Content Marketing Tips and Tricks - #SEOpodcast 240

Hi, and welcome to the SEO podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebStyle. I am Charles Lewis, the Internet Marketing Specialist. Welcome back to, I like that, specialist with this little Irish specialist. Welcome back to another fun-filled edition of our podcast. As you can see on the board, well, you know, most of you listen, so we're just going to tell you what the board behind us says. It actually says eWebStyle.com. That's our logo. You could go to eWebStyle.com to find our logo if you wanted to know what that looks like. You also see a hashtag SEO podcast, and then there's a 240. Why does it say 240? Because this is podcast number 240. 240. As always, there is a tip from our previous podcast, and that tip is, well, just got to make sure. We are broadcasting podcast number 240 live from Houston, Texas. Got to throw that out there. The tip from the previous podcast is use social media widgets and apps on your website to increase engagement without users leaving your website. Yeah, you definitely want to take advantage of users being on your site. At the end of the day, you work kind of hard to get visitors to your site. Yeah, absolutely. Whether it's SEO, whether it's paid search, whether it's social media marketing, content marketing, email marketing, whatever you're doing to get visitors to your site, you've got them there. And you want to engage them socially. So you want them to like you on Facebook. You want them to follow you on Twitter. You want them to subscribe to your newsletter, or whatever it is. The key is giving them that opportunity for that conversion, because that's conversion when they do that, on your site. So embed the Facebook like buttons. Facebook developers make it extremely easy to do so. Yep. So that way people can like you. They can see pictures of their friends that like you without leaving your site. Right on your site. Who knows? If they leave your site

and they go to Facebook, they're not coming back. They're gone. All it takes is three scrolls. Yeah. It takes three scrolls, and you're hooked. Yeah, and you've got to go, what else is there? Yeah. And then you get a video, then you see a comment on the video, then you scroll again, and now you forgot what you were doing. And so you've lost that visitor. So embed those things on your site. That way you can increase that social engagement, get that like, get that follow, and still keep people on your site so they can eventually contact you. Don't let them fall into the Facebook black hole. The social media black hole. Twitter, Instagram's worse. Oh, yeah. It's just pictures. It's like, yeah. Your brain is like candy for your, like crack for your brain. Pictures. Please remember, we are your friendly local neighborhood top position snatchers. Where our mantra is. Don't be a deuce. If you can, tweet now. We've put the information right behind us. Just tweet us. Hashtag SEO podcast. This is number 240. That's in 240 podcasts. Yes, every week. Make sure you tag us in the bat. At best SEO podcast. At eWebStyle. That way we can follow you back and do all of our social stuff. Excellent. If you could, do us a favor. There's actually four favors that you could do us. Just choose one of each. By the way, I do have another tear tattoos. It's like becoming just a fountain right out of my eye. We didn't receive a review. Please help us out. Help me not put tear tattoos on my face. And the first one, there's three things that you need to do to help us out. Go onto iTunes. Create an account. Write a review. If you choose to, you can send us an email. Podcast app. Eat this. Withstar.com. And then, if not, great, we'll read your review on air. Good or bad. Hopefully, it is five stars. Next, Facebook. Go to Facebook.com slash eWebStyle. And there you'll find the place where you

