Writing authoritative SEO content requires citing credentials, using real facts and examples, including images and video, linking to outside sources, and making yourself available for reader questions.
when you publish authoritative content, that's the first step into becoming that expert
What is authoritativeness? How can you use it to improve your content and SEO? Chris and Charles will tell you as they review this week's article, "6 Ways to make your content more authoritative for SEO" by Jason DeMers posted at Search Engine Guide.
According to this episode, there are six ways: write from a professional perspective with credentials, use personal or manufacturer brands, include images and videos, cite real examples and facts, link to outside authoritative sources, and make yourself available for questions after publishing.
The hosts suggest that instead of relying on individual writer brands, small businesses should align themselves with a well-known manufacturer or supplier brand, especially if they hold a unique certification or exclusive status, to borrow authority from that larger brand.
content marketing is one of the most important strategies in establishing a solid online presence for SEO
Charles Lewis
associating yourself with the known authority will make your authority increase in direct proportion
Charles Lewis
one factor many marketers end up neglecting is the authoritiveness of the piece that you're producing
Charles Lewis
Full transcript is being added.
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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