5 Content Marketing Goals You Should Have by Aaron Agius #324

Ep. 32431 min2016-06-14

Content marketing goals should follow a five-step progression from brand awareness through traffic, lead generation, conversion, and retention, with referrals added as a practical sixth goal.

Cover art for 5 Content Marketing Goals You Should Have by Aaron Agius #324
Key takeaways
without well-defined goals, the content you're producing is little more than noise and not going to satisfy the needs of your customers

About this episode

Have you already written your marketing goals for this year? If not, you should tune featuring an article written by Aaron Agius. Presented by BestSEOPodcast.com (The Best SEO Podcast)Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital…

Questions this episode answers

Why is the website considered the foundation of content marketing?

The hosts explain that the website is the hub of all internet marketing. It is where conversions happen, where the cart lives, where email sign-ups are collected, and where remarketing code is placed. All content marketing efforts should direct traffic back to the site.

How should CTAs be written to improve lead conversion?

CTAs should be based on the type of content the visitor consumed. If someone reads about ductless AC units, the CTA should say something like install your ductless AC unit so the action is consistent with both what they searched and the content they read.

Why does content marketing matter for existing customers, not just new prospects?

The hosts note that once someone is paying you it is easier to get them to pay more than to acquire a new client. Post-sale content such as exclusive offers, email campaigns, and video tutorials keeps customers engaged and creates opportunities to upsell additional products or services.

In their words

once the customer is yours, the content marketing shouldn't end. This is the stage where you're creating custom content specific to your existing customers in order to churn, nurture, and nurture those relationships and keep them coming back for more

Host

Continuity goes a long way in regards to content marketing

Guest
Terms defined in this episode
CMVO
Content Marketing Visitor Optimization, the process of having the right on-site elements such as calls to action, contact forms, and mobile-friendly layout in place to convert site visitors into leads.
Content Marketing Goals
Defined objectives set before creating content, including brand awareness, traffic, lead generation, conversion, and customer retention, that give every piece of content a clear direction and desired action.
Algorithm Cataclysm
The podcast hosts term for a significant Google algorithm update. In this episode it refers to Googles announcement of increased ranking weight for mobile page speed.
Read the full transcript (5,933 words · 30 min read)

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Furris, owner of eWebResults. I am Charles Lewis, your client results advocate. Welcome back to another fun-filled edition of our podcast. This is podcast number 324. That's right. Three, two, four. We're excited that you have come and are joining us for this podcast. Yep. As always, we do have a tip from the podcast last week, and our tip is target small niche publications for a larger local impact. Those smaller niche publications like your county paper or the local paper for your school or whatnot, get in those because that's the biggest way to impact your local community. Make sure you have links on those sites. Exactly. All right. As always, please remember, we are filmed live here in Houston, Texas, and Chuck and I, we are your friendly local neighborhood top position snatchers. And our mantra is do not be a douche. Don't be a douche. It is not a good look. Not at all. We're talking about content marketing goals. Content marketing goals. Yeah, man. A quick punch in the face to the man, Aaron. This is our second article from Aaron. All right. Aaron Agwiz, we caught him again late last year. He posted this article, content marketing goals that you should have. He actually posted this today. So we will dig in it and see what he's talking about. Boom. That's us. That's the SEO podcast, Unknown Secrets of Internet Marketing, on top of the latest information. It came out today. Yeah. All right. Hey, we would really appreciate it if you, wait, wait, let me think. We're good. Yeah, I followed so many people. I was like, I know I followed at least 25 people back this morning. Yeah, we were good. We got plenty of the biggest social platform was our best SEO podcast Twitter page. It had 27 new likes, so we exceeded our 10. That means we're, and we got a review. It came in at the last minute. It came in yesterday. I