can add reviews. It's like over there on the right. You'll see the stars. It's like somewhere. Somewhere on the Facebook. By the way, don't get lost in the Facebook black hole. We just told you that. Until you write our review. Then, you know, whatever. Then you can do whatever you want. Next is G+. We've made it incredibly easy to get. By the way, you're an SEO. You know how valuable a G+. Local review is. And if you don't know that. Now you know. Let me repeat. You know how important your G+. Local review is. Do us that favor. All you need to. And we made it really easy to get to that page. Super, super easy. All you need to do is go to e-webstyle.com slash Google+. Or slash Google+. Or slash G+. Or slash G+. I've got one question. I wonder. Now, our audience is way too smart to have somebody write G+, or G+, or G+, or G+. Unless they wrote a bad review. Those are probably the people who are doing that. People who would do that. The other thing is Stitcher. A lot of people listen to our podcast on Stitcher. I think you can write reviews right from the app. I probably should spend like, I don't know, three minutes to figure that out. If you can, please write us a review. We've got a couple of reviews. It's one of those that started off with really low star ratings. Because, like, the first one was a one star. Second one was a five star. Third one was a one star. And we've got a couple of others that are fives. Help us out. Go on to Stitcher. And if you're listening on Stitcher, you know, click through. I think you can probably listen and write a review at the same time, I would assume. And remember, you can follow us on Instagram because we have images. So we're going to have to work on how we do podcast images before the podcast now. We've got a slight change in

personnel here. And remember, we're always looking for highly talented WordPress and PHP programmers. If you're interested in working with world-class experts and world-recognized experts, give us a call. Let's do it. Yeah. Just the two here. 713-510-7846. We have an interesting process. So go ahead and do that. We also have an interesting referral program where if you send us an SEO client and they pay their bill, you get paid. Pretty easy. Free website analysis. If you're interested in having us do a CVO, search engine visitor optimization analysis on your website, just go to our website, e-webstyle.com, slash nothing, and then fill it. You'll see a button right there. And let me say this about the CVO analysis. Like, really submit for it. Like, it's worth it. Our CVO analysis is not just some kind of generic, you know, here's what's right, here's what's wrong. It's pretty in-depth about what your site could be better at in regards to getting conversions, visitor optimization, right? We want people to take an action, and we also include an SEO analysis. What could be better, what you're doing wrong, what you're doing right, what you should increase on, what you should really stop doing. And so it's pretty, it's free, and it's extremely valuable. It's something you can use, and so, yeah, take advantage of it. Yeah, take advantage of that. Do we have any algo cat today? We do have some algo cats. All right, so time for the segment, which is called the Algorithm Cataclysm. That was like micro-tremors. Yeah, that wasn't, you know, that wasn't. Falling over. That was like a smaller magnitude. Yeah, it was a lower magnitude cataclysm. So, and it was just probably deficient here. So, today's, Matt Cuss tweeted out yesterday, Payday Loan 3.0. So, remember the Payday Loan algorithms, they came out earlier this year, and then another one right at the end of last year. And the whole target of the Payday Loan algorithm was to really target spammy search queries, or search queries and the results that were very spammy

based on those type of industries, like Payday Loans. Right, right. Payday Loans, or even accident claims is a good one, insurance, and things like that. Because a lot of times, if you was to do a search for a Payday Loan, you'd get, you know, 100 billion results from everybody saying they could offer you some Payday Loans, some being legit, most of them being fraud. And so, the problem is, it's too much spam. Yeah. And so, they released the whole Payday Loan 3.0. It should be pretty huge in regards to, they wrote that out yesterday. So, if you participate in any of those industries and you're legit, like maybe you're an auto title loan company, or maybe you sell insurance or something like that, be sure that your site is up to par, that it's designed well, that your content's awesome, that you have your authorship set up. And so, that way, your results, your listing won't be negatively affected by this Payday Loan update. But instead, if you've done everything right, you can actually benefit from it because everybody else will drop. And so, if you're in that industry and you're certified and you're legit, make sure everything, all your I's are dotted, your T's are crossed, and that way you should be good. Yep, you should be good. Yep. All right, so we got some patiffs? Got some patiffs, some punches in the face. And these came in recently. So, this punch in the face goes to Carol Tenier. She's at Tenier 2020. She says, hashtag SEOpodcast232. Just listen for the first time and I'm hooked. Going to watch previous episodes now. All right. All right. That's what I'm talking about. This one here goes to, what, Shuri? Shuri? Yes. I think it's probably Suri. Suri. Yep. Yeah. Royal Siam Beauty, hashtag SEOpodcast230. She says, valuable content, easy delivery style, and relevant. Ooh. Punch in the face to you. Which one do we like best? I think I like the last one. Well, no, do we like the valuable content, the easy delivery style,

