Content Optimization Tips - #SEOpodcast 237

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebStyle. I am Charles Lewis, so internet marketing specialist. Welcome back to another fun-filled edition of our podcast. This is podcast number, you can see it right behind us. 237. 237, yes. As always, we have a tip from our previous podcast, and that tip is hidden right here. Having the three threes are important for converting visitors into leads and ultimately customers. What are the three threes you asked? The three threes, three threes. USP, right? Three letters. What's the other one? CCP, three letters. And your CTA, unique selling proposition, your credit and... Reliability and credit. No, confidence. Confidence. Sorry about that. Confidence and credibility is the word I was looking for. And of course, your call to action. You need those three threes on every page of content that you publish in order to increase your chances for getting conversions. Conversions are good, right? Conversions are awesome. They are awesome. Conversions are phenomenal. Just wanted to make sure. Conversions is the whole reason we do this. So, this is something really important. Please remember, we are your friendly local neighborhood top position snatchers. Yes. Where our mantra is... Don't be a douche. Do not be a douche. That is not a good look. If you're in a position right now, you can tweet, and what you should tweet is... Hashtag SEO Podcast. This is number 237. Be sure to tag us in it, at BestSEOPodcast, at E-WebStyle. That way we can follow you back and do all of our social networking stuff. All right. You can get another one. So, there's three things that you can do for us. They're really simple. One of them has three steps. The first one that has the three steps is go onto iTunes, create an account, write a review. The next thing you can do for us is you can actually write a review on our G Plus page. It's easy to get to our G Plus page, only because we've

made it easy. It's not that easy from Google's perspective, because they have a lot of numbers and all that stuff. All you need to do is go to e-webstyle.com slash G Plus. Or slash. G Plus. Or slash. Google Plus. Or slash. Google Plus. All of those will take you to our G Plus local page, where we would ask that you leave us a review, put us in a circle, give us a plus one. Make sure you give us a plus one, because currently our page has 31 plus ones and 45 reviews. I wonder what the overlap is. It's probably all just plus ones and then 45 separate reviews that didn't plus one us. And there's one other thing that you can do. You can write us a review on Facebook, our Facebook page is facebook.com slash e-webstyle. And all you need to do is go there. You'll see on the lower right-hand corner that, well, no, lower right-hand corner, off on the right, above the fold, is a place with stars, and you can actually add more stars. Now, if you're ready. Now, one other thing that I'd like you to do, we are constantly looking for talented PHP and WordPress programmers. If you are one of those and are looking to work with us, then you can call 713-510-7846. And remember, there are always a bunch of ways you can contact us. Yes. Facebook.com slash e-webstyle. YouTube.com slash e-webstyle. Twitter.com slash e-webstyle. And Instagram.com slash e-webstyle. All of those will get you to us somehow. And there's one other place you could write us a review, Stitcher. Yeah. So just go there, write us a review. We need a couple more there. Yeah. Did we create e-webstyle.com slash Stitcher? I don't think we can. Oh. Yeah. So you kind of have to go to Stitcher and search for the SEO podcast, Unknown Secrets of Internet Marketing. Yeah, kind of so. We have a referral program. You have an SEO customer. You send them to us. They pay their bill. We pay you. Pretty simple.

