Competitor Analysis: Research Their Marketing Strategy Sponsored by SpyFu Ep. 545
Competitor Analysis: Research Their Marketing Strategy Sponsored by SpyFu Researching your competitors' marketing strategies is a great way to get a…
Social media beginners should avoid spamming, infrequent posting, failing to promote accounts, and self-promotion only, while linking content and giving audiences a clear reason to follow.
We discuss Australian SEO. We also discuss how the Panda update put content scrappers ahead of original content creators in the SERPS. We also discuss Microsoft adcenter and why you should be interested in using it. The most popular Internet Marketing Podcast on iTunes. E-Webstyle provides PPC Houston.
According to this episode, the four main mistakes are spamming followers, not updating frequently enough, failing to promote your social media accounts on your website and offline materials, and using social media only to promote yourself without giving followers a reason to engage.
The hosts recommend offering tangible incentives such as check-in discounts or free items after repeat visits. The example given is offering a free DVD to church members who check in three consecutive times, mirroring loyalty strategies used by businesses like Subway.
The hosts were skeptical. One host retracted a previous statement that it would take a while to catch on and said it would not catch on at all, citing Google's failure at previous social products like Buzz and Wave, and its lack of marketing push for new features.
The episode states that about 60% of social media posts contain a link, and the hosts say links are what drive clicks as they scroll through Twitter and Facebook feeds. Posts without links, like status updates about mundane activities, offer little value to followers.
I told y'all that I saw that 60% of all social media posts contain a link to something else.
Guest
Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. What's up, everybody? Welcome back. Another fun-filled Friday. Got some good stuff for you. My name is Chris Burris, owner of eWebStyle. Paul Hanson, sales manager at eWebStyle. I don't think we've done that in a while. We haven't done that in a while. We are your friendly neighborhood top position snatchers where our mantra is, don't be a douche. Dude, we're getting started not even close to on time today. This is podcast number 109. You are listening to the most popular SEO podcast on iTunes. As always, we want to talk about, I have a whole stack of pieces of paper, not much information on any one piece of paper. We're inefficient that way. Like I said, we always like to talk about our previous podcast and what we said. Our tip, you know, we have a kind of running theme for podcast number 107 and 108. 107 was something along the lines of strap up. Getting into bed with Google strap up. Yep. And 108 is don't plus one the porn. Yes, don't plus one the porn. That's actually pretty interesting considering that plus one just rolled out on Monday for websites. Or the 31st. Either the 31st or the 1st. They just rolled it out for a website. So now you can actually put it on a website. Ah, okay. Not just the search results. So before it was just in the search results. Yeah, I think it was somewhere else. Well, I don't know. But it's on websites as of this week. It feels like pretty soon a website is going to be like all of this social crap on top and then like maybe some content. Yeah, yeah, really. Please like me. Please plus one me. Please. Yeah. I will retract my previous statement about the plus one. I don't think it's going to do anything. Oh, yeah? I used to say it was going to take a while to catch on. No. You don't think it's going to catch on at
all? No. Not at all. Are you frustrated because you started on Foursquare and then switch? No, you were using Yelp. I always use Yelp, yeah. I just don't think it's going to catch on. They don't have a platform. Yeah. You know, who cares that people plus one? Like what does that mean? Yeah. I tend to agree. You know, like is a thing because there's a platform because I can go see who liked it. I can go read the article. I can go that, you know. And then, honestly, my honest opinion is Google failed at every other social thing, so why should they succeed at this? Part of it is that the reason is they don't market. I was reading an article somewhere. You know, our Android phones, you can talk to them and they'll type out a text message or they'll type out a search query. I mean, literally, I've been at places where I want to search, look up something, you know, or have an argument. By the way, have you seen that commercial where the guy's like, oh, no, it was 1963? Oh, yeah, yeah. And he's on the phone. He's like, oh, wait, the restaurant's on fire. Bye. Okay. Yeah, I've done that. So in those situations, you're like, I literally press and hold the magnifying glass, which is the search button, and just say like, you know, whatever, 1973 NBA champions. Yeah. And it translates it. Apple, the iPhone has nothing like that. And, like, that's a huge marketing thing. I think so as well. And Google doesn't use it. So that's part of the reason. I mean, think about it. Most people don't recognize, know that that's there. When people see me do it, they're like, oh, wow. And you do anything on iPhone, I'm like, yeah, I saw that in a commercial. Of course you can do that. And now I don't think they're going to market it because they've failed so many times that if they have this huge marketing push, people will just point and laugh at
