What is Pay-per-click?

A paid advertising model where businesses pay for clicks on ads. The hosts note it fails when done incorrectly or with too small a budget, not because the channel itself does not work.

From SEO, Web Design and Social Media- #seopodcast 118

A form of search engine marketing where advertisers bid on keywords and are charged a set amount each time a user clicks their sponsored ad.

From Internet Marketing - Keywords How Important are they? - Unknown Secrets to SEO E-Webstyle Number 2

A form of search engine marketing where businesses pay for clicks on their ads. It delivers immediate traffic but requires daily monitoring of the pay-per-click manager, keywords, and analytics to avoid wasting budget.

From 1st page of Google is easy - Unknown Secrets of SEO E-Webstyle Number 8

A form of search engine marketing where advertisers pay each time a user clicks their ad, discussed as a channel that can waste money if not monitored daily for keyword performance and bid costs.

From Is newspaper advertising finished? - Unknown Secrets of SEO E-Webstyle Number 16

A form of paid search where advertisers bid on key phrases and pay only when a user clicks the ad, not when the ad is viewed.

From Basic Web Terminology - #seopodcast 167