was like, please, I'm about to get that tattoo. And I was like, wait. Don't. You heard it buzzing, right? You're like, turn it off. Cut the power. So we got that review. What that means is we don't tell you how to leave us a review this week. If we get the same, at least 10 likes. Shikos. What are shikos? Shares, likes, and follows. On any one of our platforms next week and a review, then we don't go through that process. Tell you how to review us. We will tell you how to connect with us in social media platforms. And you can do that like, I don't know, facebook.com slash eWebResults, instagram.com slash eWebResults, twitter.com slash eWebResults, youtube.com slash eWebResults, linkedin.com slash company slash eWebResults. All of those will take you to our social media profiles and act accordingly, right? If you're on Twitter, follow us. If you're on Facebook, like us. You know, what else is there? There's Instagram. If you follow us, double tap us. Yeah. And then there's LinkedIn. And follow us. Matter of fact, on IG, you can actually do the full cycle. IG and Facebook are really the only two places you can do the full cycle. Right. Well, no, you can actually do that on Twitter, too. You can follow. Yeah. Share, like, and follow. Yeah. Facebook. Yeah, Facebook. You can do all three of them. Definitely. All right. So, if you're a PHP genius or a WordPress guru, we're probably looking for you. Go ahead and give us a call. Leave an audio resume, 713-510-7846. I just feel like I should be sign language in that number for now. You got to be faster. I think you just did. All right. Tune in. Check it out. Actually, watch the video and you can see Chuck sign language. Don't be offended. Let me drop the disclaimer because that might not have been the phone number at all. Is this really how you do one? I don't know what that said. Matter of fact, I wasn't even trying to do that.

Don't listen to him. Don't come back and look at that. Yeah, don't check that part out. Or close your eyes. Censor yourself. If you are interested in a comprehensive website analysis for you or one of your clients, go ahead and get to our website, eWebResults.com. Click the green button. Fill that out and we'll get in contact with you to get your free comprehensive website analysis completed. And we debated AlgoCat. Well, I mean, I think it's worth bringing. They said it was going to come out reportedly a little later. All right. So this is really like a pretty, we'll do a small AlgoCat. If I could probably one point something, it's a tremor. AlgoTremor. But it is the announcement of a legitimate algorithm. Well, tremors usually come before, right? So time for the favorite segment of the program, the Algorithm Cataclysm. Yeah, it was getting a little wobbly. Yeah, a little wobbly, a little tremor. And so basically what happens is Google came out and released a statement that they are about to change their ranking factors specifically for mobile pages and how your mobile ranking works. So what that really means is if your site loads fast and your mobile version is not the best speed experience, right, your pages are slower, you might want to take the next couple months and fix that because they're going to turn up dial on that specific part of the ranking algorithm, the mobile speed test. And so you want to make sure that your sites are loading really, really fast and these mobile users are having a great experience because that is going to become more important in regards to how Google is ranking your site. And so, Chuck, how do I know what my mobile speed is? So they released a test. They already had the page speed test, which you could go to, and it's like you can find it in Search Console and you can find it on the Webmaster blog and a couple other places. But they released a new one. It's like

ThinkWithGoogle. Yeah. Check my website.thinkwithgoogle.com. Right. And test my website.thinkwithgoogle.com. Go there. It's kind of a cool, long-pourish layout. It's the same test, I think. It's driven by the page speed test. They just formatted it a little differently. And it was pretty cool. You know what? What I didn't get was, so here's my kick in the shin since we're talking about it to Google. It literally said, great, 100% all green checks for mobile friendliness. Yeah. And then it gave it dinged us for mobile speed. But isn't speed part of being friendly? Yeah. So I'm going to advise that you guys change friendliness to maybe usability because I think that's probably what you were grading us on. Mobile ease of use. Yeah, and then that way your new page speed test can be a little bit more easy to understand. Yeah, because I think you would even argue that slow is not friendly. Exactly. Absolutely. All right, so I got just two pieces of news. I just thought this was interesting. Uber got an investment of $3.5 billion from a Saudi company. I heard it on the radio first, and they say it may be that Uber's kind of gathering as much private funds as they can, trying to avoid going public, and while the funds are available, that there are some concern that funds, private funds, might be less available later. And then this was... Well, then, you know, with Uber, they already got so much hate. Like, I had a great Facebook debate with my brother-in-law probably two weeks ago. Right. He was saying that he hated Uber. He would never use it. He don't understand why people do it. And then I was like, well... Have you tried it? Bro, on the other hand, I love it. I use it every time I travel. F-cabs. Like, I'll use Uber. You know what I'm saying? Like, this is what I'm doing. Yeah. And so, I mean, here's why. Yeah. I don't have to pull out no paperwork. I don't have to pay nothing right then.