or relevant? Hmm. So, since it's valuable content and it's an easy delivery style, doesn't that make it? Yeah. There's some crossover there. I'm going to go with all three. Yeah. I'm happy with all three. Yeah. So, this last one is No BS Online Marketing. He's at No BS O-M-S. Hashtag SEOpodcast231. How can two guys have so much talent always worth listening to? That's hashtag No BS. Like, I can actually hear my head. My head just going, ooh. You know, like a cartoon. Ooh. Just got bigger. Man. Thank you guys. We love the adulation. It's wonderful that you guys are getting good information out of this. Exactly. That's the good news. Yeah. I really do feel good that you're actually getting value out of this because we try to give you some value. Cool. All right. So, that has been the potatoes of our podcast. It is time to get into the meat. Let's get into the meat. So, this meat, I want to give a punch in the face to Arian Highland. Arian Highland. She works over at Raven Marketing. She posted this article on Marketing Land, right? Article title, Because She Said So. 13 Content Marketing Lessons from Your Mother. She should have said your mama. Your mama. From your mama. Well, so we were talking about how do you speak to your audience. Your mama would have been a different target audience, right? So, it's 13, unlucky. And for me, I just got to throw this out, right? Because it's lessons from your mama. The one that just, in terms of content that rings for me is, if you don't have anything nice, don't say anything at all. Yeah. My mom used to say, boy, shut up. Boy, just shut up. You know. Yeah. Because she says so. 13 Content Marketing Lessons from Your Mother. And so, the first one. She says, you're wearing that? And what mom really means is, do you really think that's appropriate? Right. Yeah. You know, it just kind of depends. So, you know, the lesson for people

doing content marketing, she says, what visual impression are you leaving on your readers? And I think that's key. Yeah. Because we spend a lot of time creating content, writing posts, and all of these things. But then you don't take the effort to support that content with the right graphics. Right. With the right layout. With the right structure. With the right choice of colors. And so, you end up with this great content piece, but nobody reads it or absorbs it because your graphics suck. It doesn't look relevant. Exactly. The visual isn't what it should be. Right. And so, I'll ask this question. Are you communicating the right message with your graphics? Find your graphical language. Yeah. Right? So, maybe you're in finance. And so, you're into numbers and accounting and things like that. Button up that button. Sinch up that tie. Exactly. Straight lines. Corporate image. You know, that sort of deal. Or maybe you're into something a little bit more playful, a little bit more fun, a little bit more comical. Then you can go with maybe some crazy kind of fonts. You can go with some animated type graphics. Because that's your language. That's the type of content you're putting out. Maybe you're urban or something like that. And maybe you want to go with kind of underground grunge effect. But the key is making sure that that visual appearance that you're putting out there is consistent. Folds together. Yeah. With your content message. Speak the same language. Hey, I got to throw this out, though. Because she's saying, are you going to wear that? That's kind of like a mom to daughter thing more than to. Because I don't know my mom. Unless it was insane. Like, I don't know. Like, put on pants. Insane. My mom never said. And my only sibling is my brother that I grew up with. We didn't get that. Now, I can see, like, you've got a son and a daughter. Yeah, I've got a son and a daughter. And my son, yeah, in my mind, it's

