21 Actionable SEO Techniques That Work GREAT in 2019 #464

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of E-Web Results. Oh, my name is Matt Bertram. I'm here right now. That's what my shirt says. I'm here. It says, I'm here. Welcome back to another fun-filled edition of our podcast. This is podcast number 464. Oh, my gosh. Woo, woo, woo. That is a lot of podcasts. We are broadcasting live here from Houston, Texas. And Matt and I, we are your Results Rebels. I wanted to jump into a review that we got. All right. So, and then when we read this review, then we can actually point over there to Yvonne, because it's really not directed at you and I. Oh, oh, okay. And it is, of course, though, even though it may be a little critical, it is five stars. Thank you. This is from Mattia Kalian, who's given nine reviews and has two photos up on Google My Business. Boom. Great podcast, guys. One note, though, surely you can do something better with your audio quality. You may notice this is a different mic right here already. That is a nice mic. We are already doing stuff as it relates to our podcast. Some of it could just be that I mumbled, too. Yeah, yeah. So, we tried to throw Matt under the bus entirely. Yes. And then we're like, you know, it's a collective team effort. We're all... We have upgraded. You can see there's a studio. Yes. We don't have powder room yet, but it's coming. So, we... We're making people famous here online. Speaking of reviews, I'm going to jump into this right away. We have a problem. Houston, we have a problem. By the way, it's not a marketing problem. We solve marketing problems. We do. I like that. That's a good tagline. It's not a marketing problem. It is a review problem. So, at one point on Facebook, we had 101 reviews. I do remember that. Right? Yeah. We have now nine. What? Facebook said those people don't matter. Those

people. Whoa. So, if you've got this review... You need to email Facebook. Stand up and snub your nose at Facebook by writing us another review. That's what we need your help. We don't get paid to do this show. We get paid in reviews. So, that's... And? But. And. And. And. You got to say and. Yeah. So, we're looking at getting set up. Well, we can talk about this too. I'm getting a lot of feedback, Ivan. A lot of feedback. We are set up. Yes. Yes. So, this is a new website for anybody watching. So, if you're on YouTube, thank you for... Make sure you subscribe and follow. You're seeing that we're actually pointing to the screen behind us where you see a... There's a particular name of this, but it's a... Well, this is the caricatures. The caricatures. Yeah. We'll go with that. This is the cover of a podcast if you're looking for it. Yep. But this is a new type of website. For some reason, I'm the boring guy in the suit and Matt is Superman in disguise. I don't know exactly what that's about. It's... Who was in control of the artwork? It wasn't me. I don't know. I don't know. You look really nice. Says Superman. Well, so, this is... So, okay. Reviews back. So, this is a new site, right? Well, this is a new site because here's the thing. Like, you don't control your own platform. Right. Right? Facebook can decide to get rid of like 100 of your reviews. Yeah. We lost them. Yeah. Yeah. Didn't do anything about it. So, also, so, bestseopodcast.com. Yes. You can come check it out. This is a PWA. So, in the past, remember, we used to have mobile sites. You do the little M dot, right? Yeah. For mobile. And then the response have got merged. Yep. Put them together. Yeah. Well, now apps are getting merged. With websites. With websites. Yeah. Okay? And you can actually download it, listen to all episodes on your phone. And that's called a... A