I don't... I don't need a receipt. I don't need none of that. I can even actually have a different profile where some stuff is billed to the company and some stuff is private. Exactly. You got tons of benefits. And so, I feel like Uber doing stuff like that is because yellow cab companies and all these other people are suffering. Public transportation is suffering. Yeah. And at a rapid rate. And so, they're trying to get their chips up because they probably... I'm going to need them to play a long game of poker. Exactly. Yeah. Exactly. Do you realize we just raised $2.5 billion so your lawyers don't scare us? Yeah. It takes away a lot of the scare tactics and victories that could be won just because of... Just because we got the threat of big, you know, double-breasted suits. All right. And then I thought this was cool. I think we even spoke about this or something, but Samsung has cordless earbuds. So, they're Bluetooth and powered. Powered, no big deal. But they're Bluetooth. And they don't have a cord between them. So, it's like two, literally two small buds? There's two separate buds in each ear that have chargers and are individually Bluetoothed. Or they're probably... I thought I'd lose, though. Like, fuck, where's my thing? Hey, I lost my stereo. What happened? If you don't be jogging with them, then, oh... Do, do, do, do, do, right in the sewer. Yeah. Ew. I didn't even... Look at that. It's kind of cool if they don't fall out. You're sitting at the desk. It's cool here. Yeah. Yeah. Although, it is a lot harder to pull. Like, you got to get in there and grab it to pull it out. If somebody's like, hey, Chuck. You're like, hold on. Doing a little minor surgery. Putting in my... Probably looks like a... What were the... People hard of hearing, they get a... Yeah. Like a hearing aid. It looks like a hearing aid situation. It's not... It's really my beats. I can hear you. Let

me take that out. Yeah. So, I just thought that was cool. Take out my hearing aid to hear you. Do you have any news before I get into our... I do have a little bit of news. So, we were... A couple podcasts ago, we talked about Google Assistant. And Google Assistant is the new kind of voice assistant competitor to, like, Siri and the Windows Cortana sort of situation. And so, Google wanted to take it a step further. They want Google Assistant to be given... And Amazon Alexa is the other one. Yeah. Mm-hmm. Yeah. Google Assistant to be given a personality and a backstory. Google actually brought on Emma Coates from Pixar. And she's on the team. And this is her quote. She said, because it's out in the wild and people can say anything to it, we have to create the most well-rounded character that we have ever tried. One of the things we're working on is how to make it relatable. How does this character think of itself in a way that you can relate to? What's this childhood? Da, da, da, da, da. I think it's an awesome idea. Absolutely. At the same time, I think it's kind of far-fetched. Right. Because there is no way possible you're going to be able to create one personality for everybody. Right. Just ain't going to happen. Right. Right. Instead. Here, here, here. It's going to irritate. It's going to irritate somebody. So maybe that is because we were debating like Siri is kind of mechanical and doesn't have like- Maybe that's why. And so as soon as you give it a backstory, it's going to irritate somebody. Whoever's backstory it doesn't familiar with. I think the Waze, the lady who speaks to me on Waze is actually flirting with me. Yeah. Yeah. Turn right. What? Anyway. So my suggestion for you guys, Emma Coates and those who are on this team working on Google Assistant, go ahead and put some of that treasure chest you guys behind it, some resources behind it, and give us

