Welcome to the Best SEO Podcast! Ep. 546
The Best SEO Podcast by Bestseopodcast.com Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, The Best SEO…
Paid Search & Ads
Facebook Ads vs. Google AdWords: Which one should you be using? Part 1 #447
Both Facebook Ads and Google AdWords should be used together: Google harvests existing demand through paid search, while Facebook generates new demand by targeting users who have not yet searched for your product.
Key takeaways
- Facebook generates demand for new audiences; Google harvests demand from people already searching for your product or service.
- Remarketing targets people who already visited your website and can increase conversion rates by 50% to 60% and engagement by over 400%.
- Google AdWords rewards ad relevancy, not just budget size, because irrelevant ads create a bad user experience Google will not support.
- SEO placement is an asset that carries forward each month; PPC stops working the moment you stop funding it.
- For remarketing to be effective, a site generally needs around 500 to 1,000 monthly visitors, depending on product price and volume.
Facebook generates demand, Google harvests that demand.
About this episode
Facebook Ads vs. Google AdWords: Which one should you be using? Part 1 Do you want to run ads, but aren't sure what platform you should be using? Join Matt and Chris for another thrilling episode of the Best SEO Podcast, featuring "Facebook Ads vs. Google AdWords: Which should you be using?" by WordStream.
Questions this episode answers
Should I use Facebook Ads or Google AdWords for my business?
According to this episode, you should use both together. Google AdWords targets people already searching for what you offer, making it ideal for harvesting existing demand. Facebook Ads are better for introducing products to people who are not yet searching, effectively generating new demand.
What is remarketing and why does it matter for paid advertising?
Remarketing shows ads specifically to people who have already visited your website. The episode states it can increase conversion rates by 50% to 60% and engagement by over 400% across all industries, making it one of the highest-value tactics in a paid ads strategy.
Does a bigger budget always win in Google AdWords?
No. Google factors in ad relevancy, not just budget size. If an ad is irrelevant to a search query, Google may not show it at all, because serving irrelevant ads creates a poor user experience. Budget matters more in competitive industries, but relevancy is always a key factor.
How many website visitors do I need before remarketing makes sense?
The episode suggests a general rule of thumb of around 500 to 1,000 monthly visitors before remarketing really kicks in. However, the hosts note that product price and total visitor count both factor in, so the threshold is not strictly fixed.
In their words
94% of users will leave a website without doing anything and never come back.
Chris Burris
retargeting, remarketing will increase conversion rates by 50% to 60%, and increase engagement by over 400% across all industries.
Chris Burris
Terms defined in this episode
- Paid Search
- Advertising on search engines through keyword targeting and text-based ads, most commonly associated with Google AdWords, which is sometimes used as a synonym for the entire paid search category.
- Paid Social
- The practice of advertising on social networks such as Facebook, distinct from organic social posts, and requiring a paid budget to reach targeted audiences.
- Remarketing
- A form of display advertising that serves ads specifically to users who have previously visited your website, aimed at bringing them back and increasing conversions.
- Display Network
- A Google AdWords channel that places visual ads across websites beyond the search results page, used for brand awareness and remarketing campaigns.
Full transcript is being added.
This episode answers
Matthew Bertram
AI keynote speaker · Owner & CEO, EWR Digital · President, ModalPoint
Matthew Bertram is an AI keynote speaker, creator of DIG™ (Digital Information Governance), and owner and CEO of EWR Digital. He helps energy and industrial leaders win visibility in AI search (GEO and AEO), is President of ModalPoint and CMO of the Oil & Gas Global Network, hosts The Best SEO Podcast, and has authored eight books including LLM Visibility. More about Matthew Bertram.
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