like, are you really going to wear that? Okay. I wouldn't. Good luck. Yeah. And my daughter, on the other hand, you better not. You are not. Let me. It's not even a question, right? Yeah. You are not wearing that. Exactly. So, are you wearing that, right? Something, content marketing lesson from your mama. Number two, if you keep making that face, it'll freeze that way. I remember hearing that, though. Yeah. You keep rolling your eyes like it'll get stuck in your head. Yeah. That's what that's what we used to hear. Or if somebody hits you on the back of the head, you get stuck like that. I think that was in the movie A Christmas Carol or something. She says, what mom means when she says that is stop doing that before you get used to it. And I think that's key. I think for marketers is, you know, when you write or when you find, do you find original angles to contribute to the conversation or do you tend to write only when you're criticizing the work of others? And I think that's an issue in our industry. A lot of people tend to be, you know, all about criticizing other people, judging other people instead of contributing, instead of putting out something creative, something positive, something that other people can benefit from. And so, I'll say this in regards to your face freezing that way. Whatever you keep doing, you'll be known for it. Right? So, so stay positive. Yeah. Stay consistent with the content that you're publishing. That way, that way, if you'll be known for exactly that, you won't be known for the guy who's always hating. Yeah. That's just, that's just not a good look. That is, that's, you know, that's a deuce. That is against our motto. Classic deuce right there. Right? Yeah. Yeah. Totally against our motto. Number three, I didn't raise you like that. And so, what mom was really saying is what you're doing is not a reflection of your training or my values. Right. And that's

key. Ooh. Every year I went in to say the lesson for the marketers is your content marketing should match your brand's core values 100% of the time. At the end of the day, I'll say this. Operate doing what you know is right. Right? So, like, we do SEO. Right. And so, just certain things we're just not going to do. We're not going to go and do a whole bunch of other things that will probably get you some short-term ranking, but at the end of the day, have an adverse negative effect on your SEO. Forever. Forever. Yeah. Just not going to do it. No matter how hard your campaign may be. We've had some campaigns that were difficult to get to the first page. And if we can't do it, we likely can. It just takes a little bit more time. And potentially a new strategy. Most likely a new strategy if the other one wasn't working, but we're not going to do anything negative. And so, follow your core values. Have some integrity, which is why we do things like let people log into the AdWords campaign that we're managing. Transparency. We want you to see what we're doing. And that's part of the culture here. So, you can, as a client or as a friend or a co-worker, a colleague or whoever can understand that this is how we do things. This is how it goes. This is how we do it. Number four. Sit still. And what mom means is you're squirming around makes my job harder. Right? And so, Ariane goes on to say that. Oh, I like the tie back. That's awesome. Exactly. Your regular reader should be able to recognize your brand's content based on its unique and consistent tone. Yeah. And that's exactly right. I'm going to say that, you know, make it easy for users to recognize it. Whether it's a video, whether it's a blog post, whether it's an infographic. As long as they have the same consistent voice, the same tone, the same look and feel,

the same color scheme, the same branding, then you're sitting still. Right? Then these people can recognize that it's you publishing this content regardless of what type of content it is. They understand that this is what it is. And so, do that. You don't want to put out funny, viral, whatever kind of content on Monday and then next Monday. Serious buttoned up video. Unless you branded those personalities to be such, but usually that really won't work. For the company's sake, whatever you publish should be consistent. Sit still really fits in with what we always say about don't throw money against the wall and see if it sticks. Because that usually ends up in kind of flailing all over. Oh, let me do video. And then let me do PPC. And then let me, I don't know, hire somebody in India to do some link building. And if you've got this, if that's all that squirming, come on, put it together. Get a plan. And then sit still. Definitely. Definitely. Number five, I brought you into this world and I can take you out of it. And what she means is I'm the reason you exist. Think about your customers, right? Clients, right? She goes on to say the lesson is your customers are the entire reason that you're in business. And you must respect that. And that's key. And I'll add this to it. Bring value to your clients. Because that's the only reason they'll take you out of it. They're not getting any value. So how do you bring value to your clients? You help them. You teach them. You entertain them. You educate them. You provide some sort of content that's valuable to them. Something that's share worthy. Something that they'll remember. Something that really helped them. And that's how they end up absorbing that content, sharing that content, bookmarking that content. But if it's no value to them, if it was a waste of their time, then they'll likely tell somebody it was a waste of their time. And they won't remember it

