Basic Web Terminology - #seopodcast 167

Episode36 min2012-11-19

For PPC campaigns, use scheduling and geotargeting to maximize budget efficiency, and track conversions to turn paid search from an expense into a measurable investment with positive ROI.

Cover art for Basic Web Terminology - #seopodcast 167
Key takeaways
Fundamentally, knowing your conversion and tracking it is the thing that makes internet marketing not an expense. It makes it an investment.

About this episode

On this week's podcast, we go over Taking advantage of scheduling and geo-targeting for PPC campaigns. We then talk about how to properly use videos to boost up your SEO for your website, and finally, we finish off by going over a few web marketing terms everyone needs to know.

Questions this episode answers

What is pay-per-click advertising and how does it work?

Pay-per-click is a form of paid search where advertisers bid on key phrases. You only pay when someone clicks your ad, not when they see it. A call tracking number placed in the ad can generate phone calls even from people who never click, resulting in zero cost for those leads.

What is conversion rate optimization and why does it matter for paid search?

Conversion rate optimization, called CRO or CVO in the episode, is the process of guiding site visitors to take a desired action such as calling, emailing, downloading, or subscribing. For paid search it is especially important because you can stop, adjust, and restart campaigns based on which actions produce results.

What is split testing and when should it be used in paid search?

Split testing, also called A and B testing, means running two different ads, calls to action, or landing pages simultaneously to see which performs better. After enough data is gathered you choose the best option. The hosts apply it mainly to larger accounts or smaller accounts where clients are willing to pay for the extra work.

How can scheduling and geotargeting improve a PPC campaign on a low budget?

Scheduling lets you run ads only during hours when you can respond to inquiries, so you avoid paying for clicks you cannot convert. Geotargeting focuses spend on the areas where you are most profitable. Together they stretch a limited budget by eliminating wasted impressions and clicks.

In their words

Pay-per-click. You literally pay-per-click. Yeah, people, you bid on key phrases. If people click your ad, you pay for that click.

Chris Burris

the difference between an expense and an investment is an investment has an ROI. And if it's a positive ROI, you invest more. If it's a negative ROI, you stop investing.

Charles Lewis
Terms defined in this episode
Pay-Per-Click (PPC)
A form of paid search where advertisers bid on key phrases and pay only when a user clicks the ad, not when the ad is viewed.
Conversion
The action a visitor takes after landing on a site, such as calling, filling out a form, downloading something, or subscribing, and in paid search can also refer to a click-through from an impression.
Split Testing
Running two different ads, calls to action, or landing pages simultaneously to gather data and determine which version drives the desired action better. Also called A and B testing.
Geotargeting
A PPC campaign setting that limits ad delivery to geographic areas where the advertiser is most profitable, helping maximize a limited budget.
Read the full transcript (5,944 words · 30 min read)

The podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebStyle. Welcome to the boom, boom, boom, boom, boom. It was a long night. I'm kind of trying to drag this morning. Okay. Thank you guys for tuning in. You are listening to the most popular Internet Marketing Podcast. Actually, one of the reviews suggests in the known universe. So we'll cover that in a second. I'll take that. And who is this guy next to me? My name is Charles Lewis, your Internet Marketing Specialist. And when he says specialist, he's, there's no fluff, like specialist, like the listist. I don't even know what that is. Specializer. Extraordinaire. This is podcast number 167. As always, there's a tip from a previous podcast. It took us a while to put together the tip because we sometimes forget to do it immediately after the podcast. And our tip is, for your PPC campaign, be sure to take advantage of scheduling and geotargeting. Yeah. What you want to do when you're managing a pay-per-click campaign, you want to take advantage, especially if you're in AdWords, of all the tools available to maximize that campaign. Especially if you're running on a low budget. Some of those tools would be, you know, geotargeting. Making sure you're targeting areas that you're most profitable in. And scheduling, you know, if you're call to action or your ad is pushing for a phone call, then make sure you only have your ads running during times where you can answer the phone. And so, take advantage of those sorts of tools to maximize the best AdWords campaign. Yep. And remember, we are your friendly local neighborhood top position snatchers. Yes. Where our mantra is. Don't be a deuce. And as always, we have a little bit of news. Oh, if you are near some sort of electric device similar to the one in Charles, the Internet Marketing Specialist's hands right now. By the way, you can watch the video of this podcast live on Friday mornings at some time. Yeah, sometime between 9.30 and

