Competitor Analysis: Research Their Marketing Strategy Sponsored by SpyFu Ep. 545
Competitor Analysis: Research Their Marketing Strategy Sponsored by SpyFu Researching your competitors' marketing strategies is a great way to get a…
Publishing worthwhile content requires a 15-point checklist covering keyword research, unique angles, headline tuning, URL slugs, subheaders, imagery, internal and external links, metadata, excerpts, and clear calls to action.
If you're just writing that post naturally, you may not have enough density in there for that key phrase.
Are you confident in how good your blog, web page, or other form of online content is? Find out if you match up to Julia's list of 15 top copy guidelines!
According to the episode, the most important question is whether people are actually looking for what you plan to write about. The hosts recommend using Google Keyword Tool or Giggles to check search volume and find secondary phrase variations to include in the content.
Write naturally to communicate with readers, but then go back and intentionally place keywords to hit a reasonable density. Writing naturally alone may leave too few instances of the key phrase, while overuse can spike density to harmful levels like 8 percent.
The episode calls this a link building tactic. After publishing, you contact that site through its contact form and let them know you included a link to them. They will likely return the favor by linking back to your post.
The hosts suggest running AdWords ad campaigns where the post is the landing page, testing multiple ad copy variations, and then repurposing whichever ad earns the most clicks as the meta description. This tests real-world appeal before committing to the description.
You add that post, you put all this content, you link out, man, hit that contact form on that site with a link to your post.
Charles Lewis
Just like any good promotional piece, you need to give your readers some thing to do.
Host
Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of E-Web Results. I am Charles Lewis, your client results advocate. Welcome back to another fun-filled edition of our podcast. This is podcast number 320. 320. I don't know how to do that in sign language. Three, two, zero. That's probably not right. As always, we have a tip from our previous podcast, and our tip is paid social should be part of your content marketing strategy. You put all that time in the writing great content, and you want to get some social activity, boosted posts, sponsored ads, and sponsored tweets are the way to go. Excellent. Please remember, we are filming live from Houston, Texas, and we, us, are your friendly local neighborhood top position snatchers. And our mantra is, do not be a douche. Don't be a douche. It's not a good look. Hey, we have a great article for you today once we get into the meat. What's the title of the article? So, 15, a 15-point checklist to make sure you're publishing worthwhile content. Punch in the face to Julia McCoy. She's like senior editor over there at SCJ and the great folks over at Search in the Journal. 15-point checklist, right? Make sure you're publishing good content. Your checklists are just paramount. I think they make you get, if they use them on airplanes to make sure that you don't crash, then it's, you know, it's probably good for you also. Exactly. Hey, if you're in a position to have some sort of electrical device, by the way, I'm going to turn mine on vibrate because it rang moments ago. What should they do, Chuck? You should psycho us. Psycho. That's a share, like, and a follow. And when you do that, make sure you tag us in it, at eWebStyle, at BestSEO Podcast. They use the hashtag SEO Podcast. This is number, what is it? Three. Two. I almost threw them the wrong finger. Three, two, three, one. We just don't do sign language for
the teens. Yeah, exactly. Yeah, and then hit us up. That way we can follow you back and do all of our social networking stuff. Excellent. Hey, if this is the first time you've listened to the podcast, how are you? Welcome to the podcast. Glad to have you. Yes. If you've listened to this podcast before, then you know what we are about to skip. The way this works is, if we don't get a review, or we don't get at least ten shikos, share, like, follow, on any one of our platforms, then we don't tell you how to shiko us, though. That's pretty important. There's a lot of different platforms you can use. Facebook.com slash. E-Web Results. Twitter.com slash. E-Web Results. Instagram.com slash. E-Web Results. YouTube.com slash. E-Web Results. And LinkedIn.com slash. Company slash. E-Web Results. All of those will take you to one of our. One of our pages where you can shiko us, share, like, and follow. And the whole concept, ladies and gentlemen, is engagement. We really want to engage with you, and that's how you can engage with us. Yep. Shiko us. All right. So, if you're a PHP genius or a WordPress guru, give us a call. Submit an audio resume. We shiko back. Let me just throw that in there. Yep. For those who was wondering. We shiko back. Hey, so our phone number for an audio resume is 713-510-7846. If you would like a free website analysis, you can get a comprehensive website analysis. All you need to do is go to ewebresults.com. Click the free web analysis button, submit your, you know, name, email, web address, that side of stuff. Then you'll get a call back from Chris. He'll kind of get some background info, and we'll give you a free keyword comprehensive website analysis. Totally worth it. Probably got some value estimated around 1,500 bucks. Yep. When you price other SEO consultants, you know, for them just to analyze your site and send you a report, you can pay an upwards of 2K for the quality of the