PWA. PWA. Progressive Web App. Progressive Web App. So, we're going to be building this out more. But also, we will be... You will be able to pay us. Yeah. We're going to set up a Patreon account. Okay. Okay. So, if you want to tip us a cup of coffee or something like that. Yeah. Or a jet airplane. Or a jet airplane. We'll have those options available. You know, five, ten, jet airplane. $50 million. $150 million. We do need to get Landry's on here. Yeah. He might let us ride around in that. Oh, that would be cool. Right? So, but anyways, this is kind of something new. So, come check it out. BestSEOPodcast.com. Please leave us a review. I already hate Yelp. Okay, Yelp. You hear me. You came to recruit at my school. I hate Yelp so much that I donated to a Kickstarter campaign, which was called The Million Dollar Bully, which was a documentary about how Yelp is a million dollar bully. That video is out there. I haven't watched it. You're seriously taking action. Yeah, I took action. I want to take action to save the rainforest right now. It's like burning. Yes. I am. It's weird. Like the lungs of the earth. This is worrisome. It feels like the rainforest should be quenched, not burning. I don't know. It's true. I don't know. Yeah. Anyways, on a less serious note, but on a more serious internet marketing note, Chris. Let's jump. So here's the article that we have today. Actually, I don't even have the title here. It's another article for Brian Dean. It's like 21 tips for doing great SEO. Yeah, Brian Dean, we're like creeping on you. Yeah, this is the second one. Really, this is going to be the fourth podcast in a row that we've done with Brian Dean's information. We're fans. It's just that good. He's solid. And this is going to be a three podcast series because there's so many. Oh, my gosh. It's 21 pieces of information. I say we just jump into it.

All right. I think next time we just need to get Brian Dean. Get him to show up. Yep. Because I got a couple people from this. By the way, he's with Backlinko. Yeah. If you want to do him some service, go check out Backlinko. Really good stuff over there. Him and Neil Patel are just skyscraping it all over the place. Yeah. That's why. But I got some good people committed to coming on the podcast. Okay, cool. I was up at a conference in New York. Cool. So they're going to fit in this box? Yeah. Did you make sure that they would fit in the box behind us? Okay, good. For the Yelpers. I mean, excuse me. For the, not Yelpers. We hate Yelp. Isn't that who we have? For the YouTubers. And then, you know, for the LinkedIners out there. LinkedIners. Like a lot more happening on LinkedIn now. All right. So it's 21. He's actually gives us three bonuses. So we're going to cover a couple in this podcast. Number one is optimize your site for Google RankBrain. Yeah. That seems easy. Yeah. Should we go on to next? You just click a button. Go to number two now? You just click a button and you're done. So what is Google RankBrain? You've got to be asking that. And RankBrain is really about the happier you make Google users, the higher you will rank. And I like you. You often talk about the Google dance and RankBrain as part of what causes the Google dance, right? Yeah. So the RankBrain is the AI that they're building on basically trying to mimic. And that came back in October 2015. So it's been with us a lot. No. I mean, really, it's kind of like Tesla. They continue to improve it based on all the data that comes in. And they're trying to give the users what they're looking for, right? So that's the ultimate goal. And if you do that, you don't need to worry about anything else. You need to go, hey, how do

I take care of my visitors? How do I take care of my customers? Well, you kind of need to juice it, right? Even if it's great, you've got to juice it and get it up, get it some exposure. And then if it's providing value to them, it's going to stick. Well, I mean, you've got to do PR. If you have a business out there, you've got to kind of let people know you have it. And really, what he does throughout this site is talk about ways to speak to RankBrain. But if you dive into RankBrain, there's some white papers out there. You can learn a lot, but it gets pretty much in the weeds with the data science. So he does ask the question, how do you optimize for Google RankBrain? First, improve your organic click-through rate. See, okay, see, he's going to go to the list. Of course he is. And these don't even count as part of the 21, right? So here, this is all still part of optimize your site for Google RankBrain. Number one, first, improve your organic click-through rate. People love the results. This is what Google is thinking when you've increased the click-through rate. People love this result. Let's boost it to the top of the page so it's easier to find, right? Well, that's exactly. I can tell you that we can do SEO and get people in the top spot, top five positions, not a problem. Now, the second half of the game is staying there, right? It's sticking. It's sticking. Like, we can get you there, but you've got to stick. And you can't just game it to do that, right? You've got to legitimately earn it. Deliver value. And you've got to deliver value. And you've got to be what people are looking for. Everything is changing in search, right? And you've really got to do the right thing, buy the visitor, and Google will take care of you because that's all it's looking to do, too, so you don't go use another search engine.