Free website analysis. Go to our website, e-webstyle.com slash no nothing. Yeah. Just to make that clear. And fill out a form and we'll get a website analysis over to you. And now for our segment. The segment we all love. The segment with the amazing, amazing graphical special effect thing. I think I was, thank you because literally I had no word. The algorithm cataclysm. Oh yeah. That was good. That's almost Godzilla-ish. Yeah. I was like. Exactly. So big algorithm cat this week. So on May 20th, Matt Cutts sent it out, tweeted, right? Google is rolling out our Panda 4.0 update. 4.0. Say that again. 4.0. That's huge. I had Chris say that twice because normally this is not like 3.8, 3.9, or 3.1296, or 3.141917. Oh, that's pi. That's pi. Okay. I was going to say, I heard that number some time. Yeah. It's not that. They actually rolled to a whole new number. And so that's usually an indicator that it's a pretty huge one. And so pretty big. Marketing Land. They actually reported that this would affect 7.5% of searches. 7.5. Wow. That's bigger than the normal one point, blah, blah, blah. Yeah. You know. And it has. It was pretty big. Big brands were affected. Yeah. eBay. Kicking the shin to you guys. Yeah. Those guys. Well, Google just kicked you in the shin to just make that clear. Yeah. Because we, you know. I like eBay. Yeah. I use it. I think eBay is a good thing. Yeah. But yeah, most of their category pages. So if we did a search for like a product, right, you'd probably get Walmart, Target, you know, Amazon. And then you'd get two or three eBay sub-page listings. Category pages for those products. Yeah. Eh. Not anymore. Wow. They're gone. You know. Wow. So, but I think that goes back to something we were saying recently about optimizing category pages. Yeah. If you have a page and you have multiple products on that page because it's the category page, that page still needs relevant content. Yeah.

It needs some proper optimization done to it. So, so a 4.0 wouldn't affect you. Yeah. No. And because it's 4.0 and not like 3.14, 1.9, whatever, it's, that means that it's affected both the indexing. Yeah. And. It was a refresh and index. Yeah. Exactly. So. Yeah. Cool. An actual algorithm category. That's actually the biggest one we've had in a while. Mm-hmm. All right. A little bit of news. Google's working on a 3D tablet. So, it's got two cameras on it. So, it can take 3D images. It's kind of cool. It's, it'd be interesting to see how they're going to tie that in. Remember their recent acquisition of Oculus? Mm-hmm. Yeah. See what they're going to do with that. Could probably have some fun games. Which I don't play. Don't have time to. Google. Exactly. Just the one at a time. Yeah. Yeah. Literally, I would love to. That looks awesome. I don't have 16 hours to learn how to get started. Just the one at a time. Google has surpassed Apple as the most valuable brand. I don't know if you saw that in the news. I don't even know how they figure it out. And let the debating begin. Yeah. Well, Larry Page mentioned something to that. You know, he released that Google's annual letter from the exit sort of deal the other day. And so he kind of hinted towards that. Well, so one of the interesting things that is kind of quite easy to point out is I don't think for any Google product when it launches, there is a line of people sleeping on the sidewalk to get it ever. That's true. Right. Now, there may be billions of people affected by it, 4.0 as an example, but no one's waiting in line to get affected by it. Interesting concept. Right. So that now then they're talking about the value of the brand versus the insanity behind the brand or whatever, you know, whatever you want to call that. It's interesting. Sprint is paying a $7.5 million fine for do not

call violations. That's kind of ironic. So when you get on the government, do not call this, they call anyway. Yeah. 7.5 because they're the ones who are making the sales calls. Oh, Sprint do sales. Yeah. Oh, come on. Yeah. Like you don't have the database. Actually, I think they had a database error. Like somebody deleted it or something. They reported it to the FCC, but instead of stopping all calls, they didn't fix the problem, which you can kind of imagine if you have a team of a thousand salespeople there and you're like, okay, we can't make calls until the database guy fixes the database, which will probably take two weeks. Yeah. Yeah. No. And I thought this was really interesting because there's a lot of- Kicking the shins to use Sprint. Yeah. And I use Sprint. Yeah. That's my provider. Yeah. Same here. This is pretty cool that Google is actually offering the best route for Netflix. So, you know, Google is doing a broadband service. It probably has a fancy name or something or a simple name that's not broadband. There's Fiber. Yeah. Google Fiber. There you go. So, Google Fiber is offered in some cities and competitions to try and get it. That went way faster than broadband. Way faster than broadband. Absolutely. And their intent is to even allow like Netflix servers. So, the opposite of Comcast charging extra to Netflix because Netflix is such a huge demand. And we spoke about this maybe five podcasts ago. Yeah. The statistics are insane. In terms of bandwidth utilization, Netflix is the largest by like 10 factors or by a factor of 10 or more. So, they're using a lot of bandwidth. So, it kind of makes sense as a provider Comcast to charge more because you guys are using all the bandwidth. Google has the opposite approach. They have a more customer-centric approach. I just want to provide the best possible service to my customers. Netflix, if you'd like, you can actually host your servers at our knock. So, now they're even closer