noon. And noon, yeah. Well, actually, we have a client who comes in typically at 10.30, so we're done by 10.30 now. Almost always. That's as good as it's going to get. So, yeah. It's going to give us like 10 minutes. Okay, we may not be done. We've just started before it, and we'll give them some tasty coffee to tide them over. So, yes, if you have one of those type devices, go ahead and tweet. Did you do that? Hashtag SEO podcast. And then tag us at eWebStyle. That way we can link up with you and network and share and all that good stuff. So, if you want to stalk us or follow us or harass us, you can do that. Facebook.com slash eWebStyle. Twitter.com slash eWebStyle. YouTube.com slash eWebStyle. Or you can send us an email. Podcast at e-WebStyle.com. And wait. Ding, ding, ding, ding. There's a new one. You forgot about it, didn't you? You see me laughing. He's got, like, blank stare. E-WebStyle.com slash G+. Oh, that's right. Chris, which plus? Thanks for asking. Both of them. The Symbol Plus or the P-L-U-S? That's a running joke in our office. Chuck, thanks for asking. All right. So, and that makes it easier for you guys to do. To give us a review. Give us a review on G+. Like, before we're like, really do us a favor. Go to e-WebStyle.com slash SEO podcast. And then scroll down. And there's three little videos. And under one of those, right before the bios, there's a link that may say Google Local Places. Click it and write a review. No. None of that. e-WebStyle.com slash G+. There you go. However you want to do it. G+. Let's, we have, it turns out, an algorithm cataclysm. So, yeah. So, Matt Cuss released a new update. Matt Cuss. Google released a new update. Matt Cuss reported about it. It's called the EMD update. EMD. Google Algorithm Update. What does EMD stand for? Glad you asked, Chuck. Glad someone asked me. Yeah. I was trying to come up with

something witty and had no even gotten. EMD update. Exact match domain name. That's what it stands for. So, right now, they are targeting sites that have exact match domain names. The problem they're finding is that most of the sites that have these exact match domain names or EMDs tend to have very bad content or thin content because SEOs know that that was one of the quickest ways to get to the top of the search engine results was to have that exact match domain name. So, all sites that have EMDs aren't necessarily being affected, only the sites that have EMDs and bad content. So, they're being probably a little more critical of content on an EMD. Definitely, and what they're doing, he actually said that the EMD update is going to run. They didn't list a time period that it would run, but they did say it would run over and over again. So, that way, people who may provide a good service but had bad content can have that opportunity to fix their changes before it runs again. And vice versa. Anybody that they missed, they can catch them a second time. So, exact match domain names, unfortunately, they're losing value. It's not that big of a key factor in Google's ranking algorithm right now. Frankly, they're trying to devalue it. So, it's not overly imperative. They announced that probably nine months ago that they were going to devalue it. We still see that it has, frankly, a significant impact. If you have an EMD with great content, then that's different. But if you have an EMD with bad content, then, yeah, you're on your way out. So, keep that in mind. Good content always works. SEO podcast, Google SEO podcast. We don't have SEO podcast in our name. We're, you know, eWebStyle. And if you've been slapped by Penguin or knocked down by an EMD, you can call us here at eWebStyle. We can help you. And I'm going to follow that with Dean Calhoun, who says, you guys do a great job of

not over-self-promoting yourselves on your podcast. Great work. 713-592-6724. Here's a review. No, you saw a note. Yeah, I noticed that when you walked in this morning. I don't even know what to do. We've got so many reviews, like Facebook's putting in comments, putting in reviews. We really appreciate you guys. This one is by Sean at Stealth Executive Search. What's up, Sean? Title is, yeah, a punch in the face. Title is best SEO podcast around. Five stars. Five stars, yeah. Yeah, great information, great advice, and very entertaining. As a business owner of a growing firm, I have prioritized SEO as our top marketing strategy. Good idea. Yeah, good decision. I was just talking about that last night with an entrepreneurial student at the University of Houston in the entrepreneurial program. The inner geek in me refuses to outsource it since I want to learn a new skill. Yeah, we've all been there. I understand sometimes that's not the wisest decision, especially if you are the business owner, but I understand. Yeah, in fact, most of the time. That's not the wisest decision. Unfortunately, I don't like nor have the time to take formal classes. Why is not the wisest decision? Yeah. Or sit around reading a book. I turn to podcasts and videos during my commute and evenings to squeeze in all the SEO studying I can possibly get. This podcast is by far the best on the topic. Next topic, it is ADHD friendly. Ooh, that's it. We're going to add that. ADHD friendly. Funny, informative, and takes into consideration the learning curves of the audience. Chuck and Chris are awesome, not douchey, and the advice is rock solid. But wow, that's awesome. That's a combo. Punch in the face. All of that to Sean. Appreciate your support, Sean. Thank you for tuning in. You said on your commute, you look to podcast and video. So I'm not sure if you're downloading hours or if you're watching it. Well, yeah, in Houston, if you say the word commute, you are driving. You are driving, yeah.