And click-through rate is absolutely huge. Absolutely huge. Make sure people aren't clicking the back button, the crumbs. Make sure that people are sticking around the page with videos or unique content or taking some kind of call to action. There's a lot of things that you look at, but click-through rate is super important. That comes down to meta description as well. Yeah, and that's what I have. He says, Brian says, I have a very cool strategy that you can use to improve your click-through rate. It's later in this post. It's actually strategy number four. Really kind of focused on meta description. One thing he says about your meta description, and this, like, wasn't top of mind for me, add numbers to your title description. So he gives an example, 17 insanely actionable SEO tips for 2018, which I think is an article we've actually covered. You're more likely to get click-throughs if there's a number in that particular content. So you know what that goes back to? That goes back to actually psychology. Yes. And people are, like, a number list. People go, there's value in number lists. That's everything I need to know. These are the 17 things I need to know. And now that I have that value, like, it actually gives you a little bit of... Endorphins. Yeah, endorphins. And, yeah, exactly. And so basically the serotonin goes up and you're like, oh, I got it. I now know everything. Yeah, and I know everything. And that's actually what that is. One of the other things is you can use AdWords to figure out what those meta descriptions are and then, you know, implement that from SEO. And you're stealing. Be careful. Oh, sorry. So next, he says improve your bounce rate or dwell time. Again, this is how you're improving your rank according to RankBrain, right? Optimizing your site for RankBrain. Sites with a good bounce rate ranked above sites with a poor bounce rate. This is a survey, an analysis of 1.3 million Google searches. So that's pretty important the way

that works. Also recommend breaking up your content into mini bite-sized chunks. And I'm going to add... I'm going to add... You've got to be in every one of my shots. Is that what it is? And I'm going to add video, right? Video is a great way to increase your dwell time because if they're there watching the video, then they're going to dwell there longer. Number two, discover untapped keywords on Reddit. So we mentioned this in one of our last three podcasts. Reddit, he calls Reddit the front page of the internet. Reddit is a keyword research goldmine. Really, you just need to spend time on Reddit and then search for your topics. And then all of this information comes down and you can find keyword opportunities in those results. So Elon Musk talked about on a podcast he was on, Joe Rogan podcast, he was talking about how the internet or Google is just basically like a neural link with your fingers to what's going on. And so I feel like Reddit is like when you're in the forums and stuff like that, it's just free flow information, like real time what people are thinking. So it's really good for trend research and that sort of thing. Yeah, absolutely. All right. Number three is update, upgrade, and republish old blog posts. This increased my traffic by 111.37 because we have to be precise percent. I have to ask you a question. How many of you would like an increase in your traffic of 111? We can skip the 0.37%. So, yeah, so this is one of the things that we've already been implementing for a lot of our clients that we're refreshing content. We get over, you know, say 30, 50 posts. And if you're not showing up in the Google search for that blog, you're not getting any juice from it. Real no value. So we're unindexing those. We're rewriting the articles or mashing them up, making them more skyscraper posts, and then republishing them. And we've seen a lot of success from that. I

don't have the metrics in front of me. But, yeah, you know. It's working. A hundred percent or so is pretty consistent. So Brian talks about how he got an email out of the blue where a guy named Emil. Out of the blue? Out of the blue. Out of the blue. Well, maybe he was in the blue reading his email. It seemingly came out of the blue. So Emil had used the skyscraper technique and had created a lot of really good value and actually put together a case study. So what Brian did is he added that case study to existing content. And then, of course, after you update the content, you've got to re-promote that content. Yes. Either to your own list, well, directly, of course, to your own list, and, of course, you know, on social media, et cetera. And that's how he got a 111.37% increase in organic traffic. Very nice. To that particular page. Number four, copy AdWords ads to make killer title and description tags. Right? So there's no secret that compelling title and description tags get more clicks on the SERPs. So this goes back to RankBrain, increase your click-through rate, so you want to have a compelling tag and a compelling description. And I know that we're talking a lot about SEO, but like a lot of people, I got my start in PPC. And a lot of the things you learn in PPC and how the algorithm works apply to SEO. So the better you understand the algorithm, the better you understand how to do what you're trying to do. So I think something really relevant right now is last week you were out just having fun, doing nothing, basically, right? Up in New York City. In New York City at a conference, right? At a marketing conference, yeah. And one of the things as we're kind of debriefing from this conference is there's a room filled with agencies. And what was the skill that they all tended not to have and not to focus on? Not a lot