to your customers and they get even better experience using our service. Yeah. And in return, we'll likely just ask for AdSense ads. Yeah. We'll market the crap out of them. Yeah. They'll be ran, you know, in between shows. Yeah. You'll have to see a video ad that I can control probably through AdWords, which kind of be awesome. Yeah. You know what I mean? We got to that point. Samuel L. Jackson, in the middle of his Pulp Fiction Dialogue, says, make sure to tune in to the SEO podcast, Unknown Secrets of Internet Marketing. And then back. Yeah. Back to the podcast. That would be kind of cool. All right. And finally, we have a review. So, it was a close call. Yeah. Yeah. I saw you at the tattoo shop. Ready to go. It was fired up. It was buzzing. And then I was like, oh, we got a review. So, this is from Chris Churchill, his icon. You know who that is, right? Oh, that's the Muppets. Beaker. Beaker. I don't know what he's, but they can always understand him. I can't never understand him, but everybody else does. Yeah. You understand him. Why are you going to do that to me? I didn't volunteer for this. You didn't ask me if I could do that. I didn't know you were going to do that. That was my favorite character. I actually have like a pendant my wife bought me for because it's such a cool character. Anyway, this review is five stars. And that's Big Ups. Best SEO podcast on iTunes. I've been listening to Charles and Chris for nearly two years now. Two years? Man, so that's probably 51, 65. Wow. Great to see their podcasts are nearly up to date on iTunes as well. Yeah, we're narrowing in. We're almost there. Very cool. So, punch in the face to Chris Churchill. The Beaker. We've got a couple other punches in the face as well. I want to give a punch in the face to Renee. Renee Grouts. Grouts. If I pronounced that

right. She's on Twitter, at ITeachBlogging. She says, at Chuck and at E-WebStyle, have a great day. Do some SEO magic. Yeah. We'll try. Ooh. Yeah. We'll definitely try. Or how about just our pirate? Arr. Yeah, I still think that's a pirate. That's a Google monster. The pirate. So, one quick marketing news before we get to our meet. 78% of local mobile searches result in offline purchases. 78%? Which makes sense. I mean, if you're on a mobile device and you're looking for something local, that means likely in your immediate vicinity. Yeah. I'm like. If you find it, you will like 78% of the time, you're going to go buy it. Yep. Taco Bell. Exactly. Like, if I'm looking up Taco Bell, it's because I'm on my way to a Taco Bell. Exactly. So, yeah. That may even be a little low, right? Well, I think, well, most, you know, I think maybe for specific niches, it changes. Any restaurants or something like that, of course, probably 100%. Yeah, or damn close. Or, like, I changed my mind because I saw Jack in the Box and they have cheaper tacos. Exactly. But, you know, maybe if it's a specific product, maybe you are price shopping. You know what I'm saying? Like, I was trying, the other day, I was trying to find a webcam that was compatible with my Mac. Okay. Yeah. Man, that was the most difficult search I ever did. It seems like that should be easy. RadioSec, Best Buy. And I went. Yeah. It's because it has to be Firewire, right? US. Wow. And so, the other equally frustrating thing about it was that they both had the same products. And so, as soon as I got to Best Buy, I was like, oh. Yeah. I've already seen these already and they're not Mac compatible. Wow. And then, with the third equally frustrating deal was the rep, who I finally decided to talk to, just because I made that trip and I'm going to talk to somebody and knock off my own intellect, was