or you. Or worse, not tell anyone. Exactly. And so, keep your clients in mind. I brought you to this world. I can take you out of it. Number six, find something to do or I will find you something to do. This is key. I have teenage kids. And so, a lot of times, they spend times absorbed by monitors. Right. Phone monitor, TV monitor, laptop monitor, tablet monitor, you know, whatever monitor it is. And I'm like, dude, do something different. Go outside and play real basketball. Yeah. Get off the game sort of deal. Yeah. And so, what they're really saying is don't complain about being bored. There's always something that needs to be done. The lesson for the marketer is you may be beyond bored by your own content, but don't whine about writer's block of boredom. And I'll say this. If you're in a position where you have to develop content, change your environment. Yeah. This is my addition to this. Change your environment. If you get stumped, go outside. Go to a park, coffee shop, bus station. Somewhere different than your cubicle. Somewhere different than where you always write content at. Change your writing medium, too. Exactly. Right? Like, switch from if you're typing. If you're typing, start writing. Start writing. If you're writing. Like, physically writing. Yeah. Find an old typewriter. That might be useful if you're getting writer's block. And another thing in some of the training that we do, they talk about using different colors. Yeah, exactly. Like, change up different colors because your brain, it starts activating different parts of your brain. And you get stuck, switch, start writing in green. Start writing in red. You know, and I'll even say this. Try, try, uh, annotate. Maybe you can record yourself. I do it all the time. Yeah. Like, people send me beats, you know, make music. I'll listen to beats on the way home. And if I'm inspired, voice record an app on my phone. Phone. And bust a freestyle sitting at the light. And I'll reference that later

when I begin writing. Right. So, so, so change your environment, change your medium to get past that, that, you know, finding something to do boredom situation. Writer's block. That can happen when you're generating content. It very well can happen. It happens to me. Um, number seven. What do you mean your project is due tomorrow? That one really hit me because I got kids in high school. And there's always a dad on the way home. Stop at Walmart. I need a project board. I need this and I need that. And five caterpillars. Yeah. And not only that, um, stay up late with me today because it's due tomorrow. Right. Yeah. She's, what she really means is you should be more responsible. And, uh, she goes on to say, but if you procrastinate unnecessarily, a deadline can cause you nothing but anxiety. Yeah. Yeah. At the end of the day, don't wait till the last one. Have a schedule. It really goes back to having a plan and then following the plan. Even if, even if you just do a little at a time. Right. Maybe you're doing keyword research on Monday and Tuesday you're creating graphics and Wednesday you're kind of outlining this article and Thursday you're finally come up with a rough draft and Friday you let somebody proofread it. And so next Monday it's just kind of ready to post. Yeah. Right. But that way instead you didn't even have to do all of that in one day. You know, piecemeal it throughout the week if you have to. Yeah. Um, number eight, just wait until your father gets home. That was always a problem. Yeah. If I had to tell pops, uh-oh. Yeah, no, that's, yeah. And so what she really means is, what mom really meant is there are more consequences for what you've done. And the lesson for the content market is when we make mistakes, our instinct to hide whatever we can and minimize whatever we can't hide. And, uh, no, that's just a sad truth. Right. That's not a

human nature. Um, so I'll say this. Uh, problems don't just go away. You gotta solve them. Yeah. Yeah, there's, in the military they say run to the fire. Exactly. Right? Because that's where the problem is. That's where the problem is. Run to the fire. And, uh, and, and, and, and for us, it's just about transparency here. Definitely about, definitely about being transparent. It's about more than just running to the fire. Once you get to the fire, you have to put the fire out. Because if you don't, now you just got an up-close view of a big fire. Yeah. And so, so solve problems and, and try to really prevent problems from happening when you can. Uh, number nine, if all your friends jumped off a bridge, would you? Respond to the third part. Uh, excuse me. Yeah. The third part is maybe. Yeah. You know, if it didn't look fun, like, whoa. That's a long, yeah. If you weren't aware of the real consequences, you might. You might, exactly. And what, what Moms is really saying is use your brain. Right? Arianne says that trends in marketing come and go. I think that's responsive technology is one of them. You know, it's a necessary trend. I mean, it just makes sense to do it. But at the end of the day, it may not be necessary for what you're doing. Yeah. It may be in your best interest to, you know, create a mobile version because of that. Or maybe worth it to, to have a app that redirects people to the app if they come from a mobile site rather than just force them to deal with your site being responsive because that just may not be best for your industry. So, so, so just because somebody else is doing it doesn't necessarily mean you should, even if it is the trend. Do what's right for your business. And I think the only way you do that is understanding your business. A lot of times we deal with clients who don't really understand their