of them were doing search. A lot of them were doing, they were advertising company, online advertising company. They were running ads. Some of them were doing email automation, which is super big. And I think a lot of people need to use that more. But there were very few companies that were doing search. Yeah. Yeah. And we've got just case study after case study of hockey stick after hockey stick in the right direction for our customers because of the search results that we're getting for them. I mean, the reason I kind of like, so we have an internal like PPC team and SEO team. And it's kind of like, you know, the dark side, the light side, whatever. I don't know which side's which. Healthy competition. Yeah. But what I will tell you is the reason that I've moved more to SEO is the ROI on getting something ranked organically or in the maps is exponential. With ads, it's a one-to-one. Yeah. And it's gone. Yeah. Okay. You turn off the ads, they're done. Yeah. And ads are like people that are going after coupons. Yeah. Okay. You always got to put an offer. You got to get them to a landing page. And it's only really 15% of the traffic. There was a bright local study that just came out. It was talking about the service ads that Google takes a portion of your sale. Yeah. That further cannibalized it. Yeah. So ads are now in industries that have those down to 11%. Wow. 11% ads. And that's how Google's become like one of the biggest companies in the world. But guess where all the traffic is. Guess where the research, the better candidates that do their research, that want to work with you, want to buy from you, where they're sitting, where they're hanging out, where you want to be fishing is in search. Organic. Organic search on the map. Yeah. So a blog post optimized around the keyword glass water bottle. So this is an example. First, he just does a search for

glass water bottles. And then he looks at all the paid ads that are there and like pulls out the bits and pieces that he likes. Like, so in his case, BPA free, keeps you hydrated, durable, reusable. All of these are things that he might not have thought of. He just needed to go out there and kind of prime up the creative juices. And I will say this, and I think that it's really important for the SEOers out there, okay, is sometimes, and we actually have it built into our product buckets. Yeah. Doing just research on the client. I think when SEO, we're so busy with activity, activity, activity, it's not good work all the time. Yeah. And so you got to take a step back and you got to like use your brain and figure out what that target persona is, what that customer journey is, what those people are seeing. What's the conversation going on in their head and, you know, doing the research to pull out what those keywords, it took a second. He couldn't just go, go, go, go, go. He had to look at it, had to engage like what was going on and then put implementation in it. And that is something that if we just did that more and we built that into our model with our different SEO buckets, and it's made a huge impact that not everybody's running, running, running. And like, it's kind of like measure twice, cut once. Yeah. Yeah. Absolutely. All right. Number five, find broken link building opportunities on Wikipedia. All right. So note, this is an advanced SEO strategy. So if you're new to search engine optimization. Yeah. It's pretty brilliant. So broken link building has it all. Scalable, white hat, and it's powerful. Yes. Instead, so one of the challenges though is where do you find the broken links? The value with Wikipedia is they actually say dead link. It actually says dead link in the references. So they let it sit there for a while before the editors actually pull

it out. So you can actually do a search for your phrase and the phrase dead link on Wikipedia and boom, you can find those locations. So I have a little story about broken link building or not so broken link building. And so, so we do offer to people in the community if they want to do a guest post with us. There's an option under SEO tools to come to a guest post. Um, I had people reaching out to me, uh, one guy in particular, I can't remember his name, but he was pretty, I even emailed him. I was like, this is ballsy dude. Yeah. So basically some of the Neil Patel, like he was like, no, switch that out for my article. From, from Neil Patel to him. And I like pulled up his article and I was like, nah, nah. I mean, but the thing is, if your article is really good, you can go after those links, um, of people's, uh, uh, blogs that are ranking really high, but just set your sites like to a point. Like, and the thing is, if this article was technically a lot better than Neil Patel's, I would have done it, but he's just like, switch this out with mine. And I'm like, I actually spent time to look at it because I was like, maybe he went in all this detail and link and Neil's basic stuff, you know? And then I just emailed him back. I was like, dude, if you want to write an article, you know, like we can do that, but I'm not going to, I'm not going to be switching this stuff out. Like, so it was kind of fun. And we'll get into a reason why you wouldn't want to change from a Neil Patel link, uh, to somebody of a lesser value link. Well, you're sorry guys. I'm coughing a little bit. So apologize on yours. But, um, outbound links, Google's looking at that. They want to see where you're, where you're sharing your goodness. We'll get there.

