7 Powerful Benefits of Using PPC Advertising by Corey Morris #377

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebResults. I am Charles Lewis, your client results strategist. Welcome back to another fun-filled edition of our podcast. This is podcast 377. Yeah, so we're just cranking through these. Yeah, like one after, it just seems like one. We really had to plan something big for like 400. Yeah. See, what is it, June? So we'll hit 400 probably by the end of the year. And so, yeah. Every time I write 25 on podcasts or so, yeah, we need to do something special. I don't know what that is, but something. Yeah, I like the idea. As always, we have a tip from our previous podcast. And the tip from our previous podcast is be sure to update your content regularly. All content. Like if you got like one-page content like About Us or FAQs or things like that, update that information. Make sure that it's current, that the years are right, that the service offering is right. And your blog post, right? Maybe you got evergreen posts that have been ranking well and getting some traction. Go and update those with the latest stats, the latest numbers. And include, here's the pro tip, links while you update those blog posts. Link them to whatever on-page, regular pages that you have that are relevant. So that way they both can share some link juice. Update your content. Make sure you subscribe and follow. Boom. All right. Please remember, we are filmed live here in Houston, Texas. And Chuck and I, we are your friendly local neighborhood top position snatchers. And our mantra is... Do not be a douche. Don't be a douche. It is a horrible look. Yeah. Not good. We've got a good article today. I hear rumor that it's about PPC. It's about PPC, man. Punch in the face to Corey Morris. And the good folks over at Search Engine Journal posted this article, the seven powerful benefits of using PPC advertising. Seven powerful benefits of doing marketing

through PPC, right? And he's focusing more on AdWords. You know, when we talk PPC here, we really speak of just paid search in general. Right. Whether it's AdWords, whether it's AdSendler, whether it's paid social or whatever it is. If you're applying a budget to purchase clicks, you're kind of paying for clicks. Right. And so that's what we'll talk about. But great article. We'll get right into it. All right. Very cool. Hey, if this is the first time you've listened to the podcast, howdy. Welcome to the podcast. We're glad to have you. You are here joining us. We appreciate you. And we're doing the potatoes of the podcast. We will get into the meat soon. If you've listened to this podcast before, then you know the section that we're about to skip. Here's how this works. We run a little kind of contest. If we get ten... A little kind of contest. A little kind of contest. Because no one really wins. Well, maybe you win because we don't go over it. Yeah, so I think it's a lot of people winning because they've got a lot of complaints about it. And so, you know... It's a contest that allows you to shorten the potatoes section. And therefore, the meat section will be... We'll get to it a lot faster. Here's how it works. If we get ten shikos... A shikos is an eWebResults branded term for social engagement. It stands for shares, likes, and follows. Shikos. If we get ten shikos on any one of our profiles... Platforms. On those platforms. Platforms. Pages. Yeah. All of the above. And we get a review, then we don't tell you how to leave us a review. What we will tell you, though, is how you can connect with us on those profiles. And there are things like facebook.com slash... Hold on, did you say... Things like... No, platforms and profiles. I may have. I may have. I wish I was fast enough to do that on purpose. It just turns out I'm slow enough to do it

accidentally. So, those platforms and how you get to our profile on those platforms, facebook.com slash... eWebResults. Twitter.com slash... eWebResults. YouTube.com slash... eWebResults. Instagram.com slash... eWebResults. LinkedIn.com slash... company slash... eWebResults. I think that's all of them. Again, those take you to our profiles on those platforms. And when you're there, shiko us. Profiles on the platforms. Yeah, it was right there. I got it. I'm slow. I was sitting here like, hold on. Profiles? Platforms? Did I hear that right? I thought I was tripping. One of my dad's good friends, I remember growing up, I was probably about 11. You know, I was in the Air Force, moved every two years. So, that friend was around when I was about 11. And he would intentionally switch first letters. Oh, just... Just like through sentences in places. And, you know, it's just like... Piglet. Freestyling, right? You get used to it, right? Yeah, if you do it over and over again... You can get used to it. It's also just like, it's pretty... The guy was probably one of the smartest guys that my dad knew. So, it was impressive to watch him just like flip words. Yeah, I had two friends who used to do that. And that's just how they talked in code. Yeah, yeah. Like, they would just have a loud conversation. And it would sound like jibber-jabber. Because they were alternating syllables and words. But they knew exactly what they were saying. Yeah. That's pretty cool. All right. So, next, if you are a PHP genius or a WordPress guru, we're probably looking for you. Go ahead and give us a call. Leave an audio resume. Okay, 713-510-7846. If you are interested in a free, comprehensive website, profit analysis, go ahead and head to our website, ewebresults.com. You will find a green button. Click that button. Fill that button out. Fill the form out. Yeah, you can't fill out the button, can you? It doesn't work. Maybe that's what I've been doing. I still haven't got my shipments from Amazon. I don't know what's going