them. Like, look, look how bad y'all failed. Now the only people that know they failed are people in the industry that actually watch. You know, how many people know about, very few people that I know know about Google Buzz. And Wave. Or what is the new one? Social. Chuck, what's the new one? Circle? The new Google social thing. Oh, social, yeah, Circle. Circle. Yeah, yeah. So most people in the general population don't know about it. So if they went and did this huge marketing push forward, not everybody would know about it and watch it sink. You know, like the Titanic. Yeah, that might make them a little nervous. All right, in news, we like to cover a little bit of news. Apparently Sony servers have been hacked again. One million users' data has been. And I think somebody was like, well, if you have the data, show it to us. And I think my impression was that it was somebody at Sony. And so they did. Oh, wow. And brought to you by Bill Gates and Microsoft. And I thought this was hilarious. You should go check it out. There's apparently a blog or whatever. Somebody had their apartment burglarized and their MacBook stolen. And he went to the police because he had a piece of software that was actually sending him pictures of the dude on his computer. Wow. And, like, snapshots of what he was on. So he knew his Gmail account and everything. And so because the police said, look, we really don't have the manpower to do anything about this, he started a blog. And it was a, this guy has my MacBook. Wow. And finally the police got wind of it and their, you know, their PR department said, oh, somebody will be contacting you very shortly. I bet. They found the Mac and they returned it. I thought that was pretty funny. The next thing I saw is, is the Mac secure? So there's Mac protector, Mac defender, and Mac guard, which are all, I don't know what, what
the, there's probably a specific term for it, but like spyware or fake virus protection ware. And, you know, you download it, install it, and it says, oh, you've got this virus, get this, you know, pay us $30, and then pay us another $30, and then pay us another $30, and then you call a company like us that will do IT work for them. So the Mac is starting to get some traction in terms of some negative traction, actually. Yeah, they had a malware scare, quote, unquote, which is probably also brought to you by Bill Gates and Microsoft. So that was about, what, a month ago, they had a malware scare, so I could see that. And I think it's the same ones. I think it's the same malware scare. So that's apparently the term. It's called malware. All right, we've got, I'm excited. We've got two reviews on iTunes. I printed them out here. The first one is, it's a scathing review. Yeah, we get those every so often. I think it says, well, I know it says because I'm reading it. Too much BS, one star. Now, before I read this, what is typical of anyone who gives us a poor review is the fact that they haven't listened to the whole podcast. That's my belief. Because it says, a half hour show and at least 10 minutes was pure BS and had nothing to do with SEO. If I want to hear people chat, I will go to Facebook. Which, by the way, I don't have that app. Yeah, I don't have that app. I don't have the hear people chat on Facebook. We need to get that. Well, I mean, and I can understand. Like, this is a weekly show. And, I mean, we, what are you going to, there's not that much we can cover every single week. Yeah, you know, how much coding can we cover every single week? So, you know, we do try to, you know, add other things in. Things that are really going on in the
industry that may or may not be related to you. Yeah, and so we know that we'll never get a chance at the Lone Leopard. By the way, I went and looked at all of his reviews. Mostly, he runs around attacking Christian podcasts. Oh, wow. Because apparently he has nothing better to do. Look, if your beliefs are different, why would you listen to that podcast? Like, I mean, it's kind of stupid to review a podcast about Christianity or whatever religion, and then your review is about the fact that you don't believe what they're saying. Like, that's just stupid. The quality of the material. Yeah. Go get some therapy. I know a really good therapist. And we appreciate the feedback. My favorite marketing podcast. Let's get into something good. This is by FK Bowman. I subscribe to quite a few marketing and technology podcasts, and this one is