analysis we're going to get for free. Absolutely. Do we have any AlgoCat today? No AlgoCat today. We do not have any algorithm cataclysm. Hey, I do have a little bit of news. I thought this was interesting. Facebook Messenger, you can actually have a call with 50 friends at the same time. I think that's pretty cool. Well, Amazon was posting some revenue, you know, that were usually super thin or zero or negative, you know. AWS, so that's Amazon Web Services, posted $604 million of income, not profit, but of income. Who knows if it's profit. Yeah, but AWS got a lot involved with it. It's pretty, you know. It's pretty comprehensive. Yeah. Yeah, we once spent 30 hours on an AWS project. The interesting thing about the Facebook Messenger situation is that, you know, they have to compete, right? And so, when you consider Google Hangouts and things like that, yeah, that's just Facebook staying in the mix. Yep. Staying in the mix. I totally get it. And then, hey, newsflash, younger people are more likely to trust auto-driving cars. Of course. Because they have, you know, I was having this conversation at church the other day about the younger people get, the more reliant on technology they are. And so, millennials and those like that who can't even drive yet, when they are of age to drive, a self-driving car, they're almost expected to, you know, like, teens these days expect you to just owe them something. Yeah. They're going to, why doesn't this car drive? Yeah, it'll be in movie scenes, like, I don't know what to do with the car. It doesn't drive. It doesn't drive itself. Kind of like. Exactly. Yeah. So, yeah, that's not surprising me at all. All right. So, I do, do you have a couple of. I do. I got a big piece of news, actually. All right. Cool. So, how many, do you like YouTube ads? Yeah. They're my favorite. Yes. Thank you for asking, sir. Sure. Yeah. You know why they're my favorite? Because it actually helps
me work on my index dexterity. You click now to skip. You've been waiting. So, you want to do some countdown. Yeah. So, they finally say you can skip this ad now. Click. It's kind of like when you're pumping gas, right? You want to put $5 in your gas and you're like, zink. And you try and skip. 5-0-2. Damn. Yeah. Yeah. So, dig this. You may or may not like this then. So, YouTube is coming up with unskippable six-second ads. Okay. So, six seconds. Good. Unskippable. Unskippable. Wow. I mean, which is okay because the first one is that you can skip after four seconds. And so, six seconds. I mean, think about a Vine video. There's six seconds. It's a lot of data you can put up. Vine is a social network, right? Yeah. Just checking. And so, he wasn't just checking. He really knew that. He said, Google is rolling out a new ad format for YouTube which will be short and unskippable. Google is calling these ad units bumper ads and they will appear just before the videos you watch on your phone or tablet. Not on desktop. It also says, recent searches shown that half of the 18 to 49 year old turned to their mobile devices the first time to watch a video. And so, that's why they're announcing the new bumper ads in a six-second ad format. And, of course, sold through AdWords. So, and it works on a CPM basis. So, get into AdWords. Create you some six-second videos. And, yeah. Run them on YouTube. People can't even skip them. Yeah. That's pretty awesome. Yeah, I thought so. All right. Any other news? That's it. All right. Any patiffs? What are you going to do patiffs after this? We got this long-winded review. Don't get me wrong. We appreciate it. It's actually from Kathy Dunkley Donnell. I like that name. Kathy Dunkley Donnell. Kathy Dunkley Donnell. And it is Fast Sauce. It says, I have a small SEO agency, Duck Toes Computer Services in Calgary, Alberta, Canada. And I think
