Competitor Analysis: Research Their Marketing Strategy Sponsored by SpyFu Ep. 545
Competitor Analysis: Research Their Marketing Strategy Sponsored by SpyFu Researching your competitors' marketing strategies is a great way to get a…
Duplicate content harms crawl budget and rankings; the eight checks cover HTTP/HTTPS versions, scraper sites, abandoned subdomains, staging environments, dynamic URL parameters, mirrored subdirectories, syndicated content, and appreciably similar pages.
duplicate content is the equivalent of overdrawing your checking account. Except instead of paying costly fees each month, you'll be sacrificing your precious crawl budget.
Do you have duplicate content? You may be getting penalized for dupe content right now and not even know it. Check out this week's podcast for 8 checks you can quickly do to see if you have duplicate content killing your ranking. This week's article is "Don't get duped by duplicate content: 8 quick checks for every SEO" by Stephanie LeVonne over at Search Engine Land.
According to this episode, the eight main sources are: having both HTTP and HTTPS versions live, scraper sites copying your content, forgotten subdomains, unblocked staging environments, dynamically generated URL parameters from faceted navigation, mirrored subdirectories for multiple locations, syndicated content without canonical tags, and pages with appreciably similar content.
The episode recommends manually visiting your site using HTTP, HTTPS, www, and non-www combinations, and also testing with and without index.php. In WordPress you could end up with as many as eight live versions of the same site if none of these are redirected or consolidated.
The episode says the publisher syndicating your content should add a rel canonical tag pointing to your original page, noindex the syndicated copy to prevent it from ranking, and link back to you within the article. Following these steps means neither party faces a duplicate content penalty.
The episode advises merging them into one piece of content if a reader can get the same answer from both. If the two articles address genuinely different issues within a topic, they can coexist, but if there is too much overlap and the content is appreciably similar, consolidation is the right move.
if you have these duplicate content issues and other type of issues affecting these bots, then technically your site won't get crawled as much on her terms. You're sacrificing your crawl budget.
Host
the key is making sure your content is different enough to warrant multiple pages.
Host
Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebResults. I am Charles Lewis, your client results advocate. Welcome back to another fun-filled edition of our podcast. This is podcast number 338. Boom, we are just racking up the digits in terms of how many podcasts we're doing. As always, there is a tip from our previous podcast, and that tip is use real examples in your content. When you're doing research, you're writing content. Pull some real examples, some real case studies, some real information from real clients. It gives your content that push and that level of personality that it needs to be better than all the other content. Boom. Please remember, we are filmed live here in Houston, Texas, and us two, both of us. We are your friendly local neighborhood top position snatchers. And our mantra is, do not be a douche. Don't be a douche. It is not a good look. Not at all. We have a great article that we are discussing today. Punch in the face to someone, and that is... So, this article came from Stephanie LeVaughn. I want to give a punch in the face to her, because this is like her second article in the last two months. Yeah. The last eight episodes. Yeah. So, this one is, don't get duped by duplicate content. Ooh. Eight quick checks for every SEO. We can do this all the time. Yeah. She got some pretty good tips in here, man. So, we'll dive in in a minute. Don't get duped by duplicate content. Eight quick checks for every SEO. Awesome. All right. If you're in a position to, you have some sort of electronic device that enables you to... What should they do with that? You should tweet us at eWebResults, at BestSEO Podcast. Use the hashtag SEO Podcast. This is number 338. And make sure you tag us in it, though, so that way we'll know that you're watching it or listening. Yeah. Or however you're absorbing that content. But more
importantly, so we can follow you back. Hey, if this is the first time listening to the podcast, howdy. Hey, welcome. We're glad that you joined us. We're in the potatoes of the podcast. We're about to get into the meat. If you've listened to this podcast before, then you know what we're going to skip. And here's how this little game works. If we get 10 shikos... What's the shikos? Shikos is a share, like, or follow. This is our term for social engagement. Right. If we get 10 social engagements on any one of our profiles on other people's platforms... Which we'll get to in a minute. Then, if we get at least 10 of those and a review, then we don't go through the... The probably 7-minute process on... We haven't done it in a while. We haven't done it in a while. We haven't done it in a while. But 5 minutes on how you can review us and where, and we made that... Yeah, we haven't had to do it. Yeah, we may... If we have to do it again, we might be like, okay, well, that's 30 seconds. We might have to go check those links, make sure they work. So, that's what happened there. We will teach you, though, how to shiko us, and that is on all those social media platforms. And, for example, it could be facebook.com slash... E-Web Results. Twitter.com slash... E-Web Results. Instagram.com slash... E-Web Results. YouTube.com slash... E-Web Results. LinkedIn.com slash company slash... E-Web Results. And all of those will take you to our profile, whatever, on those pages. Or you can shiko us. Share, like, follow, comment, all of the above. Please do that. In fact, you could pause and do it right now before we get into the meat of the podcast. If you are a PHP genius or a WordPress guru, we're probably looking for you. Submit an audio resume. What's up? 713-510-7846. If you're looking for a free, comprehensive website analysis... What's up? It's worth saying it again. Comprehensive. Comprehensive website analysis. Just go
