Rank Fast with these Topical Authority Tactics Ep.589
In this podcast episode featuring SEO Specialist Matthew Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable…
Link Building
Alt Image Tags and Internet Marketing - Unknown Secrets of SEO E-Webstyle Number 56
On-page SEO fundamentals like unique title tags, alt image tags, proper anchor text, and internal linking structure form the foundation of effective search engine optimization for any website.
Key takeaways
- Every page needs a unique title tag and description tag with relevant keywords.
- Alt tags on images tell search engines what an image is about, since they cannot read images.
- Anchor text should include keywords, not just generic words like 'home', to signal page relevance to Google.
- Internal links should point to the most relevant page, not just the home page, to help both users and search engines.
- SEVO, search engine visitor optimization, means making sure visitors who land on a page quickly see the terms they searched for.
search engine visitor optimization is the process okay we believe it's pretty easy actually to get traffic to your website uh... if you've got an ugly useless website getting traffic to your website is not going to do you any value
About this episode
We discuss the importance of Image Alt tabs. We also discuss the importance of proper on page linking and how that relates to offsite linking. Proper anchor text is also mentioned. You can find information about Search Engine Visitor OptimizationOur E-Webstyle Facebook page is here. Houston Search Marketing. Our Videos are broadcast live from Houston at 9:15CST Internet Marketing Videos. E-Webstyle is the proud host…
Questions this episode answers
What is an alt tag and why does it matter for SEO?
An alt tag is attached to an image and contains text that search engines can read. Because search engines cannot read images directly, the alt tag tells them what the image is about. The hosts recommend including keywords in alt tags to help search engines understand page content.
Why should every page have a unique title tag?
Google uses title tags to understand what a page is about. Using the same title, like a company name, on every page does not signal any specific topic to Google. Each page should have a unique title tag with a keyword relevant to that specific page.
What is SEVO and how is it different from SEO?
SEVO stands for search engine visitor optimization. The hosts coined this phrase to describe optimizing a website for visitors who arrive from search engines. It includes having the searched keywords visible on the landing page, clear calls to action, and aesthetically pleasing design so visitors do not immediately leave.
Why should internal links not all point to the home page?
Linking every page back to the home page concentrates page rank there and means search engines will likely display the home page for many queries. If the home page lacks the specific keyword content a visitor searched for, they will bounce. Links should point to the most relevant page for each topic.
In their words
search engines don't read anything but text they can't read an image can't read audio but if you have that little tag it will read your meta tags so that's why meta tags are important
Paul Hanson
if you've got valuable information about internet marketing on your home page that's somewhere you've got a link to that says internet marketing and links to your home page because then you're telling google the text on the page tells google that it's home that it's about internet marketing
Chris Burris
go search you know as you're improving in your search results search as a user and actually click through right and when you click through see what you see and try and think of it as okay I typed plumbing Houston and I ended up on this page
Chris Burris
Terms defined in this episode
- Alt tag
- A text tag added to an image element that search engines read in place of the image itself, since search engines cannot read image files.
- SEVO
- Search engine visitor optimization, a phrase coined by eWebStyle to describe optimizing a website so visitors arriving from search engines quickly find relevant content and take action.
- Anchor text
- The clickable text in a hyperlink. Using keyword-rich anchor text tells Google what the destination page is about, which influences how that page ranks.
- Dangling page
- A page on a website that exists but is not linked from anywhere within the site, making it invisible to search engine crawlers.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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