Like, people don't commute. Yeah, there's some. There's like eight buses that commute. So when you say that, we assume you're not watching video. Maybe you are because maybe you're taking a train or something. Oh, something like that. You're in a major metropolitan area with a formal metro system like we don't have. Here's another review. This one's on Facebook. Gary Troy Miller, I freaking love your show, guys. Freaking. Freaking. Freaking. I get a lot of actionable content. And let's face it. Freaking. Freaking. Freaking. And let's face it, a lot of laughs. Here is a punch in the face to you both for all the great work. Pow. Pow. Super strong. Appreciate it. All right, we've got a question. This is from Facebook as well. Okay, I'm going to skip through this. He says, yes. Stitcher and my company share investors, which is how he got turned on to our SEO podcast. And let's see. So he searched SEO. We came up. SEO is a hobby. I'm embarrassed to say I've now listened to all of your podcasts in the shower. We just did TMI. Yeah, I didn't need to know that, though. We really didn't. Followed by, my employees often tell me to stop futzing around with analytics in the shower. I have a question for you. Our company leases homeowners solar. A waterproof iPad. I'm sorry. Yeah, that's a good idea. Million dollar idea. Our company leases homeowners solar over the phone. So solar cells. Homeowner solar panels? Yes. I think I did visit their website. The questions they ask are always the same that the homeowners ask. So I figured in order to scoop up some of the search traffic for video, we'd bang out the questions into our videos. That's what he's done. And then SEO the crap out of them. That's what we do. We SEO the crap out of stuff. I like that. And they did that here. He has a link. So you can go to our Facebook page and find this link. We've done the basic, I think, titles,

tags, some keywords, and tweeted them to our 300,000 followers. By the way, for having 300,000 followers, apparently solar is hot. I am having them transcribed, that's the videos, by a company. What am I missing? Well, what I would do, first off, kudos for even, you know, making that decision to take your frequent asked questions and do them in video. That's a great way to come up with some unique content. Be careful of SEOing the crap out of something with new over-optimization penalties and things like that. It just may not be necessary if the content's good. And so what else could you do? You said you're already getting it transcribed. Now you're going to have a written version. I would blog it. I would probably send it out as a newsletter with links back to the videos. I would use that same transcription. Transcription. Yeah. Transcription in the description area of the video. Because that's the prescription. Yeah, for proper video marketing. But, yeah, I would put the transcription in the video description area so that way people could click see more. They can read along with it, frankly. And then also just make sure you're including links to whatever page on your site that that video was embedded on. Make sure you include links back to that page from everywhere you send a transcription. You may be missing this. I would, because we haven't checked it out. I would make sure you have, well, I think you did mention alt tags. Just make sure you have an image. Because some people will say, oh, I've got video, so I don't need an image. Image is a good place for an alt tag. Also, make sure that the script that you're going to do in the video starts with your keywords. Because two reasons. One, you're transcribing it. And two, Google can actually transcribe it on its own. So it knows what your video is saying. So just like a typical article, when in the article you want to make sure you're mentioning your keywords in