my favorite. Lots of actionable ideas explained in a way that makes even the non-techie feel empowered. By the way, that's pretty powerful. That's what's up, man. Yeah. Cool. Thank you very much for that. Thank you, Mr. Bowman. Bowman sounds familiar. That's what's up. So we probably didn't know. No, we had a Bowman, B-A-U-M-A-N. Okay. So we may have punched him in the face. If not, boom, there's a big punch in the face. Now, we've got a lot of stuff here. What's up for today? Well, let's see. Well, here's that. That's the social. We're going to do some social media don'ts. We still have a little bit more stuff on our Facebook. By the way, I got this here. This is exciting. If you're looking at this, great. If you're not, it's a postcard from Bing Business Portal. So we got a client signed up for Bing Local or whatever they call it. It's probably not Bing Local because it's Google Local. We also finally, I think I probably submitted these about seven months ago. Please send us a PIN number. And because of the organization, and I won't mention what organization it is, they
finally got the cards to me. I'm still excited that they got the cards to me because now their Google Local Places listing can actually go live, which is exciting for me and for that client. We actually had an interesting tip on our podcast, I mean on our Facebook page. By the way, you can find us at facebook.com slash eWebStyle, twitter.com slash eWebStyle, and send us an email at podcast at e-webStyle.com. We do websites. We do internet marketing. We really take a holistic approach to internet marketing. So we'll sprinkle in a little social. We'll sprinkle in a little PFE, what we call pay for exposure. Includes pay-per-click, maybe some banner ads, and certainly SEO. So give us a call if you need help with that, anything along those lines. All right. So somebody's at the door. Somebody get that feed. And it's Louis. So we had a Facebook post about tweets and kind of paying attention. And then this is funny. Jeffrey Moskovitz says, another tip. Beware the scantily clad 10-plus supermodel who follows 97,000 people, has 97,000 all-male followers, but has never typed a single tweet. Yeah, but she's got a nice picture. Yeah, it's a good picture. I think the point is I would follow that. We have two Facebook pages. One of them is our Places page, and one of them is our Facebook page. And so some people have posted on our Places page one lady, Cassandra McCarley. She actually says B2C, business to customer service. So she was answering the question in our podcast, but she didn't get to the right site. If you want to get to the right Facebook page and you're in Facebook, search for e-webstyle.com. The other one is our Places page. We actually have 100-and-something followers on our real Facebook page. Our Places Facebook page has about 60-something followers. And we've got one more review. Are we tired yet? Are we past our genome tune? You know what? Yeah, we're about 10 minutes past it. We're good. I think the lone leopard would be disappointed by
now. But you know what? That's just how we roll. Here we go. Mike Cohen, as we plan to roll out our first major website redesign in many years, I have been combining the web, combing the web for SEO best practices. This podcast presents an entertaining and informative way to get the latest tips. We have a lot to learn, but this is a great resource. Thanks. That's what's up. So, yeah, two great reviews and a review that will disappear from our memory. You know, that's about 10 minutes. He's right. He listened to about 10 minutes of it. So, all right. So, what do we got? Social media beginner. Four mistakes to avoid. Four things that pretty much everybody does at some point, you know, when they're just starting off social media. So, things you really want to avoid. And we'll actually throw in some things that you want to do. Chuck, you want to come in on this one? Sure. And we pulled this article, kind of the key points that we'll be mentioning right now are from Raina Lynn. And that's R-A-E-N-A-L-Y-N-N.com and network marketing system. So, she's put together this article. Chuck, how's it going? Raina Lynn, social media captain over here. Captain social media. Did you go, Captain Tan? So, what do you think of our 10-minute review here? I mean, people are giving us a hard time for Mr. Leo Leopard. And, you know, that's what it is. If you don't like it, don't watch it. You know what I'm saying? If you do like it, you appreciate it. Yeah, I feel that. I think he should have at least said, you know, the other 20 minutes was pretty informative. Yeah. He probably didn't get to the other 20 minutes. That's what I'm figuring, yeah. And I still don't know how he's going to listen to people chat on Facebook. Yeah. That's just not going to work. All right. So, let's see if we get these right. Let's make this a quiz. Okay. Right? What are the top four? Really, it's going