like, oh, yeah, we have some for Mac and brought me right back to the same exact section and then surveyed them and began doing everything I had done. Oh. At RadioSec. Painful. And I just watched them. Like, nope. Nope. Not that one. Nope. They're all USB. No, they're all just Windows. Oh. They're all just Windows. Do you have a USB? Do you have a USB? Yeah. Yeah, you do. Of course, I was thinking that you only have Firewire. It wasn't really the Firewire issue. It was just. No software. No drivers. Yeah. Wow. So, yeah. So, where did you finally get one? Well, I saw one at Fry's online and I'm debating on either ordering it or going to Fry's to go look at it. Yeah. So. Yeah, I'd go look at it. It's always fun to go to Fry's. Not for me, because I always spin. Oh. And I always come off with something that I really don't need, but maybe kind of need. I don't need, but must have. Exactly. Yeah. And so. Cool. So, maybe you'll have, by, after Memorial Day, you'll have a camera. Yeah. For your Mac. Definitely. And so, you want to get to the meat? Yeah, let's get to the meat of the podcast. Man, so I got a pretty good article here, man. I got this one from Search Engine Land. This is published by Arnie Kane, or Quinn, Q-U-E-N-N, Arnie K, punch in the face, or at Arnie K. That's his Twitter name. There we go. You know what I'm saying? But anyway, he posted this article, top tips for optimizing your content, then colon, nine experts weigh in. And so, I thought this was, first off, just a pretty cool article. So, it was more than just, you know, his perspective of the best ways to optimize your content. He actually found nine experts in our industry and got their input. That's awesome. Yeah, pretty good. That's a great, yeah. Great thought, great idea, great execution. The article was well put together, and each one of

the experts gave kind of a tip and a mistake. Okay. So, we'll go through that. So, number one was a guy named Alan Blyce, or Bly Weiss. Alan is a forensic SEO consultant. He specializes in site audits. Anyway. Forensic SEO consultant. I want to be that when I grow up. Yeah, like. We might be that already. Does it say that on your card? I'm going to add it to my bio. You can add it to the bio. I'm a forensic SEO consultant. Yeah. I like that. That's cool. Sounds investigative. Yeah, it sounds more than just SEO expert. It sounds like there's police work involved, right? I know. Anyway, Alan's tip is everything you do for SEO needs to be held up against Quart. Pretty good, right? Quart. Q-U-A-R-T. Oh, cool. I like that. Quality, uniqueness, authority, relevance, and trust. I like it. Thought that was awesome. Very cool. And I totally agree. And I think what he's really saying with Quart is, is spend time and understand how your content is going to affect your business, right? That's my take on Quart, right? You know, it must have quality. It must be relevant. People must be able to trust it. But when creating that content, make sure you understand that what you're producing, what you're creating, what you're about to publish, at the end of the day, how is that going to affect your business? Is it going to increase your ranking so people can convert more? Is it going to, I don't know, increase visibility for some other products or features you offer? What is that content going to do? And I think you have to understand that. And Quart is a great way to figure that out. So punch in the face to Alan for that. One of his mistakes, he says, some people become fixated on individual signals, like inbound links and keyword usage. And I totally agree, because this is not, you know, 2005 anymore. It's 2014. This is not your grandfather's forensic SEO or... You have to focus on what

the end user is looking for, right? So think about that when you're creating this content. Second tip, from a guy named Eric Inge. Eric is the CEO at Stone Temple Consulting. And Eric's tip is do some keyword research. Duh. I mean, if you're going to create content, you must, especially written content, well, frankly, any content these days, do some keyword research. Know what's out there and what people are really looking for. Right. And so he also says, and let good writers write it. And I like that part. Like a lot of times... How much emphasis was on the word good? Man, like... It should be like bold, like italicized... Underlined... Double... In a bigger font size. Yeah, like, let good writers write it because a lot of times people write content and maybe their concept is good. Maybe they've done the keyword research, but their writing sucks. Yeah. And so then they lose all interest and relevance in it because it wasn't written well. And so I'll definitely co-sign that. And I'll say, if you're not a good writer, then don't write it. Yeah. Give your research and your concepts and your ideas to a good writer. Right. And allow them to write your content for you. You don't want to do the rough draft of the document and just let somebody else do it. Yeah. Let somebody else finalize it. And then you go back and proof it, if you will. Make sure you're not asking people that you intimidate their opinion of your article. If you have superiority over them in some area or fashion or employee and you don't feel like they, if they've never, ever told you you're wrong, you shouldn't be asking them if your content is good. Yeah. Because they're going to, they're going to co-sign it. Yeah. So yeah. So that was Eric's. He says do some keyword research. Number three. Did you get the mistake? Well, so his mistake, he says, many marketers really overthink what goes in each piece of content. Um, I think it was,

