Six content marketing upgrades from Search Engine Journal include scheduling blog time like a client, building topical expertise, partnering with complementary brands, avoiding gated content for weak material, using paid promotions, and tracking engagement data to refine strategy.
if you treat your blog like a client, you will set aside the right amount of time each week to write, share, and respond to comments on your articles
Another thrilling episode with your BestSEOPodcast hosts! Tune in to know 6 content Marketing Upgrades for your business!Presented by BestSEOPodcast.com (The Best SEO Podcast)Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing…
Organic posts on Facebook and Twitter are easily missed, especially for new brands. Paid placements like boosted posts, Facebook ads, sponsored Instagram ads, and sponsored tweets guarantee visibility. Google drove 95% of US smartphone paid search clicks in the first quarter, showing how much paid placement matters.
Track which topics generated the most views, shares, or comments, which formats produced the longest page view time and lowest bounce rate, and which marketing channels generated the most leads. Then use that data to blend successful elements and craft content better suited to your audience.
It depends on your industry. A master plumber, for example, should be an expert in water heaters, drainage systems, faucets, and all related services, not just one. Do the research, get certified, and become an expert across all relevant areas because your clients expect it.
if the content isn't great, then you better not gated. Dude, if the content is not great. Don't use the gated.
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if you don't commit to high quality curation, dedicated curation and tracking conversions, you may not realize the full benefits
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Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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