Welcome to the Best SEO Podcast! Ep. 546
The Best SEO Podcast by Bestseopodcast.com Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO…
Paid Search & Ads
8 Simple AdWords Tips That Will Make You More Money" by Chris Giarratana #372
A well-executed PPC campaign requires relevant landing pages, negative keywords, proper match types, full ad content, ad extensions, geo-targeting bid adjustments, and mobile-optimized campaigns to maximize return on AdWords investment.
Key takeaways
- Make landing pages match what users searched and clicked on to reduce bounces and increase conversions.
- Use negative keywords to stop ads from showing for searches your product or service cannot fulfill.
- Start campaigns on broad match to gather data, then tighten to phrase or exact match within two to three weeks.
- Fill out every available field in expanded text ads and use every relevant ad extension to boost click-through performance.
- Check Google Analytics mobile overview before building mobile-optimized campaigns to confirm mobile traffic and conversion share.
a well-executed PPC campaign can be an excellent way to increase conversions and revenue
About this episode
Are you getting the best possible return on AdWords? Increase that ROI with these 8 AdWords Tips on the SEO Podcast. Charles and David cover landing pages, keyword match types, ad extensions and more!Presented by BestSEOPodcast.com (The Best SEO Podcast)Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO Podcast has become one of the longest running and most…
Questions this episode answers
What are negative keywords in AdWords and why should I use them?
Negative keywords tell Google what your product or service is not, preventing ads from showing on searches that do not match customer intent. For example, a pool repair company should negative out terms like cleaning and maintenance so it does not pay for clicks it cannot convert.
When should I change keyword match types in a PPC campaign?
Start with broad match to collect data quickly, then review after two to three weeks. Use what you learned about negative keywords and high-performing terms to shift to phrase match, tightening the budget while improving relevance. The article suggests reviewing match types every 30 days.
What are ad extensions and which ones should I use in AdWords?
Ad extensions are links or features placed below an ad, such as phone numbers, directions, or menus. Use only the ones relevant to your business. If phone calls are not part of your sales process, skip the call extension and choose one that fits your actual conversion path.
How do I decide whether to run mobile-optimized campaigns in AdWords?
Check Google Analytics under Audience, then Mobile, then Overview. Look at how much traffic comes from mobile, how many pages mobile users view, and how many conversions come from mobile. If mobile traffic and conversions are very low, save the resources. If mobile is your top traffic source, a mobile-optimized campaign is essential.
In their words
a well-executed PPC campaign can be an excellent way to increase conversions and revenue. Your products or services will appear at the top of the first page of Google or Bing for relevant searches.
Guest
mobile-optimized campaigns give you the best chance to engage your mobile customers in the format of their preferred device
Guest
Terms defined in this episode
- Negative keywords
- Keywords added to an AdWords campaign to prevent ads from showing on searches that do not match what a business offers, stopping wasted spend on irrelevant clicks.
- Keyword match types
- Modifiers in AdWords, including broad match, broad match modified, phrase match, and exact match, that control how closely a user's search query must match a keyword before an ad is shown.
- Geo-targeting bid adjustment
- A setting in AdWords that lets advertisers raise or lower bids for specific geographic locations, allowing higher bids in areas where close rates or customer concentrations are stronger.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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