you know, some people do. I've seen content where it's way too convoluted. It's a whole, you know, a thousand scrolls down the page and, and I could have got all that information in two paragraphs. Right. So some people do overthink it, but I think sometimes critical thinking is necessary for the sake of publishing a good article. Well, I think you look at, this, this article we're looking at would probably fall into the category of potentially overthought. Right. I mean, you actually have five people thinking about it. Yep. Nine. Nine. I'm sorry. Nine. And it's awesome. So I'm, I, you know, if, if you were to give me a, I'd have to throw up a, in regards to that. Yeah. Number three was Melissa Falk. I like Melissa's portion. Uh, she went on to say, um, a critical part of your content strategy should be focusing on making sure each piece of content develops trust, meets a need and creates urgency. And, um, I thought. That's a good one. That's great. Is that in the first guys? Urgency? Urgency was not in the first guys. Ah, okay. And so she says, uh, so without trust, you have nothing. Right? Yeah. And that's, that's important. Yeah. Matter of fact, I'll, I'll add to that. You know, readers have to trust what they're reading. I need to know that what you're saying is correct. I need to know that it's, it's, it's the latest and greatest information. I need to trust it. Right? She says, uh, if you don't meet a need, then you're not needed. Yeah. Thank you. At the end of the day, you know, uh, I mean, we used to say this in my hood, you know, man, I can be broke by myself. Yeah. I can do bad by myself. I don't need to use this information. I've got plenty of it. Exactly. And lastly, she said, urgency doesn't allow customers to slip away. That's awesome. And especially, I'll add this tidbit, especially if you're providing a service, like let's say this is a

service you're doing, you know, AC repairs, what we tend to use all the time. Um, it's hot right now. And so you create a sense of urgency with that and, and these people won't slip away. They'll, they'll eventually contact you. Yep. And so number four, um, I like, uh, Rand. Shout out to Rand. Uh, Rand is the, the wizard of Mars. The wizard of Mars. Yeah, that's good too. Yeah, dig that. With his new beard and everything. Yeah, yeah. Punch in the face to Rand. And his little, little handlebar mustache. Um, uh, Rand's tip is simple. Survey your audience. And this is kind of along the lines of what Brad sugars was talking about, um, survey your audience before you dedicate the time and the resources and the effort to create a specific piece of content. What do they want to hear? Exactly. Figure out what they want to hear, how they want to absorb it. What's the best way to present it. Right. And then if you're in a position and lucky and blessed enough to get that sort of info back, then use it and create the right content. And so, and I'll co-sign that. I say ask questions before you create and publish. Sometimes you may not be able to get a small, you know, assembly of people and, and poll them one-on-one or on a group session, but maybe you can send out a few emails to a few select people in that industry and, and ask some questions and get some feedback before you, you know, dive into spending resources to create your content. Um, so his, Rand's mistake, he says, the number one mistake people make is, um, he says, uh, until and unless you failed for years in a row and poured in effort again and again, you truly haven't invested in content. He said, don't give up. Like content strategy and content marketing takes some time and, and everything won't just go viral overnight. Everything won't go viral in 30 days. It, it takes some time and,