to be, see if we agree with Miss Lynn here. What are the top four mistakes? Chuck. Social media. Chuck, I think Chuck almost nailed it without actually reading the article. I think he probably did. Top four mistakes. One would be spamming, right? Yeah. That would have to go top of the list. I'm not sure what's on her list. Yeah. Top of the list would have to be spamming. Do not spam me with your social. Said this before. Said again, you will get blocked, removed, and flagged as spam. We have another word, another phrase for that. Douche. Don't be a douche. Yes. Twitter is so, like, I get spammed on Twitter all, and it's not even really spam, but I used to follow people that updated every 10 minutes, and I was like, oh, come on, dude. Well, see, and that's kind of a, you know, I follow a lot of people. Yeah. Like, I just cracked 2,000 followers, right? And I follow almost that many. Right. Oh, wow. But the thing is, it keeps good content coming in. I don't mind you posting every 10 minutes if it's reasonable. If it's reasonable. Yeah, yeah, yeah. If it's, you know, a link to something. Matter of fact, I told y'all that I saw that 60% of all social media posts contain a link to something else. Yeah. I'd say that's about right, because if you have a link, I go through my Twitter, just flow through, oh, link, man, let me see what that is. And that's exactly how I go through it. Oh, link, let me see what that is. So, that's me. That might be dangerous. Yeah, true, yeah. And my Facebook, too. I just scroll through, oh, let me see what that link is. That's probably funny. Yeah, so, I mean, you know. I would say the other 40% should have a link, because otherwise, it's like, I'm brushing my teeth. You don't really have a link for that. Well, you let, or it's a direct comment to me, or a mention, or
something like that. All right, so we've got, don't be a douche. What else are things on the list? Things to avoid in social media. Update frequently, or to avoid not updating frequently. Hey, you're two for two. Yeah, that's good. That's pretty good. Yeah, I mean, because everybody knows some person, right, gets a Twitter page and, like, doesn't update. Ever. Ever. Like, just. How many times have you tweeted? 25? Five, six, yeah. Probably like 10, I don't know. I read tweets, I don't update my tweets very often. Yeah, he's watching. Yeah. You know, he's not participating, he's sidelining. That's good. All right, what do we got next? Let's see, so that was don't spam, tweet often. Oh, well, this would almost go into spam. I would say, be related, relative to what you're posting about. Right. Don't post on my, you know, on my page everything about your company. Right. I don't care about that. Right. That'll get you blocked, removed, and flagged as spam. I think this one, the one that, according to her, you're missing is kind of off topic a little bit, and that is actually not promoting your social media accounts, right? So, you know, a mistake that social people, media, new social media, social media novices make is, for instance, not having a Facebook link on your website. Yeah. Not linking your Twitter and Facebook account, not having a Twitter link on your website. So I think that's actually a pretty valid one. That's a great one. Yeah. In order for them to be effective, they need to be accessible. And so I cross-link everything. Yeah. Matter of fact, Twitter updates Facebook. Yeah, exactly. You know, and on my website, there's a link to all of them. And that's how eWebStyle's Facebook page, when we update on that, it automatically updates our Twitter account. So we don't actually do much directly to Twitter. We just, you know, whatever we do on our Facebook page ends up on Twitter. So that's good. One that she, so you got both of these. One
of them is, no one's manning the ship. That's, yeah. That's Paul. Or I'd say everybody else is manning my ship, because all my tweets are retweets, basically. Well, and that's, that counts, actually, as long as they're decent retweets. I'm not even, like, the driver. I'm, like, the backseat driver. As long as you're not that guy on Twitter who's only retweeting celebs, you know, trying to get a retweet. Yeah. You know, you're retweeting them so they'll comment to you. Follow me, Oprah? Yeah. Yeah, exactly. Oh, yeah, yeah. I'm not going to even get on TFB. Y'all know TFB? Uh-uh. Team follow back? Uh-uh. I've heard of that. TFB is a group of people on Twitter. They tag their names, their profiles with TFB. I mean, if you follow them, they'll automatically follow you back. Kind of a thing to kind of get your followers up. Right. Yeah, that's lame. I'm completely against that, and I think, I'm against that. Personally, but you should never do that for your business account. You want to get followers, but think about, why do you want to get these followers, and what do you want to do with them? I see all the time on my Facebook. Follow me. I'm on Twitter. And I was like, okay, it's great. Go ahead and be on Twitter. Why? Thank you. Why? Why? Why do I care what you have to say? Sell yourself. Yeah. And that's what I think people don't do. That's kind of like a business opening their doors and saying, pay me. Yeah, exactly. Why? Why should I like your Facebook page? Why should I follow you on Twitter? Yep. You know, why should I go to your website? Why should I stay on your website? To me, it's all about why. But I think it's also, so why should I check in in Foursquare at your place? Yeah. You know, why should I do that? Why should I hit plus one on your site? Well, and you know, and that's where Foursquare was, in my opinion, brilliant, because