to our website, eWebResults.com. The button that says Free Website Analysis. You cannot miss it. Yeah. And then fill that out. I'll actually follow up with you, and we'll have a 20- to 30-minute conversation before we get that SEO analysis processed for you. Do you have any algo cat? I do have some algo cat. Time for the favorite segment of the program, the Algorithm Cataclysm. All right. So, this was small on the Richter scale, but it was definitely worth noting. Okay. So, remember, we covered some... It didn't feel that strong. Yeah. It was like, was that a tremor? I think it was a tremor. Yeah. So, remember, we covered this a couple weeks ago about Google changing schema markups so now we can mark up testimonials as reviews. Okay. Yeah. They've taken it a step further. Now, Knowledge Graph... Okay. Right. ...is including those marked-up reviews. Even more of a reason why, if you have a whole slew of testimonials, mark them up as reviews using schema. So, if people begin to search Google for your product or service and a Knowledge Graph result shows... Yep. ...those reviews will also be included in that Knowledge Graph. Wow. That's extremely important. And so, for those who may have a product that's... Let's say you're a bigger brand. Right. ...and you have multiple outlets where your product is being sold... Right. ...or your service is being provided, then you, sir, want to make sure your reviews are being shown, and more importantly, you want to make sure that the positive ones are being shown. Yep. ...because Google is just going to pull up. Yep. ...and if all your negative stuff is ranking, yeah, it's not going to be a good look. Yeah. So, find your testimonials, mark them up using the right schema markup, and take advantage. Absolutely. That's pretty important. I mean, we preach reviews all the time here. They're good both for SEO and for... Conversion. ...action conversion. So, people building credibility. Hey, hit that AC. You got a PIT or anything along those lines? No,
no punches in the face. Oh, that's right. Everybody hit me up. That's right. Well, I got a review, so we're good. Well, kind of. Okay. Stephanie did hit us up. Oh, yeah? She hit us up. She said, I don't know how I missed it. This was awesome. And I know she was referring to the previous one. Right. So, I'm going to hit her up again later and say we did it again. Awesome. Yeah, we need to remember you include the Twitter handle, because I'll tweet while we're live and tag them in it. I do tweet while we're live once, so I don't want to get too distracted. All right. So, I got a little bit of news. Hey, the iPhone 7 came out or was announced. I don't know if it's actually out yet, or there are people who got their hands on it. Yeah. And some of the terminology that they're using, so they got rid of the 5mm jack, and I don't know if Apple said it, or somebody said it of Apple, that it was brave to get rid of the jack. Well, so I was talking to some younger cats I know the other day, yesterday, matter of fact, and I was just telling them, I said, it's unfortunate because there are so many devices that have that jack. So many expensive $200, $300, $500 headphones, right, that need a jack, and all of these things you can't use. You've got to replace all those. Well, at the end of the day, Apple has to stay progressive. They have to stay trend-setting. They have to be ahead of the times, and if everything is transitioning to Bluetooth and wireless, it makes sense. That's where they've got to go. They have to go there. Yeah. So, it sucks, because you have all these devices that you need to plug in, and they released a little adapter. They've got an adapter that come with it, so you can still use it. Oh, yeah, that goes into the FireWire port. I think it's Thunderbolt
or Lightning or whatever it's called, but yeah, it goes there. One of those Greek gods. Team Android over here. Yeah. But anyway, that's that. Yeah. It's interesting. I was learning some Facebook stuff in a class yesterday, and there was a difference on how Facebook looks on Android and how it looks on Apple. Oh, yeah, yeah. It's different. It's totally different. It's different. So, things that you might put together with your top image that might point to a call to action don't work at all on the iPhone. They do work potentially on the Android, except it's in the middle of the image on the Android. It's on the Edge on the workstation. You shouldn't even do it on Apple. It's just very interesting. Well, you've got to consider just the change in devices, right? So, while they both, where most new Samsung phones and iPhones have the one button you use, Apple gives us the kind of menu. I mean, Android gives us the menu and the back button also. Right. Who had that access on iPhone? Right. And so, your whole way you even use any app. It has to be on screen. Exactly. It's a totally different user experience. And so, that goes into the app development. Very true. Elon Musk asked for help. So, the latest rocket that went off exploded, and they have no idea why. Yeah, that was for the commercial. The Facebook. Yeah. They were trying to put a satellite over Africa or something. Yeah. Exactly. So, just interesting. You know, the thought of NASA coming out and asking the public for help is nerve-wracking. The thought of Elon Musk coming out and asking for help really is just asking for video and whatever. Give me some support. It seems odd, but it also makes a lot more sense with Elon. I don't know why. It just does to me. All right. We've got a couple people checking in with us on Facebook Live. Appreciate that. Manny and Marcus. Man, man, I've been tuning in like clockwork. Appreciate you, man.
