Episode 395: The Nitty-Gritty Paid Search Account Health Check by Amy Bishop Part 2 #395

Hi, and welcome to the SEO Podcast, Unknown Secrets of Internet Marketing. My name is Chris Burris, owner of eWebResults. My name is Matt Bertram, your on-call PPC specialist. Welcome back to another fun-filled edition of our podcast. We're going to talk a little bit about a good article we've got today. The second half. The second half of the article, the nitty-gritty paid search account health check. This is part two, and this is from Amy Bishop. And actually, if you're in a position right now, you've got an electronic device. You can tweet. What we'd like you to do is tweet SEO Podcast, hashtag SEO Podcast. Mention 395, that's the podcast we're in. Make sure you tag Amy Bishop. Her Twitter handle is at Hoffman8, H-O-F-F-M-A-N-8, the number 8. And then also include us, at Best SEO Podcast, at eWebResults. At Matt Bertram. At Matt Bertram. Alive? At everyone. So this is exciting. And we'll get to that article here soon, very shortly. Let's see. We've got, that's the teaser. We did the tweet now. What's the teaser? The teaser. I want to hear the teaser. The teaser was this. This was like, we're about to cover this wonderful article. I thought we were going to be giving stuff away. We may be giving it. I don't know, like the seven, the five best tips. Five best tips. 17 strategies. So if you go to our website, eWebResults.com, you will see a button and it's got some five key tips that you need to understand about internet marketing to be successful. Click that green button, fill out the form, and we'll get those over to you. Really powerful stuff. That's a teaser. That's the teaser. That's a teaser. Hey, so if this is the first time you've listened to the podcast, howdy. Welcome to the podcast. If you've listened to this podcast before, we're about to change things up a bit. Had a brainstorming team meeting with the team. You've got a brainstorming team. We have a whole brainstorming team we brought in. I just stick them in

a room. They come out with good ideas and most of the time I'm like, eh. And we have to do whatever. This idea sounded really good. We wanted to change up our kind of weekly contest and shorten things up and actually give some more benefit to that contest. Here's how the contest works, right? We need to get one review each week and we need to get 10 shikos. What's a shiko? A share, a like, a follow. That's how we kind of abbreviate that. If we get 10 shikos and one review in a week, then we're going to skip this section. Actually, we're not going to skip it entirely. We're going to move it to the bottom. So you don't have to fast forward. Yes, yes. We think it's valuable to have this piece. It's really, you know, listening to this podcast is much about education of how we market ourselves and the podcast. I think there's a lot to learn there. So you should never remove the piece that tells people what actions you'd like them to take. Well, it's a reciprocation. Like, you think this is value? Give us a share, a like, or a follow or reach out to us and let us know. And we can build this communication with you in this relationship. We can build it together. We can build it together. I like it. So that's how we've changed that just a little bit because what was pointed out is like we would get the 10 shikos. We'd get the one review and then we would still do some of that stuff. We're going to move that to the end. So we're also going to shorten up reviews. We're really going to ask you to do us the small favor of giving us a review on Yelp. That's it. We're not going to talk about anything else. Yelp. All you need to do is go to ewebresults.com slash Yelp. Pretty simple. That will take you to our Yelp page. And especially, you know, if you have a little bit

more Yelp clout because you've left more Yelp reviews. I don't know why I'm emphasizing the P. If you have a lot of Yelp clout, then go ahead and make sure you go there. Leave us a review. Hopefully, you'll make that review. Five stars. And then next, real quickly, how can you shiko us? Get to our profile on these platforms. Facebook.com slash ewebresults. Twitter.com slash ewebresults. YouTube.com slash ewebresults. Instagram.com slash ewebresults. And then LinkedIn.com slash company slash ewebresults. If you get there, make sure you shiko us, share, like, and follow. All three of those are really important. We'll really appreciate it. If you think this is valuable, please reciprocate. We love you. Excellent. If you're a PHP genius or a WordPress guru. We've hired you. We don't need you. We've already hired you. But if you're an account manager and you're in Houston, we would like to talk to you. Yes, absolutely. And HubSpot experts. So we've kind of bumped into a situation where there's people out there, maybe they're selling and would like to be executing on some campaigns or they're executing on campaigns and they'd like to be in charge of their own financial destiny. We'd like to talk to you. Yes. We want entrepreneurs. Give us a call. Just give us a call straight to the, not that number, but just give us a call at the office. Look us up on any platform. If you are looking for something free, you can still get something free. I like free things. You just cannot get a free comprehensive website profit analysis. You can't get that anymore. It's like a $1,500 value. It's a $1,500 value. It's really. You can still get it. There's just a small fee associated with it. It's discounted. It's not $1,500. Discounting sounds not good. We're offering it for those people who listen to our podcast for $500. $499. $499. But we still are offering a 15-minute consultation with one of our experts, and this has been extremely valuable. A lot of people have moved over to the profit