on. I filled out the button. Filled out the wrong button, yeah. Fill out the form. Click the button after the form. So, that's two buttons if you were paying attention. And we'll get in contact with you and get you that free, comprehensive website, profit analysis. It's time for the favorite segment of the program, the algorithm cataclysm. Yeah. Yeah, this is kind of probably like maybe 4.5 on the Rift of Scale. So, this is mainly a mobile adjustment. So, Google has officially rolled out a new tab-based local panel. So, I actually saw this last month. If you do a local search on a mobile device, it only happens on mobile. It doesn't happen on tablet or desktop. But if you do it on a mobile device for a local search, and you know how you'll get the local listings. Well, Google is giving you a tab option once you select the local business. And so, the first tab shows you the business overview, like whatever you'll find on their Google My Business page, right? Hours of operations, services, things like that. But then the next tab is their reviews. And so, what they did, they made it real easy to either go to the company or look at reviews. Because when you do a local search on a mobile, you're probably looking to do one of those two things. Yeah, absolutely. And likely both, right? And so, I think that's worth just kind of confirming that you should have your Google My Business page verified and updated. And all of the... And be driving reviews. Yeah, be driving reviews there. Because Google is making it easier for people to find your page and those reviews. Very cool. That's the algorithm cataclysm. All right, let me get in. I got just a little bit of news. Something real quick. They're actually putting Wi-Fi on airplanes. That doesn't suck. Yeah, airplane Wi-Fi sucks, man. Yeah. In general, it absolutely sucks. Uber announces their policy, because they were having a big convention, don't have sex with other employees unless...

And literally, that was part of the memo. Yeah. And the unless was, if you ask very politely and they emphatically say yes, go ahead. As long as it's not in a vertical. So, you can't... There's no subordinate situation going on. Like, don't be doing your boss. Yeah. If you work for... I was going to say, because I know, like, I got a friend of mine, him and his wife, Jeff. And so... Yeah. I'm like, they... Yeah. Unless you're married. Yeah, this is... Well, this is corporate stuff, right? Oh, corporate stuff. Okay. I don't know what their employee count is, but they're off celebrating some... Some big stuff. Some big achievements. And yeah, so this is if you're at the corporate office. Yeah. At the corporate office, we're celebrating. Yeah. Yeah. Don't go. It doesn't matter how emphatically your boss or subordinate says yes, do not have sex with him or her. I thought this was interesting, scam baiters. So, we've all... You've gotten a phone call. I know I've gotten a phone call. I do three daily. Yeah. Which is, hey, your computer's messed up. Give me access and I'll fix it. Yeah. That's one. But there are a couple of people out there who are... They build these profiles that kind of meet the profile of a target for scammers and then they mess with them. Yeah. They've been getting them good. I've been seeing those. Yeah. Like the guy, they had the... I saw one. I think he was a scammer. He was trying to get hacked. And so, they had him log into some fake system and it almost corrupted his stuff. And so, because he was logging into a system that was already infected. The one that I saw was he had... She had somebody driving all over London trying to meet up with Katie to get a check. Yeah. I don't know. I've moved on to the next Starbucks or... Yeah. I'm over here now. I'll be happy to give you the check. Just come over here. And it ended

