrase 'dead link' on Wikipedia to find those locations and pitch your content as a replacement, making it a scalable and white hat strategy.
Why should you link out to authority sites in your content?
The Hilltop algorithm signal tells Google whether a page is a hub of information, and that status is determined by the quality and relevance of its outbound links. The episode recommends linking to at least three quality relevant sources in every piece of content published.
In their words
the reason that I've moved more to SEO is the ROI on getting something ranked organically or in the maps is exponential with ads.
Matt Bertram
link to at least three quality relevant sources in every piece of content that you ever publish or die.
Host
Terms defined in this episode
- RankBrain
- Google's AI system introduced in October 2015 that ranks pages based on how well they satisfy users, using signals like organic click-through rate and dwell time.
- Progressive Web App (PWA)
- A website that merges app functionality with a traditional web presence, allowing users to download and use it like an app directly from the browser.
- Hilltop
- An older Google algorithm signal that determines whether a page is a hub of information based on the quality and relevance of its outbound links.
- Skyscraper technique
- A content strategy of creating a more comprehensive, higher-value piece of content than existing top-ranking pages in order to earn backlinks and outrank competitors.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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