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Algorithm Changes to Google SERPs - Internet Marketing Podcast Number 199
Join us this week as we go over Displaying Social Media Options for Users in E-Commerce Sites, Algorithm Changes to Google SERPs, and Marketing tips for Foursquare. We also discuss Search Engine Optimization Video in Houston Texas.
Key takeaways
- Add social sharing prompts during checkout or sign-up when users are most engaged and likely to act.
- Brick-and-mortar businesses, especially restaurants, should claim their Foursquare listing and create check-in specials to drive foot traffic.
- Test different Foursquare specials, measure results, and refine offers rather than guessing what works.
- Download the Foursquare business app to receive push notifications when customers check in and track analytics.
- Google's new filmstrip SERP format displays hotel images, names, and pricing above paid ads, making searches more visual.
A person-to-person referral is always better than an ad.
About this episode
Join us this week as we go over Displaying Social Media Options for Users in E-Commerce Sites, Algorithm Changes to Google SERPs, and Marketing tips for Foursquare. We also discuss Search Engine Optimization Video in Houston Texas. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides Houston SEO .
Questions this episode answers
How can ecommerce sites use social media to improve conversions?
The episode recommends displaying social sharing options during the checkout or sign-up process, when users are actively engaged. For example, prompting users to like a Facebook page or follow on Twitter right after completing a purchase or while their account is being created makes it easy and timely.
What is the Google Filmstrip SERP feature discussed in this episode?
The hosts describe a Google search results layout they call the Google Filmstrip, where a horizontal strip appears at the top of the page showing hotel images, names, average room costs, and star ratings. It appeared above paid ads and made finding hotel information faster and more visual.
What are the top Foursquare marketing tips for local businesses from this episode?
The episode outlines ten tips from an article by Aaron Strout: set clear goals, claim your business, reach out to influencers, create a special strategy, test different specials, measure and refine, promote the campaign with signage, train staff, experiment with paid ads, and download the Foursquare business app to track check-ins.
Why should brick-and-mortar businesses use Foursquare for marketing?
The episode says Foursquare works best for businesses with a physical location, especially restaurants, because it drives foot traffic. Check-in specials like percentage discounts can bring customers in, and the business app sends push notifications when someone checks in so staff can respond with personalized service.
In their words
An expense you can't track. It's just money out the door. An investment has an ROI.
Charles Lewis
If you do have a brick and mortar business, a physical location, a showroom, a restaurant, or something like that where people can actually come to and you're looking to drive foot traffic, definitely take advantage of Foursquare.
Charles Lewis
Terms defined in this episode
- Google Filmstrip
- A name coined by the hosts for a Google SERP layout showing a horizontal strip of hotel images, names, prices, and star ratings that appears above paid ads.
- Foursquare Mayor
- The Foursquare user who has checked in to a specific location the most, which businesses can use to offer exclusive rewards and encourage repeat visits.
- Check-in Special
- A discount or reward offered to customers who check in to a business on Foursquare, used to drive foot traffic and encourage social sharing.
Full transcript is being added.
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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