and repurposing content and creating new content and sharing and beta testing and everything else. And so don't give up on creating content. I wrote, it's going to take some time to get it right. Yeah. Right. At the end of the day, it's not going to be perfect the first time we do it. I mean, we're on 237. Yeah. And then, you know. And apparently we still have room for improvement. Exactly. And so, so it's not, it's not going to be perfect. Punch in the face, the rain. Number five is a guy named AJ Khan, owner of a company called Blind Five-Year-Old. Interesting company name. Blind Five-Year-Old. Yeah. They, they, they focus on marketing strategies for, for startups. So SEO is easy enough that a blind five-year-old could do it. I agree with that. Well, I like that they, they focus on for startups. Okay. And so as a startup business. You are a blind five-year-old. Exactly. Exactly. So I can dig that. His tip is readability. Don't make your users work for your content. People don't generally read, they scan. Use a strong font, interesting subheads, use short paragraphs, break things up, make it easy to remember. That's good. That's, you know, talking about the aesthetics of it. Punch in the face, dude. Like, that's an awesome tip. Yes. People don't read. People watch. Yeah. And I was sharing this with a client the other day, how people will watch a five-minute video before they read two paragraphs that it'll take 10 seconds. Yep. Absolutely. To be sure. They will do it. Yeah. And so, and then they'll scroll, especially on a mobile device. I'll watch, you know, 30, 15-second Instagram videos. Yep. Right? Rather than read 30 tweets. Yep. It just happens to be that. And so, so make your content readable. Making sure, he says, break up into short paragraphs, right? I think that kind of depends on what your content is. I just saw an article that talked about restructuring of a separate article that they wrote and how the restructuring had

increased readability, increased, actually, they argued increased placement. Yeah. Probably did. Yeah. Because they probably got more time on site. They probably had more interactivity. It's an engagement increase. It clearly reads better. It's got H2s, H3s, potentially. Yeah. And so. And lists. Yeah. And so, and I think it really depends on the type of content as well. Yeah. Right? If this is something dry, kind of scientific, you know, whatever it is, then it just may be a long paragraph and ain't nothing you can do about it. But at the same time, if this is something that's entertaining, that a lot of people are going to be viewing, then yeah, definitely how you present that content is important. AJ's mistake was, he says, giving up too soon on the hard stuff. Yeah. Yeah. Like maybe you just having a struggle to create that perfect infographic or, you know, whatever it is that's giving you an issue. Our issue right now is, is publishing our podcast in a fast enough time with the transcript and on YouTube on our website. Right? Yep. A lot of moving parts. And, man, we've been dealing with this headache. Yep. And that's just because it's a lot of moving parts. But we won't stop. Eventually, we'll get to the point where today's Friday. By Monday, you'll be able to get to our site and you can watch the video. You can watch, you can listen to the video. Listen to the video. Watch the video. Listen to the audio or read the transcript all in one place. And that's what we're trying to get to and we're almost there. Yep. So, number six, Dr. Pete Myers. Punch in the face to Pete. I follow Pete on Twitter. Pete is awesome at algorithm updates. Oh, okay. I get all my updates from Pete. Oh, okay. That's my source. Dr. Pete Myers. Dr. Pete Myers is a marketing scientist at Moz. I like that. Yeah, marketing scientist. I'm going to revisit our titles. Yeah, exactly. You sound kind of boring and mundane. It's trying