they made the badges. Right. So when stores weren't offering, and, you know, when they're first starting that network, you know, now stores, I think, are probably starting to offer stuff if you check in on Foursquare. But until then, what did Foursquare have of any value to give you? And frankly, it was nothing. So they gave you badges, you know, social credibility, if you will. And even that, I mean, at the end of the day. I mean, you saw me check in earlier, right? So, yeah, I should get paid for doing this right now. Yeah. Right. But, so, like, what value does being the mayor of Starbucks bring? None. Absolutely none. But it's cool. But I tell you what, now companies are doing, they're offering check-in discounts. I think so. Yeah. Now they're offering check-in discounts. So now, if I'm looking for somewhere to go, I did this yesterday. I was looking for somewhere to go eat lunch, and I was like, let me see who has check-in discounts. Oh, wow. And I went to Burger King. Because it was close. So the king had a ticket. No, but it was close. Well, and, you know, I've been doing, I manage the social campaign for my church. Right. And you know how we do CDs and DVDs. And so I'm doing, whoever checks in three consecutive times, on that third time, I'll give them a free DVD of their service. That's what's up. Cool. And so, and nobody's done it yet. Right. But you've answered, why? Are you promoting? Why should I check in? Why should I check in at this particular establishment? Because you will get something. So now you're trying to bring people into the church, repeatedly, over and over. I mean, that's like a textbook business strategy that'll go for any type of business. Bring me back multiple times. Now, hey, I might stay and become a repeat customer. Well, and it really goes back, you know, how long has, whatever, Subway and so many other restaurants given you, you know, frequent eater?
Same deal. Yeah. Yeah, come back three times and just check in. So that means if you're driving down the street, pull over, check in at Subway. If the Starbucks is on your way to work, pull over three days, get your free one on the 4th. Yeah. That's why I have to figure out a way to, you know, I might need to see you. You know, include a tweet pic or something. Yeah. So checking. Oh, yeah. Well, you see if people start abusing that. And now I'd like to see businesses start taking that data, who checks in often, like often and say, hey, you're a frequent check-in club. You're just 10% off your next purchase. Yeah. Just be proactive with it. The next one was too many updates. You did touch on that. Yeah, too many updates. Like I said, as long as, too many updates is okay if it's valuable information. Like Danny, Danny Sullivan, he updates frequently, but it's usually pretty good content. Yeah. Well, he's got writers and, you know, reporters or whatever putting together content. Or my guy, Flix. Oh, yeah. Oh, man. In Flix, we trust. Man, shout out to Funk Flix. Dude, well, he got like nine people, maybe more than that, who are managing his one Twitter account. So, update, update, update, update, like every 45 seconds. Wow. But. Good stuff. Always a link. It's always a link to his site. He never sends you directly to the sources. I always tell how that information is put on his site. But it's good content. Right. If you're interested in it, it's everything from cars to sports to music to whatever. He's like Yahoo, basically. He's like a portal. I call him Yahoo. The urban. He's like the urban CNN. There you go. Literally. Urban CNN. Everything. Go on. Yeah, shout out Funk Flix. Cool. Number three was, again, the one that you missed, not promoting your social media accounts. And it says, how to avoid this. Do tell people that you have a Facebook page or Twitter. Put it