Thank you. He shares posts, everything. Punching in the face to you, man. And then finally, Michigan may have the first unmanned vehicles driving the streets. They're trying to be progressive. It is Michigan. They've got some challenges. And so, they're trying to be progressive and keep anybody who's working on automated vehicles, you know, driverless vehicles in Michigan. Yeah. Working. Well, yeah. I mean, it is Michigan. It is like the motor capital that you should. Yeah. Technically. Yep. I got news. All right. News. So, let's get into some Google news. Both of these are, almost was Algo K. Right. Almost Algo K. So, you shopped for clothes online? I have. I just sent something back because it was, you know, there was this process of, okay, does this brand make it a little big? Do they make it a little small? Yeah. So, I can say my online clothes shopping has not been very, very, a very good experience. And not very active. Yeah. So, they just buy and sell clothing directly from Google search results. Wow. This is only for paid advertisers, right? A new advertising experience called Shop the Look is available for AdWords advertisers. So, Shop the Look makes it possible to sell clothing directly in the search results via carousel. So, if you do a search for, like, gym clothes or whatever type of, you know, out evening wear or whatever it is. The little black dress. Yeah. Google, exactly. Google carousel shows up with images of that specific product. Wow. And if you click the carousel link, it takes you to a product page from wherever site that that's pulling from. Pretty cool. Wow. I thought so. Straight. Straight. Here you go. Buy it from Google. And it's specific to people who are not searching by brand name. Right. So, you didn't say, I need Nike gym clothes. You just said gym clothes. Right. And so, here's a whole bunch of random gym clothes and the one you like, you click. Pretty cool. Very cool. Dig this. Here's some more news from
Google. And this is almost could have been Algo Cat Aldo. Also. So, you know those unnatural widget links? What's the unnatural widget links? So, consider you're using a WordPress plugin. And let's say, okay, I'll give you a real example. I use WordPress for mostseries.com. Right. And so, one of the plugins I'm using is called Social Media Feather. Right. And Social Media Feather is just a social plugin that allows me to have the icons for Instagram, YouTube, Twitter, Facebook, and all that stuff. Right. Right. Now, the free version of this plugin has a small feather next to the last icon. And that feather is a link to their site. Yep. Right. And so, what Google is saying, that's an unnatural widget link. Interesting. Because it shows up on my site, in my footer, and in my header where I have those two widgets at. Right. And so, Google is saying, not only will they be penalized because apparently that link to their site is going to be over everywhere that's using that widget. I will also be penalized for having this unnatural link on my site. That's big. Yeah. So, now I've got to go either upgrade to Pro and remove the link. Or they've got to remove it. Which is, hopefully, they do that because I don't want to upgrade to Pro. Couldn't you just do like a... Sign a new plugin. Or like a no follow? I mean, couldn't they do a no follow and wouldn't, I guess, I guess not. Yeah. I don't think it's about the follow. The link is there. Yeah. The context of that link doesn't fit for the site. The context of that link violates Google's Webmaster Guidelines. Wow. I get it. You know, it's just part of the game of cleaning up the internet. An algorithm cataclysm for plugins, the freemium plugin manufacturers. Yeah, so if you've got, you know, paid plugin here, free plugin there, several other free plugins, and all of these plugins have links, you know, you need to reevaluate. Probably want to highlight us,