All right. I didn't read this article. Sorry. Number six, steal your competitors' best keywords. Two ways to find keywords, uh, enter random keywords into a tool and like, see if those are good keywords. And the other is find the exact keywords that your competitors are already ranking for. Uh, there's lots of tools that you can do, uh, that you can do that with. Now, um, that's what. We know that. We know that. Yep. Okay. What? No, what did he say? And then number seven. No, no. Then number seven, optimize your content to maximize shareability. Right. That is a lot of where people are missing the boat. Let's face it. Most content online isn't worth sharing. Ooh. Wait, you were just, weren't you talking about an article that wasn't worth sharing? Well, it depends where you're at. Yeah. Start where you're at. It wasn't replacing for Neil, but yeah. Start where you're at and then, you know, don't, and don't measure yourself against what anybody else is doing. You got to start the, you got to start the journey somewhere. Um, so I'm not saying it's bad article. Right. I'm just saying he was coming at me. It was not as good as Neil Patel's article. Um, let's face it. Most of it's bad. And without shares, especially lack, uh, backlinks, uh, you're not going to rank that content on Google. Um, so here's some good, here's a guide. He gave us some tips on guide to write viral content. Again, these are like freebies, not even included in the 21. Well, when I'm saying shareable, I'm like, you got to make sure you got your shareable buttons on where you're active. That's part of it for sure. One of the ones he says is write short URLs. Short URLs tend to get more clicks. True. Yep. Um, next put social sharing buttons prominently on the page. That's important. All right. And be clear. Just on the platforms that you're actually active on. Yes. Yeah. Like not on a dead platform. People want to put random

platforms that they don't even do anything. Not a good day. Yeah. Uh, to be clear, Google was probably not using social signals for a ranking factor, at least not directly. Yes, they are. And I will tell you that they are absolutely using ranking factors. Um, they're, they're using social signals. And, and if you think about this, you're really killing two birds with one stone, right? So if you're making your content shareable, it's also going to be that same content, which you're going to dwell on more, most, right? Like if you see in your man, you click off of it so quickly and you're not dwelling on the page, then that's not going to be content you're sharing. So if you make it share worthy, then you're also going to be increasing dwell time. I want to know who decided it was called dwell time. I don't know. I think he did. Cause it's a time on, time on site, time on page. Yeah. Well, I know, I know, but I, people have been starting to use that. Like just like a HubSpot came up with inbound marketing. Yeah. I wonder who came up with like. Do you want to come up with another word? Yeah. Just make up one right now. Like, uh, like a patiff, right? Punch in the face. That's like a shiko. That's a good thing. Oh, we didn't cover that in the beginning. Did we? No, we forgot. We'll, we'll get back to that. Link out to professional corporate over here. Number eight, link out to authority sites. So this is what, uh, Matt was talking about. Hummingbird, penguin. We all know about those, but people often forget about Hilltop. Hilltop was an algorithm update or an algorithm cataclysm. Uh, Hilltop is essentially there's old school, right? Uh, Hilltop is essentially an on-page SEO signal way that tells Google whether or not a page is a hub of information. So simple hubs are determined by the quality and relevance of those pages that are in your outbound links, right? So the