the beginning, one in the title tag, one in the header tag, and then somewhere in that first paragraph. You want to do the same thing in the video. So don't, you know, sometimes the question isn't a great keyword. It's really, you know, the answer to the question has a better keyword set. And if you can squeeze it in, your first, whatever, four words should be the keyword you're targeting in the video, if you can do that. Also, don't be a douche and do it and sound stupid. That's not going to accomplish. I think your video has good quality and good content. Rich Ingersoll, this is on Facebook. Found your podcast today, and I have to say thanks. I listened to episodes on a 10-hour drive, and it turned a brain-dead drive into a learning opportunity. We are the Red Bull of SEO podcasts. A 10-hour drive? Yeah. That was a one-time deal. Yeah. That's not your daily commute, is it? Because the math doesn't work. Yeah, because that means you work, yeah. A four-hour day? I like the four-hour day part. It's the 20 hours of driving. Or maybe it's five each way. Hey, guys, and here's another one, Custom Renovations, Inc. Hey, guys, just wanted to say that your podcasts are fabulous. Please keep up the work. Now let's get to a question. Edward Cole, it says, love your podcasts. I've listened to most of them. Well, you'll get to it, to the rest of them. Quick question. Open cart or Zen cart? This is kind of like the Marianne or Ginger, right? Yeah, you want blonde or brunette? Which is more back-end, user-friendly, and SEO-friendly? It'd be great to cover in a podcast. Yes, it would be great to cover in a podcast. Like now, for instance. What's that? All right, so I've used both of them. Zen cart at a previous firm, open cart here. They both work well. From my experience, I will say I haven't used Zen cart in a while because we've been using open cart, and frankly, we've

been using shop plug-in and foxy cart and things like that at the time with WordPress to get a better SEO back-end, to address that part of your question. But from what I remember, Zen cart worked fine. It was extremely SEO-friendly. The admin area and back-end was easy to use. It was, I wasn't that comfortable with the layout. It was kind of tough to deal with, hard to find things, but it had a lot of features and it was very robust. Open cart, extremely robust, easy to use, very simple, frankly, easy to kind of install and manage. We've done a couple custom open cart projects, tend to work well. We tend to use open cart for bigger, bigger product. A massive e-commerce site. Yeah, if they have a whole bunch of products, then we'll push them to open cart. If it's a smaller set of products, then we'll just use the WordPress plug-in. So, hope that helps. Yep. And the last thing that I'll read, this is from Mason World. The guy's name is Mark. It says, hey boys, just found you last week. I am a Houston native living in Dallas. Sorry about that. Yeah. And have my own internet marketing podcast. You should have linked it. We'll check it out. Like your show. It's fresh and entertaining. Gave you a big shout out in episode 39. Kudos, actually, for getting to episode 39 on his podcast. Keep up the great work. Oh, on his? On his, yeah. Would love to buy you a beer next time I am in Houston. Mark. Birdlight Platinum. Yeah, we would love for you to buy us a beer. Actually, there's a place just down the street that has yards of beer that we can enjoy. So, yeah, Mark, hit us up. You know our phone number. Hit us back with a link to your podcast. Yeah. Yeah, we'll recommend that for sure. Okay, so we talked about, well, I got a Twitter shout out. Shout out to Super Gnomes. Punch in the face to Super Gnomes. And it's

at Super underscore Gnomes. I said he's watching and he's been tuning in, entertaining. Cool. Appreciate it. Super Gnomes, as in like yard gnomes, super gnomes? Yeah, well, N-O-M-E-S. Okay. Yard gnomes, does it have a K? Yeah, I think it does. Anybody out there know if it has a K, text it to us. All right, so it was interesting, you know, some of the questions we're talking about, different things, basics and things like that you can do with SEO. So what I wanted to talk to you guys today about was an article I found, Search Engine Land, Search Engine Journal, sorry, the top 15 search-related terms all businesses need to know. So when I first saw it, I thought maybe this was top 15 most searched terms, blah, blah, blah, blah, blah, blah. But it's not. What it actually is, is more of a glossary of search-related definitions and terms that a business owner should be familiar with. It's only 15 of them, so we'll breeze through these, and I actually disagree with number five, but so anyway. Right, conflict, yes. So number one was Search Engine Optimization, SEO. Yeah, if you're a business owner, you should be familiar with that. What is SEO? SEO is basically, I call it a science. It's more like the science of constructing a website and doing things on the site and off the site to determine how that site is ranked in the Google Search Engine Results page or Bing Search Engine Results page or whatever search engine you're using. SEO is the art and science of making those sites rank. Yep. Number two, pay-per-click or PPC. PPC is a form of paid search. So there's all sorts of paid search you can do online, whether it's pay-per-click, whether it's buying other ads on like Facebook, whether it's purchasing banners or getting background ad space on various blogs, whether it's buying links or paying for directories. All of these are paid search. Pay-per-click is a form of that. We'd like to lump it into one category of PFE, pay-for-exposure.

