Six AdWords and Bing Ads secrets covered in this episode include countdown timers, in-market audiences, similar audiences from CRM data, managing keyword conflicts, AdWords scripts for automation, and avoiding negative keywords in Display Network audience campaigns.
negative keywords and negative placements should almost never be used in audience targeting Google Display Network campaigns
6 AdWords & Bing Ads Secrets Every PPC Marketer Should KnowJoin Chris and Matt for a great Thanksgiving discussion on useful AdWords and Bing Ads tips from six paid search experts. This episode features awesome content from Purna Virji, Samantha Noble, Brad Geddes, Frederick Vallaeys, and David Szetela.
In-market audiences are predefined audiences that require no tracking codes and no waiting period to build. They work well for small businesses that lack a large enough remarketing list, because the people in these audiences are already ready to buy or have bought previously.
Keyword conflicts happen when negative keywords unintentionally prevent carefully chosen keywords from showing ads. Large accounts almost always have them and they are easy to miss. Software scripts can help find them so you do not miss valuable traffic from keywords you intended to target.
According to the article discussed in this episode, negative keywords and negative placements should almost never be used in audience targeting Display Network campaigns. When targeting audiences, ads follow the person regardless of the site they visit, so negatives can block ads where you actually want to appear.
on average, Google is able to match just over 50% of a database that gets uploaded
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seeing the power of automation in PPC actually led him to create his company
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when using audience targeting, you're showing ads to a group of people regardless of the network that they're visiting
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Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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