What is Negative keyword?

Keywords added to an AdWords campaign to prevent ads from showing on searches that do not match what a business offers, stopping wasted spend on irrelevant clicks.

From 8 Simple AdWords Tips That Will Make You More Money" by Chris Giarratana #372

Keywords added to a PPC campaign to prevent ads from showing for irrelevant searches, avoiding wasted spend on traffic unlikely to convert.

From 6 Ecommerce PPC Practices to Improve Your Company's Advertising ROI by Jen Rubio #417

Keywords added to a paid search campaign to block irrelevant searches, preventing wasted spend on terms that do not convert.

From Episode 395: The Nitty-Gritty Paid Search Account Health Check by Amy Bishop Part 2 #395

Keywords added to a PPC campaign to prevent ads from showing for irrelevant searches. Using only exact match negatives excludes too little, so phrase and broad match negatives are also recommended.

From PPC Ad Management: 5 Bad Habits to Break by Lisa Raehsler #404

A word or phrase added to a campaign to prevent ads from showing when that term appears in a search query, stopping irrelevant clicks and wasted budget.

From How to Conduct a Complete Google Ads Audit By Corey Morris #379

Keywords you exclude from a PPC campaign so your ads do not show for irrelevant searches, preventing wasted spend on clicks that are not relevant to your business.

From 12 Tips Successful PPC Managers Do In The Morning by Pauline Jakober #326

Keywords added to a PPC campaign to prevent ads from showing for irrelevant searches, such as adding a competitor brand name you do not carry.

From Linking, link profiles and Groupon - #seopodcast 151

Words added to a PPC campaign to prevent ads from showing for irrelevant searches. The hosts cite terms like DIY and free as default negatives for service providers.

From How to Succeed with an Effective Cost Per Click - #seopodcast 224

Words added to a PPC campaign such as AdWords or Bing to prevent ads from showing for unwanted searches, typically including terms like free or DIY, helping maximize return on ad spend.

From Various quirks of SEO that you may have not been aware of - #seopodcast 180

Words you add to a PPC campaign to prevent your ads from showing for irrelevant searches, helping avoid wasted spend on clicks that will not convert.

From AdWords Advice - #seopodcast 193

Words or phrases added to a PPC campaign to prevent ads from showing on irrelevant searches, applicable at the campaign or ad group level.

From Maintaining your Ad Campaign - #seopodcast 179