Exactly. Pay-per-click. You literally pay-per-click. Yeah, people, you bid on key phrases. If people click your ad, you pay for that click. It's not hard. It's interesting how many people... Well, it's not hard to understand. It's actually kind of difficult to execute if you don't know what you're doing. It's interesting. A lot of clients will come in and they'll know that those are ads there. And they actually believe that those people are paying for them to see those ads, not the click. And that's not true. We have a great example of a client who just started a campaign. He's got two clicks for a total of $6 and he's got seven calls. Yeah. Why does he have seven calls? That's a great question. Because we were smart enough to put his call tracking number on top of that in the ad. And so that way, since he is in the insurance industry, highly competitive, we can at least feature his phone number without paying for the click. And so what happens is he got, you know, two clicks, seven calls. So that means five of those calls came without people clicking. Zero cost. Zero cost. Yeah. So that's pay-per-click. Number three, content marketing. This is kind of a term that's been growing a lot more, especially with the focus on having quality and relevant content. Content marketing is really the form of taking an article of content and then marketing it. How do you market it? Make it shareable on Facebook, things like that. Encouraging people to take your same content and reuse it on their sites. That's content marketing. Or inbound links. Just, you know, maybe not take the content and reuse it. Maybe just, you know, reference it and then link back to it. And then link back to it. Yeah. The whole purpose of content marketing is to get your article of content in many different places that include links back to your site. So number four, social media marketing. Social media marketing is really just taking advantage of free profiles that are

out there to help endorse your business. So, you know, Twitter, Facebook, YouTube, LinkedIn, things like that. Dig it. Read it. Stumble it. G+. All of these are social networks that are free that you can set a profile on that will essentially direct traffic to your site if used correctly. You have to be social. Social media marketing doesn't work if you're not being social. So you have to comment. You have to like people. You have to follow people. When people follow you, you should acknowledge them. When people like you, you should like them back, frankly. And be social. And that's what makes social media marketing work. We actually have a really good graphic on our Facebook page right now. An entertaining graphic. Oh, with the coffee? Yeah, with the coffee and the different versions. So Facebook is... I like coffee. I like coffee. Twitter is... I'm drinking coffee. I like coffee. Pinterest is, here's pictures of coffee that I've drank in the past. Instagram was, here's an old picture of coffee. Oh, and pictures of old coffee. G+, was, I work at Google and I drink coffee. Because no one but Google employees are on G+. That was hilarious. Yeah, I thought that was funny too. So, number five, he has a search engine marketing. And so, in his kind of description, his search engine marketing is essentially all of the above. Right? SEO, pay-per-click, paid search, social media marketing. All that's all the above. And I disagree. Yeah. I don't think it is because... Social is definitely not search engine marketing. Yeah, it's search engine marketing. So, SEO and pay-per-click could fall under SEM, but I really think that's about it. Yeah. Maybe some local could probably fall under SEM, but social media marketing and all of that, I think that kind of goes under the umbrella of internet marketing. Right. Because it's marketing on the internet, not necessarily a search engine. So, online marketing, internet marketing, web marketing, things like that, I think, have the more global appeal over all of the different things

you can do online. And he's probably just thinking from the perspective, because we do know, do recognize that a Facebook profile, your Twitter profile, the number of people following you, do have an impact on your position in the SERP, search engine result pages. And, yeah, it's internet marketing versus search engine marketing specifically. You can do well in search engines without any of those, if it's not that competitive. Yeah. Yeah. Blue one-armed widget. By the way, it's cool to see traffic coming to our site from the phrase, blue one-armed widget. We know somebody's listening to our podcast, they've Googled blue one-armed widget, and say, wow, they really are in the first position, maybe two for blue one-armed widget. Yeah. That's, yeah. Number six. Algorithm. So, an algorithm is kind of like an equation, if you will, E equals MC squared, right? This is, this is, what, algorithm is what Google and other search engines are using to determine how websites are being ranked on the search engine results page. What we talked about earlier today was the EMD, which was an update to the algorithm. EMD was an algorithm update. And so, what it does is goes in and adjusts that equation that's determining the ranking. And so, yeah, get familiar with algorithms, and I'm not sure which podcast that was, but we did one recently where I went through the latest 50 algorithm changes. So, I think that was, we're on 167. This had to be like 152 or 153. So, check those out. But, yeah, that's an algorithm. It's how, it's the formula, that's the word I was looking for, the formula that Google uses to rank websites. I've got to be honest. I disagree. I don't think business owners need to worry about the term algorithm. They may hear it in an SEO or internet marketing presentation, but they don't, like, because that's what terms business owners should know. Business owner doesn't need to know that. They're going to hear it. They just, they don't need to know it. What we do is