business. Yeah. You know, we were talking about it earlier. We have, we have a donut, right? Shop, right? Donut shop. Redesign their site. A pretty big one. Pretty big company. And the problem is most people who are looking for a donut shop are on their way to get donuts. And so, how can we help that situation? Well, it's understanding the other services. Yep. Right? You do the donut catering and donut delivery and has custom kolaches and things like that. And so, now we're talking. Now we can come up with something that'll help you. Do what's right for your business. Yep. Number 10. I'm not asking, I'm telling. What Ma means is that this is not a conversation. Oh, this is a conversation. This is not negotiation. Yeah. This is a one-way conversation. Definitely. Arianne says, sometimes your content will reach an implacable audience. And unfortunately, there are people out there like that who you just can't, they won't see your way. They won't try to see your way. They're always going to be negative. She says, don't feed the trolls. And I totally agree. I'll say, don't entertain negativity. Yep. Now, respond to it. So, somebody posted a negative review or something like that. Yeah. Respond accordingly. You know, educated response, a nice response. And then leave it at that. Yep. If they're just going to keep being negative, then don't get into that circle of negativity. Like, just stay away from it. That's not who you're targeting anyway. Number 11. Talking to you is like talking to a brick wall. It kind of means you're hard-headed. What you mean, Mom says, I have no idea. I have no idea of what you're thinking. Now, keep this in mind. We're talking about content marketing. Right. You know, so she says, help customers understand what you're thinking by being as personable as possible. And that's key. I'll say this. Remain human. Right? Empathize with people. Empathize with people. Be transparent. Let people know that you're really here. And I think a lot of times what happens

though, she even referenced people who have like brick and mortar businesses. Right. And then they transition to maybe being online. Online, sub-online. And so they lose, you lose some of that transparency. Right. You lose a lot of the human interactivity. I'm used to seeing Mr. John, you know, every Thursday when I go in and now I have to deal with Mr. John online. Right. And I don't get to hear his lame joke. I don't get to, you know, to smell a little scented candles they have in there or whatever it is. And so, so if that's your situation, you have to do your best online to communicate that same feeling across your post, across your content, across your video, across your infographic. And that comes with the tone you use. That comes with the words you use. That comes with how you explain your product and your service to these people. Something that I would add to that. If you feel like your content is hitting a brick wall, maybe, maybe it actually is. Exactly. And there's a pretty simple solution that a lot of people don't really engage. And that's to ask your audience. Really start engaging your audience. So there's a difference between kind of the content generation and then the content assessment. Hey, are you guys liking these articles? Maybe. What would you, what do you want to read? What could make this better for you? How could you learn from it? How could it help you? Especially if you have access to a core of people, maybe you have a lot of Twitter followers or a lot of Facebook fans or some social circle, LinkedIn group or whatever, that you can post real questions and get real solid answers, feedback from, do that before you create your next post of content. That way you won't hit a brick wall. You can actually take advantage of it. Number 12, don't make me tell you again. Man, this hit home with me. But what mom is really saying is I should not have