analysis because they've found it so valuable. It gives you a window inside what we do for our clients on a monthly basis. It's a coaching session. It's a strategy. People really love it. And again, 15 minutes with our expert, we can solve one of your biggest problems in that time period. So please give us a call. Imagine what it would feel like to have one of your biggest internet marketing problems and or questions solved and answered. More leads. More leads. Absolutely. All right. So we've got some interesting information. Did I? And just a keynote, okay? We do PPC. We do website design. We do social media management. We do content and blogs. We do a number of different things. Email drip cans, kids. Just local SEO. We can do PR releases. We can do all kinds of stuff. So give us a call. If you know somebody, refer them to us. We can help people. We're doing this day in, day out with some huge successes. We're going to start posting case studies on the website. We're changing some stuff around. So stay tuned. All right. So we got a couple of questions people have submitted. I'm probably going to keep this a little bit short and skip a couple of the things that were submitted. Stephen K. Dale. He said, in response to the top position of Snatchers, because we asked this question on the podcast, my job as internet marketing consultant is to uncover hidden opportunities for my clients. By using search terms and knowing my client's business very well, I now become an important part of their team. It's no longer good enough to be number one, but rather be on page one multiple times. By focusing on the word multiple and page one, you can use word combos or combining words to have your own trademarked term. I like that. Keep up the great podcast. The new format is much better. You guys are great together. Putting a focus on how this SEO stuff affects the marketing is a key to

understanding our roles with our clients. So something really interesting out there. First off, punch in the face. Yes. Punch in the face. Stephen. You're talking about double and triple serving. I support it. Okay. In AdWords, they don't support it. Right. But in SEO, you can support it. You can build your personal brand. You can build your company brand. You can build a key search term. So there's a lot of different ways to do it. Double and triple serving is getting, it's starting to happen more and is more competitive. I agree with it. You just can't do it in PPC or if they catch you, they will, they will be new. Yep. So, yeah. All right. Next from Jay. And okay. So punch in the face to you, Stephen. Next, Jacob Fitzpatrick. He says, I got a client who created redirects for all of his social accounts. Example, hiscompany.com slash Facebook. That's like us. Redirects to his company Facebook page. Slash Twitter. Redirects to his company's Twitter page. Anytime he links to social within his site, he uses the above links. Any thoughts on this from an SEO linking standpoint? All right. So this can depend on a couple of factors, right? One of them is if it's a 301 redirect, it just doesn't matter. Really, you want to land them there. And it might not just be from other pages within his website. Maybe if he's out there doing some blog posting, maybe because I'm coming and getting any information out there and want to drive people back or even on if he's handing out any literature and getting people to his social media, he's got to land them there first. And the reason I would do that really wouldn't be for an SEO, from an SEO perspective. Like it's eight or 10% in the total mix social. So what I'd really want to do is drive them to my website so I can drop a cookie on their browser and remarket to them. I don't think there's much value in an SEO link juice

