7 Reasons Why Content Needs Amazing Images, Videos & Visuals Ep. 572

According to the episode, web content containing visuals receives up to 94% more views, visuals are processed 600,000 times faster than text, and in 2022 video made up 82% of all global web traffic. Visuals also improve recall and help capture short attention spans.

The episode states that adding visuals to a presentation improves a human's ability to recall it by 65% several days later, and by 80% within just a few hours. Most humans retain visual information better and longer than written words alone.

Image SEO means properly labeling and organizing images so search algorithms understand what they depict. The hosts note that Google, as explained by John Mueller, cannot read images as well as text, so labeling images correctly and providing clear contextual signals remains important.

The episode recommends taking survey data or articles and turning them into blog posts, pie charts, infographics, animated videos, or podcasts. Those podcasts can then become shorts, clips, and collages, which can be turned back into blog posts to maximize content value.