Rank Fast with these Topical Authority Tactics Ep.589
In this podcast episode featuring SEO Specialist Matthew Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable…
Link Building
21 Actionable SEO Techniques That Work GREAT in 2019 by Brian Dean Part 3 #467
Actionable SEO link building tips from Brian Dean's 2019 article include the first link priority rule, creating branded keywords, using Flippa to find link sources, and the upside down guest post technique.
Key takeaways
- Creating your own branded keyword, like HubSpot did with inbound marketing, means you can rank with little competition for that term.
- Using Google Search Console to find high impression, low click terms reveals opportunities to improve click through rate and build targeted backlinks.
he wrote this article, it's called link building case study, how I increased my search traffic by 110% in 14 days. And he created the phrase, the skyscraper technique
About this episode
21 Actionable SEO Techniques That Work GREAT in 2019Here's another thrilling episode of the Best SEO Podcast, featuring "21 Actionable SEO Techniques That Work GREAT in 2019" by Brian Dean.
Questions this episode answers
What is the first link priority rule in SEO?
The first link priority rule means Google treats the first link on a page pointing to another page as the most important one. If your menu navigation uses a generic anchor like recipe index, Google prioritizes that over a more keyword rich anchor like healthy recipes appearing later on the same page.
How can Flippa be used for link building?
Flippa is described as an eBay for websites. Sellers disclose their keywords, content marketing strategy, and link sources in their listings. SEOs can use those disclosed inbound links as a ready made list of link building contacts and opportunities relevant to a specific niche.
What is the upside down guest post technique?
The upside down guest post moves the author bio block from the bottom of a guest article to the top. This counters Google potentially devaluing links placed in the author bio area at the bottom, and puts the link in the abstract or introduction section of the article instead.
How do you use Google Search Console to find link building and traffic opportunities?
In Search Console, look for keywords that generate high impressions but few clicks. Those gaps signal ranking positions, often around position 10, where boosting the page through better meta descriptions, more content, multimedia, and backlinks can increase click through rate and drive more targeted traffic.
In their words
people that sell their sites on Flippa give away every detail about how they built their site. That means they often show you their keywords, content marketing strategy, and of course link sources.
Matt Bertram
execution without strategy, not valuable. Strategy without execution, not value. You need both of those pieces.
Matt Bertram
I got about 32 X, 15 X to 32 X depending on the client with SEO. When we're talking like six months to a year campaigns
Matt Bertram
Terms defined in this episode
- First Link Priority Rule
- Google gives highest priority to the first anchor text it encounters on a page linking to another URL, so the first link seen, often in site navigation, carries the most weight for that destination page.
- Skyscraper Technique
- A link building strategy coined by Brian Dean where you create content superior to what already ranks, then reach out to sites linking to the original to earn links to your improved version.
- Seed Keywords
- A tool at seedkeywords.com that lets you create a search scenario and send it to friends or family to discover how real people would search for a topic, surfacing keyword ideas you might not consider.
- Upside Down Guest Post
- A guest posting variation where the author bio and link are placed at the top of the article rather than the bottom, to avoid Google devaluing links in the traditional bottom bio block area.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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