in your stores. That's a great point. Because we always think in terms of web. But one of the things, and we just signed up a social media account about a month ago. Immediately, we put links on their website. They're already getting followers. I'm thinking of All Points Sailing. All Points Sailing. All Points Sailing. All Points Sailing. All Points Sailing. Yeah. And so anybody out there, go check out All Points Sailing in Houston and go ahead and like them. And the other thing that we needed to do is get, he teaches sailing courses, get Facebook on his invoices and on his business cards. But no, the caveat to that is, I'm in Fiesta the other day, buying catfish to fry on Memorial Day. And as I'm checking out, there's a big sign on the window that says, friend us on Facebook. Where? Why? Why? This is Fiesta. Yeah. Yeah. You're getting valid. Is there going to be a coupon following this? I don't know why I should friend Fiesta on Facebook at all. Yeah. Just really have no idea. For those who don't know, Fiesta is a local grocery store here in Houston. Yeah, and the sailing kind of makes a little more sense because it's more recreational and they're giving, you know, what we post on Facebook is sailing tips and boating tips and interactions like, did you get out on Memorial Day? Did you enjoy the water and stuff? So, yeah. But why? I think it could work. Hey, follow us on Fiesta. 10% off this. Yeah. There you go. 10% off on this this week. Or wash your vegetables before you do them because there's an outbreak of E. coli. Yeah, exactly. Which just happened. A serious outbreak of E. coli. Maybe they are posting tips. I've never friended them. I haven't friended them either. I highly doubt that they are, though. Yeah. Yeah. Let's do the biggest announcement on the Fiesta website. Oh, let's go to Kroger. You know, there's somebody who's like, oh, the lettuce at Fiesta is bad. Let's go
to Kroger. Kroger is expensive. Kroger is expensive, but it works if you get their gas. Oh, okay. Spend the money and then get it discounted on your gas. And then using social media only to promote yourself. That would be don't be a douche. Follow me. Follow me. Follow me. Follow me. Follow me. Follow me. Man, you could do it. Because I'm awesome. Yeah. Cool. Because I rock. Yeah, exactly. That could be a good YouTube video. Twitter, follow me. Follow me. Follow me. Follow me. I'd say another one is not adding links. And I think that, you know, when you mentioned this, 60% of tweets or status updates or whatever has links in them. To me, that's like the biggest part of Twitter is either a catchy phrase. All of Twitter is either a catchy phrase or a link to someone else. Or a picture. Well, that and now it's becoming, you know, hashtags, trending topics. Oh, yeah. You know. But, yeah, include a link and some valuable content. I mean, this is not only with social, but this just helps your SEO. You know, at the end of the day, you're generating traffic to a particular page that you link to that someone else may link to from their site if they like it. So, definitely do that. I got a shout-out and I got some blanks there. Shout-out? What is that? Yeah, shout-out. Punch in the face. Boom. Punch in the face to National Arborist. National Arborist. All right. National Arborist is an internet marketing SEO firm that specializes in helping companies who service trees. Oh. Okay. Because I was like, what? Yeah. Arborist? Yeah. That's a marketing company? They specialize in helping companies that service trees and stuff like that. Like tree trimming or fertilizer? Tree. Description says trees. Tree. Helping companies service trees. Okay. That's what the bio says. But, anyway, she hit us on Twitter. I said she. Don't know if this is he or she. They hit us on Twitter and said that we are the greatest SEO podcast on
earth. Punch in the face to you guys. That is what's up, man. That is what's up. You are a very intelligent person. I think it's just wing a bat or something tree related. See, I'll go follow them. That's at N-A-T-L-A-R-B. Cool. Oh, I said I got blanks there. All right. Yeah. I blinked that time. Yes. I blinked. We'll be coordinated next time. No blinking. Yeah. So, blank stare at Google. You was talking about Yelp earlier. Uh-huh. So, Google, through their app on Android and iPhone, are scraping Yelp reviews in the Google Places app, right? So, on the web, it's fine. They reference Yelp. But, on the app, it just shows the review. And, the review is coming from Yelp. They had a big deal when the Places came out. Wow. Yep. But, it is. For real when that. I remember when Places came out because of that. So, they fixed it on the web. Okay. You know, now they show credit. Like, they'll show you CitySearch. They'll show you Yelp. They'll show you whatever review came from. Right. But, not on the app. Well, and Yelp's in a bad place, right? Yeah. Because they need it, but they also need credit for it. Exactly. I mean, if, yeah. And, man. I wouldn't say that they're in a bad place. They're still doing very well. Well, I think they're in a bad place in this issue because, you know, literally, they say, okay, Google, remove your listings. And, I'm like, okay. Yeah. We'll remove it. We'll just make sure Yelp never shows up on Google, ever. But, the Yelp's, the thing is, Yelp's traffic comes from Yelp itself, not from Google. So, and I noticed because I was reading a lot about the battle between them. So, they're kind of on their own. I read something that said Yelp appreciated the fact, and they love the fact that Yelp reviews were showing up in the natural list. Yeah. That doesn't happen anymore. I don't see, I don't ever see them anymore. Well, and think about it.