get a custom WordPress theme with all custom plugins, and then you won't have that issue. Yep. We do not have that issue. Any other... That's it for my news. All right. So, here is a review. This is from Kevin Faulkner. Oh, I saw that on Facebook. And it is, of course, five stars. It says, glad to have found this podcast very informative and fun. Can't wait to listen to the ones I have missed. Kevin, bunch on the face to you. Thanks for the five-star review. Appreciate you. And enjoy the rest of them. The next one is from Tawu Fuwa, and he's out of Ireland. And it is, of course, five stars. I don't know how you say five stars in a British, in an Irish accent. You think hearing... Yeah, I keep hearing Yoda lace. Yeah. I know that's not right. In a five-star review. It's a little yodeling. Not Ireland, but I like it. It's not, okay. It's Europe, at least, right? We've got that. I'm sorry. Being one I've finished with that, I just did. You think hearing them speak on the podcast is fun. Wait till you speak to them one-on-one. It was a delight to speak to Chris. Time flew by as he walked me through my website issues, and he ensured that I left the call with action steps of my own. Thanks so much for the time. It has been a long time coming. We've actually been trying to hook up since January, but it was well worth the wait in the end. I still remain glued to the notes I took. I cannot thank you enough. Punch in the face to you. That's the whole purpose. When we talk to people, you know, yeah, we'll get pitched. We're trying to grow our company. But at the end of the day, we want to give you some information that you can take and leave with and be actionable. And if that helped you, then great. Maybe this helps you. Our vision is to help one million businesses grow by
delivering wow internet marketing results. So that's why we help people. It's wow. If he grows, that contributes to our vision. And he's, you know, it's a good-sized company. You know, they're spending some good bucks on pay-per-click monthly, and they've got great SEO placement. So most of my contributions were conversion-related and then intent, right? Like, so really conversion, you're exactly right. It's kind of why we deal with small companies and why people come back to us. We've got a couple people just literally paying for conversion consultation right now. And that's because they see the value. More importantly, they've already followed steps. And so their ranking is well. Their pay-per-click campaigns are going. Sites are just not converting well. And so we can help you there. Like, if your site's not converting, but you rank well in a good, decent traffic, we'd be glad to talk. Yeah, let's look at it. We've got consulting programs that we can use to help. I think that is the potatoes of the podcast. It's time to get into the meat. So like I said, punch in the face to Stephanie LeBond. She posted this article over on Search Engine Land. And it is, don't get duped by duplicate content. Eight quick checks for every SEO. Let's dig right in. She starts off by saying duplicate content is the equivalent of overdrawing your checking account. Except instead of paying costly fees each month, you'll be sacrificing your precious crawl budget. She's absolutely right. That's a great analogy right there. And not crawl budget as in you have to put a budget to be crawled. But understanding that the way Google Bot works and other bots and crawlers and spiders index your site, you know, depending on the issues they face, the problems they have indexing your site, the challenges they run into with your code will eventually determine how often your site gets crawled. And if you have these duplicate content issues and other type of issues affecting these bots, then technically your site won't get crawled as much on her
terms. You're sacrificing your crawl budget. She says, number one, one HTTP and HTTPS URLs. This is probably the biggest factor for duplicate content right here, which is why she has it. Number one. She goes on to say, one of the quickest ways to check if your site has two live versions being indexed is to try and visit your site using both HTTP and HTTPS. Look, first off, you should only have one. There's a lot of people who may have two. We actually had two at some point because of most people who started off with just the HTTP. Yeah, probably last year, early this year, you, you know, got, got, got a wind of an algorithm change and the need to really be on a secure server. And so you probably moved over to HTTPS. Great move is what you should have done is the same thing we did, something we've been doing for most of our clients. The issue is if you don't go and turn off the other one or fix those, redirect those others. And then Google still sees both of them as separate sites. Now you have separate sites with the same content and that's a duplicate content issue. That's a challenge. That's something you need to do away with immediately. ASAP. Yeah. So take the time to, you can pause us right now and just pull up your site. Yeah. Or if you're using, you know, or open up a new tab or however you're watching us and pull up your site with HTTP and without the HTTP. Matter of fact, while you're doing that, what she didn't include, but I'd include now, it's kind of fits in that same vein. Do it with the dub, dub, dub and without the dub, dub, dub. Because if you have both versions of that showing, that's also duplicate content. You could very well have four versions of the same style. Eight. Technically eight. Right. Easily. Because you could have, if you're in WordPress, you could actually have index.php or non-index.php. Both of those
