Content Optimization Tips - #SEOpodcast 237

According to Dr. Pete Myers, a marketing scientist at Moz cited in this episode, the safe bet for page title length is about 55 characters. Google increased font sizes in search results, which reduced how many characters are displayed, dropping the safe limit from 75 to 65 and then to 55.

AJ Khan of Blind Five-Year-Old explains that people do not generally read, they scan. Using a strong font, interesting subheads, and short paragraphs makes content easier to absorb. The hosts also note that people will watch a five-minute video before reading two paragraphs, showing how presentation affects engagement.

QUART stands for Quality, Uniqueness, Authority, Relevance, and Trust. Forensic SEO consultant Alan Blyce introduced it as a checklist to evaluate every piece of content. The idea is to measure whether content will positively affect your business before you publish it.

Yes. Rand, described in the episode as the wizard of Mars, recommends surveying your audience before dedicating time and resources to a specific piece of content. The hosts add that even sending a few emails to select people in an industry to gather feedback can guide content creation effectively.