Ranking Locally: Your Guide to GMB & SEO (Unknown Secrets Revealed!) Ep. 580
Are you struggling to rank for local search terms? Have you ever wondered if creating separate local landing pages for various locations could be the…
AI Search
Best SEO Podcast Updates: Addressing the elephants in the room! Ep. 577
SEO still rewards E-E-A-T fundamentals plus website maintenance, and while AI is raising the bar, a strong brand and unique online presence remain the core ranking factors.
Key takeaways
- Focus on E-E-A-T, meaning experience, expertise, authoritativeness, and trust, to rank well despite AI disruption.
- Add website maintenance and core web vitals as a fifth pillar alongside E-E-A-T.
- Demonstrate uniqueness through testimonials, case studies, portfolios, and a strong about-us page.
- Your overall online presence and digital identity will become increasingly important for rankings.
- SEO is a moving target, but consistent attention to fundamentals keeps you in good shape.
if you just focus on the eat, E-E-Eat, M, I guess, experience, expertise, authoritateness, and maintenance of your website, you will be in good shape.
About this episode
Matthew Bertram offers updates on the latest developments in the Podcast and SEO industry this summer. He guides listeners on how to maintain their rankings amidst the current industry noise, while also covering the potential impact of AI on the future. Exciting news! Matt is now holding office hours, providing you with a fantastic opportunity to engage directly with him. Share your ideas and suggestions for podcast…
Questions this episode answers
What should I focus on to rank my site in 2024 with AI changing search?
Matt Bertram recommends zeroing in on E-E-A-T, which stands for experience, expertise, authoritativeness, and trust, and adding website maintenance including core web vitals as a fifth factor. He also stresses differentiating yourself with testimonials, case studies, portfolios, and a strong about-us page.
Has AI fundamentally changed what Google looks for in a website?
According to Matt Bertram, AI raises the bar but has not changed the core goal: a good experience for the user. The fundamentals of E-E-A-T and site maintenance still apply, though your unique online presence and digital identity are becoming increasingly important.
What is the role of authorship and online presence in SEO today?
Matt Bertram notes that authorship was rolled out and rolled back by Google but likely still plays a role. He emphasizes that your overall online presence and digital ID are becoming more important ranking signals and plans to cover that topic in depth in future episodes.
What changes are coming to the Best SEO Podcast?
Matt Bertram is taking over the podcast and plans to expand its format to cover algorithms more broadly, online presence, and digital identity. He is opening office hours to hear listener input and will continue to feature co-host Chris in future episodes as well.
In their words
The bar is getting raised with AI, okay? But it has not changed what they're looking for a good experience for the user.
Matt Bertram
You want to check all the boxes, but you want to add what makes you unique. Do you have testimonials? Do you have a case studies? Do you have a portfolio?
Matt Bertram
SEO is a moving target. It always does.
Matt Bertram
Terms defined in this episode
- E-E-A-T
- Experience, Expertise, Authoritativeness, and Trust, the framework Matt Bertram says Google uses to evaluate content quality and a core factor for ranking.
- Core Web Vitals
- Technical performance metrics tied to website maintenance that Matt Bertram groups with E-E-A-T as essential ranking factors.
- Digital ID
- A term Matt Bertram uses to describe a brand's overall online presence, which he argues will become a more important ranking signal going forward.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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