are counted as separate URLs. Yep. With the dub, dub, dub or the non-dub-dub version of the index.php or the not-index.php. So there's four and then there's one HTTP. So six of them. Yes. Yeah. Eight. Right. Because four. Right. And then four. Security, dub, dub, dub, and the index.php. So dub, dub, dub, non-dub-dub, index, non-index is four. All of those on HTTP and all of those on HTTPS. Yeah. Eight of them. Don't have eight different copies of your site out. Not good. Yeah. That's the big. So check that. Pause right now. Go do that check. Make sure you're not killing yourself by having duplicate versions of the same site. Number two. Two. She says sneaky scraper sites. Right. Ugh. Everybody hates those sneaky scraper sites. She says while there are no internet police to help you reclaim stolen property, there are ways you can code your site which will increase the difficulty for scrapers trying to pawn off your content as their own. What's a scraper site, Chuck? Great question. Well, those scraper sites are sites that go around the internet and they just kind of like bots. They're looking for content. They scrape this content and it's pasted somewhere else. But that's your content and now it's pasted on some other domain name as their content. And so what she referenced here is some ways you can kind of, you can code your site to prevent that. And what she was really referring to was, was like the, your URL structure, right? Are your URLs absolute or are they relative? Absolute meaning the entire URL like ewebresults.com slash SEO podcast. That's an absolute URL. The relative version of that URL would just be slash SEO podcast, right? And so when you consider your content that's on your website and maybe this content has links in it and things of that nature, you want to make sure that you are using absolute URLs in this content. Well, why would you do that? Because if it is a tech bioscraper site and they do copy your site,
well, you have a higher likelihood of them including your entire URL in the copy. And in that way, Google knows that, Hey, this site was, this content was copied and this URL is the actual original source. Use absolute URLs. And then that's just from a duplicate content management perspective. But from an SEO perspective, it just makes sense to use absolute URLs also because that way you get your full domain in there. And again, if that content is copied, then your full domain name is copied with it. And more importantly, you have a less likelihood of that turning into a broken link because the URL changed or whatever that, whatever may have happened. Use absolute URLs. Number three, she says, um, long lost sub domains, right? That's another great one. Especially when we had to debate on if you're going to use, you know, sub domains or, or, or folders or category structure, right? Then you need to kind of make a decision on how your domain strategy is going to be. Well, maybe you were using sub domains at first. Like, I don't know, um, plumbing.yourdomainname.com. And then you want to change to yourdomainname.com slash plumbing, right? But that previous sub domain that you had still exists. Still sitting out there. Still sitting out there. Yeah. Then guess what? Duplicate content. You got to duplicate content issue. You need to go back and redirect that sub domain to the proper page it should go to. Or at the very least, if you've changed your entire site structure, redirect it to the most relevant page that is, that it's relevant to and, and, or, or at least your main page, but don't leave it out there hanging because at that point it's just duplicate content. You have to fix it. Matter of fact, number four, four, number four. She says, uh, the secret staging environment. This is a good one. Okay. This is a really, really good one for duplicate content because we're, we build sites. And so we always have, we got two production servers.