the option to tag our own personality details. So that way, I may want to check mine as urban, speak slang, and- Southern urban. And southern urban. Southern urban. Exactly. Yeah. Right? And so it uses Houston lingo. Yeah. So it says exit loop. Yeah. Right. Right. Right. I don't know what- 60 or 69, they changed the freeway on us. Yeah. Or apparently they didn't change it. They just changed what they called it. Yeah. Whatever. Yeah. Yeah. I'd rather mine just say, get on the Southwest freeway. Yeah. And so take that into consideration. If you can let us customize the features of it and the personality, I think your usage will skyrocket. Yeah. Very cool. All right. That's my news. Here is the review that we got. The title of the review is Simply Stellar, and it is, of course, by stars. This is by Majones Media from United States, and it says, as a seasoned web designer with a growing interest in digital strategy- More and more people we're coming into like this. Yeah. I mean, you need to hear our story is about the dividing line between the two, the designer and then the person who does your marketing. So now, yeah, a lot of designers understand they need to at least have a lot of good background about digital strategy. So a growing interest in digital strategy, I can say that this podcast really delivers. Chris and Charles put out extremely relevant content, published today, on a consistent basis and do so in an entertaining way that keeps their audience captivated for the entire episode. Thank you, Chris and Charles, for breathing life into a topic that's so critical to any organization with an online presence. The knowledge I'm able to pass along to my clients because of your podcast is priceless. Wow. That's awesome. She said here, she said, oh, entire episode. That's like meat and potatoes. Yeah. Yeah. Thank you. That's a little smack. Yeah. It's a club. Sots fired. You did that in your MCPPC. You saw that? Yeah. Yeah. That

was good. Pretty good at that. The bad slaughter. We'll call it slaughter. It wasn't a battle. The rap battle. It was a rap slaughter. Awesome. This is so we're going to go Majonas Media, punch in the face to you. Thank you so much. I do actually have a petiff. This one goes to Brian Harris. He's with OurGulfShoresVacation.com. Okay. Had a great conversation with him this week about what he's trying to do with his business and it's awesome. It's great to talk to business owners who are on top of what they're doing. You know, he recognizes the value of reviews and we had an interesting conversation about a review challenge they had recently and how he handled it so ultimately so well. And then my advice to him was, well, you did a great job handling it. It looks like you need to do a better job getting that information out there that you handled it right. So people can see how it was like. There were a couple one-stars who came from people. It was kind of a sad case, right? And it ended up getting a couple one-stars because people just read the story and were like, come on, give her money back. And he did, but then didn't go back and comment to those people, right? So they had nothing to do with it. Yeah. Follow-up is so important in regards to reviews. It's like positive or negative or neutral feedback. Jumping. All feedback requires a follow-up. Yeah. Period. Yeah. I mean, even from the owner, we remember this situation. It was significantly more complicated than is presented here. We've already made contact with them. Thank you. Yeah. That's better than silence. Yeah. Because silence means you don't care. Yep. Even if you did solve it and fix it. We had our one client talking about driving in Austin. And I just love this quote. I decided to write it down and bring it in here. It says, driving five minutes in Austin, it might as well be in Egypt. Talking about moving

like a music class that's here or five minutes down the road. Yeah. That music class might as well be in Egypt. It's the same thing in Houston, especially right now with all this rain. I left the house at 8 o'clock this morning. I didn't get here until 9.45. There is no five-minute drive anymore. Punch in the face to Brian with the Lone Star School of Music band. Punch in the face to him, man. One of our favorite clients by far. Yeah. All right. So, let's get into this content, man. Like I said, punch in the face to Aaron Aguis and the good folks over at Search Engine Journal. He posted this article, content marketing goals that you should have. Right? We all talk about content marketing a lot. And all of your activities should have some sort of goal in mind. So, let's see what goals he says we should have. He starts off by saying, without well-defined goals, the content you're producing is little more than noise and not going to satisfy the needs of your customers. And he's exactly right. Like, you need to have some direction for the content. Have some focus for the content. Have an objective for your content. What is this content for? Why are you writing this? Who are you targeting? What are you going to do with it? Make sure you have that understanding before you start writing this content, before you start doing your marketing. Why? So, you can set up the right goals. Those goals may be, I don't know, traffic, which we'll get into. It could be developing brand awareness, which we'll get into first. But the key is understanding what those goals are prior to developing this content. So, when you do develop it, you can be on the right path to promote it and get the desired action you want. So, with that, he says, number one. What? Developing brand awareness, right? He goes on to say that quality, authoritative content showcases the expertise of your company and leaves the audience asking,

