Content Case Study, Facebook and SEO, Responding to Google Places - Unknown Secrets of SEO E-Webstyle Number 70

Episode33 min2010-09-13

We discuss a case study regarding the value of Content. We also discuss Facebook as it relates to SEO.

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Key takeaways
from march the first to june the 18th they went from page 14 to page number one

About this episode

We discuss a case study regarding the value of Content. We also discuss Facebook as it relates to SEO. We also discuss Responding to Google Places Reviews. Visit the Facebook Internet Marketing Page . Get a Free Web Design Analysis Houston. Our Videos are broadcast live from Houston at 9:15CST Search Engine Optimization Videos. E-Webstyle is the proud host of the this Search Engine Optimization Podcast. My Podcast…

Questions this episode answers

How should businesses respond to Google Places reviews?

Google now lets verified Google Places business owners publicly respond to reviews written by Google Maps users. The episode recommends responding to both positive and negative reviews. Business owners cannot respond to reviews pulled from third-party sources like Yelp or CitySearch, only to reviews written directly on Google.

Is it better to put all website content on one page or separate pages?

The hosts recommend separate pages for each topic. Putting everything on one long page with anchor links dilutes inbound anchor text across subjects, making it harder for Google to understand what each piece of content is about. Individual pages allow focused link equity per topic.

In their words

content is becoming increasingly important okay yeah i understand that uh and things are changing it's uh links aren't necessarily as important as they used to be five years ago

Host

from march the first to june the 18th they went from page 14 to page number one and that's page 14 with no with no website basically yes and then to page one to page one content only content only no backlinks

Host

google has indexed 21 pages of their content well here's how google index them may the first one page may the 15 five pages june the first 21 pages june the 15th 82 pages

Host
Terms defined in this episode
Google Sandbox
A period where a new domain is held back in Google rankings. The episode says getting an initial page live helps a site exit the sandbox faster.
Google Caffeine
A Google indexing update described in the episode as a glutton for content that indexes content faster, gives weight to fresh and relevant content, and reads content contextually.
Google Places
A local business listing product from Google where verified owners can now publicly respond to reviews written by Google Maps users.
Anchor text dilution
When inbound links pointing to one page carry mixed anchor text about different subjects, reducing the SEO signal strength for any single topic on that page.

Full transcript is being added.

This episode answers

Matthew Bertram, host of The Best SEO Podcast
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint

Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.

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