Rank Fast with these Topical Authority Tactics Ep.589
In this podcast episode featuring SEO Specialist Matthew Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable…
Link Building
Duplicate Content and Anchor Text - #seopodcast 138
Anchor text should always match the target page's keyword phrase, and duplicate content on e-commerce sites is handled by Google by pushing duplicate pages to supplemental results without penalizing unique pages on the same domain.
Key takeaways
- Anchor text must match the keyword phrase of the page being linked to, not the page containing the link.
- For e-commerce sites with manufacturer-supplied descriptions, rewrite your top five to ten product descriptions to reduce duplicate content impact.
- Google does not penalize unique pages for duplicate content elsewhere on the same domain. It pushes duplicates to supplemental results.
- A well-ranking site overall can help its product pages outrank competing sites that share the same manufacturer content.
Anytime you have anchor text, the anchor text needs to be relevant to the target page.
About this episode
We discuss how to avoid duplicate content and what impact it can have on your site if you do not avoid duplicate content. We also discuss what to do with anchor text on your blog. We finally discuss Search Engine Optimization in Houston Video. The most popular PPC Houston podcast on iTunes. E-Webstyle provides Internet Marketing in Houston .
Questions this episode answers
What anchor text should I use for internal links pointing to a services page?
The anchor text should match the keyword phrase of the target page, not the page containing the link. If the services page targets caregivers in San Diego County, that phrase should be used as the anchor text, even when linking from a page targeting a different keyword like personal attendance in Vista.
Does duplicate content on an e-commerce site hurt the unique pages on the same domain?
According to the hosts, the theory is that Google takes each page independently. Duplicate pages are pushed to supplemental results but do not penalize separate unique pages on the same domain. Google gives some leniency to e-commerce sites because manufacturer-supplied descriptions naturally appear across many sites.
How should I handle duplicate product descriptions from manufacturers on my e-commerce site?
The hosts recommend identifying your top five to ten products and rewriting their descriptions to create unique content. This lets those pages take advantage of not having duplicate content while accepting that rewriting every product page may not be practical.
Can I use multiple internal links pointing to the same page?
Yes. The hosts suggest using slightly varied anchor text for each link, such as caregivers in San Diego County for the first and San Diego County caregivers for a second link, so you can target two variations of the same keyword phrase pointing to one page.
In their words
Anytime you have anchor text, the anchor text needs to be relevant to the target page. Right? So if the target page is caregivers in San Diego County, then that's the anchor text.
Charles Lewis
Google, while they don't like duplicate content, as a matter of fact, they hate dupe content, they do give some leniency to e-com sites.
Charles Lewis
If you had 101 pages and 100 of them were dupe content and one of them wasn't, the 100 dupe content, especially dupe content, because Google, you know, one of the challenges is somebody could create, end up creating dupe content on your website.
Charles Lewis
Terms defined in this episode
- Anchor text
- The clickable text of a hyperlink. It should be relevant to the target page and ideally match the meta title keywords of the page being linked to.
- Supplemental results
- Pages Google moves to the very end of search results, used for duplicate content pages that Google determines are not the original content generator.
- Link trust
- A concept referenced by the hosts describing how strong rankings on other pages of a domain can help product pages with duplicate content outrank competing sites carrying the same content.
- Duplicate content
- Content that appears on multiple pages or sites in identical or near-identical form. Google identifies the original source and pushes other versions to supplemental results rather than issuing a direct penalty.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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