who made this? He's absolutely correct. That's what quality content does. Matter of fact, this is really what drives Super Bowl commercials, for example. They want content that's memorable. They want content that people may not even remember the product, but they remember the name. Right. That's the importance of brand-focused content. The goal is making them remember you when it's time to spend. They're like, oh, remember such and such. They remembered your brand. And that brand, how they remembered your brand is the key. It could have been the color scheme that jogged that memory. It could have been a funny quote in a video. It could have been a funny Facebook video they saw. It could have been the tone that your content was written in. All of that affects your branding. The key is making that branding stand out in that content so they can remember you. He goes on to say some examples of relevant content for the sake of branding could be funny or entertaining videos or e-books, webinars. Yeah, exactly. Infographics, slide share decks, and things like that. All of these are valuable pieces of content that are used to market your specific brand. Yeah, branding is important. Number two. Two. He says driving traffic to a website. And, again, he's talking about goals for your content. Second goal is to drive traffic to your website. He goes on to say you're creating content with the intent to drive people to your site, nurture the relationship with valuable content, and warm the lead towards the end of the sales funnel. He's right. Again, we do all of the stuff online to get people back to the site. It's something I preach every quarter in my monthly, in my quarterly internet marketing class at the University of Houston. It's something we preach here on every podcast. Absolutely. That the website is the foundation of all your internet marketing. It's the hub. It's the hub. It's home base. This is where the conversion happens. This is where your cart is. This is where your email

sign-up is. This is where your remarketing code is. This is where everything happens on the site. And so the whole purpose of your content marketing is to drive traffic to the site. Exactly. And so, again, that's what I said. All this stuff is there. Your social links are even there. Matter of fact, he gave some examples. Some examples of content that help drive traffic could be social media content with links back to your website or videos that maybe. I just did one right now. Yeah, I saw it. It's a tweet that went out. It says, watch us talk about. This with a link here. Right, like goals that you should have for your content. Watch it live right now on our website. Exactly. It could be videos that push, you know, relevant traffic to a certain landing page or even blog articles with a certain call to action that move readers to, you know, take a certain action. The key is making sure that the content that you're putting out actually gets people to the website. Right. We want to get people there because that's where your conversion happens. The videos is an interesting one because we've dealt with so many clients, even video savvy clients, who can't figure out how to get a link, you know, or an annotation on their video that links back to their site. Take the time and figure it out. You can Google it and figure it out. Yeah. Hire us. It's really simple. Well, it's a very tedious process. Yeah, you got to go through a bunch of little steps. But it's not hard. It's not hard at all. And it's definitely worth doing because it has value. I've seen it. I've taken a step and even tagged those links with a certain URL builder code just so we can look at it later and see that those, you know, depending on how engaging the video is, then you will likely get those clicks back. Yep. Number three. Three. He says generating sales leads. And again, we're talking

about the goals for your content marketing. He says you want to convert that blog and website traffic into leads that you then begin to nurture as part of your sales cycle. And this kind of goes back to really your site design and your usability really at the end of the day. Now that you've gotten them to the site, you need the right elements in place to drive them to your sales funnel. You need the right call of action. You need the right blend of text and images. You need the right contact form in the right position with the right button at the right color for that matter. You need all of these elements. You need a mobile friendly layout that allows ease of use on a mobile device. You need all of these things on your site. Yeah. Functionality on your site because after you've done the branding, after you've driven that traffic and you finally got them to the site, you have to have these elements in place in order to turn them to leads because if not, then they may absorb their content and then they'll likely bounce or they'll leave or they won't become a lead. And at the end of the day, you want them to become a lead. We call that CMVO. CMVO. Content Marketing Visitor Optimization. He even gave a few examples of that type of content and that would be like e-books and case studies or demos for your products and things like that. And so this is, you know, dig this. Somebody searches, they found, they landed on your great blog post and now they're on your site and they read a blog post about, I don't know, ductless AC units and why you need to have one this summer. Right. Right. And after they read that post, now what? You don't want to just leave them. You want to give them an action. You want them to maybe sign up on our newsletter and get 10% off your next ductless install or watch this video on

