5 Actionable Ways To Drastically Improve The ROI Of Your SEO Strategy Ep. 571

The hosts recommend starting year strategies mid-year and launching content at least a quarter ahead of the seasonal peak. They also suggest monitoring at least three years of cooperative search volume data to reliably identify recurring peaks and troughs before they arrive.

Share of value is a metric that combines keyword visibility scores across thousands of relevant keywords with commercial data like conversion rates, average order value, and CPC rates. Overlaying these figures lets you identify where you outperform or underperform competitors in terms of actual revenue opportunity.

The hosts recommend slicing keyword data by rankings, search volume, and actual conversions rather than relying on surface-level rankings. A client ranking number one for low-volume terms may be missing higher-volume, easier-to-rank keywords that are already driving real conversions outside branded traffic.

Appearing repeatedly across the search journey at informational stages builds familiarity and trust. According to the hosts, data suggests that if a prospect already knows your company name when they enter the market, they are three times more likely to lean toward you than toward an unfamiliar brand.