Welcome to the Best SEO Podcast! Ep. 546
The Best SEO Podcast by Bestseopodcast.com Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO…
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Do twitter followers affect your SEO - #seopodcast 133
Social media signals from Twitter and Facebook do affect SEO, with both Google and Bing confirming that social buzz, link sharing, and author authority all influence search rankings.
Key takeaways
- Both Google and Bing confirmed social media buzz is used as a ranking signal, especially for news.
- Twitter link weight depends on tweet frequency, retweet count, and the authority of the person posting.
- Author authority on Twitter and Facebook affects how much link weight is passed, independent of PageRank.
- Avoid URL shorteners when sharing links on social media, as they may dilute link juice by changing the URL.
- Carefully crafted meta descriptions matter because they appear as text under site link snippets in search results.
The weight depends on the authority of the person. The author authority is used in limited situations, and it's independent of page rank.
About this episode
We discuss Google plus EPIC, Electronic Privacy Information Center, and SEO. We also discuss the effect being logged into your Google account can have on your personal SERP. We answer the question "Do twitter followers affect your SEO?". We finally discuss Search Engine Optimization in Houston Video. The most popular PPC Houston podcast on iTunes. E-Webstyle provides Houston SEO .
Questions this episode answers
Do Twitter followers affect your SEO?
According to Google and Bing, the authority of the person sharing a link on Twitter does affect the weight of that link. More authoritative Twitter accounts pass more link weight, though Google specifies this is independent of PageRank. So follower authority matters, but not as a direct PageRank signal.
Does social media buzz affect regular search results?
Yes. Both Google and Bing confirmed that social media buzz is used as a ranking signal for regular search results, especially for news. Real-time and social search results are described as heavily affected, with authority metrics used to determine which posts are hot.
Do Twitter links pass link juice to your website?
Google says Twitter link data is used in some limited situations. Bing says it depends on how often a link is posted, the number of tweets and retweets, and the authority of the people posting it. Using URL shorteners may reduce the link value passed.
Why do meta descriptions matter for SEO beyond click-through rates?
Meta descriptions can appear as the text shown under site link snippets in Google search results. The hosts cite the example of a site where meta description text showed up directly under each of the six site links displayed, making it the first opportunity to sell to a searcher.
In their words
Bing says, the data is used the way it depends on how often a link is posted, the number of tweets and retweets, and the authority of the people that post it.
Host
Don't do social in lieu of SEO, depending on your market.
Host
Terms defined in this episode
- Author Authority
- A measure of how influential or popular a social media profile is, which affects the link weight passed when that user shares a URL on Twitter or Facebook, according to both Google and Bing.
- Site Link Snippets
- Additional links shown beneath a main search result, where the accompanying text is pulled from the page's meta description.
- SEVO
- Search Engine Visitor Optimization, a concept the hosts describe as starting at the search engine result page, focusing on optimizing what searchers see before they click.
- Search Plus
- Google's feature that incorporates Google Plus content into search results, which Twitter criticized for omitting Twitter results from those personalized results.
Full transcript is being added.
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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