up death-threatening and all this stuff. Yeah. Because we know you're not real. Yeah. And then Apple, they launched their HomePod. So, I think that's kind of cool. I'd like to check that out. I've got an Alexa. It's kind of cool. It does some cool stuff. Yes. I read an article today on Marketing Land that talked about how Apple was falling behind. How the layoffs they had and the not forward thinking with Siri is putting the HomePod and Siri behind the 8-Ball with the likes of Google Home and Alexa. Way behind. Like, it was 2014. Amazon Echo. Yeah. Like, these things are coming out. And so, the challenge, the article reference was that Apple's so focused on user privacy that it's making it difficult to personalize the searches. Mm-hmm. Right? Meanwhile, Google was like, it's understood, we're going to protect your stuff, but we will sell your stuff. Yeah. And so, you get a great personal life search. And so, you know, the results end up being a little bit better. The user experience is better, but you kind of lack privacy because of that. Yeah. And so, it's a situation to be in. I thought that was cool. Let's see. What else was there? Oh, and that was it. That was all my news. I got some news. Let's get into some more news, a little bit more search related. Bing. How many times have you used Bing? Bing? Three. I mean, like, in general. No, it's probably 100 because sometimes I go, I'm at a client site, and I, like, need to sort of some technical thing, and their default is still Bing, and so I end up using Bing, and then I'm like, ah. And as soon as the Bing result pops up, I'm like, google.com, and change it. Like, yeah. Hello. So, pirate voice? All right. Like, I did. It was a big result. I didn't realize I was wasting my time. So, what if they paid you for it? They have been, right? Because if I, we've mentioned that in a

podcast at least a year ago, if not two, where if you just search on Bing, they will pay you. Yeah, you get Bing rewards. And Xbox credits and whatever. Bing rewards that you can use at the Microsoft store that you can use online, and so they just opened it up to UK, right? It was just in the States. Now, they opened it up to UK. And so, I might start using Bing more. I use it a little bit, but unfortunately, I'm never logged in when I use it. Right, right. You know, I'm just going to Bing for a second. Yeah, I almost, you almost want to have like some software on your computer that every time you do a search in Google, it says, do you want to search this in Bing? No, it automatically drives a background search and Bing, and then clicks the same thing you click. And opens up my results in this tab over here that I'll probably never go look at. Yeah, yeah. Interesting. So, that's one piece of news. Microsoft is paying more. They're giving people more benefits, more features, opportunity for more rewards, and to get them faster, that's not for how much you search. Yeah. Interesting. So, speaking of Bing and search, you familiar with a reverse image search? Yes, yeah. So, take an image, drag it into the image search area, and then it finds images, similar portions, or whatever. Exactly. So, now they took it a step further, and Bing, if you do a reverse image search, it'll search for that image first, and then you'll get a magnifying glass. Dig this. To zoom in a particular area? Oh, on a certain object within the image, and then they will do another search for just that object. That's cool. Yeah, I thought that was pretty awesome. Yeah. Matter of fact, what it is, is essentially it's a competitor to Google Lens. As long as you start a Google Lens commercial, it's already out on the S8. And so, punch in the face to Bing for

just keeping up and keeping up with the advances in technology. Very cool. That's all the news I had. I had one question. All right. That's it. Your question, because then I got some reviews and a question. Gotcha. This question came from DJ Patrick Lopez. What's up, homie? Patrick, what's up? Appreciate you tuning in. Miami? Yeah. He says, at eWebResults, so sharing my blog over different networks is considered spammy. I'm trying to understand the AlgoCat info from SEO Podcast 375. Punch in the face to you, DJ Patrick. Thanks for tuning in. We always appreciate your support. And give you some clarity here. So, sharing, right? Keyword sharing, meaning like you shared the link to this post or you shared access to the post or you shared where people can find the post across different networks is not spammy. Frankly, that's encouraged. You should take that link and share it everywhere you possibly can. Absolutely. You should put some page strategy behind it if possible. You should include that link in a newsletter. Share it as many places as you can. The spammy part is when you duplicate this content. So, let's say you wrote this article and you posted it on your site and then you turn around and used that same content and posted it as some LinkedIn article and then maybe used that same content and posted it as a Facebook AMP article and then used that same content and tried to guest post it somewhere else. That's spammy. That's a problem. That's not sharing it. That's considered definitely spammy and probably PandaBate, frankly. So, you shouldn't do that just because you'll get that article blacklisted and it won't rank nowhere, right? So, that was really what we were trying to enforce in reference to that AlgoCat. It's not about sharing the article like links to the article, but it's about actually duplicating the content within that post. That's spammy and very douchey and you don't want to do that. Do not do that, Patrick. DJ Patrick, bad. I have no idea why that's