get you on the first page of Google by understanding how Google makes the decision to get you on the first page. Well, a business owner that's not doing SEO themselves. Exactly. So, our guy who posted, he needs to know what the algorithm is. Yeah. Because he may go and get an EMD. Right. And have bad content. And have bad content. Well, no, because he's listening to our podcast, so he knows what to do. Number seven, keyword. Keyword. Yeah. Need to know what a keyword is. Keyword. I'll keep you moving. That was, you know, I'm not going to waste time on that one. You did it three times. That's the appropriate amount for our podcast. Keyword. Number eight, search engine results page, or SERP. SERP, yeah. So, that's what that is. This is the page you get to after you put your search term in, the whole page of results. That's the SERP page. Number nine, conversion. This is a key one. All business owners should be familiar with conversion. Conversion is the action that happens. What happens once that visitor lands on your site? Did they pick up the phone and call you? So, that's a conversion. Did they fill out a form and email you? That's a conversion. In that sense, from a page search aspect, a conversion could be something totally different. Because you're looking at numbers. So, your ads up and you get an impression and they click through, that's a conversion. Now, whatever they do once they get to the site could be the more important conversion that you're looking for. Did they call? Did they email? Did they download something? Did they subscribe? Did they sign up? Whatever your conversion is, that's your conversion. Focus on that. Fundamentally, knowing your conversion and tracking it is the thing that makes internet marketing not an expense. It makes it an investment. Exactly. Because the difference between an expense and an investment is an investment has an ROI. And if it's a positive ROI, you invest more. If it's a negative ROI, you

stop investing. Number 10 was conversion rate optimization, or CRO. We call it CVO here, search engine visitor optimization. But the key to it is really determining how the traffic that you get to come to your site, how to make them take the action that you want them to take, whatever your call to action is. Like we said earlier, if it's call, if it's download, if it's email, if it's subscribe, that's your action. And so conversion rate optimization is taking your visitors and guiding them to that desired action. That's how you figure that out. CVO is what we call it. Number 11, split testing. Split testing is a necessary task to do, especially when doing page search. Mainly because with page search, you have the option to stop it, turn it off, change it, turn it back on. And so what you want to do with split testing is making sure that you're testing your different actions. For example, you may want people to call, and it may be better for you to have people to email. So why not test two different ads, two different CTAs, two different landing pages, all at the same time, and you can see which one does the best. Some people call it split testing, some call it A and B testing, same concept. And then after you've gathered enough data, you can evaluate the data and make a decision, choose the best option, and then run another split test from there if you want to. We tend to do split testing on the, because it's time consuming, you just heard him describe it. And we tend to do it on larger accounts or on smaller accounts if the client is willing to pay, because on the larger accounts, it's worth investing that time. It's necessary to make sure that you're optimizing your conversions. Let's see here. Number 12, backlink. In his description, he went on to really just talk about a link. But there's essentially a difference between a link and a backlink. When you hear the term backlink,