from this. So I wouldn't really be that concerned about it. But again, if you're driving people to your social media who haven't been to your website yet, right, then it could be very valuable to have them land there so that you can remarket to them. Yeah, remarket on different pages, set up multi-tags, and there's a lot of fun things you can do with remarketing, but I wouldn't be looking at it from an SEO perspective. Yeah, absolutely. And next, finally, we've got Anthony Kohlfeldt. He says, down here in Australia, we like to call it OES, SEO, OES. Interesting. They're on the other side of the world. Because everything's backwards and upside down here. But one thing that is true the world over is that the guys at eWebResults have the best SEO podcast around. Excuse me, hashtag best SEO podcast around. Punch in the face to you, Anthony. Yes, thank you. It's the right length. It's entertaining. And yes, it's always insightful. I'm a regular listener to various digital marketing podcasts, but this one is in my top two faves. Woo! He says, patiff to you guys for the regular bombardment of knowledge on us all. Boom! Just like the Johnson's baby shampoo, there'll be no more tears for you when shiko these chaps. I like it. Yeah, he's on a roll. If you're visiting the great brown land down under, hit me up, Anthony, at Handmade Web and Design, punch in the face to you. Oh, by the way, that was a five-star review. So, punch in the face, Anthony. So, we actually just met with a VC company that's based out of Australia that we might be doing marketing for. So, if we land that, we'll let you know. But punch in the face to you down under, we're reaching across the globe, Chris. Very cool. I like it. Yeah. I like it. In my news, just keep it really simple, a rogue employee deletes Trump's Twitter account. For 11 minutes. It was for 11 minutes. This is just crazy. Facebook ad revenue tops

10 billion. Woo! And they found some new spaces inside the Great Pyramids. So, maybe we'll have some. So, that's where my parents are. They just, yeah, my parents were in Syria and they went to Petra. Yeah. And they're going to the Great Pyramids and all of a sudden the screws right now. That's cool. They're literally there. So, like there, like there's a space there that they'll excavate soon. That's cool. So, the theory, what I thought, I thought it was kind of cool that, you know, they believe looters got in and took everything out of the pyramids long ago, but these are spaces that they think they wouldn't have known existed. And so. Under the Sphinx, there was like a library potentially. They think there's a library that's like the library that got burned or something. Right. Whatever it was. Yeah. The big library. The big library of knowledge. All right. Here we go into the nitty gritty paid search account health check. This is part two. I have to issue a correction from the previous podcast. I've had some challenges counting. So, last time I said it was eight steps in the part one. It was actually nine. There were two steps seven. As I was going through it, I'm like, oh, two steps seven. This one has the total now for these two is 14. So, we're going to cover nine through, excuse me, we're going to cover ten through. Five. Five. Okay. We're going to cover five. Look, I've already screwed it up, right? I just said that there were nine last time and my first one is number nine. No, the first one is number ten. Let's see if I can keep the math going and add this. Now, I did want to briefly recap, again, the nitty gritty. It is nine to 14. Nine plus five. No, no. Because, are you sure? Nine plus five is 14. No, no, no, but the, yeah, but this one is ten. But, nine. The first one here is ten. Oh, the first one was

nine. It's supposed to be ten. Oh, gotcha. I screwed up and I didn't. Well, then that's four. Yeah. Yeah. It's crazy. Okay. All right. So, last time we covered these nine things. Ah, yes. And they were, first, get the background information. Yes, important. Second, conversion tracking types, values, and priorities. If you don't do this, it doesn't even make sense to even start because you can't track anything. Build the chessboard. Yep. Part of an account health check. Performance trends over. Time. Great data to look at. Campaign structure. Very important. Device performance analysis. Yes. Geographic performance analysis. It depends. Yes. Time of day and day of week performance analysis. Very important. Make someone's answer on the phone. Yep. Like, make sure. Like, 70% of people, I don't remember where the stat came from, 70% of people will just leave. They'll call somebody else if they don't call you. So, we run all our ads, like the 9 to 5. When the phone can be answered. Yeah. When the phone can be answered. Yeah. 9 to 6. Yeah. Yep. It's 7 or 30 now on a Friday. Yeah, on a Friday. Reviewing ad tests, right? If you've got tests. Well, your tests have great data, yeah. Reviewing ad extensions. Super important. Ad extensions. Like, ad extensions are just huge. Like, and you've got to make sure the links actually click through and hit stuff. It broadens the scope of the ad. Yep. A lot of people still aren't doing it. So, please, like our tip, focus on the ad extensions. Yeah, absolutely. All right. So, this is part two. Again, Amy Bishop, punch in the face to you. At Hoffman 8, H-O-F-F-M-A-N, and the number 8. All right. So, number 10. Yes. Again, these are things that you need to do in a paid search account health check. And it is, there's always room, keywords and negatives. Very important. Very important. There's always room for an audit on keywords and negatives. And she really dug in on the second half. She's got lots of points. Are there any

