Content marketers most often fail at SEO by skipping systematic outreach, using wrong keywords, breaking sites during migrations, ignoring analytics, and believing outdated myths like SEO being a one-time activity.
in a perfect world, great content will spontaneously yield loads of great backlinks. In the real world, however, you need to promote your content to the right audience.
This week Chris and Chuck talk about an article from Search Engine Land, 5 more super-common SEO mistakes content marketers make by Stephan Spencer. In this article. Stephan addresses some more common but avoidable SEO problems for content marketers to be aware of.
Systematic outreach means having a repeatable process for promoting content every time you publish. This includes a production schedule covering research, writing, editing, and publishing days, plus channels like paid, social, and email marketing to push the content to the right audience.
Migrating a site without correct 301 redirects causes old pages to lose their link juice and authority. If popular pages had inbound links and the URL changes, Google may devalue the site for broken links and bad pages, making it very difficult and time-consuming to recover rankings.
The hosts recommend the Google Analytics Pages report sorted by time spent, filtered for blog content, to find what audiences engage with most. The Behavior Flow report then shows how visitors arrived at those pages, informing the next content strategy and promotion plan.
The hosts debate this. Google's stated approach is to identify the original and ignore the rest rather than issue a formal penalty. In practice, duplicate content in competitive markets like e-commerce rarely ranks well, while in low-competition small markets it may still surface as the most relevant result.
I see keyword research as one of the most often missteps in content marketing.
Host
metrics give you an invaluable look as to what works, what doesn't, and what can be expanded. Numbers don't lie. It's like peeking into a success manual.
Host
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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