even funny. All right. I have a review. Olaf Maximilian Pap is his name. Hold on. Do you name Maximilian? Olaf Maximilian Papay. Yeah. That's a cool name. Do sound like he's like a famous soccer player. And he lives in a castle. Yeah, exactly. And it has like a long, big draw board with a river. Yeah, yeah. Alligators and the boat and everything. He like really has a fire-breathing dragon. Yep. Well, you know, as clearly a king or prince with five crowns, he has given us five stars. His review says, been listening to the Five Star Podcast for the past two months and around a hundred episodes in total and is by far the best SEO podcast out there. Punch in the face to you. Punch in the face to you. We feel the same way. Yes. And he has a question for us. He says, in Google Search Console, I get 404 alerts on links from external sources and I make 301 redirects to fix those. But would Google punish me for not doing it when the links are made from elsewhere? So we kind of debated about what does this look like? So we used SEOrapper.com, right? SEOrapper.com links back to eWeb results and let's say the link is- To our SEO podcast archive page. But the page is SEOpodcast2, which actually doesn't exist on our page. So that would generate a 404 broken link, right? And so then you can go in and depending on your software, in our framework, it's actually very easy for us to say, oh, that's a broken link. We get reports. Where does it need to redirect to? So we redirect it. So now when the SEOrapper links to that page, it actually gets 301 redirected to an actual page, no 404 message. And so the question is, if I don't do that, is Google going to penalize me? And no, they won't penalize you per se. You just won't receive any of the link juice or link value or the great user experience for anybody who happens

to click on that link. And so if SEOrapper is passing link juice through a broken link, then our link juice is on the floor because it didn't get to you. Go get the mop. So fix your links, man. Fix your broken links. It's great for acquiring link juice and making sure your links have value. And it's just a horrible experience to the user to click on a broken link. Yeah, it's a missed opportunity. So absolutely fix the 404 pages on your website, assuming they're from reputable sites that you want. Yeah, like if you're getting links from other sites that you, like porn sites or whatever. Basically, if you're not going to disavow it, fix it. Exactly. There you go. If you're not going to fix it, you might as well disavow it. Right? All right. So great job, Olaf. Punch in the face to you, Mr. Maximilian. Next is Ricky G. Butts is his name. He's here in the United States. And the title is I Want to Punch Them in the Face. He gave us five stars. It says, I want to punch Chris and Charles in the face for real. These guys are probably my favorite podcast in regards to marketing slash design. There's enough comical substance not to make the podcast monotonous and bland. The potatoes also break up the monotony, especially for me as I listen to a number of podcasts. I love the fact that there is a podcast that doesn't take itself too seriously, but still manages to be one of the most useful and knowledgeable podcasts you can find. Thanks, guys. That's what's up. Punch in the face, Ricky G. Butts. Yeah. At the end of the day, we just realized that we don't know everything. Yeah. You know what I'm saying? And so I can honestly admit. You've heard this debate. Yeah. We are. And that's what y'all heard. Y'all should hear what happens off camera. I'm not sure they should hear that. But the key is we just understand that it's all information. We're just trying

to regurgitate it, put our spin on it, add some insight because we have a lot of experience and a lot of expertise. From our customers, right? Yeah. We've been doing this quite a while. 99. Yeah. Yeah. We try to help. So punch in the face to you, Ricky G. Yes. Glad you see that. Yeah. We try to keep it uplifting because, yeah, if we were to sit here and just give you. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. You would be asleep. You would be asleep. There would be no podcast. No information passed. All right. Did you have any other petiffs? Nope. All right. That is the potatoes of the podcast. It's time to get into the meat. Thank you, sir. And this meat comes from a search engine journal. Punch in the face to the author, Corey Morris. Corey. Posted this article, seven incredible benefits of PPC advertising. Seven incredible. Yeah. Incredible benefits. Not just marginal benefits. Incredible benefits. Incredible benefits. And there are. Matter of fact, he says, PPC can have a major and positive impact on most businesses and brands. If you aren't doing any PPC marketing, you're likely losing out on valuable traffic and revenue. Yep. He's right. This is why we include PPC in every package that we put out. It's because we understand the value that PPC brings. It's one of the fastest ways to get results. It's an easy way to kind of gauge the market. And he gets into a lot of that as we get through the article. But just understand that it can have a major and positive impact on your business and your brand. And so let's start with it. Number one. What? He says, PPC contributes to business goals. So your PPC contributes to your business goals. He says, PPC can help you achieve a vast number of business and marketing goals. These goals range from high level brand exposure and thought leadership to a hot lead