keywords that are spending money without converting? And I know this is something that you came in and were looking at some prospects in their accounts recently. You're like, hey, I don't know if you know this, but you've been spending money on this for years and never got a conversion. I think we should turn it off. Guess what the client said? What did the client say? Turn it off. Turn it off. So, just a quick note on this, not to go into too much detail and spill all the beans here. But there's really strong negative lists out there. Use those as a foundation. Also, competitors. Actually, if you're going to run that, run that as a separate ad group and block all those out because you're paying for that word plus the competitor. And if you're not getting conversions on that, you want to know. I can tell you, we did recently a trial of WordStream. Basically, all their algorithms are things that we already do. Just makes it more visible if you've thought about WordStream. Good service if you don't know what you're doing. But really, if you divide things into proper ad groups, you can catch what you're looking for and you need to do the reverse of a lot of things if you're building these ad groups. So, negative out here, target here, negative out here to target there. So, you're not double bidding on keywords because I think that that's probably one of the biggest mistakes I see. Yeah, double bidding. You're just bidding against yourself. All right. Let's say, are there any keywords that are below the first page bid? Right? So, you want to look at those things. Don't always believe Google on those suggestions though. But yes. Yes. And they make it real easy to jack up your bid. Looking at bids that aren't competitive enough to obtain any exposure. So, maybe your bids are just too low. A lot of this is going to be about bids. Is there a strategy in place pertaining to match types? Yes,

there is. There needs to be. Well, don't bid on all broad keyword terms. Like, just don't start doing that or you're going to blow all your budget. And just when you're targeting keywords, you've got to decide when the return on investment gets too high and you're like, I'm out of this auction. Peace out. Right. Right. Yeah. That gets too expensive. Yeah. Next, are there any keywords that are converting well or that are at a lower than necessary position? Jack them up. Yeah. By the way, she's got 14 points with regards to the keywords. Yeah. This is the meat. I like it. Yeah. So, I'm going to jump forward here. I'll let you go. Are there any keywords suffering from a low quality score? Right? And she really addresses that in point number 15. I mean, when you get into landing page and stuff, it's super important. Pretty cool. All right. So, she's got a couple of other points, but we want to hit those highlights. Next, this is the thing that you should do when you're doing a search account health check. It's number 11. Bid review. An infinite number of factors can be analyzed when reviewing keyword bids. First and most importantly, we agree with this. We always talk about never throw money against the wall and see if it sticks. Is there a clear bid strategy defined? Yes. Right? And by the way, I remembered an example from negative keywords. We're working with, we had just acquired an account that does auto glass. Right? So, they'll actually drive to your location, change out your auto glass. We're reviewing their, we're doing this account health check on their PPC campaign. They were paying for repair Apple glass. Repair iPhone glass. Right? Their car, like their auto, they don't do it. AC. AC repair. Right? Car or home. Yeah. Depends, right? Yeah. Have those right negatives. I just want to make sure we got that story in there. Do you have a clear bid strategy? Make sure it's defined. Are budgets, so this is interesting,

and maybe I'll catch you on this. Are budgets maxed out to the point that decreasing bids may actually generate more exposure? And I think I, I think. Ask me that again. Yeah, right? Like, say that slowly. Slowly, right. So, are budgets maxed out. Budgets maxed out. Okay. To the point that decreasing bids may actually generate more exposure. Well, if you put them in other places, right? Okay. Like, if you reallocate the money, because that click, like, if you look at what your return on investment is, you might be bidding on that keyword too much. Right. And there might be other little honey holes that you can find. Yep. That's what I interpret it from. It took me a while. I had to read it, like, when I was going through the article the first time a couple of times. But, yeah, you know, it's about reallocating your budget that's already getting spent. So, top performers in low positions, or are there low performers in high positions? Those are things that you want to review. I added this one, is your bid such that one click shuts down that ad for the day, and if you were to increase your overall budget just a little bit, you could actually get another click, right? But not increase your overall, your monthly budget that much. Well, I mean, I think that that's one of the big strategies if it's a low bid on keyword. Right. And that's, I mean, that's one of the things I've implemented quite a bit is a campaign, you're targeting low volume keywords. Well, you might get three clicks this day and zero the next day, and if you cap it at whatever it is the first day, then you can miss out on those two other clicks. And then the next day, and by the end of the month, you don't hit your gold budget spin. Right. So, you've got to play all kinds of games, and you've got to watch it, and so there's some things you can do and strategies you