compared to the marketing scientist and the forensic SEO consulting. But anyway, Dr. Pete's number one tip is too many people don't put time and effort into their page titles. Put some effort in your page title. He even gave a little expert tip here. He says Google is showing fewer characters. The safe bet is about 55 by his research. And so, and that's correct. Yeah. Because what they did with some older algorithm update was they increased the font size of the titles being shown in the SERP result. And doing so limited the amount of characters being shown. And so, it used to be 75. Then it was like 65. Now he's saying 55. And so, what that means is you have to really spend some time and figure out what those page titles are going to be. More importantly, focus on your top products and pages and link out from there. This is part of my mistake. He says don't convolute your title. Right? Too many people do too many keywords and too much stuff and things like that. And so, the title is not being read or it's being manipulated by Google because it doesn't fit. Right. And so, don't do that. His mistake is people want every single page and variation indexed and hope that everything will rank and this leads to dilution. He's talking about a huge site. You got tons of pages on your site and you don't go through that process of trying to optimize every single page, every single title, every single this, every single that. Because you're trying to get all of those pages to rank and it's just not going to happen. Right. You're going to dilute all of your SEO efforts. You're going to dilute the links that come in instead, which is what I was saying, focus on your top pages and your top products. And then link out from there, right, to some of those other pages. I mean, because at the end of the day, it's only probably 15% or 20% of your website's

pages that generate all of your traffic anyway. And so, focus there. Number seven, a guy named Matt Satala. Matt is the president of Avalanche Media, an internet marketing company. Matt's tip is make sure all of your content is set up correctly to positively impact your Google authorship. Great tip, Matt. Yeah. You have to make sure that your, first off, that your authorship is even set up. Yeah. Right? Step one. Exactly. Set up authorship. Claim your Google+. You know, go in and add your picture and all of that. Link. Yeah. Exactly. Make sure your contributor links are in place. And I'll add this on there. Be sure to post your content in places where the authorship is even recognized. Right? Oh, yeah. Make sure it can be indexed. And more importantly, be sure to tag yourself, rel equals author, on those posts, on those images, on those things that you're linking to because you're the author. Yeah. And if you want to be recognized as the author, then you have to tag yourself. Yeah. If you want credit from Google, you've got to put in the code that tells Google you wrote it. User credit. Exactly. His mistake is people posting visual content with no actual text. I love that because people do it all the time. How many times have you gotten a great image, great infographic, great video, right? And there's no supporting text. Yep. Bad. Super bad. Exactly. And so, add a summary. Add a summary to whatever video you're publishing. Add a description to whatever image you're putting out there that briefly summarizes what this visual is about. That way, people may be encouraged to read that first before they take the time to study infographic. Right. A well-done infographic takes some time to get through. Oh, yeah. When you've been looking at each section and arrows and content, you know, it's almost as long as long as I was watching a video. Yeah. And so, yeah, summarize it. Do me a favor. Do me a favor and summarize the infographic. The

good, the bad, the ugly. Definitely. So, punch in the face to Matt. Number eight, guy named David Wallace, CEO of a company called Search Rank. Heard of them. Yep. David's tip is simple. Conduct keyword research. Back to the basics. Okay, yeah. And so, again, I'll say determine what keywords are being searched, right? And then, like we said at the other tip, provide that content to the writer. The good writer. The good writer to be incorporated. Number nine, lady named Monica Wright, audience engagement director. Audience engagement director. Wow. At Search Engine Land. Punch in the face to Monica. Monica, her tip is content is meant to be experienced, whether its purpose is to entertain or to teach or to empathize. People experience content. I like that feeling. I want people to read my blog posts or watch our podcast or read some content on our site and feel like they've went through something. Yeah, yeah. Like they've learned something. Connected. Yeah, exactly. So, content experience is key. She even has a series of questions you can ask, right, when generating your content. How do I? What is? Where can I find? What's the best? Who is? Yeah. Think about those specific questions when creating your content. And that way you can, now I'll say this, think about those questions when creating content, keeping in mind your product or your service. Right. That you're writing about. Of course, yeah. Right. And so, who is, you know, whatever your product is? Where can I find tacos? Right. You know, keep those questions in mind when writing your content because that way the people who read that content, those are the questions that they have. Those questions can become answered. So, just a real interesting note, of the, what, eighth, ninth contributor, of the nine contributors, only one had bullet points. Yeah. And it was her, the last one. The last one. And so, that was pretty cool. So, number 10. Remember, the article said nine, but we're going to change it to 11. I have two more for