your podcast is awesome. I listen to it while I walk around the track every day for 10,000 steps. Hey, my mom was on this thing. She's getting her 10,000 steps every day. That's awesome. She's wearing a Fitbit. Punch in the face to Kathy. The other day, she just ran up and down the stairs until she got her 10,000. I mean, that don't work. Whatever works. As long as you're just not sitting there going. I know. Go Rockets. Go Rockets. Rockets. Yeah. Oh, yeah. And it makes. All right. So, 10,000 steps. And it makes the time go by fast. I listen to my favorite ones again. So, I think about the ideas one more time and really learn them. You are funny, informative, and role model promotion with a request for shikes. Thank you. Yeah. We all should do that. You reinforce and deepen my knowledge of strategies I already know but need to use more effectively. You talk about optimizing landed pages, always adding fresh content, promoting that content, recirculating content, PPC remarketing, and so much more. After discovering you a month ago, I now have a lot more to talk to my ever-growing amount of clients. And this weekend, I'm speaking at a WordPress conference about SEO for beginners. I'm going to tell all those beginners to listen to Unknown Secrets. Punch in the face to you, Kathy. When was that posted? That was posted last week. So, that means the conference was this week? Yeah, I think so. Yeah. Man, Kathy, hit us up. Yeah. When you check, whenever you hear this podcast, when you run around the track, didn't you when you almost hit 10,000 steps? Don't fall. Yeah, don't fall. We're going to recommend that you actually turn off the treadmill and step off when you do this. Walk around the track, though. Oh. You're going to recommend that because in my head, it's a treadmill. I think it's safe, relatively speaking. Hit us up is the point. I don't know where he was going with that. But look, hit us
up. Safety first. Because I want to know what WordPress conference you spoke at and where it was located. Yeah. Right? And so, I rock with Matt Munnarweg and the good folks there at WordPress. And so, yeah, hit us up. Let us know where it was at. All right. Next one. This is a bit of a wordsmith turned this one in. And the handle is Cuz Loves Blues. Right? So, I think that's what they said. Yeah, Cuz Loves Blues or Cuz Loves Bluzz. Okay. Cuz, what's bluzz? So, I don't know. Oh, okay. Yeah, I'm stuck there. It just blues doesn't rhyme. Maybe it's Cuz Loves Blues. Yeah, I'll take this. I'm sorry for that. All right. So, the title is Punchy, Professional, and Packed with Profitable Wisdom. And it is Five Stars. It says, these guys will keep you chuckling, but don't fuzz out. The pace is quick and the content is rich. Plan on hitting the back button several times a program. You'll be glad you did. And, again, she even wrote Five Stars. Assuming she. I'm not, I don't know. Yeah, Cuz Loves Blues. They wrote. So, punch in the face to you, Cuz Loves Blues. Cuz Loves Blues. Awesome. Yeah, that's what's up right there. I wonder how many people hit the back button. Like, you know, she pointed that out. Well, they pointed that out. And so, yeah, I don't know if that's typical. If that's, yeah, regular or. Hit us up. Let us know. How many people rewind it, right? Yeah. Worth knowing. Very cool. No more present tips. All right, that is the potatoes of our podcast. It is time to get into the meat. So, like we said, punch in the face to Julia McCoy and good folks over at Search Engine Journal. She posted this article. A 15-point checklist to make sure you're publishing worthwhile content. You can just take a side note to say, look, you should be publishing worthwhile content. Yeah. Right? After, of course, your site's complete and all your pages are optimized and you
go down this process of creating blog content, creating articles and things like that, don't do that if you're not going to post worthwhile content. Well, what is worthwhile content? Worthwhile content is content that makes people engage. Yeah. Content that has value. Content that I don't feel bad after I've spent some time reading it. Right? Worthwhile content. And so, she gets into 15 different points and you can make sure your content is worthwhile. She starts off by number one. She says, are people looking for the things you're writing about? Great question. Right? Are people looking for the things you're writing about? She says, this is probably the most important question to consider when sitting down to write or handing over a content brief. And look, she's absolutely right. You must understand. Are people even looking for this? Do some research. Right? She recommends Google Keyword Tool. I recommend Google's Keyword Tool. Log in. Or Giggles. Giggles. Giggles is a good tool as well. Figure out what people are looking for in reference to the topic you want to write about. Right? How much search volume is there? More importantly, what secondary phrases? What kind of variations of the same phrase are people actually searching? Because those are additional terms you can do what with? Using your content. The key is make sure you do it. Yeah. Right? So, figure out if people are actually looking for what you want to write about. And if there isn't any search volume for it, then you may want to skip it. Find something that there is. Yeah. Some search volume for. Number two. Two. She says, will people get a takeaway from your post? Great question. What will they take away from? She says, let the reader go away from your post with something to do. Give an action item. Teach them something. Create that aha moment. The point is, don't let them read this post and then be like blah. Ah, and then go on worse looking for the same search query that led them to your post.