can implement. But, I mean, AdWords you can't necessarily set and forget, you know, to a certain degree. Well, yeah, and I like that concept. So, really what you're saying is maybe there's a low search volume, there's, let's say, 30 searches in a month, and there's not 10 a day, right? We know that it's going to be like 20 one day, 5 one day, and so as it's oscillating, you want to be able to capture the appropriate percentage of the full 20 that happened on that busy day, right? And so, yeah, absolutely, that's something you've got to take advantage of. Otherwise, you're just going to, you're not going to hit your budget. Nope. All right, so number 12, budget optimization opportunities. You always want to be looking, she says, as our ROAS. Did you know, I know you read this already. Did you look at ROAS? I did read it, yes. Ah, good. Yes. A lot, lots. Yeah, I read it a lot. I think you read it more. Return on ad spend was what she was talking about. So, when talking about overall budget optimization, like in a sense, we were just alluding to that. That's really budget optimization when you're saying, hey, let's have a higher click, but we've got to monitor the budget. Those are related. She says, consider grouping similar performing campaigns with similar goals together so they can share that budget. Say that one time. All right, consider grouping similar performing campaigns that have similar goals together in a shared budget, right? So, shared budgets are really good ways to have those ad groups. You make sure you don't overspend on that particular target. And then maybe you need to split them out into two groups because some of the ones that are performing better, you're missing out. Well, what we were talking about before is if you're going to jack up the bids in certain areas that are all low volume keywords, you could group those together to go, okay, well, I'll get some over here. I'll get some over

here, but I won't, you know, at the end of the day, right? So, you could group them that way. Yeah. So, if you've got multiple ones with low search volume, throw them into the same group. The high bid campaign for that. It's not likely that three campaigns will all have a really high search volume that one day. Interesting. Well, like branded and remarketing. Yeah. And I like putting those together, you know. Excellent. All right. So, again, this is nitty-gritty paid search account health checks. Yes. This is number 13, audience performance analysis. He's laughing because he's seeing my number 12 and me saying the number 13. So, again, this is audience performance analysis. First and foremost are audiences being utilized. So, I've got to tell you, I haven't really played around with audiences much, haven't looked at audiences much. What do you want me to talk about? Yeah, I think maybe. Well, let me do that. Are the audiences in play performing better than the campaign average? That's all I highlighted. Go. Okay. So, audiences. When you're doing search. Okay. Now, there's a lot of fun things with display. That's a jungle. And that gets its own podcast. But as far as search goes, like if you're selling some item that's like a house. A house. Right. You're selling a house. Yep. Right? So, an 18-year-old to a 25-year-old might not be ready to buy a house. You might want to exclude that. Right. You know. Other items, you might want to exclude like 65 and up. Right. So, that's one way. Right. Male, female. Testing AB pages or sweat testing landing pages. Male, female. Something fun to do. Right. Also, one of the things that I actually have started playing with that haven't played with previously. We'll see how it goes. You can now bid on a demographic income level. Okay. Right? So, if you're targeting to the affluent. Yeah. Right? Or you're trying to get health insurance. You can target a different demographic for that. Right. And so, playing with that, with times, with

