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7 Email Marketing Mistakes You're Making by Reshu Rathi #368

Ep. 36840 min2017-04-12

Avoid email marketing failure by scrubbing your list before sending, writing strong subject lines, segmenting your audience, offering real value, and timing sends to match your site's peak traffic hours.

Cover art for 7 Email Marketing Mistakes You're Making by Reshu Rathi #368
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Key takeaways
you could increase your open rates by as much as 203% by improving subject lines

About this episode

The average return on email marketing is 44x your investment. Are you getting that kind of return? Check out the 7 email marketing mistakes you're making and improve your email marketing ROI!

Questions this episode answers

What is the most important email marketing mistake not mentioned in most articles?

Scrubbing your email list before sending is described as foundational and more important than any of the seven listed mistakes. Sending to unclean lists with bad addresses or unsubscribes causes bounces, spam flags, and can get your domain penalized so even legitimate emails land in spam folders.

How should you choose the best time to send an email campaign?

Check your website analytics to find the time of day you get the most site visits. Sending your email campaign at or just before that peak time means your audience is already online and interested in what you offer, which should increase engagement rates.

When is it acceptable to include multiple calls to action in one email?

Multiple CTAs work fine in a general newsletter touching a broad list, as long as the email is short and easy to read. However, when promoting a specific product, service, or event aggressively, the email should focus on one single call to action only.

How do you make an email subject line feel personal without using the recipient's first name?

Reference the subscriber's known interests or preferences directly in the subject line. The example given is Champs sending a subject like 'Your new Jordans are about to release,' which uses 'your' and targets a specific product interest without inserting a name.

In their words

People don't like to be sold. They love to buy.

Host
Terms defined in this episode
Shiko
An eWebResults branded term for social engagement. It stands for shares, likes, and follows across social media platforms.
Algorithm Cataclysm (Algo Cat)
A term used on the podcast for any Google algorithmic change that has a cataclysmic impact on search rankings.
Fred
A Google algorithm update targeting poor quality links and low quality content, running actively and affecting live published content rather than previously indexed material.
List Scrubbing
The process of cleaning an email list by removing bad addresses, unsubscribes, and bounces before sending a campaign to protect domain reputation and deliverability.

Full transcript is being added.

Matthew Bertram, host of The Best SEO Podcast
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint

Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.

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