Rank Fast with these Topical Authority Tactics Ep.589
In this podcast episode featuring SEO Specialist Matthew Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable…
Link Building
7 Content Types That Gain the Most Engagement & Links by Julie McCoy #373
Julia McCoy's seven content types that earn the most engagement and links are authoritative blog posts, infographics, standout opinion pieces, how-to content, original research, trending content, and videos.
Key takeaways
- Authoritative blog posts build expert status over time and rank well, but consistency across many posts is required before authority is recognized.
- Infographics work best when they address a specific concern of your target audience rather than simply listing your services.
- How-to content pairs with YouTube video because that is where most people search for how-to answers.
- Original research earns links only when you include real data, a clear subset, and sources that others can fact-check.
video content is projected to represent 74% of our web traffic by the end of this year
About this episode
Why should you create new content? Is it really beneficial or just an old adage clung to by SEOs? The short answer is: Content is still King. How you write that content and what it does for the reader are what you need to focus on. Chris and Charles talk about the ROI great content can bring to your business, diversifying your content through infographics, videos and more, which content will create the highest ROI,…
Questions this episode answers
What are the seven content types that get the most engagement and links according to Julia McCoy?
The seven types are authoritative blog posts, infographics, standout opinion pieces, how-to content, original research pieces, trending content, and videos. Each type serves a different purpose, from building authority to earning backlinks through data-driven research or capitalizing on viral trends.
Why do infographics earn so many links and shares?
Infographics earn links and shares because they communicate information visually and quickly. The hosts recommend creating infographics that address a specific concern of your target audience rather than a generic list of services, making them more relevant and shareable for people who actually need that information.
How should you use trending content for SEO and engagement?
Check Twitter each morning for trending topics, find anything related to your industry, and then write an opinion piece, how-to post, or authoritative blog post using those trending terms and hashtags. You can also tag the people who started the trend to put your content in front of an already-interested audience.
Does link juice pass through a 301 redirect?
Yes, link juice does pass through a 301 redirect, though some articles suggest there may be a loss of as much as 5% per redirect. The hosts recommend always using a 301 rather than a 302 or other redirect type, and note that search engines prefer a redirect over a 404 error experience.
In their words
authoritative blog post can answer consumer questions and provide additional insight into complex topics. They're also a fantastic way for your brand to own in its voice and develop a position as a leader in your industry.
Host
infographics are link magnets and also lucrative for all kinds of brands producing high levels of brand awareness and engagement results.
Host
if you're looking for fast, viral content to drive lots of traffic to your site in a short period of time, trending material can be your best friend.
Host
Terms defined in this episode
- Shiko
- An eWebResults branded term for social engagement. It stands for shares, likes, and follows on social media platforms.
- 301 redirect
- A permanent redirect from one URL to another that passes link juice to the destination, preferred by search engines over a 404 error or other redirect types.
- Expanded text ads
- A Bing and Google ad format that replaced standard text ads, giving advertisers a title, two lines of description, two additional lines of description, and optional extensions instead of the older shorter format.
- Trending content
- Content created around topics that are currently going viral on platforms like Twitter, designed for social media and intended to drive fast, high-volume traffic in a short period of time.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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