bottom line is linked to at least three, this is like pro tip. It kind of is like hidden in here. Bottom line is linked to at least three quality relevant sources in every piece of content that you ever publish or die. Well, I believe that. And then probably three to four internal links too. Yeah. As far as like site structure goes. So typically you, you always want to have some outbound links and then you want to have some inbound links. Yeah. The, the link juice that you have the most control over so that you should spend the most time on, right? It's a limited, uh, limited amount of links is those links of your own website. You have total control over those. So point the juice the places that you want to. Right. So, so Brian sent us the punch in the face coffee. Yeah. Okay. Yeah. I think there could be a drink called link juice. Link juice. That would be cool. I would like that. We could send some people some link juice. We're sending you some link juice. And like. Just link to us. Yeah. Or something. That. I like that. Like a, a wow gift. Very, very cool. All right. So that is all we have for this particular podcast. Our next podcast is going to cover, uh, the next eight items in this article. Um, so just binge watches. Yes. I know you're at the gym and we haven't produced a lot of podcasts recently. We are going to be binging, producing them as well. Yep. We're also coming up with some different formats. We're on some different platforms. I know we've been talking about this for a while on the podcast, but actually, you know, it takes a while to get those things going and getting those things implemented and really sseopodcast.com is going to start to be the hub. We are on, um, uh, we're on Pandora, iHeartRadio now. Um, I, we've got to get on Amazon. I think we can get on Amazon. There's so, there's one

other one we're on. Well, like you can go to podcasts and Amazon. No, I think I've been on that one for, for a while. Yeah. So, so we're just blowing up. So we do have something to, to kind of request of you until we're on Patreon, right? Yeah. There isn't really a way for us to get paid. You can give us a jet later. Once we get on Patreon and we have that as an option until then, really the way we get paid is in likes, follows, and reviews. Uh, we're down to almost no reviews on Facebook, nine reviews on Facebook. So you could go to facebook.com slash eWebResults or best SEO podcast. Either one of those will take you, uh, and please leave us a review. Please make that review five times. If you're looking to grow your business, yeah. No, I was just saying you, you could include some target keywords in the review as well. Yes, absolutely. If you're looking to grow your business with the largest, simplest marketing tool on the planet. The internet. Call eWebResults results for increased revenue in your business. Our phone number is 713-592-6724. Uh, we were- And we have consultants standing by. Yes. Give us a call. Yeah, give us a call. See if you can get to the next step. Cause the next step is pretty exciting. It's called from problems to profit plan. So we find the problems that are happening in- So they're fast five times. Problems to profit plan. Problems to profit plan. Problems to profit plan. Problems to profit plan. Problems to profit plan. Or marketing workshop. Bah. Well, that's the next step. Yeah. So from problems, we look at your internet marketing strategy. What's going on with your website? We identify the problems and look at the opportunities that are going to lead you to profit in your internet marketing strategy. We're launching, uh, that new page this week too. Well, well, Monday. That new page. I believe that's ewefresults.com slash that new page. Uh, profit dash plan, I think.

Profit dash plan. Yeah. That'll be here soon. Maybe even by the time you hear this podcast. Oh. I do want to say, if you get a chance, shiko us. Share a like or a follow. Shiko us on any of our platforms. Just Google us and, you know, whatever your platform, Facebook and searches, Twitter searches, Instagram searches. I got banned on Twitter. Yeah. And then they killed all my followers. I have zero followers. Maybe it's what you're doing that's making us lose our reviews. I'm only gaming it on my own account. On your own account. I don't do, I learn the algorithm. Right. And then it's all like that for all our clients. We were filmed live here at 13105, uh, Northwest Freeway, Houston, Texas. We're suite, what are we? Suite 500 dash 34. And 35 and 34 and 32 and 31. We got a bunch of suites. Of suites. Yes. Uh, 77040. If you'd like transcript, video, or audio of this podcast, you can find it at bestseopodcast.com. Boom. It may, yeah. Yeah. Uh, until the next podcast. Go take your C60. Wait, we are the most popular SEO podcast on iTunes. We are one of the most popular. If the reviews are still there, you gotta go check. We are one, I did, on iTunes. Actually, the next two reviews are iTunes. Oh. Uh, and we are one of the most popular internet marketing podcasts on iTunes. That is because of y'all. All y'all, yous guys, everyone out there. We really appreciate you. You and you and you and you, you, you. If you're on a YouTube, please subscribe. Please click the button. Subscribe, follow. Um, and if you're in the podcast, make sure that you subscribe so you get them regularly. Uh, my name is Chris Burris. My name is Matt Berkman. Bye bye for now. Bye bye for now. Bye bye for now.