What's the, you know, we tend to, you know, and I think we're a little bit different because we're do the web so much. We don't like directories. Yelp is a directory. It is. Like, at the end of the day, it may be a really well put together one. It's got good reviews. But, if I'm searching, I probably don't want to end up on it. I don't want to end up on a Yelp page. So, you know, any, if Google pulls Yelp out of an organic, I think they're actually doing, it's good for me. Yeah. I actually, I said that incorrectly. I do, I did see a Yelp review in that circle. But I said things like us, because he uses Yelp. Yeah. And so, like, if I used Yelp, I have an account, don't use it. Right. If I used it, I probably would click on a Yelp link. Yeah, I want to see it. And I did. It was about two days ago. I searched for something. I found it. I was like, oh. And I went to it because I used Yelp, and it was probably the fifth time. And you're familiar with it, and you're like, oh, yeah. I'm familiar with it. I just got an invite to be Yelp Elite Status. Ooh, what does that mean? I have no idea. Wow. It's like the mayor. I don't know. I don't know. She was like, I don't know, but you're jealous, aren't you? Yeah. I was like, I feel really good. I was like, I don't know what this means. Do I get free air miles or something? I don't know. You get the special waiting room. Yeah, I don't know. I need to reply, find out what that means. But, yeah, we'll see what goes between that battle. Google Places still sucks, though. So, even though I follow them on Twitter, y'all suck. Well, they are getting better. They are. And Google, all of Google's packages are really kind of coming, gelling right now. And so now we're actually able to
have, like, Webmaster accounts with multiple access to it. We're able to have a really good win. And I think that's been true for a while with the pay-per-click and the MMC. Yeah, MCC. MCC. What does that stand for? My Client Center. My Client Center. So then you can have lots of pay-per-click accounts in one place. And that's apparently been in place for a long time. I just wasn't aware of it. They are getting their stuff together, which I think is cool. They better get on this social bandwagon and this Google Offers Band, you know, this daily deal bandwagon before they get left behind. And then your market. Groupon is killing it. IPO, they just raised, like, a certain amount of money. Or they're scheduled to raise $725 million. Yeah, so, you know. And Offers, I think, just launched last week in Portland. So we'll see how that goes. I'll sign up for it because, you know, if it's a deal, I'm all about a deal. You're going to fly to Portland? I am. Yeah, dang it. I don't know why we didn't get that. But Google, you better get on. Don't drop the ball on this because you will get left behind. Yep. Anything else? We're good? All right. Yeah, you've been listening to the most popular SEO podcast on iTunes. That is because of you. You saw the reviews. You can find us on Facebook, facebook.com slash eWebStyle. We actually have a reviews section. There's also a question that's pending. Click the question, answer the question. It's about whether you're servicing B2B or B2C, business to consumer. You can follow us on Twitter, twitter.com slash eWebStyle. Hit us up. Email podcast at e-webStyle.com. I think that's it. This has been a great podcast. My name is Chris Burns. And everyone's so cool. Bye-bye for now. I'm Ralph Hollis Mountain.
Matthew Bertram is an AI keynote speaker, creator of DIG® (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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