submission or an e-commerce sale. And he's right. Whatever your business goal is, is your goal to brand your company as an expert in whatever industry you're in, then PPC can help with that. You can control those titles and the descriptions and the pages that people land on. You can make sure you indicate when you want your ad to show based off of what key phrase they search and what your ad should say that would paint you as the expert, if that's your goal. Maybe your goal is to drive sales. Then maybe you want to start a PPC campaign using Google Merchant Account. And that way, people can have direct access to your store. And depending on the budget, it depends on how many sales you'll get. And that way, PPC can have a direct effect on that specific business goal. Maybe your business goal is to just generate leads, right? You just want phone calls and form submissions. PPC is a great way to do that also. You can dictate why they should call. You may even want to use an ad extension that'll help you get more calls focused on phones. You may want to have an ad extension with the form or that links to the form or tell people why they should fill your form out within the ad. Regardless of what your business goal is, pay-per-click advertising, whether it's through Google AdWords or Bing AdCenter or Facebook Marketplace or wherever you're going to do it that can work when done effectively. It can contribute to your business goals. Number two. Number two. PPC is measurable and trackable. Like, measurable and trackable. Yeah. He says, A major benefit of PPC advertising to run through AdWords is that it's easy to measure and track. Simply use the AdWords tool in combination with Google Analytics. He's right, man. Google makes it so easy to measure and track and measure again and test and measure how your ads are performing, what's working, what's not working, and how you can improve. I love Google Analytics. It's

personally my favorite Google product of choice. I use it for everything, especially measuring and tracking inside of AdWords. Sync the tool if you're in Analytics and you go to, like, Acquisition. Right. And then you'll go to Google AdWords. I feel like you had to reach for that when you go into... And then you go into AdWords. And if you don't have it synced up, you'll get a message right there that says you need to sync your accounts up. Click to get started. It'll walk you through, like, three steps. And now your AdWords is synced up with your Ad Analytics. And that way, you can go into Analytics and you can begin to see which paid campaign brought the most traffic. More importantly, how that traffic engaged. What pages did they look at? Did they even buy something? Did they download something? Did they subscribe? Did they complete your form? Which page did they look at the most? How long did they stay on that page? Which keyword brought them there? All these are the datas that you want to measure and track so you can rinse and repeat what's working and kind of stop what's not working. If you're doing pay-per-click, it's imperative that you measure and track these results. Because if you don't, then it may work, but you won't know what's working and you'll end up just spending money and spending more money when you could be spending smart money. PPC is measurable and trackable. Oh, let me add this. Set up goals. The problem I see a lot of times that new clients we acquire and people we're just kind of talking to and researching, they do have AdWords set up. If they do have analytics set up, they don't have no goals in place. Right. And so they still don't know. So they don't know a download. They don't know a form submission. They don't know. Exactly. All they know is how much traffic they got and how much it costed. They don't know what the end result was. You can