One, the program is using. Then another one, we all test and send to the client. And so we have- Sometimes it's on a sub domain. Sometimes it's still on the client's domain. Exactly. It just depends. And so what you don't want to have, matter of fact, you say is coding a new site design, preparing your site for the big reveal. If you haven't blocked Google's crawler from doing so, Google may have decided to take a sneak peek. Now, you know what's interesting about this? Real time example. A real example. We're talking about giving real examples in your content, right? It's a real example. So about a year and a half ago, we were dealing with a client and I was going through the analytics and I was looking at the analytics, right? So new sites live. We're three months into marketing and I'm looking at analytics. Right. And I see a spike in traffic on one particular day. Like, man, where did this spike come from? And all the traffic came from our production site. And so that was us and our programmers and all hands on deck messing with the production site. Yeah. Fixing an issue. And the links that were on the production site linked over to the real site. Not only that, but the production site got in an index. And so one of the pages was actually ranking there. Yeah. And it was sending traffic because once the production site ranked, the navigation links in the production site were to the real site. Right. And so people were finding a production site and then linking over to the real site, which caused the spike in traffic. Yep. Well, go and no index the production site. Yeah. No follow that and take it offline. Yeah. And that's how you address those issues. But you just have to do that. You have to make sure that your production site, whether it's beta or staging or whatever sub-domain you're using for that, just be sure to no index it and make sure that it's
not being crawled. Because, yeah, Google will take a sneak peek. Number five. Five. Dynamically generated parameters. Great one, Stephanie. She says, most often generated by faceted navigation setups that allow you to stack your modifiers. This one is one of those issues that may stem from your site's architecture. Yeah. That was a whole bunch of big words for saying your e-commerce solution is likely changing your URLs based off of the categories and the different options you have. Well, what does that mean? Let's say, let's say, here I've got two examples here. Let's say you sell shoes. Right. Right. And I'll use my favorite shoes. Let's say you sell Air Jordans. And Air Jordans are a basketball shoe. Right. They're men's shoe. Right. And then they fall under the category of Jordan. So that's three different categories. And then a shoe, too, probably. Exactly. Fourth category. Right. And so if you haven't canonicalized your URLs the correct way, then Google will index all four of those URLs. YourShoeStore.com slash AthleticShoes slash Jordan5 or YourShoeStore.com slash Jordan slash Jordan5 or slash Men's slash Jordan5 or slash Basketball. So whatever category you have, if your URLs aren't canonicalized right, you have five different URLs for the same product page. That is duplicate content. So you either tell Google which is the originator of it, which is the URL that you're supposed to have credit for. And redirect them all to that one. Right. Because you want the modifiers. Yeah. You want people to be able to navigate however they need to navigate. Somebody will find it through Men. Some people will find it through Jordan. Some people will find it through Athletics. But whenever they find it, you just need to make sure that that final URL is only one of those. And that was just with e-commerce. This could happen with blogs. Easy. Right. Same, same situation. Maybe you're writing a blog about, I don't know, Jordans, and you put it in an athletics category or a team category. Basketball category. Exactly. It's the same situation. You need
to make sure that that final URL, either A, excludes the category totally. That's kind of the easiest way to do it. But you lose a little SEO value because the category is usually a keyword. Or B, just make sure you have that final URL established and all other potential ones redirect to it. Dynamically generated parameters. This is a good time to say, be careful with WordPress and whatever content management system you're using because by default, they're driven for ease of use for the user. And so in turn, you can end up with these dynamically generated parameters and kind of random URLs just because it's trying to be easy. Yep. So just check it. It's good to have a program on site. Number six, mirrored sub-directories. Right? She says, does your business operate in two or more geographic locations? Some businesses prefer to have a main landing page which allows users to click the location most applicable to them and then directs them to the appropriate sub-director. So, let's just say we were selling blue one-armed widgets. Right? And so we got a blue one-armed widgets.com slash Houston. And that's for our Houston store. And we got the exact same products and the exact same store with the exact same layout in Dallas. Right. And so now we have blue one-armed widgets.com slash Dallas. Right? But it's the same landing experience. Only thing changed with the URL, but all of the content is the same. That is a duplicate content issue. And that's just the mirrored sub-directing. You see it all the time. You click on one site, especially if they do business in another country. Right. And you get .com or .ca or .nz or whatever that country extension is. There's a 100% chance that content is duplicate, especially if it's in English. Right. As long as both countries are in English. Yeah. Exactly. And so just beware of your mirrored sub-directories. Number seven. Nope. I dropped the page somewhere. We don't have a number seven. I don't have seven or eight. I actually have