locations, all these things are factors and levers that you want to utilize. Right. Because a lot of times, you just want to spray it out there. I'll give you, well, one that's not so much demographic, but you want to play with. You want to test, and actually, when you were showing me a quick thing in here, I did see when she said, test the Google search. Right. Right. Versus Google search and its partners. Right? Right. Because, like, what I can tell you is Google search, I want people that are looking on Google. I'm not sure. Right? There's a list somewhere, I'm sure, of all Google's partners. Now, on Bing, you can pick the search partners you want to participate with. Right. But this is all or nothing. And I can tell you, the Google performed better. So, if you want to spread it out and get more reach, great. But if you want more quality, maybe just stick on the search platform. Right. So, there's just tweaks. Okay. Yeah. Very cool. So, that's audiences, part of a nitty-gritty paid search account health check. Next is number 14 out of 15. This is campaign settings, right? So, she listed the campaign settings that she likes to visit. Let's see. And she actually says she rarely ever recommends any ad rotation other than rotate evenly. That was one of the examples she gives. So, here's what she looks at in terms of campaign settings. Okay. Bidding. Yeah. Ad rotation, which we just commented on. Ad delivery, right? So, review this to ensure that the budget is being utilized most effectively. The network. Review this to ensure that search and display are separate. She recommends they always be separate, right? So, delivery. I've seen a couple campaigns that there's no ads to deliver. So, someone set up a campaign quickly. Yeah. And there's no ads actually being delivered. So, like making sure. So, it's a quote-unquote active campaign. It's an active campaign. You're like, it's not getting clicks. Well, if you don't have any ads to serve, then

it's an issue. So, it's troubleshooting, I guess. Next. And then, URL parameters and tracking templates. Those are very good to use if you want to actually have good data. Yeah. And review these to check that there aren't any messy URLs. Sometimes, you can actually get on the campaign level and then on the actual ad group level, you can have these additional URL parameters and you can end up with a pretty ugly URL. No one looks at that. That's actually true. Some of them we have are like this big. Yeah. All right. So, next is 15, on-page optimizations. This is the last one. Again, this is the nitty-gritty paid search account health check. Nitty-gritty. We're working. We're working on those PPC campaigns. Number 10 was keywords and negatives. Number 11 was bid review. Number 12 was budget optimization opportunities. Is that confusing? Number 13 was audience performance analysis. Number 14 was campaign settings. And finally, on-page optimization. Come on now. I'm going to be honest. I think this is probably the most underrated aspect of implementing and really doing an account health check. Or improving the results. Now, people don't even consider the landing aspect of PPC sometimes. There's a lot of PPC people who are like, look, I'm getting you traffic. I've reduced the cost by 10%. What's the value in reducing the cost of clicks to your website by 10% to a web page that converts at a zero rate? There's no value. Like, you're just throwing money away. Throwing less money. Yeah, that's good. Throwing less money. So, there are companies, and you can go try them, that will help you throw away less money. And I think that's what they should advertise. If they're not focused on the landing page, the landing page experience, and it needs to be different for different industries, and the conversions that are happening on that landing page, then all they're doing potentially, if you're lucky, is helping you throw away less money. Well, some campaigns have seen the recipient, the customer, doesn't, gets click-through rate. Well,

look, we increased your click-through rate. But there's no discussion of how many conversions you got. They're just hoping you make the jump from, well, you got more clicks, or you got a higher click-through rate. You must be good. So, you must be better off, because through Plinko, the Plinko game, you're going to get more. Eventually, throw enough balls, and you'll get some price. If you throw enough traffic out of a website, it will convert at some rate. Yeah. Usually. But, yeah, it will. Just make sure that that rate isn't, like, a half a percent. If the button works. As long as the button works. The button works. We bumped into that, too. All right. So, on page, she says, once identified all of the optimizations that could be made within the campaign, it's time to shift your focus towards improving conversion rates. Yes. And your landing page. Absolutely. She literally, this has, like, two sentences in this paragraph. I believe it warrants. Well, so did she. Look, she referenced two other posts. Very good. Very good. Punch in the face to you, Miss Amy Bishop. It was a good article. That was part two. But it's, like, so she's Amy Bishop, but. Hoffman. So, did she change her last name? I mean, or something. I think so. Like, because that's, you know. I think that's what happened. That's my name. And then, but I kept my old name. I already had my Twitter account, so. Yeah, yeah, yeah. Yeah, cool. Well, punch in the face to you, Amy Bishop. Again, tweet her. Let her know that you listened to her, us discuss her article. I like it, Amy. On the best SEO podcast. And you can tag her at Hoffman8. Yes. That was a really good article. I liked it. I'm happy we did that. Yeah. Part two. You know, if we started part one and we're like, ooh, we might have skipped part two. No. We didn't. No. Because it was really good. It was very good. All right. So, if you like this