That means they didn't find what they were looking for. Right? And so, what value will they find? So, what makes your post different? A new perspective? A new idea? It has to be some sort of value. Some sort of takeaway that they can feel enlightened when they leave this post. Even if it's just the fact that you educated me more. Yeah. That's fine. But we just. Reinforce something. Exactly. But. The humor spin. That has to be a takeaway. Yeah. Has to be a takeaway. Number three. Three. She says, what's unique about your post? Right? She goes on to say, it's useless just paraphrasing what others have already said. Your post needs to stand out. See, right? What's your USP? Right? What's your unique setting proposition that's applicable to your company? Or just your UP. Unique position. Apply that to your post. Right. Right? So, whatever it is that your company does in reference to whatever you're writing about that's different from your competitor. Highlight that. Shine the light on that because that's what makes your post unique. Even if maybe you're an AC guy. We tend to use that example a lot since we deal with a lot of service industries. At least we're off the plumber. That was like four years. Just plumber. But let's say you're an AC guy, right? What makes your blog post about installing a heat pump different from your competitor's blog post about installing a heat pump? Right? Maybe it's the process in which you do it. Maybe it's how you calculate whatever. Right. Maybe it's how you have it delivered. Maybe it's a different instruction from the manufacturer. How you protect it from rodents. All kinds of stuff. Like that you can add in there to make yours not only different but make it stand out. Do that research. Take advantage. Number four. Four. She says fine tune your headlines. This is a good one. Got me to click. She says you also want to come up with the catchy headline that reels readers in. At the end
of the day, headlines are what people scan by. When I'm going through SEJ to find content, I've scanned headlines first. I end up with probably 50 tabs open. Right. And then I scan content, which she's going to talk about a little later. Right. And that drops my tabs down to about 25. Right. And then I read 25 articles. I may not pick one. Yep. So what you're saying is it's not random. No, it's not random. It's not random. And I wish it was, but it's not. It would certainly cut the time. This is scary to prepare for the podcast. Exactly. But the point is, the point is fine tune your headlines. Like you want to put out a headline that one is usually your title on H1. So you want to get your keyword in there. But you also want something that has some bait, some click bait that makes me want to click. Yeah. It makes me want to go a little bit further. Look, this will even help you go a little bit further. Number five. She says, clean up the slug. Yeah. She's talking about the URL, right? She says, by default, referring to WordPress, the platform dumps every word in your headline right into the slug. And that can be pretty cluttered. Right. She's absolutely right. You want to get all of those prepositions and conjunctions out of there. All of the at two A's and all of those hyphens and all of that. Clean that up. Really want to go to your target key phrase. Or I've also seen practices where people kind of retitle their article. Right. And give the URL a slightly different slug that means the same thing. Right. Great way to kind of cross optimize for more than one phrase. Right. Point is, clean your slug up. Don't leave the kind of default setup that WordPress permalink is going to do once you add that title. Change it. Customize it. Optimize it. It's necessary. Number six. Six. She says, your keyword phrase should be within the
content. Duh. Right. We're talking about writing an article. We started off saying do some research. So, obviously, a keyword should be there. She says, the key here is don't overuse it. Just use it naturally as you write. And that's pretty simple. At the end of the day, I say, write good content. Focus on the user. Include your key phrases. You can't forget to have your key phrases in there. And what we talked about earlier in regards to doing that research and finding all those secondary phrases, those or more terms you need to include in that content. But it should be there, definitely. The natural makes me a little bit nervous. I think it needs to be very intentional. And naturally, including keywords in your context is probably a good place to start. But make sure you're looking at density and you're getting a reasonable and right density for optimization. Because if it's just naturally and you naturally use it once, that's not good. And maybe you, weirdo, naturally use it 20 times, depending obviously on how much, and you end up with some 8% density, use it