often back it out, right? Yeah, you can. Depending on what the layout of the page is and not from AdWords, right? You have to do the analytics. Analytics. So set your goals up. Understand what your call to actions are. If your call to action is a form submission, then you should have some sort of conversion page, like a thank you page. Set that as a goal. If your call to action is an email subscription, like you need people to subscribe, then set that as a goal. Right. Maybe it's a phone call. We use Power My Analytics and some other call tracking software, which allows us to set phone calls as events, as a goal. And so that way we can track what the source was, in this case, AdWords, and if it led to a phone call or download or lead. Right. And that way you can test and measure and see what's trackable. And you have to do it that way. You're not wasting your money. Number three. Quick entry. Right. And he's talking about really a PPC setup. He says, this is often a big contrast to starting up SEO efforts, which often take a lot of time and attention to get the same type of positioning and traffic that AdWords offers within minutes of launch. He's absolutely right about that. He says, when compared to other channels like email or organic social, you have the advantage of targeting people outside those who are already aware of your brand. Yeah. And you aren't limited to your existing followers and a customer list. So he's talking about a lot right here from the ease of use to setting up a paid campaign. Right. Like if you wanted to rank for anything in your business and you got a brand new website, let's just say. Yeah. Then do you expect six months to a year of constant activity if you are optimized and trying to get that in rank? If there's even any remote. If there's any search volume. Competition. And so what he's saying

is if quick entry, you can get that site built in two days, you know, depending on how fast you operate, get your campaign built, give Google, you know, probably an hour or two to review it and approve it. Right. And then your ads are up and running and you're getting leads, you're getting calls, you're getting clicks, all of course based off what your budget is. And he also said is when compared to other channels, right? So consider this, the other channels we use like social media marketing, it's kind of all based off of who's already familiar with your brand. Exactly. What your audience looks like, who's already liked you and like them and what kind of network you guys have. Or maybe it's an email. Then it's really based off of who subscribe to you. Who's already interested in you. The benefit in doing a pay-per-click campaign is because you can target people who have the right interest. They're interested in something that you offer. They just don't know you. And so since they don't know you, you can't really get to them through social and email. You have to get to them a different way. And Google AdWords through like remarketing and display network and things like that give you the opportunity to get in front of those people really, really quickly. Yep. Quick entry. Four. Number four. You're in control, right? And he says, while there are several nuances regarding default campaign settings, you ultimately have control over a wide range of options and how you reach potential customers. And he's right. Like you have the control. You know the when, the where, the why, the how, the what. Like you can control all of that. When do you want these ads to show? Where do you want these ads to show out? Who do you want these ads to target? What do you want them to see? What page do you want them to land on? Like you can control all of that stuff. Is it male? Is it female? Is it

between this age? What device are they on? Do I only want to show this to people searching on Android or do we want to show it to Apple and like AdWords gives you all of that. Matter of fact, let me take this time to say Facebook gives you equally as just as much control over who you're targeting. Like, are they friends with my friends? Had they liked us before? Had they just searched something like this? Do they live in this area? Like, take advantage of the control you have with whatever paid platform you're using so that way you can put out the best quality ads for the best targeted audience and have the highest chance to get a return on your investment. Yeah. You're in control. Number five. Number five. He says, PPC works well with other marketing channels. This is a kind of pro tip here. Yeah. He says, AdWords is an engine that can drive visitors to content more quickly than and improve the ROI on your content investment. So, he's talking about working well with other channels, right? So, in this specific example, one of those channels may be content marketing. A blog or... Exactly. So, you spent some time and resources and wrote this long post. Infographic, blog, video. Exactly. Whatever your original content piece is and you've posted it and you've posted it through your social channels and so, but it still needs a little bit more oomph. Yep. AdWords can help you with that. Oomph. Yeah. I like it. AdWords can help you with that. If people, especially if people are looking for what you offer, then I'm going to suggest you send traffic to your blog post. Send traffic to the blog post? Yes. If you spent those resources to create it... If it's that good... If it's that good, then why not send people... Why not pay to send people there? And it's a great point because what's the ROI on a wonderful page that you build and no one sees? Nothing. Or just your, whatever, thousand...