podcast, we're going to ask you really to do one thing. Go to our Yelp page and leave us a review. Yes. Yeah. A five-star, hopefully, review. Five-star. Yeah. Go to ewebresults.com slash Yelp. And get it there. If you're looking to grow your business with the largest, simplest marketing tool on the planet. The internet through PPC, through website design, through optimization, through email marketing, through SEO, through social media marketing. Contact us. We do all those. We do all those things. If you're getting marketed to at your computer or on your phone, we can help with that. Right? So, we're kind of exaggerating here. If you're getting marketed to on your phone, we can help with that. We can help replicate that. Yeah. We can do that for your business. You're saying if you're marketing to. Yeah. If you're marketing on. Am I saying something? You're saying if you're getting marketing to, we can help you with that. We can help you with that. So, we're like an ad blocker software. We could be the company that's marketing to the people you want to market to. Well, so, here's funny to you SEOers out there. Let's call them eWebers. I don't know. Can we call them eWebers? eWebers. Yeah. To all you eWebers out there, there's tools like you have the ad blocking tool. Right. And then there's the reverse. You can just look at ads on Facebook. Oh, yeah. I'm not just looking at ads. So, we turn on that tool and all you see is ads. It's pretty awesome. And then we had a meeting today. We were discussing like, so, your mind has shifted after you've joined eWebers, where now all you can do when you see an ad is go, oh, that's really crappy. Is their funnel good? Oh, that's good. Like, what do you think? What does their funnel look like? You like click through and you're like, oh, that's not going to convert. We'll call them. We need to call them and tell them we can help them. Hey, so, if

you do have a referral, you know, somebody who's interested in all the services we just mentioned, go ahead and send them to us. When we get paid by them, we will pay you. Yes. Works really good. All right. So, we were filmed live here at 5999 West 34th Street, Houston, Texas, 77092. 7 o'clock, 730, Friday afternoon. We're hardcore. 8 p.m. 8 p.m., hardcore, right now. We have more work to do, actually. Yes. We're going to do some stuff today. By the way. By the way, go Astros. Go Astros. Man. Yes. What a great series. Clutch. Clutch City. It's kind of cool. Like, it was such a good series because, you know, people, Astros underrated. And if we were to like, if it was kind of a mediocre series, we'd be like, oh, go Astros. And we were like, yeah, it was a great series. Amazing. So, even if you didn't like the Dodgers or the Stros, you're like, that was an amazing series. Yes. Like, really a new, refined, revigorating, like, baseball. It made me want to go play baseball. Well, I downloaded YouTube TV because they were advertising it quite a bit. So, I'm on the seven-day trial. Yeah. I really like it. Good. You got to watch the game. I got to watch the game on my phone. Very cool. Yeah. All right. And I think that if you would like a transcript video or audio of this podcast, you can get it on our website, ewebresults.com. Thank you for listening to the most popular internet marketing podcast on iTunes. We are such the most popular podcast because of you, all you all. Downloaded in more than 100 countries, over a million downloads. Thank you. Yes. If you have questions, comments, something interesting, suggestions, anything, send us an email, podcast at ewebresults.com. I like that. And we'll get that question answered on this. Or call us for a 15-minute call. You can call us for a 15-minute call. Get that question answered. You can even maybe talk to Chris sometimes. Yeah. And me.

Sometimes. I'm never around. He's like, no. I'm always in client meetings. I see. Like, seriously. Yeah. But we got some great online marketing specialists here that can help you. Yeah. And if you say you listen to the podcast, have them push you through to one of us. We'd love to talk to you. Absolutely. Yes. Until the next podcast, my name's Chris Burris. My name's Matt Bertram. Bye-bye. Bye-bye for now. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye. Bye-bye.