intentionally, not just naturally. And I think what she was saying here is we focus on in the content area specifically. Right. So if your content, you're writing a long form post, a thousand plus words, then if you're just writing that post naturally, you may not have enough density in there for that key phrase. And so Chris is saying, write it naturally so you can talk to your readers, but go back and intentionally get your keywords in there because it's necessary. Especially when you follow steps four and five, which included getting it in the title and everything else and getting it in the URL. Right. And then you do that. And then, matter of fact, number seven says, are you using subheaders? Right. So she's talking about sub H2s, H3s and things like that, which is another place for that keyword. She says the sub headlines break up the flow of your post. You
don't want the reader to see one massive block of interrupted text. And she's right. Subheadings do more than just that. Yeah. She's absolutely right. They make it easier to read. I mean, they're great for content organization. Right. They're great for SEO, great for readability, great for scannability. Subheadings just work. Yeah. Right. And depending on the amount of content you have, you should use them regularly. There's a reason the newspaper has subheadings. Uses subheadings. Exactly. For everything. Hundreds of years. Yeah. For everything. Yeah. I mean, literally, you think about a newspaper above the fold even. Yeah. It's intentional. Yeah. Subheadings everywhere. Yeah. Interesting. Number eight. Eight. She says short paragraphs. Right. She says using long paragraphs and justified text can almost guarantee most of your readers will take one look at the post and back off and or bounce. Yeah. Right. I'm adding that on there. And she's right. I mean, you got to make it look easy to absorb, make it easy to engage with, make it easy, even if it's not easy, even if it is 2,000 words. Right. Break that up with some great spacing, some high quality images and, you know, graphs or charts. Yeah. Yeah. Exactly. Exactly. Maybe pro tip. And I've been seeing this implemented a lot. Don't give me a little statement at the top to take you about two minutes. Oh, wow. That way I can just put that in my mind. Okay. The next two minutes I'm going to be reading. Right. Versus getting halfway through it and realize this is taking too long. How long is it? Yeah. And then I stop reading and I scroll and get like, oh my God. I don't have time for that. Exactly. Even though I do, but I really don't. So, so yeah, make the short paragraphs, make it easy to read, easy to absorb. Number nine. Nine. She says post scans can tell a story, a post scan. So she's talking about what I just said I do. When I scan over the post, that post that my
scan should really tell me a story. Yeah. She says that you need to ensure that they can scan your post to get an idea of what it's about. Right. So consider this article 15 points. That's 15 different subheadings plus a main title. And so I was able to click the post because the title caught me and began scanning. And I looked at the headings first. Like, okay. But then I thought about my podcast audience. Yeah. Like, yeah, I could present this to them. They get it. We could make this relatable. Then I did. That took me a step further to start now observing the bullet points. Like, oh, she got some pretty key points in here. Print articles done. And that's because of the subheadings and because of the scan, the post, the ability to scan, this post was made pretty, pretty obvious and easy. It should tell a story. And if you've got long form content like she has here, it's necessary. Number 10. 10. She says, I'm using imagery strategically. Yeah. Right. She says, use images. Let me just mention that. Is she listening to this? She says, use images that communicate an emotion and pick curiosity. Right. So, you just don't want a random image there. And I added this. Use images that reflect what the overall post is about. Right. And so, if your post is about, I don't know, baking a cake, then you should have a picture of a nicely baked cake as your featured image. Or someone baking a cake. A cake or in one of those pictures. Exactly. You know, preferably, speaking of this, they are original images too. Right. And you don't want a stock cake image. You want to get the cake in your kitchen with the flour on you, just decorated, that image has way more value than any stock image you'll find from Getty on Google Images. Yeah. Not worth it. And frankly, that could have been news today because Getty jumped into the lawsuit to sue them, which I almost made Getty