Your social network. Your, yeah, your audience sees. Now, let's expand that because your ROI will go up. Exactly. So, it's worth doing it. Matter of fact, another channel is, he says, PPC and SEO work well together as impressions and opportunities for traffic are often the same audience. He's right. That's why we use Keyword Planner for research for SEO because it's going to give us AdWords data, but it's still search data happening on Google Search Network and whether it's SEO or PPC is the same audience. Right. Matter of fact, even though people don't think it's the same audience, we get a lot of people saying, I never click over there, but Google quarterly hits billions of dollars from people who never click over there. Yeah. And so, it is the same audience. And we talk about, you know, using PPC data for SEO like all the time. All the time. Like, if you're a new company. Is that a separate line item? Because that's what I jotted down a note which says, you know, one of the values of PPC is getting that data. Well, no, it's not. It's not. And that's why I'm making it a second line item. Yeah. You know, it's that data that we're looking for. It's so easy for us to just add, you know, 500 bucks, whatever that budget is, and run a paid campaign for two or three weeks and really get some finite PPC data. Yeah. What keywords worked? What generated a conversion? What generated bad clicks? What generated... Bounces. What generated bounces? What generated a bad lead? Right. Right. We can kind of figure that out and then determine what words really worked and use those in our SEO strategy. Yeah. And so, that way, we've kind of filtered out and tested the words we want to optimize for before we optimize for them. So, PPC can help you do that. Number six. Six. Incredible targeting options. Right. So, he was talking about taking advantage of it being measurable and trackable and things like that, but the

different targeting options. I talked about the what, the when, the where, the how, but what he's talking about here is like different coverage across different networks, like the location, the device, the gender that people are using, like AdWords and other paid clicks. Sources give you that option. Right. So, you can be really, really targeted on who you want to see these ads. Like, maybe, maybe your product is only for females. Right? And Androids. And, yeah, females who have Galaxy S5. Specifically. Specifically. Now you're going to be specific. Like, Google AdWords gives you that level of control. Yeah. Well, I only want to show these to these women on Androids, on the Galaxy S5 at five o'clock. Right? Right. You can do that kind of targeting in AdWords and in Bing, frankly. And so, he's saying, take advantage of that. That was one of those, what was his title? That was one of the incredible benefits of PPC advertising is the fact that you can target that granular. Number seven. Seven. And this is the last one. We're talking about seven incredible benefits of PPC advertising. Number seven is a wealth of marketing data. Right? Like, a whole bunch of marketing data. He says, while there's a lot of data and performance information directly available in Google AdWords, the value of information gained goes beyond just your PPC performance. He's right. Like, I tell people this all the time. Just understanding the paid data, understanding what's happened and how it happened can easily influence other decisions you need to make in reference to your market. Fundamental decisions. Fundamental decisions. If you learn really quickly that when we run this keyword, we tend to get this much traffic and it generates five calls a day and you don't have the staffing for that, business decision, we need to hire. We can spend more and hire. And hire for this reason because this type of lead is generated. Or maybe you realize that when you run a certain type of ad, you get a certain type of form

submission that comes in from certain people. But you can't necessarily service that the way you would like to. Well, then you take that information and you make the right adjustments. And so that way you can continue to build leads, but now you can service them. Or maybe, maybe even you're running an ad and you realize that it's just confusing people. It's giving people the wrong impression about your business, the wrong impression about a certain product or service you offer, and maybe you had that same information on a certain landing page. Well, looking at the way that campaign is performed, you can go in and make those adjustments. But if you're not looking at the data, at the end of the day, it comes back to the data. You can have all of the data you want, but if you're not analyzing it and actually looking at it and making some conscious decision, then it won't work for you. But this wealth of marketing data that does come with PPC can definitely help you make business adjustments and campaign adjustments and overall strategy adjustments to your digital marketing campaign. So they did get the one. They did get the one. They did. Right there at the end. Punch in the face. That was a great article. Punch in the face to you, Corey Morris, man. The good folks over at Search Engine Journal. Seven Incredible Benefits of PPC Advertising. I can dig it. Very cool stuff. Do we have any what news? Man, no what news. I thought I had some, and I'm drawing a blank. So if you like this podcast, please tell three people about this podcast right now. And I see actually already Duck Toes Computer Services. They're out of Canada. They have already shared it. I believe it's Canada. Yeah, it is Canada. They have already shared the actually live stream. So we do stream this live on Facebook for each episode. Then it goes up on YouTube. So make sure you subscribe and follow our YouTube channel. And then we already

