Content marketing goals should follow a five-step progression from brand awareness through traffic, lead generation, conversion, and retention, with referrals added as a practical sixth goal.
without well-defined goals, the content you're producing is little more than noise and not going to satisfy the needs of your customers
Have you already written your marketing goals for this year? If not, you should tune featuring an article written by Aaron Agius. Presented by BestSEOPodcast.com (The Best SEO Podcast)Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital…
The hosts explain that the website is the hub of all internet marketing. It is where conversions happen, where the cart lives, where email sign-ups are collected, and where remarketing code is placed. All content marketing efforts should direct traffic back to the site.
CTAs should be based on the type of content the visitor consumed. If someone reads about ductless AC units, the CTA should say something like install your ductless AC unit so the action is consistent with both what they searched and the content they read.
The hosts note that once someone is paying you it is easier to get them to pay more than to acquire a new client. Post-sale content such as exclusive offers, email campaigns, and video tutorials keeps customers engaged and creates opportunities to upsell additional products or services.
once the customer is yours, the content marketing shouldn't end. This is the stage where you're creating custom content specific to your existing customers in order to churn, nurture, and nurture those relationships and keep them coming back for more
Host
Continuity goes a long way in regards to content marketing
Guest
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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