blank stare because of that. Yeah. Because their criteria was the fact that our images are showing up in the image search. They've been showing up in the image search. It's for like, since image search existed, and so, why are you tripping now? Yeah. Anyway. Number 11. 11. Internal links to relevant and previous posts. Great one, Julia. She says, look over your post and see if any phrases seem relevant to a past post that you've published. If so, hyperlink that phrase to that post. Cross-linking. Cross-linking helps with SEO and engagement. Like, it's just something you have to do. Like, people who read that and see that link will likely click on that link. If they're already engaged with the post. Yeah. And from an SEO perspective, just to let the bot know that, hey, this page I'm linking to has similar content, is relevant, you just got to do it. It's just something, one of those SEO things that you just got to do. Yeah. When applicable. Right? Don't cross-link to stuff that's not necessarily relevant to that article. Yeah. Right? Now, if you just happen to mention it, then you need to indicate that, that this link is for this purpose. Yeah. Number 12. 12. She says, uh, external links to relevant poster sites. She says, uh, link to authority sites and original sources. Um, so, I'll say this in regards to outbound linking. Right? Make sure that they're relevant. Right? Again, if you're on this AC page and we're talking about a heat pump, no need for you to link over to, to, to mowing faucets. Yeah. Right? No need for you to link over to some competitor. Siberian mice. Yeah. None of that stuff. If you're doing a blog post about AC heat pumps and how you repair them, then you may want to link over to, I don't know, American Standard, one of these manufacturers. You may want to link over to maybe some distributor who, who, who, who you order parts from. Maybe. EPA study on heat pumps. Exactly. A case
study on all kinds of stuff. Exactly. You want to link over something that's relevant that's not a competitor. Yeah. Right? Those are the type of links you want. Take it a step further. Um, notify that other site that you linked to them. Yeah. Right? This is a link building tactic here. You add that post, you put all this content, you link out, man, hit that contact form on that site with a link to your post. Hey, just letting you guys know, included a pretty cool link to you guys. Check it out because they probably will return it. Yep. Number 13. 13. She says, uh, defining metadata, right? So now she's kind of talking about some basic SEO stuff. As a matter of fact, the past four points were all really basic SEO stuff. She says, defining metadata. She says, make sure the meta description is relevant from your keywords perspective and contains enticing promise that will attract people to click and read the post. Look, yeah. Some more basic SEO stuff. Add a decent meta description. Ladies and gentlemen, this is not new. This is something that we didn't preach before. That especially in the search results page, that's your first opportunity to start selling. And so you really want that meta description to have that effective call to action to mention that keyword. And we talk about, you know, doing like AdWords and things like that to kind of test out what that meta description should be. Run your ad campaign and run several ads and link them. Let that post be the landing page, frankly. But just to figure out which one of these ads gets the most clicks and the most engagement, repurpose that as your meta description. Works all the time. Number 14. 14. She says, defining the excerpt. Excerpt being that small little piece of content that's worth referring to what the post is about. She says, manually define the excerpt and put whatever you want into it. Or copy and paste part of your post into the excerpt. So,
yeah, I'm going to suggest you just write a separate one, right? Take a few moments and summarize your whole thing. Give me that elevator one-liner about this post and make that your excerpt. So, she mentioned WordPress earlier. This does then presuppose that you have some sort of SEO plug-in in WordPress, right? Yes, it does. Because all of them don't come with excerpts. Yeah. Yeah. So, that's, you know. Well, it's that. And then it kind of depends on the theme you're using. Right. You know, some themes kind of have it. They may have it built in. It's possible. Yeah. But the key is, if you have excerpts, which you should, if you're presenting like posts on different pages, excerpts work. They entice people to click. You have to control over what they're seeing when they do a search and your article shows up. Exactly. Otherwise, Google is going to take some random collection. And they do a pretty good job, but they're going to take some random text. But if you can control it, control it. Yeah. Last one, number 15. And now, here's a potential pro tip. Let me see what you think of this. You could actually say less than two-minute read time. In the excerpt. In the, in the, in the excerpt. Yeah. Or, or take it a step further and, I don't know, learn how we do AC heat pumps in less than two minutes. Yeah. Right? And so, that way, you've got an action in there. You've got a keyword in there. You've got a benefit to the user all in there. I'd click it. Yep. 15. 15. She says, where's that call to action? Right? Great way to close the 15 points out. Because every post needs some sort of CTA. It just says, just like any good promotional piece, you need to give your readers some thing to do. Whether that's subscribe to an email list, ask them to comment on your post, tell them where they can find more information, ask them to share your post, or whatever