talked about the other ways you can shiko, share, like, and follow. Look at the face to you. Thanks for the share. We need three people to do the same thing he just did. Boom. Hopefully share with her. Her. I'm sorry about that. But hopefully you can share with three people who could benefit from knowing how PPC can help them. Right, or how they can use some PPC to help with other areas of their marketing strategy. Three people, preferably business owners, someone who could benefit from this type of content. Absolutely. Thanks so much. Hey, if you're looking to grow your business with the largest, simplest marketing tool on the planet. The internet. Call eWebResults for increased revenue in your business. Our phone number is 713-592-6724. We have a program called Instant Leads. Leads, leads, leads, leads. Guaranteed. Leads, leads, leads, leads, leads. This is quite simply a highly optimized PPC campaign driving people to a highly optimized conversion landing page so that you get form submissions and phone calls. Should I say that again? It's pretty simple, right? So why is it guaranteed? Because people are searching for what we're putting in front of them. They're seeing an ad for what they're searching for. And then they're landing on a page that confirms what they saw in the ad and asks them to take an action that they were actually expecting to take when they saw the ad. And so we get Instant Leads. Leads, leads, leads. Guaranteed. Teed, teed, teed, teed. That's an echo. I was wondering why we do that. It's supposed to be an echo. If you are in Houston, you need to be coming to UpSocial Network. And if you're like, oh, UpSocial Network, I really haven't had time yet, put June 29th on your calendar. Got a special event. Our last event had 85 people and over 9,000 views of the live stream. This next event we're imagining to be bigger. Last event had a trainer. This event has a trainer. Check out PatrickWanis.com. He is going to be here in

Houston training on June 29th. So really excited about that. And after that, we are filmed live here at 5999 West 34th Street, Suite 106, Houston, Texas. If you want a transcript of the podcast, video of the podcast, audio of the podcast, you can get it at our website. Memes of the podcast, photo gallery of the podcast. It's all in there. That's eWebResults.com. I did skip one thing. If you have a referral, somebody who's interested in internet marketing, that's from website, PPC, SEO, social media marketing. Email marketing. Thank you, because I was about to call it newsletter marketing, but apparently I'm getting vetoed on this. Newsletters or email marketing. Any one of those things, you send them to us. They pay their bill. We pay you. Punch in the face to Daniel. I already made contact with the lead he sent us, so he's officially in our referral program. Love it. All right. That is it. Yep. We are, because of you guys, we are our you's guys or y'all. Y'all. Come on, man. It's time. Stand up. Go Astros. So because of y'all, we are the most popular internet marketing podcast on iTunes. Everywhere. Known Universe, all that good stuff. Thank you very much. We really appreciate it. Make sure you're connecting with us. Make sure you're liking us. Make sure you're, you know, get connected to the YouTube page. So those those when we post the newest video, that pop comes up on your screen. Make sure you follow us on Facebook. Like engage with us on Facebook, especially for the sound checks. We cracked a thousand. We should have said it. We cracked a thousand followers. So we've been at a thousand sixty or something likes on Facebook for some time. And just under a thousand followers. We're like at a thousand and eight now. Hold on. Yeah. Victory days for that one. I think I got the number right here. What is that? One Oh, one thousand and six. Hey, so follow us there, man. So you can get exclusive like sound

checks. The tips. Yes. Videos to put up there. We share like a lot of memes and like inner office stuff going on. Connect with us on Facebook. Take it. Yeah. We want to connect with you. So thank you again. This is the end of our podcast until the next podcast. My name is Chris. Next Thursday. Next Thursday. That's right. Yeah. It's going to be next Thursday. I'm going to be out of town on Friday. I'm going to be visiting one of our clients and then heading up to I think I've got to babysit my children, which sounds weird, but they're going to be with grandma all week. And then grandma needs to go do something on Friday. And so I need to be there in time so that grandma and grandpa can actually go out and have some fun. So there's a little role reversal there. Anyway, so yeah, our podcast will be on Thursday. Until the next podcast. My name is Chris Burris. I'm Charles Lewis. Bye bye for now. Sound check. 3-7-7. Podcast. Yo, Chris, it took in your face time to get it ready. It's your podcast 3-7-7. Today we talk about PPC and benefits. Patif to Corey Morris because he published this. Search in your journal. E-Ware Results. SEO Podcast 3-7-7. Let's go. Subscribe and follow. Boom.