me. Yeah. Number 10 was from Chris Burris. Yo. The owner of E-Weft Style. And he says, keep it. That sounds so boring now. I know, right? I don't even want to be the owner of E-Weft. I want to be the forensic owner of E-Weft Style. Owner, scientist, forensicologist of E-Weft Style. Who wrote this article again? This article was written by Arnie K. All right, Arnie, we got to kick you in the shins for not, you know, hollering at us and, you know, asking our opinion. Yeah. So, number 10, Chris Burris, the forensic scientist, the owner of E-Weft Style. Audience gatherer. Yeah, he says, keyword research for the search and for the user. Yep. Why don't you go in on that for a second? Well, so, it's pretty clear that you want to have for the search engine so that they show up there, but you want to make sure that when they land on that page, they're finding those keywords that they were looking for. Mm-hmm. So, we often talk about, you know, in real estate, location, location, location. In internet marketing in general, keyword, keyword, keyword. In a particular landing page, continuity, continuity, continuity. They search for this, they found this, and that is found prominently so they don't bounce. Definitely. Definitely. And so, number 11 will be me, Charles Lewis, marketing specialist. Woo! Marketing specialist. That's better than just CEO, it feels like. I don't know, I'm going to go with. Marketing genius bar. Expert something or another. Marketing genius bar extraordinaire. Yeah, well, he said. So, I'll say create actionable content, right? So, you want to create content that makes people do something. Yep. At the end of the day, if people come to your site and you want them to subscribe to something or download something or order by or whatever your action desired call to action is, then create content that supports that action. Yep. Because you don't want people to come to your site and read it and leave. You want them to take that action. Action, yep. And

your content is what encourages them. Content of, you know, graphics and video and slides and infographics and verbiage and all of that, your content. And that encourages people to take that action. So, punch in the face to Adam K., Adam K., Arnie K., Arnie K., and a kick in the shins. We've got to keep that in there. Yeah, kick in the shins, man. Holla at us, man. Yeah. Top tips for optimizing your content. Nine experts weigh in. Eleven experts weigh in. Eleven experts. Punch in the face to you guys. I'll post this article and you guys check it out. Excellent. Do we have any what? So, I don't really have no what, but I have blank stare, though. We can do blank stare. All right. Yeah. Yeah, that was blank. Yeah. This blank stare goes. I haven't done that in a while. I know. It's hard to get the blankness. Blank stare goes to Yahoo. So, ComScore released some results and Yahoo has fallen to less than 10% of search volume. From numbers that were higher. Yeah. I mean, they're officially single digits. Wow. I think that's called on the way out of the search business is really what that is. So, then they're just a portal, which is easily replaced as a file. Yeah. I mean, unfortunately, as soon as Google comes up with the fantasy football. Oh, yeah. You're out of there. I'm out of there. Yeah. That's the only reason I keep my Yahoo account right now. I'm waiting on football season to start. Right. Because they have one of the best fantasy football. I don't like the NFL ones. I don't like ESPNs ones. They're just busy and hard to navigate and their app sucks. Yahoo does a great app. Yeah. And their web platform is pretty cool, too. But that's it. Yeah. So. For you. For me. Yeah. And probably hundreds of thousands of people. So, Google should get right on that. And they can probably knock that out in a weekend. Or Yahoo should sell it. I mean. Yeah.

All right. You guys have been tuning in to the most popular. Before Google makes it. Yeah. Before they make it. Yeah. Because then you're screwed once Google makes it. You have been listening to the most popular internet marketing podcast on iTunes. In Stitcher. In the known universe. Planet, galaxy. Planet, galaxy. Everything. Thank you guys for tuning in. It is because of you. In this side of the Mason-Dixie line. You guys make it happen. This has been podcast number three at 237. Broadcasted live in Houston at eWebstyle at $59.99. West 34th Street Suite 106. Thank you guys for tuning in. Until the next podcast. My name is Chris Burris. I'm Charles Lewis. Bye bye for now. Slightly raised up. Highbrow. Highbrow.