to repeat myself, right? And so Arian says the list for content marketers is if your headline doesn't draw in readers, the next 1,700 words will never. Right. Your audience is likely to not reread it. And that's key. Like you don't want people to find your page. We've talked about that earlier. It's hard enough to get people to your site. And once they're there, you don't want to have them study your content and to reread it and reread it to try to comprehend it. Great, I wrote this, great content is easy to absorb and remember. And if you think about like commercials, there's some commercials that I just don't even know what that commercial is about. And there's some commercials that I've seen it once and I remember everything. I will never forget it. I remember the brand that was behind it. I remember the actor who was in it. Great content. And movies are that way. Blog posts are like that. News articles are like that. And so spend some time crafting great content with the great headlines so that way when you do get that visitor, they can absorb it, they can reference it, they value it, and it sticks with them and it's not something that they just wasted their time doing. The last one, number 13. She says, one day you will thank me. And what mom really means is, this will do you some good and thank me one day when you realize that. And the lesson for the marketers is, have you ever communicated with your customers for no reason other than express gratitude? And I think that's key. That's something we're actually incorporating here more and it's extremely necessary. Thank your visitors. Thank your customers. Even if they don't purchase. Thank your listeners. Thank your listeners. We appreciate it. Punch in the face to all of you. But thank people. Gratitude goes a long way. Yeah. Especially when it's authentic, when it's real gratitude and it's not some kind of canned, you know, I got an email. Insert gratitude

here. Insert customer name. And, you know, thank you, insert customer name, for all of your support and buy our new stuff. Yeah. No. No. And subscribe from this list. You know. And so, but thank your people and be sincere with it. Handwritten, things like that. You know, cards or thank you videos or whatever it is. But show some gratitude and appreciation because you have competitors and they could be anywhere else, but they're with you. And so, that was it. Cool. So, no, if you don't have anything nice to say, don't say anything at all. That was not in the list. All right. We got to make up something for it. If you don't have anything nice to say, don't say anything at all. And so, what mom really meant is that you told me, boy, shut up. Yeah. That's what that means. Yeah. And I think the lesson for our marketers would be, don't spend time trying to just come up with something to say just for the sake of saying something. Right. Sometimes you. Come up with something nice to say. Have some value. Quality content. Yeah. Versus just something to say. Yeah. For a couple reasons. One, Panda Update will target your thin content and it won't rank or do you any value anyway. Waste of time. Waste of time. Yeah. And so, if you're going to take the time to say something, say something that's relevant. Say something that's worth people reading. Say something that's educational, informational, that people will appreciate. And if you're not going to do that, then, yeah, shut up. I won't say nothing at all. All right. We have any. Punch in the face. Punch in the face to you, Arian Holland. Because she said so. 13 content marketing lessons. Well, 14 with our new one. Yeah. Right. Content marketing lessons from your mama. Action. Do we have any what? Well, we do have some what. All right. Yeah. So, this is what goes to Starbucks. All right. So, they're rolling out the Duracell PowerMats. Okay. Cool. Yeah.

I like that. Yeah. Yeah. It's a good one. Yeah. It's a good one. So, people can in-store and charge their phones wirelessly. Without having to plug them in. Yeah. Without, you know, trying to find that seat that's next to the window by a plug. Yeah. Because you really need to plug in. Powerless wireless mats. Then, you've got to monitor it. All right. Because, let's say, if it's five or six devices charging. And, you know. So, we both have white GS3s. Oh, yeah. Yeah. Yeah. Get in the car. Get down the street and realize you have the wrong phone. I can't. How come my code isn't working to access my phone? Or even where? When did I get this case? So, that's what's up, Starbucks. I appreciate you trying to, you know, compensate for the rising of the coffee prices. Right? That I'm drinking right now. And by giving me a better way to charge my device. That's very cool. All right. You have been listening to the most popular SEO and internet marketing podcast on iTunes. Make sure you follow us, stalk us, haunt us. We talked about that earlier in the podcast. Remember, this was filmed live at 5999 West 34th Street, Suite 106, Houston, Texas. We really appreciate you guys making us the most podcast. Until the next podcast, my name is Chris Burroughs. Until then, bye-bye for now. Slightly raised up eyebrow high.