how you can do a ductless install yourself. Right. Or something like that, you want your content to keep nurturing that lead to the point where they contact you. Or have them, you know, give their email information to get the video. To get the video. Yeah, exactly. Yeah. It's important. You just got to have it. Number four. Four. He says converting leads into customers. So, right, so number one was branding. Number two was get to traffic. Number three was generate leads. Number four is converting those leads into customers. He says you're nurturing that lead in hopes of closing the deal and making a sale. Right. And at the end of the day, that's what we're all doing. Whether it's an e-commerce sale, whether it's a product download, whether it was a newsletter subscribe, whatever the conversion was, whatever our sale is, that's what we want them to do. The value happens at the sale. Exactly. He said now that we're on the site, you know, what type of content will help them take that next step? Right. Right. If you're an e-commerce site, what's going to make them buy? I don't know. Maybe a video supporting the product, explaining how to use it, maybe showing it in use. Maybe you're a service provider. Maybe 100% guarantee. 100% guarantee. Some free shipping. These are some stuff that's kind of standard these days. Right. Like, your e-commerce site, yeah, you should have free shipping. Yeah. You just should. Yes, you should. You should have a warranty. Yeah. You should. Right. And maybe you're a service provider. Then maybe what it's going to take for them? Maybe it's a case study. Maybe it's a video testimonial from a previous client of yours that can help convert that lead into a customer. He even gave some examples of the type of content that does that. Trials and demonstration videos, case studies, or even he put eye-catching ads for, like, remarketing campaigns. Those do a great job of converting leads into customers, especially after they've messed around and left your site.

Number five. Number five. This is the last one. He says, improving retention and driving up sales. So, this is interesting. I just got to throw this out there. Because when I first saw the title of it, you know, Goals for Content Marketing, you think of content marketing really kind of synonymous with inbound marketing. And it is. And your first thought is, okay, I've got this content that's out there that's bringing people to my site. But this makes the very valuable point that content marketing doesn't stop just because it came out of sight. It continues to, like, okay, so now I want them to become a lead. Now I want that lead to become a customer. Now I want that customer to become a customer who spends more money. Yeah, I want this customer to become a referral source now. Absolutely. Right? I want to keep engaging them. And so, his fifth point is improving retention is what Chris is talking about and driving up sales. He says, once the customer is yours, the content marketing shouldn't end. This is the stage where you're creating custom content specific to your existing customers in order to churn, nurture, and nurture those relationships and keep them coming back for more. It's an awesome point and, frankly, it's probably missed by most companies. Like, you have to keep your clients engaged, especially when you have other products and services they can use. So, maybe you were an AC company and you just sold a $10,000 replacement AC system. Maintenance contract. Great. You sold that system. Now what? You put them on a maintenance contract. Or maybe you also sell an air scrubber and you recognize that this client has allergies. That's a great upsell for them. And maybe down the line you realize they have a family. Okay, maybe a Nest thermostat or some other kind of programmable thermostat may be another upsell for them. Right. The key is keep pushing content their way that's specific to them that can help upsell your other services. That can help retain

them as business. At the end of the day, what we kind of learned also is that once somebody's paying you, like they're already a client, it's easier to get them to pay you more versus getting a new client to pay you some. Exactly. It just works that way. And so, he even gave some examples of this type of content. And that's like exclusive offers and deals may be sent through an email marketing campaign. Exactly. Membership club. Video tutorials for a new product. Or even free or exclusive content for customers only. That type of stuff. Because at the end of the day, you have to do that. You're going to use content to get traffic, get leads. You want to nurture and convert them. More importantly, you want to resell them later. Got a pro tip. And you actually mentioned it. It really should be number six. Because this is... Hold on. I wrote pro tip on here. I probably skipped over it. No, I'm going to see what yours is before I saw it. So, this number six, because it legitimately is number six. You got them as a customer. You got them on repeat customer content marketing campaigns. Now, get them to become a referral source. Exactly. A raving fan. So, keep that content out there. Keep that customer appreciation going out to that customer. And turn them and let them know how your referral program works. Yeah. Incentivize it. Yeah. Incentivize it. That's number six. Yeah. And so, here's my pro tip. Yeah. When we're talking about converting leads to customers, develop CTAs that are based on the type of content. Right. And so, if this person comes from a search for, what was my example, a ductless AC, and then they land on an article that talks about the great Mitsubishi electric ductless ACs that Miflo offers, then when they get to that page, they should see a CTA that says, install your ductless AC unit. So, that way, the action that you're asking them to take is consistent with what they