her article. I pulled it up. How did I do that? Here. Bear with us. I upgraded my. Of course, I upgraded this like two days ago and I went forward one. Look how slow this is. This is just nuts. All right. Charles is disconnected and going to get the page and I am online trying to get the page back because I got off of it and this iPad is painfully slow. There we go. Charles is back getting plugged in. You will get back just in time for me to also show. Did you have it? Yeah. That number six is. Seven is syndicated content. Yeah. At the same time. So syndicated content. That's number seven. And she says, look, syndication is a great way to get your content in front of a fresh audience. However, it's important to set guidelines for those who want to publish your content. Look, I love syndicated content. Matter of fact, I got a radio show every Wednesday at seven. I'm trying to get syndicated on some other stations. And so syndicated content works. She's right. It is a great way to get more exposure. It's also a great way to get duplicate content out there. And so if your content is being syndicated, right? Blog content, articles, whatever it is you're posting online, then you need to make sure the company who is syndicating it is following some right steps. Because they should use a rel equals canonical tag on this page. So that way Google automatically says, okay, this content is not original. The original source is here, right? They should also no index that content just to prevent it from even doing ranking. Because frankly, you're the original source and you should outrank them, right? And then lastly, they should really link back to you in that article and give you some credit. And then at that point, if that article is still indexed, then Google says, well, it is has a canonical tag. It's not indexed and they've linked back, right? And then you get the credit
for your article. Neither one of you face a duplicate content issue and you can move forward. But syndicated content can work if you take advantage of it. Last one, number eight. Eight. She says similar content. This is the challenge we tend to have. Yeah. I think most people who run into this challenge when you're trying to rank for a certain term. Yeah. Like we're in the process of trying to help rank for web design. And so we're all writing these different articles about different ways you can do web design. And it's hard to not step on each other's toes, right? Matter of fact, she says this may be the least of your worries when it comes to true duplicate content. However, Google's definition of duplicate content does include content that is appreciably similar, right? And so at the end of the day, can I get an answer, right, to a certain question from this article and from that article? Right. If that's the case, then you should probably merge those articles and have one piece of content. But if these two web design articles address different issues, like we have one you got to go check out about how motion affects your web design and affects the conversions. Right. Versus how responsiveness can affect your web design, right? So two articles both focused on web design with totally different issues they're addressing. Then you can pull it. But if you have one focusing on being mobile friendly and another one focusing on proper responsiveness. There's probably too much overlap. Too much overlap and appreciably similar. And so you would want to do that. And so the key is making sure your content is different enough to warrant multiple pages. And that was it. Great article. Stephanie, she says, don't get duped by duplicate content. Eight quick checks for every SEO. Great checks. I totally co-signed this article. Punch in the face, Stephanie. Punch in the face. Well done. All right. So if you like this podcast, we're going to ask you to do really three
little things for us. And they're super tiny. They're like one thing three different times. Three times. It's even easier than three things, right? It's just tell three people about our podcast. And you can go ahead and do that right now. We'll actually wait for you to do that. If you're on Twitter, just go ahead and hit the retweet little arrows. And then bam, tag up three favorite people. Yep. And there you go. If you're on Twitter, go ahead and hit share. And then when the window pops up, tag up three favorite people. Facebook Live, go ahead and share. Share. Tag up three favorite people. Very cool. Thank you very much. If you're looking to grow your business with the largest, simplest marketing tool on the planet, the internet, call eWebResults for increased revenue in your business. Our phone number is 713-592-6724. If you have a referral that's somebody interested in any aspect of internet marketing, we do do websites. We do have to keep saying that. We do do social media. We do do pay-per-click. We do do SEO. Every day. Every day. Yes. And you have a referral. Send them our direction. They pay us. We pay you. We have a referral program in place. I'm excited. I got to hold a Super Bowl championship ring this morning. Yeah, that was pretty cool. And, yeah. And Nolan didn't. He's my co-host in the UpSocial Network event. If you're in Houston, you must get to one of these events. Take advantage. You will be blown away. And then you must become a member because that's just what you're going to do after you get there. So, check that out at UpSocialNetwork.com. Please remember, this was filmed live at 5999 West 34th Street Suite, 106 Houston, Texas. And a transcript, video, and audio of this podcast can be found at our website, eWebResults.com. And we just want to thank you. You guys have made us the most popular internet marketing podcast on iTunes. I actually searched SEO podcast on Facebook. There's only three that even come
up on Facebook. So, of the podcast, only three have bothered to make one or haven't optimized it well for SEO podcast on Facebook. And we have more than double the likes that the next closest one. So, that's because of you. Thank you. You, you, you. All y'all, those who are watching live right now, appreciate it. But, speaking of which, yeah, go to our Facebook page, facebook.com slash eWebResults. And go ahead and like us there. Yeah, like us there. Watch the live video there. It's recorded. That's how it works. Thank you for making us the most popular podcast, SEO podcast on iTunes. Until the next podcast, my name is Chris Burris. Charles Lewis. Bye-bye for now. Balance check, balance check, 338. SEO podcast 338. Starting out, even though we're running a little late. Tune in, we're talking content duplicate. So, turn it up. Try to learn what you can get. SEO podcast 338. Let's go. Boom.
Matthew Bertram is an AI keynote speaker, creator of DIG® (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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