that CTA is, you need to do it. What I said was, maybe instead of asking them to comment, because sometimes it's getting hard to get people to comment, right? Right, right. They just want to read it and then keep it moving. Take this information and don't really want to share it. Ask a question. More importantly, ask a question that leads to a comment. Yeah. Right? How did you repair your AC heat pump? What manufacturer did you use for your AC heat pump? Did your heat pump do this? Right? Those sort of deals, when you close out your post that way, and the very next thing is a comment field, I'd probably answer that question. Here's a pro tip for pages, some of your articles that are already getting good traffic. Go back and add a cut. Or change out your CTA. Do some A-B testing, which is very simple. Like this week, like me on Facebook, or share it on whatever, and then see which one works best. Exactly. So, yeah, punch in the face to Julia McCoy. She says, there's a 15-point checklist to make sure you're publishing worthwhile content. All great points. A lot of that basic SEO stuff, all necessary when publishing content. I will say that for the title of the article, those last three probably aren't relevant, right? So, checklist to make sure you're publishing worthwhile content. Really, the last three or four were about how to make sure that content gets found, right? So, defining metadata is not necessary for publishing worthwhile content. It's necessary for getting it found. For getting engagement from it. Right? Yeah. It's not necessary to publish worthwhile content. Yeah, I can dig it. By the way, we're SEOers, so we get it. Like, yes, you shouldn't bother making publish-worthy content unless you're going to SEO. Going out some of them. Exactly, exactly. Which is why they kind of go together. Absolutely. I totally get it. Punching the face to you, Julia. Great article. So, do we have any what news? No, no what, no
what. We do not have any what news. All right. So, if you're looking to grow your business with the largest, simplest marketing tool on the planet. The internet. Call E-Web Results for more increased or for just increased revenue in your business. Our phone number is 713-592-6724. If you have a referral, that's somebody who's interested in kind of any aspect of internet marketing. Yeah, web design, social media marketing, newsletter marketing, pay-per-click management, search engine optimization. Hit us up. So, any of those. Send them over to us. They pay their bill. We pay you. And then, finally, we were filmed live at 5999 West 34th Street, Suite 106, Houston, Texas, 77092. Do a transcript, video, and audio of our podcast are available on our website, eWebResults.com. We are the number one podcast, SEO, internet marketing podcast on iTunes. That is because of you over there, way over there with listeners in more than 83 different countries. Thank you guys for making us the most popular internet marketing podcast. Until the next podcast, my name's Chris Burr. Charles Lewis. Bye-bye for now. Sound check. Sound check. 3-20. It's the old podcast, 3-20, trying to make your company grow so you can get money. Chris and Chuck with another one, so sit back, tune in, time to have fun. Fun. Yeah, it's the old podcast, 3-20. 3-20. Peace.
Matthew Bertram is an AI keynote speaker, creator of DIG® (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
Competitor Analysis: Research Their Marketing Strategy Sponsored by SpyFu Researching your competitors' marketing strategies is a great way to get a…
5 Tips To Improve Your Content Strategy, Sponsored by SE Ranking Content plays an important role in every marketing campaign. Here are some ways you…
How to Create Landing Pages That Convert. (Part 2)Five tips for creating a high-converting landing page.
How To Create Landing Pages That ConvertFive tips for creating a high-converting landing page. Learn the key features of a landing page and how to…
The Best SEO Podcast breaks down SEO and AI search; EWR Digital, the agency behind the show, implements it for operators. Start with a free, no-pitch audit of where you stand in Google and in AI answers.
Get a free AI visibility audit