you think SEO. You think about external links and people linking to you so you can link back, hence the term backlink. What he talks about in the article is more or less just linking in general, where you have internal links, you have external links, you have inbound links, you have outbound links. So a link is an HTML connection between two webpages. Great description, great definition. That's exactly what a link is. A backlink, however, is more of a link that is connecting to a different webpage that's not on your same domain name. Anchor text, number 13. We're almost done. Anchor text is the text that's in the link. And so one of the algorithm changes we talked about a few podcasts ago was exact match anchor text. And so it used to be kind of prime SEO practice to include your targeted keyphrase as the anchor text of every link that you could. Now, that just may not be best practice. You have to do it carefully and don't overdo it. Number 14, page rank. Page rank is essentially Google's grade on your site. Usually you're either PR0 up through a PR10, PR0 being a low grade, PR10 being a high grade. It's not that overly important. You'll see people with the PR9 who don't rank well. So just, you know, don't spend a lot of time focusing on page rank. I always like the trivia of page rank as SEOers or Internet marketers. We think of it in terms of how our page ranks. And the actual phrase comes from Larry Page. It's Larry Page's rank. So page rank. It's an interesting story. And the last one on here was meta tags. So you should know about those meta tags have lost some value in Google and most search engines. But they still have, they still work, right? Especially depending on which tag you use. So this is an interesting debate. In his article, he lumped alt tags and title tags and all of that into meta. So point for Chris, right? I don't think

title should be in meta because it's, tag doesn't say meta title. Yeah, it's not a, it's not officially a meta tag. It's a title tag or an alt tag. Exactly. Yeah. But I think that just the way he's saying is it tags. It's hidden. Take advantage of your tags. I think it's hidden. It's not visible to the, you know, it's visible to the search engine, but it's not visible to the person looking at your site unless they hover or look at the bar at the top. So, yeah. So meta tags, take advantage of those, especially your description. Again, that's what shows up in your search engine results page. So take advantage of that area. So that was it. 15 search related terms all businesses need to know. As always, Charles, I get that posted onto our Facebook page, facebook.com slash eWebStyle. We are right. Do you have any blank stare? No blank stare. I thought I did. I just forgot. I got an interesting one. We'll use it. Okay. I had one with, man, I'm just drawing a blank. I looked at it this morning. All right. Yeah, I even have the name. That'll be great. All right. And I was just kind of blank. Right with the smirk. Oh, yeah. The smirk going. All right. So this is blank stare. The guy who created the website jailbreakme.com, obviously for jailbreaking iPhones, he had an, Apple has chosen the practice of, well, we'll just hire him so he's not out there jailbreaking. Mm-hmm. Um, he's no longer employed as a remote intern with Apple, and his name is Nicholas Allegra. This is, this is the blank stare. Where he, uh, neglected to reply to the extension of the employment offer, and then they rescinded the offer. You're remote. He probably wasn't even doing anything. Who knows? He was just getting paid not to do what he was doing. Yeah, like. Now you're no longer getting paid to not do what you were doing, so now you have to go back to doing what you don't

get paid for. He probably loves it, but, um, yeah, I thought, I thought that was a blank stare. So you were not getting paid, you were getting paid to not do what you were doing, and now you have to go back to not getting paid to do what you were doing. Wow, that's some sort of, uh, logic vortex. Yeah, that's, the moral of that story is, reply to emails, it's not rocket science, especially from Apple. Yeah. Um, all right, you have been listening to the most popular SEO podcast on iTunes. That is because of all of you out there. You can watch the video. Um, we are getting caught up, so eventually we're going to be posting the, uh, audio on iTunes, uh, the Tuesday following our Friday podcast. That is our goal, we will get there. It's going to take us a while, and bear with us, and we will get there. Alex is, uh, handling that. That's Alex's desk right there. Clearly he's not handling it right now. Uh, um, do us one small favor, please. Uh, go to e-webstyle.com slash. I don't know where you're going with this. G plus. Oh, G plus. Uh, you have a G, you have a Google account. You're probably logged into it, so once you get to the G plus page, uh, write a review. Yeah, give us a review. Tell us what you think. And, uh, give us a link. Uh, send us an email, podcast at e-webstyle.com. And, uh, let us know that you've submitted a review there. Um, you could also do it on iTunes. We appreciate that as well. And, um, and that, it helps us out. And if you're getting any value out of this, spread the word about us. Let other people know that you're listening to the podcast. And, uh, we're looking to get our listenership up, uh, even more. So, thank you guys out there. Uh, until the next podcast, my name's Chris Burns. So, bye-bye for now. So have morale, have

This episode answers

Matthew Bertram, host of The Best SEO Podcast
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint

Matthew Bertram is an AI keynote speaker, creator of DIG® (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.

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Ep. 546 · 58s · Transcript

Welcome to the Best SEO Podcast! Ep. 546

The Best SEO Podcast by Bestseopodcast.com Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO…

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