To fix broken conversions in 2018, use three steps: an easy ask lead magnet, a low-cost trip wire with risk reversal, and a live proposal delivery supported by scripts at each stage.
never compete on price because there will always be somebody willing to go out of business faster than you
3 Steps to More Sales in 2018Without much content, you’ll struggle to rank on Google. A content marketing strategy, when properly executed, can rocket you up the SERPs. How? Well, you need to pick the right long-tail keywords, and you need to make sure that your content provides lots of value. Join Chris Burres and Aaron Weathers for another thrilling episode of the Best SEO Podcast.Presented by BestSEOPodcast.com,…
A trip wire is a low-price entry offer relevant to your overall price point. At eWebResults it is a 499 dollar from problems to profit plan. It is 100 percent refundable, and the fee applies toward future services. The goal is to get prospects to open their wallets and see themselves as customers.
Keep forms to three or four fields. Each additional form field drops conversions by about 17 percent. eWebResults asks for name, email, and phone as required fields, with website listed as optional, and recommends collecting extra information during the follow-up phone call instead.
Emailing a proposal makes it easy for prospects to compare it out of context against competitors. Delivering it live, by phone or in person, lets you walk through a custom plan, address questions in real time, and frame it as an action plan rather than a generic proposal, which improves conversions.
An easy ask is a lead magnet, such as a white paper, industry stats, or a free analysis, offered in exchange for a name, email, and phone number. It starts the sales process, establishes expertise, and gets prospects to raise their hands without a heavy commitment. Creative naming, like a free comfort analysis instead of free consultation, sparks curiosity.
fun fact, about 17%, your conversions drop about 17% for every form that you have someone fill out
Aaron Weathers
as soon as they become a customer, most people have a sense of loyalty or a sense of, hey, I've made this decision, I'm on board with this company and so I'm going to stick by them
Chris Burres
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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