searched and the content they read. Continuity goes a long way in regards to content marketing. Man, punch in the face to you, man. Aaron Aguas. Content marketing goals, you should have. This is on Search Engine Journal. Great article, dude. We should hit him up and tell him about number six. Yeah. Yeah. It's literally in the line of kind of standard customer progression. We'll do that. Very cool. We got any what news? No, I had no what news. I did have just a... I kind of have... So, I know you're a sports guy. I watched like two games, you know, two weeks ago. So, Golden State got through. Oh, yeah. They came back. They were behind three to one. Three to one. And they came back. Wow. Dude, Golden State, like, I hope they win it all. Wow. And the way they played yesterday, they probably will. Wow. Because of... And that'd be two years in a row. Man. I just want them to win it because this year alone, they broke so many records. They had the best record ever. Right. Right? Jaboules had it for the longest, 72 and 10. Golden State beat that this year, 73 and 9. Wow. Go. Steph Curry broke the three-point record. 402 threes in one year. Wow. He was the unanimous MVP. That's the first time that's ever been done. So, I'm like, go ahead and get an MVP of the finals and get a championship too. Why not? Yeah. You deserve it. Very cool. All right. So, hey, if you're looking to grow your business using the largest, simplest marketing tool on the planet... The internet. Go ahead and give us a call. We are eWebResults. You can reach us at 713-592-6724. What we do is help generate more business, more revenue for businesses. Yeah. Using digital marketing. If you've got a referral, so that's you or a customer looking to take advantage of internet marketing, and we mean internet marketing, website design, social media... SEO, pay-per-click, email marketing, you name it. All of the great, the

drip campaigns, content marketing we're talking about here. Go ahead and send that referral to us. When they pay their bill, we will pay you. We are filmed live at 5999 West 34th Street, Suite 106, Houston, Texas, 77092. You all have made us the most popular internet marketing podcast on iTunes. Because of that, we've made our podcast available... Yeah, in multiple different ways. ...video and audio can be downloaded, and you can get, actually, the transcript from our website, eWebResults.com. Again, thank you all for making us... It's another form of content marketing, by the way. Thank you all for making us the most popular internet marketing podcast on iTunes. We're actually switching over to SoundCloud, so any feedback we can get on SoundCloud... Yeah, let us know. People who listen to podcasts right now, and I'm talking to you listeners specifically, because you don't watch SoundCloud, you listen to SoundCloud. So, yeah, anybody who's listening right now who maybe listens to other podcasts on a SoundCloud platform, or any other platform for that matter, man, hit us up. Let us know what you like, what you don't like, and what you expect, and so that way we can, you know... Send us an email, podcast at eWebResults.com. Yeah, and then we'll kind of interact with you. We already noticed one thing on SoundCloud, the pictures don't come across the same way. Yeah, pictures kind of... That may be a setting, we're going to mess with that. And also, the feed stopped for a while until we realized how to fix that. Anyway, thanks again to y'all. My name is Chris Burris with eWebResults. Charles Lewis. Bye-bye for now. Silence check, 324. SEO podcast, 324. Trying to teach you some things you might want to know. Chris and Chuck back again, man. Enjoy the show. Content marketing, man. It's the way to go. On your mark, get set, ready, go. Hey, that's it, man. Boom. 324. Yeah, 324, man. Let's go.

Matthew Bertram, host of The Best SEO Podcast
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint

Matthew Bertram is an AI keynote speaker, creator of DIG® (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.

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